Ingenium 

Key Achievements:

Partnered with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, and Apple, leading experiential marketing campaigns that increased brand engagement by over 40%.

Drove GTM strategies that delivered an average 25% revenue growth within six months of launch.

Launched a successful podcast that increased audience engagement by 300% in its first year.

Led demand generation initiatives that increased qualified leads by 35% and conversion rates by 28%.

Directed digital campaigns that grew social engagement by 150% and website traffic by 200% year-over-year.

Expertise & Strategy:
Delivered experiential marketing campaigns that increased event attendance by 45% through immersive storytelling and brand activations.

Created integrated communication strategies, boosting brand awareness by 60% and customer retention by 30%.

Optimized sales funnels, cutting customer acquisition costs by 25% with data-driven targeting and messaging.

Implemented content strategies that improved organic search rankings and drove a 70% increase in inbound leads.

Analytics & Leadership:
Leveraged advanced analytics to increase campaign ROI by 20% and refine marketing strategies for higher performance.

Led cross-functional teams of up to 30 professionals, driving creative and marketing alignment.

Developed mentorship programs and internal workshops, increasing team productivity by 25%.

Chief Marketing & Operations Officer

Leading the creative direction and strategy for all client projects and internal initiatives, increasing client engagement by 21%.

Overseeing the development of innovative marketing campaigns, brand strategies, and experiential marketing solutions.

Focusing on building off-court brands for professional basketball players, through experiential marketing, podcasting, and endorsements.

Our mission to connect athletes with their voice off the court, which has resulting in a 30% increase in brand awareness and endorsement deals for our clients.

Currently managing a team of 20 creative professionals to deliver high-quality work on time and within budget, improving project delivery efficiency by 20% in my first 60 days.

Business development efforts to grow business into other professional sporting industries.

Chief Creative Officer (CCO)

AAF Orange County

Board of Directors (Sponsorships)

JWilliams Staffing

Led marketing efforts for the staffing firm, focusing on brand development and client engagement.
Developed and executed comprehensive marketing campaigns, utilizing digital and traditional media, resulting in a 25% increase in online brand visibility.

Senior Director of Marketing

Managed creative projects from concept to completion, ensuring alignment with brand standards and client goals, leading to a 30% increase in client satisfaction.
Led a team of designers and marketers to deliver high-impact creative solutions, increasing project delivery efficiency by 15%.
Collaborated with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, Apple, M&B, Robert Half, and FoodTeam, resulting in a 35% increase in brand partnerships.

Creative Director

Basketball Dolls

First entrepreneurial venture. Built and grew a digital brand for athletes, creating off-court opportunities and engagement, resulting in a 50% increase in athlete endorsements.
Successfully sold the business in 2018 and remained as an advisor until 2020, ensuring a smooth transition and continued growth.

Founder/Creator

OC Remodeling

Oversaw all communications and marketing efforts for the company, enhancing brand visibility and client engagement, leading to a 44% increase in client inquiries and a 30% growth rate. Created lead generation and business development strategies to acquire over 2 billion in projects from HNW individuals.

Communications Director/Board Member

DIRECTV

Managed email marketing campaigns, driving subscriber engagement and sales, resulting in a 20% increase in email open rates and a 15% increase in sales.

Email Marketing Manager

National Basketball Association (NBA)

LinkedIn Top Voice | Connecting Brands to Dream Clients for Unstoppable Business Growth

Creative Mastermind | CMO/COO at Ingenium | Award-Winning Brand Storyteller | Experiential Marketing Innovator | Podcast Development Expert | Sensory Marketing | Branding Curator

Nicole Noonan is the visionary Chief Marketing Officer at Ingenium, a premier branding and experiential marketing agency renowned for its innovative approach and commitment to authenticity. With over a decade of experience in the marketing industry, Nicole has established herself as a trailblazer in creating immersive brand experiences that deeply resonate with audiences.

Nicole's career began in the dynamic world of sports and entertainment marketing, where she honed her skills in engaging and captivating diverse audiences. She has worked with some of the most iconic brands in the world, including the NBA, Nike, Google/Amazon Prime, AEG, AXS, HBO, DirecTV, Diageo, Complex, Sports Illustrated, and ESPN. Her passion for building communities around brands led her to Ingenium, where her innovative ideas and creative strategies have flourished.

Under Nicole's leadership, Ingenium has become synonymous with fearless innovation and community-focused experiential marketing and sensory engagement. She believes in bringing authenticity to life, ensuring every brand tells a unique story. Her approach transcends traditional marketing, fostering genuine connections and creating spaces where people feel a sense of belonging and engagement.

Nicole's creative vision and strategic execution have earned her numerous accolades, including the Gold ADDY Award, Clio Award for Innovative Brand Activation, Webby Award, and Event Marketer’s Ex Award for Best Experiential Campaign. Her dedication to pushing boundaries and embracing bold ideas has positioned Ingenium as a leader in the industry.

A firm believer in the power of storytelling, Nicole is passionate about helping brands share their narratives in compelling and impactful ways. Her expertise in podcast development and attraction branding adds another layer to her dynamic skill set, allowing her to create even more engaging and influential brand experiences.

With a bright future ahead, Nicole continues to lead Ingenium with relentless drive for innovation, authenticity, and excellence, ensuring every campaign stands out and builds lasting connections with its audience.

Contact Information:
nicole@ingeniumco.com

Nicole Noonan

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Emmy Award- Winning Creative | Ad Exp. with NBA, Nike, NFL, Interscope, Google and ESPN | AIaaS (AI as a Service) and Automation Expert | Helping business owners grow their brands using AI

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What if your company could build an entire AI workforce without hiring a single new employee?

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Senior Regional Manager - Northern California

Hired during COVID economy and in 11 months generated 1400% B2B growth, adding more than 100 new clients in new territory with established competition, improved hiring efficiency by 30%, implemented innovative e-marketing strategy, employed effective sales communication techniques, and increased greater San Francisco Bay Area business rating from 3.4 to 5.0 stars--while earning an individual 5.0 star rating from more than 85 employees and clients. In November 2021 constructed new events guest services team to staff performance arts shows for City of San Jose. 

Built lasting client partnerships by mentoring and matching qualified and engaged employees to specific industry jobs. Mediate and resolve human resources issues. Consult regularly with CEO, marketing VP, finance VP, and western U.S. territory managers on best practices, business strategy, policy, and forecasting.

Earned 6.96 average out of 7.0 rating on 35 categories of first annual performance review.

Regional Manager, The Peninsula & South Bay Area, Northern California

Vasona Management

Senior Account Manager/Project Manager

Account Manager/Project Manager

Lead Sales Representative

NEW HAVEN UNIFIED SCHOOL DISTRICT

Social Science Teacher

Co-founded nation’s first high school Ethnic Studies department. Authored and taught diversity and inclusion course featured on KRON-TV’s “About Race” series. Served as district diversity consultant and created numerous multicultural education programs.

Department Chair - Ethnic Studies

Founding Director - WWII Speaker Project

Diversity & Inclusion Consultant

Fostered two corollary career paths as credentialed educator, Ethnic Studies trailblazer, curriculum and instructional designer, then as a senior regional recruiting and sales manager with a demonstrated history of creating innovative programs, developing strategic sales pipelines, setting new corporate sales records, improving best practices, and matching skilled people with quality business clients.

Graduated from University of California, Davis, post-grad at Sonoma State University, teacher fellowship at University of California, Berkeley and certifications from Cornell University, San Francisco State University and California State University, East Bay.

I am an enrolled tribal citizen of the Pueblo of Isleta, New Mexico.

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Nicole Noonan

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The Battle

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Joseph Valle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicole Noonan's LinkedIn Performance

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