Hey there! I'm a Senior Talent Acquisition Partner who's passionate about helping great companies build and sustain their high-performing teams. 

Over the last 8+ years, I've learned that every organization's hiring needs are unique. Sometimes that means building a recruiting function from scratch, and other times it means refining an established process to take it to the next level.

My experience is diverse, with a primary focus on corporate recruiting for roles from manager to senior leadership. I've successfully placed talent across a variety of functions, including Go-to-Market, Technical, Operations, and General & Administrative.

When I unplug, I'm at home in South Jersey with my wife and our cat. Life outside of work is usually a mix of Philly sports, the beach, the internet, and travel.

Let's connect!

Nick Tuno

With a background spanning account management, recruitment, sales and leadership roles in CPG, DTC, and eCommerce, I specialize in connecting businesses with strategies that drive growth.

Currently, I’m at PostPilot as a Senior Account Executive, empowering brands to leverage highly targeted direct mail campaigns that cut through digital noise and drive real revenue. My experience selling to marketers at fast-growing consumer brands gives me unique insight into what it takes to build meaningful customer relationships in today’s competitive landscape.

Always open to networking, collaboration, and new opportunities—let’s connect!

Ethan Potts

I ordered this off TikTok Shop. Great product. Fast delivery.

But for the brand? The relationship basically ends after the first order.

TikTok Shop doesn’t give brands the customer’s email. No email. No SMS. No retargeting. 

That’s a huge problem for retention.

With PostPilot, brands selling on TikTok Shop and Shopify can retarget those customers with postcards and bring them back to Shopify for the second purchase.

No inboxes. No algorithms. Just real mail.

If TikTok Shop is driving volume for you and you’re not thinking about reactivation, you’re leaving serious LTV on the table.

The first order isn’t the win. The second one is.

Pet brands are a perfect fit for direct mail. And most still aren’t using it.

Pet owners are some of the most loyal customers out there. High repeat rates. Strong emotional connection. Long customer lifecycles.

But digitally, they’re hard to reach. Email fatigue. Rising paid social costs. Deliverability issues.

Direct mail changes the game. It shows up in the home. It sticks around. And it works incredibly well for the moments that matter most for pet brands:
 • Converting first-time buyers into repeat customers
 • Driving subscriptions and replenishment
 • Reactivating lapsed customers who stopped engaging digitally
 • Launching new products to your full customer base, not just the 10 percent opening emails

When you pair that emotional bond with a tangible channel, the results are outsized.

Direct mail isn’t a brand play for pet brands. It’s a revenue lever.

And the brands leaning into it with PostPilot are building much more predictable growth because of it.

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The Battle

Nick Tuno

Ethan Potts

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taplio

The Battle

Nick Tuno

Ethan Potts

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ethan Potts's LinkedIn Performance

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