Most organisations don’t get stuck because they lack ideas or effort.

They get stuck because decisions stop translating into execution.

Growth activity continues, but momentum fades.

That pattern shows up differently depending on the environment.

In airlines, travel platforms, and hotels, growth can look healthy on paper but customer acquisition becomes expensive, data stays fragmented, and engagement drops once the transaction is over.

In large organisations moving to cloud, progress slows because decisions feel high-risk. Modernisation starts, but uncertainty around cost, architecture, and long-term impact delays real momentum.

With AI initiatives, the challenge is rarely the technology itself. Teams know AI matters, but struggle to translate it into clear business outcomes, ownership, and execution that actually moves something forward.

Different contexts. Same underlying issue.

When clarity is missing, progress slows, even with strong teams and effort.

Progress returns once the real constraint is clear and decisions are acted on.

Nicholas Yeap

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

Here's the FREE link to my new book: https://lnkd.in/gVWyyztD

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

Matt Lakajev

Here's the FREE link to The LinkedIn Bible legends: https://lnkd.in/ghnnGKDD

After 3 yrs, I finished - The LinkedIn Bible

14,475 words. You can have for FREE.

- Comment "TRUST" and I'll send it to you -

It's the exact system I've used

→ To close $5,000,000 on LinkedIn
→ Help 1,500+ small business owners
→ Book 5,000+ meetings with $0 on ads
→ Become the No.1 lead gen expert in Australia
→ Influence $172,000,000 of clients annual revenue

I share insights I've NEVER shared before like

→ How I reverse engineered 54,187 viral posts
→ The AI analysis I did on 275,305 DMs
→ The Recursive Trust OS System I built

It teaches you EXACTLY

How to sell online - without feeling like a weirdo.

This is the only thing you need to make money on LinkedIn.

And I promise: it’ll blow your mind.

Comment "TRUST" and I'll send it to you


PS - ⚠️WARNING: this is the red pill 🔴.

Once you understand trust physics, you'll never look at selling online the same way again.

Making Clients $1,000,000,000 - On the journey now. You have 2 options: 1) Watch along 2) Join the LinkedIn Gym to work with us. You decide...

I just got off a call with LinkedIn’s internal team.

What they told me explains why so many LinkedIn accounts are getting fewer views.

The issue is not the algorithm update or the time you post.

The real reason is the huge rise in AI-made content on the platform.

They said there has been a 5,670% jump in AI slop in the last few months.

This wave is pushing their systems too hard.

Most people now open ChatGPT, grab a post in under 30 seconds, and hit publish.

LinkedIn was not built for this much low-effort content.

Their servers, review tools, and ranking system are all feeling the strain.

They told me there is one top secret method that still gets strong reach.

And very few people are using it.

Here is what they said:

𝗪𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘂𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗶𝗻.

Their team of 1,000 data scientists said human-written posts now get pushed higher in the feed.

So normal AI-made posts will keep getting weak reach.

If you want the full breakdown and the simple steps they shared to write posts using your own brain?

— Comment BRAIN and I’ll send it —

I was shocked to hear this, to be honest.

What do you think?

The worst LinkedIn trend right now?

I'll go first:

AI comments

You look like an idiot, it destroys your reputation and it doesn’t do anything.

Please stop.

Your turn:

The worst LinkedIn trend is…

I was a loser for 27 years.

In 2018, I had a mental breakdown.

3:53AM in my parents’ spare bedroom
Heart pounding, chest tight
I realised one thing.

No one is coming to save me.
So I’m going to save myself.

That moment rebuilt my entire life.

Not because I got lucky.
But because I stopped outsourcing who I was.

Most people don’t have a business problem.
They have a self-authorship problem.

Fix that, and everything changes.

Agree?

How to send 10 LinkedIn DMs a day

And book 20 meetings a month.

Step 1: Document your top 3 clients wins

In a Google Doc write

1 - All the issues they had before working with you
2 - All the impacts it had on the business due to them
3 - What specifc results they got after working with you


Step 2: Create their "twins" in Sales Navigator

1 - Screenshot the Leads List filters
2 - Paste them into ChatGPT
3 - Paste your clients profile

Then ask it to create the filters of their twins.


Step 3: Send 10 DMs before 10am saying

"𝘏𝘦𝘺 𝘕𝘈𝘔𝘌, 𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘟 𝘤𝘭𝘪𝘦𝘯𝘵 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘬𝘯𝘰𝘸. 𝘛𝘩𝘦𝘺 𝘩𝘢𝘥 𝘠 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘯𝘥 𝘸𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘵𝘩𝘦𝘮 𝘨𝘦𝘵 𝘡 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘐 𝘩𝘢𝘷𝘦 𝘢 3 𝘱𝘢𝘨𝘦 𝘥𝘰𝘤 𝘸𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘩𝘰𝘸. 𝘖𝘱𝘦𝘯 𝘵𝘰 𝘮𝘦 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶?"


→ My client did this with my FREE content
→ Before we started working together
→ And closed a $6,000 a mth retainer.

This is how you get client on LinkedIn

Not that "commenting for 2 hours a day" garbage.

What do you think?

My 1st client was my mum's friend

I thought I "made it". It cost me $180k.
 
Biz start Nov 2022
First $8k/mth retainer Mar 2023.

Confirmation Bias on my sh*tty offer

I then spent like I’d won even though I sucked.

4 mths went by, bank balance dangerously low.

I could barely sell anything.

Finally dropped my ego

1 - Made a 3.5k one off offer
2 - DM'd 100's of peeps
3 - Closed 25 deals.

Same ICP. Smaller promise.
 
The lesson?

You're not as good as you think you are.

Make an offer that is smaller and lower risk

People don't buy promises
They buy something believable.

Agree?

How to make $30k/mth on LinkedIn

1) Start talking to people
2) Ask what they need help with
3) Offer to start helping them for free
4) Start helping them to see what you like
5) Ask what they found most valuable together
6) Find other people like them in Sales Navigator
7) Say you just helped this person and offer to help them
8) Keep helping more people to become the most useful
9) Use that real life data to create your offer doc to sell

That's it. You need nothing else. Just starting helping.

You can't "ChatGPT" your way into making an offer

The offer is created through you having conversations with actual human being, being useful and solving their real world problems.

No made up "AI" ones.

Agree?

I just hosted a 11 hr 35 min  LinkedIn Workshop

386 people joined. It was wild.

What a day.

But honestly, it was so much fun.

Can't wait to do it again.

Now I'm gonna peace out

And order Uber Eats.

Catcha Legend


PS - It was actually 2 workshops in 1 day. Forgot to mention. Peace out.

For 27 years I was a loser

Because I believed this lie

“If I understand it… that means I’ll do it.”

What a load of bs.

I binged YouTube videos — but never focussed.
I read dozens of self help book — but did nothing
I constantly compared myself to others — and it infected my brain.

I did all the “things” you’re meant to do

Until one day when I was staring at the bedroom ceiling after I’d had to move home to my parents house after having a breakdown.

I thought — “F*ck it. I’m going to start trusting my gut. I don’t care what society says. I’m going to be me”

And since that day—I built a life most people only dream of.

Ideas means nothing
The only thing that matters

Is taking uncomfortable action while other people call you a weirdo.

Agree?

3 ways to trash

Your personal brand on LinkedIn

1) Comment mindlessly for 2 hours a day on 50 "creators" posts saying "OMG this is so correct! You are the greatest human of all time!"

2) Use AI to only agree with what someone said. Ffs please stop. You look like a robot with no soul.

3) Ask for a 15 min catchup in every single DM you send. Just stop. You look like a desperate weirdo.

What would you add?


PS - I've added some more in the comments

Anyone who says "Don't cold DM" is an idiot

Last year I Cold DMd Ali Abdaal and booked a call

I then helped him for FREE for 60 mins on LinkedIn
I then coached his program for 90 mins for FREE also.

I asked for nothing in return.

Then I saw him on the The 505 Podcast

I then asked Ali if I could get an intro.

He said "Yeah send me the message and I'll forward it"

So, I cold DMd Brayden Figueroa

And guess what?

We recorded the pod this morining.

Cold DMs work. Your just suck.

And if you want to get better at them?

I just recorded a 30 FREE training

Where I show the EXACT DMs I sent to Ali and Brayden.

Go to my YouTube and under LIVE and check it out.

But what do you think?

Cold DMs? Yay or Nay?

taplio

The Battle

Nicholas Yeap

Matt Lakajev 🚀

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The Battle

Nicholas Yeap

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Lakajev 🚀's LinkedIn Performance

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