Ingenium 

Key Achievements:

Partnered with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, and Apple, leading experiential marketing campaigns that increased brand engagement by over 40%.

Drove GTM strategies that delivered an average 25% revenue growth within six months of launch.

Launched a successful podcast that increased audience engagement by 300% in its first year.

Led demand generation initiatives that increased qualified leads by 35% and conversion rates by 28%.

Directed digital campaigns that grew social engagement by 150% and website traffic by 200% year-over-year.

Expertise & Strategy:
Delivered experiential marketing campaigns that increased event attendance by 45% through immersive storytelling and brand activations.

Created integrated communication strategies, boosting brand awareness by 60% and customer retention by 30%.

Optimized sales funnels, cutting customer acquisition costs by 25% with data-driven targeting and messaging.

Implemented content strategies that improved organic search rankings and drove a 70% increase in inbound leads.

Analytics & Leadership:
Leveraged advanced analytics to increase campaign ROI by 20% and refine marketing strategies for higher performance.

Led cross-functional teams of up to 30 professionals, driving creative and marketing alignment.

Developed mentorship programs and internal workshops, increasing team productivity by 25%.

Chief Marketing & Operations Officer

Leading the creative direction and strategy for all client projects and internal initiatives, increasing client engagement by 21%.

Overseeing the development of innovative marketing campaigns, brand strategies, and experiential marketing solutions.

Focusing on building off-court brands for professional basketball players, through experiential marketing, podcasting, and endorsements.

Our mission to connect athletes with their voice off the court, which has resulting in a 30% increase in brand awareness and endorsement deals for our clients.

Currently managing a team of 20 creative professionals to deliver high-quality work on time and within budget, improving project delivery efficiency by 20% in my first 60 days.

Business development efforts to grow business into other professional sporting industries.

Chief Creative Officer (CCO)

AAF Orange County

Board of Directors (Sponsorships)

JWilliams Staffing

Led marketing efforts for the staffing firm, focusing on brand development and client engagement.
Developed and executed comprehensive marketing campaigns, utilizing digital and traditional media, resulting in a 25% increase in online brand visibility.

Senior Director of Marketing

Managed creative projects from concept to completion, ensuring alignment with brand standards and client goals, leading to a 30% increase in client satisfaction.
Led a team of designers and marketers to deliver high-impact creative solutions, increasing project delivery efficiency by 15%.
Collaborated with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, Apple, M&B, Robert Half, and FoodTeam, resulting in a 35% increase in brand partnerships.

Creative Director

Basketball Dolls

First entrepreneurial venture. Built and grew a digital brand for athletes, creating off-court opportunities and engagement, resulting in a 50% increase in athlete endorsements.
Successfully sold the business in 2018 and remained as an advisor until 2020, ensuring a smooth transition and continued growth.

Founder/Creator

OC Remodeling

Oversaw all communications and marketing efforts for the company, enhancing brand visibility and client engagement, leading to a 44% increase in client inquiries and a 30% growth rate. Created lead generation and business development strategies to acquire over 2 billion in projects from HNW individuals.

Communications Director/Board Member

DIRECTV

Managed email marketing campaigns, driving subscriber engagement and sales, resulting in a 20% increase in email open rates and a 15% increase in sales.

Email Marketing Manager

National Basketball Association (NBA)

LinkedIn Top Voice | Connecting Brands to Dream Clients for Unstoppable Business Growth

Creative Mastermind | CMO/COO at Ingenium | Award-Winning Brand Storyteller | Experiential Marketing Innovator | Podcast Development Expert | Sensory Marketing | Branding Curator

Nicole Noonan is the visionary Chief Marketing Officer at Ingenium, a premier branding and experiential marketing agency renowned for its innovative approach and commitment to authenticity. With over a decade of experience in the marketing industry, Nicole has established herself as a trailblazer in creating immersive brand experiences that deeply resonate with audiences.

Nicole's career began in the dynamic world of sports and entertainment marketing, where she honed her skills in engaging and captivating diverse audiences. She has worked with some of the most iconic brands in the world, including the NBA, Nike, Google/Amazon Prime, AEG, AXS, HBO, DirecTV, Diageo, Complex, Sports Illustrated, and ESPN. Her passion for building communities around brands led her to Ingenium, where her innovative ideas and creative strategies have flourished.

Under Nicole's leadership, Ingenium has become synonymous with fearless innovation and community-focused experiential marketing and sensory engagement. She believes in bringing authenticity to life, ensuring every brand tells a unique story. Her approach transcends traditional marketing, fostering genuine connections and creating spaces where people feel a sense of belonging and engagement.

Nicole's creative vision and strategic execution have earned her numerous accolades, including the Gold ADDY Award, Clio Award for Innovative Brand Activation, Webby Award, and Event Marketer’s Ex Award for Best Experiential Campaign. Her dedication to pushing boundaries and embracing bold ideas has positioned Ingenium as a leader in the industry.

A firm believer in the power of storytelling, Nicole is passionate about helping brands share their narratives in compelling and impactful ways. Her expertise in podcast development and attraction branding adds another layer to her dynamic skill set, allowing her to create even more engaging and influential brand experiences.

With a bright future ahead, Nicole continues to lead Ingenium with relentless drive for innovation, authenticity, and excellence, ensuring every campaign stands out and builds lasting connections with its audience.

Contact Information:
nicole@ingeniumco.com

Nicole Noonan

Exciting News!

I just launched my PPC Campaign Creator GPT, a powerful AI assistant designed to help marketers, founders, and business owners build complete PPC campaigns in minutes.

From campaign ideas to targeting, keywords, Google Ads, Facebook Ads, landing pages, and even video scripts… this GPT walks you through every step with clarity and strategy.

If you're looking to streamline your advertising workflow or elevate your marketing game, this tool is a game-changer.

👉 Get instant free access: https://lnkd.in/gvdm6rWA

Perfect for agencies, freelancers, business owners, and anyone running paid ads.

#PPC #MarketingAI #GPT #DigitalMarketing #PaidMedia #AdStrategy

Emmy Award- Winning Creative | Ad Exp. with NBA, Nike, NFL, Interscope, Google and ESPN | AIaaS (AI as a Service) and Automation Expert | Helping business owners grow their brands using AI

AI isn’t just “ChatGPT” there are five different levels, and once you understand what each one does, you’ll finally see how to use AI in your business in a real, practical way.

In this quick breakdown, I’ll walk you through the simple differences between:

👉 ChatGPT
👉 Custom GPTs
👉 AI Chatbots
👉 Automations
👉 AI Agents

No jargon. No hype. Just a clear, beginner-friendly explanation that anyone can follow, even if you feel like you’re “not techy.”

If you want to actually use AI to save time, simplify your workflow, and grow your business… message me “AI READY” and I’ll send you the next steps.

#AIExplained #ChatGPT #CustomGPT #AIChatbots #AIAutomation #AIAgents #ArtificialIntelligence #SmallBusinessAI #EntrepreneurLife #DigitalMarketing

What if your company could build an entire AI workforce without hiring a single new employee?

Extreme Networks just revealed plans for an enterprise marketplace for AI agents, tools, and apps a bold move that could reshape how businesses deploy and manage AI inside their organizations. Think of it as the App Store for enterprise AI: customizable, scalable, and built for speed.  

This could signal the beginning of a new era where AI agents handle complex workflows, automate decision-making, and collaborate across departments not just as tools, but as digital teammates.  

Are we finally on the brink of true “plug-and-play” AI in the enterprise?  

👉 What kind of AI agent would you build first if your company had access to a marketplace like this?

Will Leatherman

Marketing Director

Build a Self Generating Content Funnel That Drives Revenue | Web3 & AI Growth & GTM Marketer | Fractional CMO

Catalyst is a content engine that empowers global marketing teams to drive thought leadership and revenue growth. We create expert-driven, AI-assisted content across multiple channels, including web, social media, and newsletters. 

Our services encompass strategy development, content creation, distribution, and performance tracking. We leverage your team's expertise to produce high-quality content that resonates with your target audience, while our suite of conversion optimization tools helps turn readers into qualified leads. With Catalyst, you can significantly increase your content output, save time, and achieve a higher return on your content investment, all while maintaining the flexibility to scale your content efforts as your business needs change.

Before launching VooDoo, I was the CMO and head of creative at Parcl, a blockchain-based real estate platform that allows users to invest in a digital square foot of physical estate in the most lucrative neighborhoods around the U.S. There, I led the brand strategy, content strategy, digital marketing, partner agency management, and media partnerships, resulting in a 300% increase in user acquisition and retention. I also have a background in working with various brands across different sectors, such as Primark, Campari Group, Kate Spade, Dirty Lemon, NARS, Armani Exchange, Pandora, Lab Series, WeWork, PepsiCo, and BMW. 

My mission is to help businesses grow their online presence and reach their target audiences through innovative and effective marketing solutions.

Chief Marketing Officer, Head of Creative

We're hiring a GTM Content Lead to own the entire client revenue engine

You understand that content is the most effective outbound channel. and can prove it

You are:

- An A+ b2b content strategist with deep experience in saas/ai/web3.

- Obsessed with meeting deadlines. No excuses.

- Able to prove how content drives pipeline. 

- You’re in the 35% of marketers who can actually tie work back to revenue.

If you believe content's job is to drive revenue, apply below. 👇 
Know an operator who fits? Tag them.

Founder @ Catalyst // B2B Creator Economy // Bootstrapped to $1.5M+ in Sales • Sharing Content & Sales Systems That Make Money (Over 150+ execs)

We've generated 25 Million+ impressions and booked 500+ demos from LinkedIn
today, im giving our exact workflow away... for free

Here’s a high level look at how it works:

1// It scrapes and analyzes the best performing content in your niche
2// Ingests your past writing and unique brand context
3// It generates new posts that sound exactly like you (no slop)

What you'll receive:

>  the complete self learning workflow on AirOps

>  my private database of proven hooks (1000+ hooks)

>. a full implementation guide to get it running this week

Stop using generic AI that makes you sound like a robot. This is a self learning system that gets smarter over time.

This is specifically for SaaS founders who need to turn their LinkedIn from a dead profile into a machine that books qualified calls.

Comment “SYSTEM” below and I will send it to you!

I’ll be sending it out over the next 48 hours (repost for early access)

It is 100% free and immediately usable

The most efficient B2B teams are running a system that generates 300 meetings a month.

It’s a content led warm outbound flywheel.

This is the exact system Shubh Agrawal uses at Valley to generate 300 meetings per month: 160 from inbound content and 140+ from warm outbound signals. It moves you beyond the brutal math of 2% reply rates by creating demand instead of just chasing it.

Tomorrow, he's breaking down the entire playbook live

You will learn the full flywheel:

→ How to create content that educates your buyers
→ The process for scraping engagement signals to find warm leads
→ The exact tools, workflows, and team structure to run the system
→ This session is for founders and operators who need a practical system to accelerate GTM, not just theory

Happening tomorrow. Register now to get the live link and the recording.

Link in comments

"We're doing outbound, but no one responds." This is what I'm hearing from literally every B2B sales team right now. You're sending emails. Running ca

Open article: How to build a $1.5M/mo pipeline machine (fulll breakdown) by Will Leatherman • 1 min read

How to build a $1.5M/mo pipeline machine (fulll breakdown)

ICYM the live session with  Shubh Agrawal from Valley this week

We covered how they book 300+ meetings per month (~$1.5M /mo) with zero paid ads and no SDRs.

If you missed it, here are the key takeaways:

> stop treating content and outbound as separate functions. They are two halves of the same system.

> your content’s primary job is to create and capture demand by surfacing warm intent signals from people already in your orbit.

> you then track engagement (post views, website visits) to build a qualified list of people to contact.

> outreach becomes a simple conversion event with people who already know you, leading to 60-100% reply rates.

The big unlock is a signal driven GTM loop

Your content identifies who to reach out to. Your outbound converts an audience that is already warm. This approach helps you achieve 60-100% reply rates by engaging your existing audience, a massive improvement over the typical 2% from cold lists.

You don't need a massively painful or complicated tech like others suggest stack. You need a simple, repeatable process.

I'm releasing the full playbook with the exact workflows and prompts next week

Thanks again to Shubh and the team at Valley for sharing their workflow

BlackRock ’s $1B BUIDL fund, Franklin Templeton's on chain fund, and JPMorgan’s Onyx mean one thing....
blockchain has become financial plumbing.

the speculation is over. the infrastructure phase has actually begun

The signals are undeniable. Look at the facts:

> regulatory clarity: Europe's MiCA framework is live, providing a clear rulebook for institutional engagement.

> Incumbent adoption: BlackRock, JPMorgan, Franklin Templeton, Visa, and Fidelity are running live programs. 

> economic superiority: You can achieve settlement compression from T+1 wire transfers costing $15 to $50 down to seconds for less than $1 using stablecoins.

The core value is simple.

You’re removing the reconciliation layer entirely. Think of it as plumbing. A shared ledger eliminates the painful and costly process of ensuring two different sets of books match. The asset and the record of the asset are one and the same.

Your treasury, strategy, and technology teams should be running pilots on this NOW

The choice is between clinging to outdated T+2 operations or adopting mature infrastructure that delivers immediate cost and speed advantages.

Send this to your CFO and COO. Ask them how you are preparing for this shift.

Every founder I meet says the same thing: "I know I should post more on LinkedIn, but I just don't know what to say"

The solution is to stop creating and start capturing

You spend hours every week on sales calls explaining your product, handling objections, and telling client stories. These are content mining sessions. Your best posts are already written; you just need to capture them.

Here is the simple content capture system:

1// record your sales and discovery calls (always with permission).

2// run the weekly transcripts through an AI tool like Claude or ChatGPT.

3// use this prompt: "Extract 5 LinkedIn post ideas from this conversation, focusing on repeated stories, analogies that land, objections handled, and questions the prospect asked."

4// Look for the patterns. If you find yourself repeating a story or analogy on calls, your wider audience needs to hear it too.

This system shifts you from 'content creation' (which creates pressure and blank page anxiety) to 'content capture' (which is simple documentation)

It preserves your authentic voice, increases consistency, and pre-qualifies prospects by answering their questions in public. 

A founder i spoke with last week implemented this and had his best week on LinkedIn immediately.

Reply with the most common question you get on sales calls. I'll show you how to turn it into a content series.

The next five years will lock in the global standards for AI. 
You have a choice: write the rules or have them written for you.

This is the defining geopolitical battle of our generation, a new cold war for AI dominance between the U.S. and China. 

The conflict pits two models against each other: China’s state control versus America’s open competition.

For fintech and Web3 founders, the outcome directly writes your operating manual. It will define the practical rules for compliance, data governance, and cross border payments you must follow.

Your GTM strategy is being written by foreign policy

Stop waiting for the outcome. Start shaping the narrative by publishing a clear stance on AI standards. 

Build trust with buyers, partners, and regulators now

The only playbook you need to grow on Linkedin in 2026:
its dead simple

1. determine what you're an expert in

2. create resources that are valuable to your icp

3. write posts on linkedin that share those resources

4. share the useful thing 

Do this consistently for 6 months and you will have more engagements and more leads than you've ever had before. 

I GUARANTEE it

Thank you AirOps for having me the other week at your hackathon

The energy from a room full of wicked smart content professionals was incredible

I'm bullish on content in 2026
I'm bullish on "content engineers"
I'm bullish on the AirOps team

The people who can apply systems thinking to content production will WIN the AI content race. Human-first, no slop, and systematic execution.

It's so clear content as outbound motion will be the primary engine for B2B growth, measured on pipeline.

Founders and leaders, you need to invest in this function now. 

This is your future GTM

Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

How Shubh Built Valley's $1.5M monthly pipeline machine ( Full Breakdown)

taplio

The Battle

Nicole Noonan

Will Leatherman

Followers

Posts

Engagements

Likes

Performance ScoreNicole Noonan's LinkedIn Performance

Performance ScoreWill Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nicole Noonan

Will Leatherman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicole Noonan's LinkedIn Performance

Performance ScoreWill Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNicole Noonan's LinkedIn Performance