Ingenium 

Key Achievements:

Partnered with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, and Apple, leading experiential marketing campaigns that increased brand engagement by over 40%.

Drove GTM strategies that delivered an average 25% revenue growth within six months of launch.

Launched a successful podcast that increased audience engagement by 300% in its first year.

Led demand generation initiatives that increased qualified leads by 35% and conversion rates by 28%.

Directed digital campaigns that grew social engagement by 150% and website traffic by 200% year-over-year.

Expertise & Strategy:
Delivered experiential marketing campaigns that increased event attendance by 45% through immersive storytelling and brand activations.

Created integrated communication strategies, boosting brand awareness by 60% and customer retention by 30%.

Optimized sales funnels, cutting customer acquisition costs by 25% with data-driven targeting and messaging.

Implemented content strategies that improved organic search rankings and drove a 70% increase in inbound leads.

Analytics & Leadership:
Leveraged advanced analytics to increase campaign ROI by 20% and refine marketing strategies for higher performance.

Led cross-functional teams of up to 30 professionals, driving creative and marketing alignment.

Developed mentorship programs and internal workshops, increasing team productivity by 25%.

Chief Marketing & Operations Officer

Leading the creative direction and strategy for all client projects and internal initiatives, increasing client engagement by 21%.

Overseeing the development of innovative marketing campaigns, brand strategies, and experiential marketing solutions.

Focusing on building off-court brands for professional basketball players, through experiential marketing, podcasting, and endorsements.

Our mission to connect athletes with their voice off the court, which has resulting in a 30% increase in brand awareness and endorsement deals for our clients.

Currently managing a team of 20 creative professionals to deliver high-quality work on time and within budget, improving project delivery efficiency by 20% in my first 60 days.

Business development efforts to grow business into other professional sporting industries.

Chief Creative Officer (CCO)

AAF Orange County

Board of Directors (Sponsorships)

JWilliams Staffing

Led marketing efforts for the staffing firm, focusing on brand development and client engagement.
Developed and executed comprehensive marketing campaigns, utilizing digital and traditional media, resulting in a 25% increase in online brand visibility.

Senior Director of Marketing

Managed creative projects from concept to completion, ensuring alignment with brand standards and client goals, leading to a 30% increase in client satisfaction.
Led a team of designers and marketers to deliver high-impact creative solutions, increasing project delivery efficiency by 15%.
Collaborated with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, Apple, M&B, Robert Half, and FoodTeam, resulting in a 35% increase in brand partnerships.

Creative Director

Basketball Dolls

First entrepreneurial venture. Built and grew a digital brand for athletes, creating off-court opportunities and engagement, resulting in a 50% increase in athlete endorsements.
Successfully sold the business in 2018 and remained as an advisor until 2020, ensuring a smooth transition and continued growth.

Founder/Creator

OC Remodeling

Oversaw all communications and marketing efforts for the company, enhancing brand visibility and client engagement, leading to a 44% increase in client inquiries and a 30% growth rate. Created lead generation and business development strategies to acquire over 2 billion in projects from HNW individuals.

Communications Director/Board Member

DIRECTV

Managed email marketing campaigns, driving subscriber engagement and sales, resulting in a 20% increase in email open rates and a 15% increase in sales.

Email Marketing Manager

National Basketball Association (NBA)

LinkedIn Top Voice | Connecting Brands to Dream Clients for Unstoppable Business Growth

Creative Mastermind | CMO/COO at Ingenium | Award-Winning Brand Storyteller | Experiential Marketing Innovator | Podcast Development Expert | Sensory Marketing | Branding Curator

Nicole Noonan is the visionary Chief Marketing Officer at Ingenium, a premier branding and experiential marketing agency renowned for its innovative approach and commitment to authenticity. With over a decade of experience in the marketing industry, Nicole has established herself as a trailblazer in creating immersive brand experiences that deeply resonate with audiences.

Nicole's career began in the dynamic world of sports and entertainment marketing, where she honed her skills in engaging and captivating diverse audiences. She has worked with some of the most iconic brands in the world, including the NBA, Nike, Google/Amazon Prime, AEG, AXS, HBO, DirecTV, Diageo, Complex, Sports Illustrated, and ESPN. Her passion for building communities around brands led her to Ingenium, where her innovative ideas and creative strategies have flourished.

Under Nicole's leadership, Ingenium has become synonymous with fearless innovation and community-focused experiential marketing and sensory engagement. She believes in bringing authenticity to life, ensuring every brand tells a unique story. Her approach transcends traditional marketing, fostering genuine connections and creating spaces where people feel a sense of belonging and engagement.

Nicole's creative vision and strategic execution have earned her numerous accolades, including the Gold ADDY Award, Clio Award for Innovative Brand Activation, Webby Award, and Event Marketer’s Ex Award for Best Experiential Campaign. Her dedication to pushing boundaries and embracing bold ideas has positioned Ingenium as a leader in the industry.

A firm believer in the power of storytelling, Nicole is passionate about helping brands share their narratives in compelling and impactful ways. Her expertise in podcast development and attraction branding adds another layer to her dynamic skill set, allowing her to create even more engaging and influential brand experiences.

With a bright future ahead, Nicole continues to lead Ingenium with relentless drive for innovation, authenticity, and excellence, ensuring every campaign stands out and builds lasting connections with its audience.

Contact Information:
nicole@ingeniumco.com

Nicole Noonan

Exciting News!

I just launched my PPC Campaign Creator GPT, a powerful AI assistant designed to help marketers, founders, and business owners build complete PPC campaigns in minutes.

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Perfect for agencies, freelancers, business owners, and anyone running paid ads.

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Emmy Award- Winning Creative | Ad Exp. with NBA, Nike, NFL, Interscope, Google and ESPN | AIaaS (AI as a Service) and Automation Expert | Helping business owners grow their brands using AI

AI isn’t just “ChatGPT” there are five different levels, and once you understand what each one does, you’ll finally see how to use AI in your business in a real, practical way.

In this quick breakdown, I’ll walk you through the simple differences between:

👉 ChatGPT
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No jargon. No hype. Just a clear, beginner-friendly explanation that anyone can follow, even if you feel like you’re “not techy.”

If you want to actually use AI to save time, simplify your workflow, and grow your business… message me “AI READY” and I’ll send you the next steps.

#AIExplained #ChatGPT #CustomGPT #AIChatbots #AIAutomation #AIAgents #ArtificialIntelligence #SmallBusinessAI #EntrepreneurLife #DigitalMarketing

What if your company could build an entire AI workforce without hiring a single new employee?

Extreme Networks just revealed plans for an enterprise marketplace for AI agents, tools, and apps a bold move that could reshape how businesses deploy and manage AI inside their organizations. Think of it as the App Store for enterprise AI: customizable, scalable, and built for speed.  

This could signal the beginning of a new era where AI agents handle complex workflows, automate decision-making, and collaborate across departments not just as tools, but as digital teammates.  

Are we finally on the brink of true “plug-and-play” AI in the enterprise?  

👉 What kind of AI agent would you build first if your company had access to a marketplace like this?

Coaching Culture Consulting

Transformamos Ejecutivos en los mejores Coaches Ejecutivos, a través de una Escuela de Coaching donde todo ha sido diseñado por profesionales con años de experiencia corporativa, con los más altos estándares mundiales y donde la mayoría de los profesores han trabajado en la empresa.

¿Quieres formarte como Coach Ejecutivo?

Executive Director

FelipePenayLillo.com

Accelerating leadership for executives willing to win in a new role, to win advancing their careers and to win overcoming complex challenges.

Executive Coach

Impact audiences and teams with challenging leadership conferences.

International Speaker

Lukkap Chile

Acompaña Gerentes que participan de los Programas Ejecutivos de Lukkap Chile, entrenándolos para encontrar un nuevo trabajo que conecte con sus anhelos y todas sus capacidades. He entrenado Gerentes de Walmart, Cencosud, Falabella, Polpaico, DuocUC, y otras 15 empresas.

Coach Ejecutivo

Entel

Diseño y lanzamiento de la operación nacional en terreno de ENTEL Hogar, para un crecimiento de ventas 4x, con un equipo de 33 colaboradores y 1.000+ colaboradores externos. Negociación de contratos de USD 80 millones logrando eficiencias -20% en costos unitarios.

Field Service Director B2C

Deploy field services across Chile for TELCO customers. Assure customer satisfaction by accomplishing time goals and quality on new services installations, upgrades and service recovery. 150 team members, 1,000+ outsourced team.

Field Service Director

SME Channel strategy designer. Over 140,000 customers, 60 team members, 150 indirect sales reps, 60 teleaccoount positions and 40 in store reps. Maximize customer satisfaction, sales goals and channel mix cost efficiency.

SME Sales and Service Director

Responsible for proactively deploy the technical resources and teams across Chile, to assure customer satisfaction by accomplishing time goals and quality on new services installations, upgrades and service recovery.

Lead a presales team (22) that specializes in TELCO/TI/Mobile solutions, developing the offering in a case by case base for Enterprise and SME customers and focusing on maximize the success rate.

Responsible for build in a team base (with the sales force and specialist support) the value proposition, logical solution and price strategy to achieve the best probability to success.

Responsible for advance TELCO  and mobile data product lines, in terms of EBITDA, Revenue and Churn; and for build the 2012-2014 innovation Roadmap for the connectivity product line.

Product and Presales SME Manager

Universidad Técnica Federico Santa María

Desarrollo de habilidades de Liderazgo para Subgerentes, Superintendentes, Jefes y Expertos en Mantenimiento en Minería e Industria.

Profesor Liderazgo Magister Gestión de Activos

2016+ Strategic Leadership, Negotiation and Communications Skills for MBA USM
2018+ Strategic Leadership for Master in Asset Management (MGA).
2021+ Strategic Leadership for Master in Industrial Engineer (MII).
2018-2021 Strategic Leadership for Master of Technological Innovation and Entrepreneurship (MITE).
2013-2019 Strategic Leadership for Business Bachelor.

Strategic Leadership Professor (MBA/MGA/MII)

Ripley

Responsible for plan and create the Retail Affiliation area, I joined “Tarjeta Extra” credit card team when it was a Ripley’s start up for developing the C2, C3 and D socio-economic markets.

Responsible for launch new branches, increase customer base, negotiate with local commerce bureau and direct affiliation of key regional retail accounts.

Responsible for define the pricing strategy and financial products, for increase the total revenue (USD 2 MM) by negotiation with clients activation campaigns, loyalty campaigns and POS trade marketing.

Responsible for lead the growth from 5 regional branches to 30 across Chile; and from 200 to 2.000 customer in two years (900% increase). I had to define profiles, hire and train the affiliate channel supervisors (20).

Retail Affiliation Manager

LAN Airlines

Responsible for coordinate the long a short-term efforts and commercial strategy in the Europa and Mexico routes, looking for the inventory (PROS software) and pricing optimization to make the USD 230 millons quota.

Responsible for segmentate customers and define pricing strategies by segment and country.

I have to lead the Europa route strategy the very first time LAN confront relevant competition from a low-cost carrier.
Commercial Tactical process leader for Europa and México: weekly route analysis, highlights generation, tasks assignation to the different areas.

Responsible for negotiate prices and class availability with regional offices in Spain, Germany, Mexico, Ecuador, Argentina, Peru y Chile.

Revenue & Pricing Europa México

Responsible for SME commercial strategy and achieve a monthly USD 4 millon revenue quota.

Key role in sale strategy transformation. I have the opportunity to work in customer segmentation, in creating new sales profiles, and in adjusting the incentive plan.

Responsible for monitor and follow up customer’s metrics (ARPU, Churn, up-selling).

Responsible for improve the business intelligence. I create the first multiproduct vision of a customer leading a team with the Corporate Datawarehouse.

Santiago Metropolitan Market Manager

SuperObra.com

Responsible for create and define the logical design and main interactions.

SuperObra.com Project Manager

𝗙𝗜𝗘𝗟𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗗𝗜𝗥𝗘𝗖𝗧𝗢𝗥 𝗕𝟮𝗖 𝗘𝗡𝗧𝗘𝗟 💙 | Executive Coach & Leadership expert 𝐇𝐀𝐑𝐕𝐀𝐑𝐃 trained 🇪🇸🇧🇷🇺🇸 | President ICF 🇨🇱 | 𝐌𝐁𝐀 Leadership Professor | MTB 🚴🏼 Magician 🎩

¿Te cuesta tomar el liderazgo en tu empresa o con tu equipo? 

¿Tienes IDEAS brillantes con un tremendo potencial para la empresa y te cuesta ser “visto” y “escuchado”?

Si lo anterior resonó en ti.

Y quieres empezar a pensar como los mejores Gerentes.

Trabajemos juntos.

Hola, soy Felipe.

He trabajado con 100+ maravillosos ejecutivos que han acelerado su liderazgo:

🟢 Superando una situación difícil con su equipo o jefe.

🟢 Empezando a pensar como Gerentes.

🟢 Encontrando un nuevo trabajo.

🟢 Brillando en su nuevo cargo.


🔥 “A los 6 meses de trabajar con Felipe, ya entendía como pensar como Gerente, reordené lo que estaba haciendo, definí mis prioridades y me enfoqué en construir valor. No pasó un año y me ascendieron a Subgerente”

En los últimos 10 años…

He estudiado Liderazgo en Harvard 3 veces. Me forme y trabajo como Coach Ejecutivo, Coach de Ventas y Coach de Empleabilidad.

He hecho clases de Liderazgo y Negociación en MBA.

👉🏽 Y lo más importante es que hablo tu idioma, el idioma de la empresa.

Tengo 20+ años de experiencia en la empresa.

He sido Gerente de Operaciones, he sido Gerente de Ventas, he trabajado con las mejores consultoras del mundo, McKinsey, BCG, Accenture y en grandes empresas como ENTEL, Latam Airlines y Ripley.

He implementando mejores prácticas para las organizaciones, visitando China, Japón, Estados Unidos, UK, España y Portugal.

(No me lo han contado, yo lo viví, lo he estudiado y lo enseño)

🔥 “Fue Gerente, me da confianza que sabe de lo que habla y siempre tiene a mano un recurso que conecta con lo que me está pasando, me desafía y eso me ha hecho aprender a pensar más ejecutivo”

Comencemos. Juntos.

Intensivo al comienzo para acelerar.

Después experimentar, reflexionar y aprender.

Trabajar conmigo no es magia, porque no hago tu trabajo.

Es mágico porque te mostraré exactamente que necesitas hacer. Los pequeños pasos y los atajos.

He trabajado con 100+ ejecutivos.
He liderado equipo de 1.500+ personas.
Me he equivocado y he aprendido en la empresa.
He entrenado en liderazgo a 1.000+ profesionales en MBA.

Conozco lo que funciona y lo que no.

Estoy poniendo mis 20+ años de experiencia en la empresa, en formación y desarrollo de ejecutivos a tu alcance.

Me mueve que tú ganes.

3 formas en que puedes trabajar conmigo:

1. Programa de Coaching Ejecutivo o Equipos - 8 sesiones.
2. Conferencias de Liderazgo.
3. Talleres y Off Sites.

¿Interesado?

Escríbeme por LinkedIn o bien por WhatsApp a +56984189907

❤️

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Felipe Peña y Lillo Yañez

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The Battle

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Felipe Peña y Lillo Yañez

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