Ingenium 

Key Achievements:

Partnered with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, and Apple, leading experiential marketing campaigns that increased brand engagement by over 40%.

Drove GTM strategies that delivered an average 25% revenue growth within six months of launch.

Launched a successful podcast that increased audience engagement by 300% in its first year.

Led demand generation initiatives that increased qualified leads by 35% and conversion rates by 28%.

Directed digital campaigns that grew social engagement by 150% and website traffic by 200% year-over-year.

Expertise & Strategy:
Delivered experiential marketing campaigns that increased event attendance by 45% through immersive storytelling and brand activations.

Created integrated communication strategies, boosting brand awareness by 60% and customer retention by 30%.

Optimized sales funnels, cutting customer acquisition costs by 25% with data-driven targeting and messaging.

Implemented content strategies that improved organic search rankings and drove a 70% increase in inbound leads.

Analytics & Leadership:
Leveraged advanced analytics to increase campaign ROI by 20% and refine marketing strategies for higher performance.

Led cross-functional teams of up to 30 professionals, driving creative and marketing alignment.

Developed mentorship programs and internal workshops, increasing team productivity by 25%.

Chief Marketing & Operations Officer

Leading the creative direction and strategy for all client projects and internal initiatives, increasing client engagement by 21%.

Overseeing the development of innovative marketing campaigns, brand strategies, and experiential marketing solutions.

Focusing on building off-court brands for professional basketball players, through experiential marketing, podcasting, and endorsements.

Our mission to connect athletes with their voice off the court, which has resulting in a 30% increase in brand awareness and endorsement deals for our clients.

Currently managing a team of 20 creative professionals to deliver high-quality work on time and within budget, improving project delivery efficiency by 20% in my first 60 days.

Business development efforts to grow business into other professional sporting industries.

Chief Creative Officer (CCO)

AAF Orange County

Board of Directors (Sponsorships)

JWilliams Staffing

Led marketing efforts for the staffing firm, focusing on brand development and client engagement.
Developed and executed comprehensive marketing campaigns, utilizing digital and traditional media, resulting in a 25% increase in online brand visibility.

Senior Director of Marketing

Managed creative projects from concept to completion, ensuring alignment with brand standards and client goals, leading to a 30% increase in client satisfaction.
Led a team of designers and marketers to deliver high-impact creative solutions, increasing project delivery efficiency by 15%.
Collaborated with high-profile brands such as NBA, Nike, NFL, AEG, Spectrum, ESPN, FOX, Adidas, Apple, M&B, Robert Half, and FoodTeam, resulting in a 35% increase in brand partnerships.

Creative Director

Basketball Dolls

First entrepreneurial venture. Built and grew a digital brand for athletes, creating off-court opportunities and engagement, resulting in a 50% increase in athlete endorsements.
Successfully sold the business in 2018 and remained as an advisor until 2020, ensuring a smooth transition and continued growth.

Founder/Creator

OC Remodeling

Oversaw all communications and marketing efforts for the company, enhancing brand visibility and client engagement, leading to a 44% increase in client inquiries and a 30% growth rate. Created lead generation and business development strategies to acquire over 2 billion in projects from HNW individuals.

Communications Director/Board Member

DIRECTV

Managed email marketing campaigns, driving subscriber engagement and sales, resulting in a 20% increase in email open rates and a 15% increase in sales.

Email Marketing Manager

National Basketball Association (NBA)

LinkedIn Top Voice | Connecting Brands to Dream Clients for Unstoppable Business Growth

Creative Mastermind | CMO/COO at Ingenium | Award-Winning Brand Storyteller | Experiential Marketing Innovator | Podcast Development Expert | Sensory Marketing | Branding Curator

Nicole Noonan is the visionary Chief Marketing Officer at Ingenium, a premier branding and experiential marketing agency renowned for its innovative approach and commitment to authenticity. With over a decade of experience in the marketing industry, Nicole has established herself as a trailblazer in creating immersive brand experiences that deeply resonate with audiences.

Nicole's career began in the dynamic world of sports and entertainment marketing, where she honed her skills in engaging and captivating diverse audiences. She has worked with some of the most iconic brands in the world, including the NBA, Nike, Google/Amazon Prime, AEG, AXS, HBO, DirecTV, Diageo, Complex, Sports Illustrated, and ESPN. Her passion for building communities around brands led her to Ingenium, where her innovative ideas and creative strategies have flourished.

Under Nicole's leadership, Ingenium has become synonymous with fearless innovation and community-focused experiential marketing and sensory engagement. She believes in bringing authenticity to life, ensuring every brand tells a unique story. Her approach transcends traditional marketing, fostering genuine connections and creating spaces where people feel a sense of belonging and engagement.

Nicole's creative vision and strategic execution have earned her numerous accolades, including the Gold ADDY Award, Clio Award for Innovative Brand Activation, Webby Award, and Event Marketer’s Ex Award for Best Experiential Campaign. Her dedication to pushing boundaries and embracing bold ideas has positioned Ingenium as a leader in the industry.

A firm believer in the power of storytelling, Nicole is passionate about helping brands share their narratives in compelling and impactful ways. Her expertise in podcast development and attraction branding adds another layer to her dynamic skill set, allowing her to create even more engaging and influential brand experiences.

With a bright future ahead, Nicole continues to lead Ingenium with relentless drive for innovation, authenticity, and excellence, ensuring every campaign stands out and builds lasting connections with its audience.

Contact Information:
nicole@ingeniumco.com

Nicole Noonan

Exciting News!

I just launched my PPC Campaign Creator GPT, a powerful AI assistant designed to help marketers, founders, and business owners build complete PPC campaigns in minutes.

From campaign ideas to targeting, keywords, Google Ads, Facebook Ads, landing pages, and even video scripts… this GPT walks you through every step with clarity and strategy.

If you're looking to streamline your advertising workflow or elevate your marketing game, this tool is a game-changer.

👉 Get instant free access: https://lnkd.in/gvdm6rWA

Perfect for agencies, freelancers, business owners, and anyone running paid ads.

#PPC #MarketingAI #GPT #DigitalMarketing #PaidMedia #AdStrategy

Emmy Award- Winning Creative | Ad Exp. with NBA, Nike, NFL, Interscope, Google and ESPN | AIaaS (AI as a Service) and Automation Expert | Helping business owners grow their brands using AI

AI isn’t just “ChatGPT” there are five different levels, and once you understand what each one does, you’ll finally see how to use AI in your business in a real, practical way.

In this quick breakdown, I’ll walk you through the simple differences between:

👉 ChatGPT
👉 Custom GPTs
👉 AI Chatbots
👉 Automations
👉 AI Agents

No jargon. No hype. Just a clear, beginner-friendly explanation that anyone can follow, even if you feel like you’re “not techy.”

If you want to actually use AI to save time, simplify your workflow, and grow your business… message me “AI READY” and I’ll send you the next steps.

#AIExplained #ChatGPT #CustomGPT #AIChatbots #AIAutomation #AIAgents #ArtificialIntelligence #SmallBusinessAI #EntrepreneurLife #DigitalMarketing

What if your company could build an entire AI workforce without hiring a single new employee?

Extreme Networks just revealed plans for an enterprise marketplace for AI agents, tools, and apps a bold move that could reshape how businesses deploy and manage AI inside their organizations. Think of it as the App Store for enterprise AI: customizable, scalable, and built for speed.  

This could signal the beginning of a new era where AI agents handle complex workflows, automate decision-making, and collaborate across departments not just as tools, but as digital teammates.  

Are we finally on the brink of true “plug-and-play” AI in the enterprise?  

👉 What kind of AI agent would you build first if your company had access to a marketplace like this?

I help personal brands go from lost to go-to | 2x Founder | Become the go-to expert in your niche

Your content isn’t the problem.
Your clarity is.

Most creators and founders are stuck in the same loop:

• Posting aimlessly
• Getting ignored
• Burning out before anything clicks

They know they should build a personal brand, but what they really need is a system:
One that drives traction, visibility, and real business results.

That’s where I come in.

I help personal brands go from invisible to in-demand by turning their LinkedIn presence into a lead engine.

I’ve built multiple ventures from scratch using nothing but content, strategy, and relentless clarity.
No fluff. No hacks. Just a framework that works.

What I help you do:

✅ Nail your message so people instantly “get it”
✅ Create content that connects, converts, and compounds
✅ Optimize your profile and presence for credibility and leads
✅ Build a system that brings clients to you

This isn’t about going viral.
It’s about building influence that compounds into opportunity—and income.

If you’re a founder, coach, consultant, or creator who’s:

• Done with random posts that lead nowhere
• Ready to grow your brand and business with intention
• Craving more visibility, impact, and momentum...

Let’s talk.

🟢 DM me “LinkedIn” to start building the life you actually want.

Dustin Hauer

Read this carefully.

One shift can change your entire trajectory.

And it always starts in the same place.

Belief.

Here is the part most people miss.

Belief hits you before success ever shows up.

→ Belief that you can take the next step.
→ Belief that the barrier in front of you is smaller than the drive inside you.
→ Belief that your future responds to conviction, not hesitation.

I learned this the hard way.

When life got loud.
When doubt piled up.
When every option looked risky.

Belief was the only thing that cut through the noise.

Here is the truth I keep returning to.

Belief is not a mood.
Belief is a decision.

Belief forces movement when your mind wants comfort.
Belief builds the proof that people wait their whole lives to see.

You do not wait for evidence.

You create it.

What is one belief that reshaped your direction?

They say follow the beaten path.

I say create your own.

And if you still believe the “safe route” is the answer, 
you are caging your potential before 
you even start.

Roadblocks are not signals to stop.
They are invitations to innovate.

It is choosing:

➡️ Resilience over retreat.
➡️ Creativity over compliance.
➡️ Progress over permission.

History is not written by those who played it safe.
It is written by those who forged a way forward—
against all odds.

The truth?
Solutions always exist.
And if they don’t, you build them.

P.S. What’s one challenge you’ve overcome by creating your own path?

Drop it below 👇

♻️ If this post lit a fire under you, share it.

Someone else needs the reminder.

If virality does nothing for you, you don't have a funnel.

You have noise.

Here is the brutal truth.

You are missing the basics:
→ A message that actually tells people what you do
→ A CTA that moves them to the next step
→ An offer they can say yes to right now

No message. No CTA. No offer.

That means you do not have a funnel.
You have a content hobby.

Stop telling yourself that going viral doesn't matter.

It does not matter for you 
because you built nothing to catch the attention.

Want to fix it? Start here:
✅ Write one sentence that explains your value
✅ Add a single CTA to every post you publish
✅ Package your offer in a way people can buy today

Do that, and virality will turn into revenue.

Until then, you are not just ignoring virality.
You are wasting it. 

---

If you are serious about building something that actually works, 
🗨️ DM "Funnel" and let's get started.

➕ Follow @Dustin Hauer for more.

𝐂𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐢𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? 

Must feel super annoying, right?

Here’s how to destroy your personal brand 
in 5 super easy to follow steps:

1. 𝐎𝐯𝐞𝐫𝐩𝐨𝐬𝐭 𝐰𝐢𝐭𝐡 𝐳𝐞𝐫𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 

Share random updates 
3x a day, 
Every day. 

(Why think it through when you can overwhelm your audience?)


2. 𝐈𝐠𝐧𝐨𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞'𝐬 𝐧𝐞𝐞𝐝𝐬 

Post what you think is cool. 

Forget about 
Relevance 
Or value.


3. 𝐎𝐯𝐞𝐫𝐩𝐫𝐨𝐦𝐢𝐬𝐞, 𝐮𝐧𝐝𝐞𝐫𝐝𝐞𝐥𝐢𝐯𝐞𝐫 

Brag about results you’ve never achieved. 

(Who cares about trust?)


4. 𝐍𝐞𝐯𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞 

No comments, 
No replies. 

Treat LinkedIn like a one-way street.


5. 𝐁𝐮𝐫𝐧 𝐨𝐮𝐭 

Pour your energy into 
unsustainable efforts 

Until you can’t even log in.

…Sounds terrible, right?


𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐡𝐞𝐫𝐞, 
𝐃𝐨 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞. 

Share with purpose, 
Build trust, 
And stay consistent.

Your LinkedIn is your digital reputation.

Guard it carefully.


𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 #1 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? 

---

P.S. Repost this ♻️ for your network. 

Someone out there needs to hear it today.

Building your personal brand? Here's 5 steps to destroy it

Confused profiles don’t convert.

Most LinkedIn bios sound like filler text.

Nice words.

Zero clarity.

Here’s what actually works:

• Clear positioning.
• Tight messaging.
• Direct value.

And it all starts by answering these 5 questions.

1. 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐲𝐨𝐮? 
↳ Not your job title.
↳ Your identity.
↳ Think in simple terms: What should people remember you for?
↳ Bake that into your headline and summary.

2. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧? 
↳ You can’t be known for everything.
↳ Pick 1-2 things you do extremely well.
↳ Say it directly.
↳ Then show it with proof.

3. 𝐖𝐡𝐨 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐫𝐯𝐞? 
↳ Don’t write for everyone.
↳ Write for your people.
↳ Clients, buyers, employers,
↳ whoever it is, speak their language.

4. 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐞𝐥𝐩 𝐭𝐡𝐞𝐦? 
↳ What problems do you solve?
↳ What outcomes do you deliver?
↳ People want transformation, not tasks.

5. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐈 𝐝𝐨 𝐧𝐞𝐱𝐭? 
↳ This is where most profiles fall flat.
↳ No link.
↳ No action.
↳ No direction.

Tell them exactly what to do.
→ DM me
→ Join my newsletter
→ Visit my site

Clarity wins.

Positioning beats polish.

Answer these 5 questions and your profile becomes a signal.

Not just noise. 

---

P.S. Repost if you found this useful!

Fix Your Profile With These 5 Key Questions

So they sold cereal for $40 a box.
And that… saved Airbnb.

In 2008, two broke founders  
Brian Chesky and Joe Gebbia 
Were days from losing their apartment in San Francisco.

No investors.
No traction.
No money.

So they did something absolutely insane:

They designed two limited-edition cereal boxes:
→ Obama O’s (“The Breakfast of Change”)
→ Cap’n McCain’s (“A Maverick in Every Bite”)

They filled them with cheap grocery-store cereal…
and sold each box for $40 during the presidential election.

People bought them like crazy.

They sold 1,000 boxes.
Made $30,000.
Got national press coverage.
And the stunt helped them get into Y Combinator,
the exact launchpad that turned Airbnb into a global giant.

Here’s what people miss:

They weren’t selling cereal.
They were selling imagination.

Proof that they could:

↳ Break patterns, 
↳ Hack attention, 
↳ And make people care.

Because creativity is a moat.
Scrappiness is a skill.
And resourcefulness is a superpower.

You don’t need a big budget.
You don’t need permission.
You don’t need investors to validate you.

Sometimes you just need one ridiculous idea
that makes the world finally notice.

Chesky and Gebbia didn’t wait for a shot.
They built one.
Out of cardboard, glue, and a $4 box of cereal.

♻️ Repost if you believe your “crazy idea” might be the one that changes everything.

The DMs that get answered always give value first.

Not a pitch. Not a link. Actual value.

Here’s how I do it,

And why my reply rate skyrocketed.

I build a short personalized deck about them.

Made in minutes with Gamma.

→ It shows I did my research.
→ It positions me as helpful, not pushy.
→ It gives them something worth clicking.

The psychology behind it:

→ They open your message out of curiosity.
→ They click your deck because it’s about them.
→ They reply because you’ve already created value.

That’s the secret.

Stop sending walls of text.

Start sending something that makes them stop scrolling.

Every personalized Gamma deck I send gets me closer to a real conversation.

Comment "Gamma" and I’ll share the exact Gamma prompt I use.

Here's where you can get started with Gamma today:
https://lnkd.in/gcuwgkBj

They say forgiveness is divine. 

I say it's self-preservation, 

And if you haven't mastered it, you're LOSING.

Forget the fluffy quotes. 
Forgiveness isn't a warm, fuzzy feeling. 

It's a brutal, necessary choice.

It's choosing:

➡️ PEACE over the toxic acid of resentment.
➡️ GROWTH over the chains of old grudges.
➡️ FREEDOM over the suffocating weight of your past.

Here's the shocker nobody tells you:

Forgiveness doesn't magically erase what happened. 
The pain was real. 
The injustice was real. 

But what it does do is rewire your brain to carry that weight differently.

It's NOT for them.
↳ It's a selfish act. Purely for YOU.

Because holding onto that white-hot anger? 

↳ It doesn't punish them. 
↳ It just keeps you stuck, 
↳ festering in a self-made prison.

Letting go isn't weakness. 
It's the ultimate power move. 

It's deciding your future is more valuable than your past pain.

Who else had to learn this soul-crushing, liberating truth the hard way? 

Share your story below 👇

---

P.S. If this post felt like a punch to the gut (in a good way!), consider sharing it. 

Someone else needs this brutal honesty.

taplio

The Battle

Nicole Noonan

Dustin Hauer

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Performance ScoreDustin Hauer's LinkedIn Performance

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taplio

The Battle

Nicole Noonan

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicole Noonan's LinkedIn Performance

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