Nick Telson

Founder DesignMyNight (Acquired '19) 🍹 | Co-Founder trumpet 🎺 | Investor in 55+ Startups (Currently not investing in new deals) 😇 | Podcaster 🎙️| 🏳️‍🌈

Hey!

I’m a London entrepreneur, currently living in Boston.  Also an angel investor, podcaster, startup mentor and public speaker, whose speciality lies in talking no-nonsense founder/investor advice and help. I'm currently co-founder of new B2B sales tool, trumpet, host of Pitch Deck podcast and co-founder of an angel investing venture-arm, Horseplay Ventures

I previously co-founded DesignMyNight, back in 2010 and managed to grow that over 7 years with minimal angel funding, to 100+ employees, 15,000 SaaS customers and 8m monthly uniques on the website. We exited to Access Group in 2017.

I live for the early stages of startups - building the brand, finding product market fit, iterating quickly and building out a team. Most of my content is centred around this, as well as tips from an angel investor. Even after exiting to financial freedom, I caught the founder bug again and have co-founded my next startup, trumpet, in 2022; looking to disrupt B2B sales and kill the sales pdf deck. Follow me on here while we build out this new journey in public.

Please feel free to ask for any advice or help, whether a founder, startup employee or investor and I will always endeavour to do what I can. I'm also a regular guest on podcasts, startup speaking gigs and webinars, so feel free to reach out to me if you are looking for guests/speakers. 

I do respectfully ask not to be pitched for investment in my Linkedin DMs and instead go through Horseplay Ventures. Hopefully my podcast is also a treasure trove of information for those looking to raise early-stage investment, thinking about it or just interested in it - search for Pitch Deck by Nick Telson.

Co-Founder

Nick Telson-Sillett

Big news at team trumpet 🎺as we finally say what all our customers already know and move into our next era.

We are way more than just a digital sales room. It's a feature now, not the product.

While our DSR remains #1 globally and will continue to be so, we felt it was time to create a new category.

🎺 Rory Sadler explains it best in the short video....

Over the last 40 years we have seen sales tech change from CRM to Sales Enablement to Rev Enablement to Rev Intelligence and we now have a tonne of siloed products...

Trumpet's next chapter aims to combine all of these into one AI-powered workspace where Enablement, Collaboration and Intelligence all work together.

We are the Intelligent Go-To-Market Layer for Revenue Teams 

...combining CMS, Sales Rooms, Workspaces, Collaboration (internal and external), Org Charts, Proposals/Quotes, Buyer Engagement Intelligence, Actionable Intelligence, Coaching, 10+ other AI features plus 55+ integrations....

One connected, collaborative and intelligent tool.

Over to you Rory....👇

Co-Founder trumpet 🎺 | Founder DesignMyNight (Acquired '19) 🍹 | Investor in 55+ Startups 🤑 🏳️‍🌈

Being a second time founder is wild.
You are still guessing, but you know exactly which guesses nearly killed you last time.

With DesignMyNight I learned plenty the hard way.
This time round with trumpet 🎺 I have been very deliberate about changing some of my defaults.

Here are the 5 biggest changes I have made.

1) I designed the business model before the product

First time I was obsessed with the product idea. The model was an afterthought. Now I start with ACV, margin, sales cycle, who actually pays and how often. If the numbers did not work on a simple spreadsheet, I do not build it.

2) I am ruthless on people quality, not people quantity

First time I hired for relief. Too busy, drowning, just get someone in.
Now we hire very slowly with scary high bars. One great operator beats three people we need to manage every day. 

3) We optimised for distribution from day one

Before, product was the obsession and distribution was an afterthought.
We built, then hoped. Now we only build things I already know how to sell. Audience, channels, partnerships, content. If I could not see the path to customers, we did not build it

4) I was far more intentional with investors

First time I was just happy anyone said yes. Wrong. This time we reference checked investors harder than they reference checked us. Values, speed, how they behave when things dip etc. Money is a commodity, behaviour is not.

5) We run the company on a clear operating rhythm

Last time it was vibes and firefighting. Some weeks we were busy but not actually moving. Now we have monthly metrics, clear priorities, operating playbooks and clear owners for each area. t is a lot harder for the business to drift without anyone noticing.

Second chances are rare.

The trick is always be learning and not wasting the pain from the first

At trumpet 🎺 we recently told a big paying customer no.
To a chunky custom build that would have made us hit Q1 quota already.

On the surface it looked perfect
Huge logo
Excited champion
Budget approved

But here is what actually went on behind the scenes as there are learnings for all I think...

- The request would have dragged us off our ICP
- The use case was cool but miles away from our core users
- It would have pushed trumpet toward being an agency not SaaS
- The feature did not compound
- No clear path to reuse across our base
- No way it made the core product better for everyone

Sales loved it for the wrong reason
 
It made the deal bigger
But it would have slowed us down

❌ High implementation cost
❌ High support cost
❌ Low reusability
 
So we told them no
Respectfully
Explained why
Offered a trimmed version that kept us closer to our main product and kept them happy

We did lose some short term revenue

But we kept something more important

A product that gets better for most of our customers and keeps us bang-on focus across the board

From the outside it is easy to assume growth comes from every yes

At our stage it can also come from choosing the right no.

We just crossed 1000 reviews on G2. F**k yeh! 🥳
And we are still sitting at number 1 in our category globally

I am proud of that
But I'm even prouder of how we got there

Every single review is treated like a product slack message from our team
• The glowing ones show us what not to break
• The brutal ones show us what to fix next
• The detailed ones end up as product specs

We read them ALL
We tag them
We turn them into roadmap decisions and UX changes

This is not a vanity metric for us
It is a feedback engine

So THANK YOU to every customer who took time out of a very busy day to write one line or ten paragraphs about us

You helped us get to 1000 reviews
You will be the reason we earn the next 1000

Relentlessly customer centric is not a tagline for us
It is one of our trumpet values and we stick to it religiously.

Having observed over 50 founders that I've invested in. Here is a list of 50 characteristics I think make a good founder:

1) Obsession with the problem
2) Ability to hear no ten times and not take it personally.
3) Writing things down clearly
4) Knowing when a tiny ugly experiment is better than a beautiful strategy
5) Hiring people because they are better than you
6) Firing fast when your gut has already decided
7) Saying I do not know without flinching.
8) Caring more about cash in the bank
9) Being honest in investor meetings
10) Being able to sell
11) Protecting deep work time
12) Admitting when the market does not care about your idea
13) Treating customer complaints as free consulting
14) Knowing the difference between a bad week and a broken business.
15) Letting your team ship work that is not perfect
16) Making clear quick decisions in meetings
17) Staying calm when numbers are bad
18) Being able to explain what you do to a kid or parents
19) Choosing boring consistent progress over heroic all nighters
20) Talking about money openly
21) Saying no to cool opportunities that do not move the core metric
22) Giving credit to the team in public and feedback in private.
23) Knowing when your own ego is the real blocker
24) Treating investors like partners not parents.
25) Keeping your personal burn rate low
26) Asking your best people what they really want and actually listening
27) Being willing to walk away from mis-aligned money
28) Staying curious about competitors instead of obsessed
29) Realising culture is set by your actions not what you simply write down
30) Checking the numbers yourself
31) Becoming less important to daily operations as the company grows
32) Being honest when someone great has simply outgrown the roles you have
33) Keeping a small circle of people who will tell you when you are being an idiot
34) Turning complex plans into one simple next moves
35) Not confusing being busy with making progress
36) Knowing which metrics actually matter at your stage
37) Staying kind when you are stressed
38) Being able to pitch with the same energy at all times
39) Choosing long term trust over short term wins in every deal
40) Protecting your sleep
41) Not needing to pretend things are amazing when they are not
42) Giving your team context instead of random orders
43) Letting go of old decisions when new information arrives
44) Knowing when you are not running toward a clear goal
45) Saying I messed that up so the team feels safe to own their mistakes too
46) Caring about the lives your team beyond their output
47) Choosing a simple product/feature that actually ships
48) Being willing to be misunderstood for a while when you take a non obvious bet
49) Designing your work around your energy
50) Wanting the company to win more than you want to be the hero of the story

Which do you nail? 
Which could you improve on? 
What's missing?

Planning a year as a founder is not about a big strategy offsite and a shiny Notion page.

It is about a few hard decisions you are willing to live with for twelve months.

Here is how I now plan my year.

1) Start with the uncomfortable question - What has to be true in twelve months for this year to have been a success?
- Revenue
- Team
- Product
- Your own life

Write the answers in one sentence each. If it does not fit in one sentence you aren't getting to the core

2) Pick 3-5 non negotiable company priorities/themes

Not ten. 
Every project must map to one of the three. If it does not, it dies.
This is how you protect your team from chaos and yourself from distraction.

3) Turn priorities into bets not tasks
Instead of writing "Launch new pricing"
Write "Double expansion revenue by testing three pricing models by June"

Good bets have a clear outcome, a deadline, an owner, and a maximum spend.

4) Build a stop doing list
- Which customers will you stop serving
- Which features will you stop maintaining
- Which meetings will you cancel

Good strategy is also choosing what you will ignore.

5) Decide your personal rules up front
- Maximum hours you want to work
- Non negotiable time with family or health
- What you will say no to even if your ego wants to say yes

If you burn out the plan does not matter.

Your strategy is not what you write in January
It is what you refuse to compromise on in November

Having exited a company after a decade building, there is something about the exit planning I wish I was told earlier.

Your real exit plan is not a number
It is your life

We obsess over valuation, equity, secondaries etc but it hides a simple question - What do you actually want your life to look like before and after any exit?

For a long time my own plan was basically...
Work as hard as possible
Build something big
Sell
Life will somehow sort itself out

We design all aspects of our business and products in detail but treat our own life like an afterthought slide at the end of the deck

What did I want after an exit? What did I want my life to actually look like? What would I need to make this happen?

The shift for me was treating life design as seriously as a startup strategy
Very practical things

- Energy map
 When in the day do you feel good
 Do you want long deep work blocks or variety
 Could your role reflect that

- Relationship map
 Who are the people that truly matter
 Who gives you energy and doesn't drain it
 With who do I get genuine enjoyment with
 Who do I learn from

- Work map
 What parts of the game do you still love
 Selling, coaching, product, content
 Can your next chapter be mostly that, instead of owning everything again

- Money map
 What does enough actually mean for you
 Not for the tech press
 For you
 What would financial freedom look like?
 If you wrote that number down, you would probably act differently

Life design is not a fluffy vision board
It is a set of constraints you choose on purpose

If you're lucky enough to be ready to build for a second time, make sure you stop and think what you REALLY want out of it this time around.

You get plenty shots at building companies but only one shot at life 🤷

Building a startup is loud
But what if you're an introverted founder?

I am not the loudest person in the room
Never have been

For a while I thought that meant I was not the type of personality to be a founder

So I did what most introvert leaning founders do
Forced the big energy
Over prepared every social situation
Came home absolutely wiped

Over time I realised I did not need to become more extrovert

I needed to design the company around how I actually work best

Here is what that looked like in practice:

- One to one as the default
 Big networking events or founder events drain me
 So I stopped going 
 I would message people 1 on 1
 Have one good conversation
 Fewer people
 Better relationships
 More deals
 Less acting

- Writing as a superpower
 Extroverts often win in the room
 Introverts often win in the follow up
 I leaned hard into clear written updates for investors
 Thoughtful emails to partners
 Long form documents for the team instead of endless meetings
 It gave me time to think
 And it made decision making cleaner

- Designing my calendar like a battery
 Back to back calls all day
 No chance
 I started blocking recovery time after anything high stimulus
 No other meetings straight after
 Even thirty minutes to reset made me far better in the next conversation
 Leaned into async collaboration - emails and looms instead of meetings

- Hiring my social opposite
 Instead of worrying that I was not the big energy founder
 I hired people who were
 Commercial leaders who loved being out there
 Co-founders who enjoyed the spotlight
 Team leads who could shine without needing me all the time
 Their natural state was my unnatural state
 The mix worked


None of this means introverts get a free pass on the hard stuff

You still need to sell
You still need to pitch
You still need to have tough conversations

The difference is you can choose the format and the rhythm that suits you instead of copying the loudest founder you know

Some of the best companies I have seen were built by founders who do not dominate the room

They listen longer
They think deeper
They pick their moments

You do not have to change your personality to build a big company

You just have to stop building a company that constantly fights it.

And the band keeps growing 🎺

Following stronggggg recent growth in the States, we’re building trumpet’s Customer Success presence een further and looking for someone who wants real ownership from day one.

You’ll own your own book of customers end to end.
Onboarding. Adoption. Renewals. Expansion. Advocacy.

You’ll work closely with Russell Mitchell - Head of Customer Success, Alison Prator - Founding US CSM and the wider GTM team to help customers get real, measurable outcomes from trumpet and to help us build the CS playbooks we’ll scale with.

You’ll love this role if you:

• Care deeply about customer outcomes, not just activity
• Enjoy commercial conversations and helping customers grow
• Want to help establish a startup’s presence in the US
• Thrive in fast-moving, high-ownership, chaotic environments

This is not a feet-up on the desk role answering support questions that come in! If you want the easy-life this job isn't for you.

If you want real influence over how we serve customers, how we retain and expand accounts, and what Customer Success looks at trumpet as we scale, then this is for you.

If that sounds like you apply here 👉 https://lnkd.in/eim5uFBS

🌴 Making your "time off" the most productive thing you do.

You work hard but remain invisible. 

The problem isn’t your talent, my queen. 

It’s that your message doesn’t land and your courage is on mute.

You didn’t build a business to beg for attention.

You built it to lead.

But you’re struggling to find the magic. 

You’re posting from the “shoulds,” second-guessing every line, hiding the price.

Your launches feel like roulette...

Your calendar is full of content you don’t believe in, and a brand that reads like everyone else’s. 

You know you’re meant for premium clients and stages, but your story is diluted and your DMs are quiet.

I am the bridge between your struggles and your future. 

One where your voice sounds like you.

Your posts make people pause.

Your offer is clear and priced like the value you deliver. 

Your launches follow a rhythm you can repeat.

Dream buyers find you without paid ads.

Your name opens rooms you used to scroll past.

That is the work I do with female founders.

We make LinkedIn your best sales channel by pairing identity with architecture.

LinkedIn Leopard is the identity work that makes you unmistakable. 

The Viral Soul Marketing Method is the content and launch system that sells without shouting.

Together, they turn your story into steady demand. 

And when you want it handled, my agency, Viral Soul Agency, translates your ideas into DFY LinkedIn content that grows the audience, books stages, and brings the right buyers closer.

I know receipts matter.

So here are some of mine: 

I’m a Top 1% LinkedIn Creator in the UK with 72k+ following, featured in Times Square, hosted 12+ retreats for over 200+ people. 

I built it all on organic content.

Before this chapter, I cut my teeth in a Lord Sugar–backed startup, became a top performer, and picked up a few trophies with my name on them. I built and sold out international retreats, grew an online yoga studio during lockdown, and have mentored hundreds of founders from invisible to in-demand.

There are a few ways to work with me: SANCTIFY, my 12-month mastermind for scaling with soul; 1:1 mentorship when you want a high-touch partner; Viral Soul LIVE Event for momentum you can feel; and Viral Soul if you want the done-for-you version. 

If you want the details and to see which path fits, DM me the word “SANCTIFY.”

Yes, I’m a fairy. And yes, I'm here to remind you: 

When you sound like you, buyers find you.

Georgia St John-Smith

I've been posting 5 days per week on LinkedIn for around 3 years now. 

Here's 7 things I've learnt about consistently showing up: 

(the honest AF / unfiltered version that ChatGPT would never be able to come up with muahahaha)

1. What's your REASON for being consistent? 

If it's rooted in trying to get a result quickly, you're probably going to fail. The reason I think it's been relatively 'easy' for me to be consistent is because I am constantly focused on the bigger picture and the long term. 

I write a LinkedIn post because: 

- I want to show up for my community 
- I want to show up for my mission 
- I want to be a walking example of self-leadership for my clients

Most people think the result is the motivator, when in fact it's the by-product. 

2. What TF are you trying to say? 

I write about things I care about. 

For me, that's entrepreneurship feeling alive and creative. Rising through setbacks, and allowing your business to be an expression of your calling. 

So I never have a problem thinking "what do I post" 

Because I know who I am, what I stand for and what my business stands for. 

3. I learnt to see writing as an exercise, and skill that is best practiced and refined over time.

I love writing. 

I love sharing stories, the things I've learnt, the wisdom from the crazy experiences I've had in my short 30 years so far. 

I don't see writing as a task, I see it as an exercise. One that makes me a better CEO, leader, creator, life artist. 

4. I curated a writing habit. 

For a while this was a healthy habit: 
💚 writing every morning. 

Then it turned into an unhealthy habit: 
🤔 writing late at night to make sure I'd scheduled my post for the next day. 

Then it turned into a healthy habit: 
🤌🏼 writing a bunch of content at once. 

I've been through ups and downs.

Either way the result was the same: post every day. 

5. Have accountability 

I've got quite used to the mantra: 
"do what you say you will do"

But sometimes that can be kinda toxic because if I slip up on one of my 38482 ideas and commitments, I can give myself a hard time. 

I think a lot of high performing, high functioning creators and entrepreneurs do this. 

But then I also added in my amazing team member who reminds me by saying: Georgia are you posting today? 

The answer is the same every day: yes. 

But she still asks me and I rate that. 

6. Sounds corny, but ENJOY the process

I don't sit down to ChatGPT and ask it to write all my content.

I really value authentically written content. 

So kudos to you if you like your simple messaging formula that your chatbot writes for you, but I don't like that. 

I like writing for the art of it.  

7. I don't care about people using AI chatbots to comment 

My mission is more important than what other people are doing. 

Sooo... Which is your favourite? (1-7)

PS: I’m dropping an audio training inside my FREE Backstage Group on consistency! 

💃 Get access here: https://lnkd.in/grq9EDxM

Georgia St John-Smith 

$500K doing what I love, and posting on LinkedIn. Featured in Times Square. Want DMs from premium buyers? Read my About section. Find your New Ocean™ and you’ll never “compete” again.

LinkedIn isn’t hard.
Posting things you don’t care about is.

I see so many people give up on LinkedIn because they’re obsessed with validation.

Likes. Impressions. Reach.

And not focused on spreading meaningful ideas.

When your content is desperate for attention but doesn’t stand for anything, it won’t carry you through the quiet days.

That’s why people burn out and say: 

“LinkedIn is saturated”
“LinkedIn is exhausting”
"LinkedIn is hard" 

It’s not.

The reason I’m still here and growing faster than ever

...is because my priority isn’t attention.

It’s meaning.

And the funny part about that is, when you say something only you can say,
you create demand instead of chasing it.

That’s supply & demand.

That’s how you create a New Ocean™ 🌊

And on LinkedIn in 2026, there are so many niches that simply have not been claimed. Thought leadership is STILL wide open on this platform. 

Opportunity is bigger than ever because so many gave up last year... 

If you want the strategy behind this:

I’ve broken down my top LinkedIn posts of 2025, why they worked, and how I gained 40,000 new followers step by step.

It’s all inside my free Backstage Newsletter + Telegram channel. 

Get access here: https://lnkd.in/grq9EDxM

To the oceans nobody else sees, 🥂

Georgia St John-Smith 
Sancti

Trusted by 1000+ Entrepreneurs. Featured in Times Square. Make LinkedIn your best sales channel | Want DMs from premium buyers? Read my About section | Find your New Ocean™ and dominate your market.

You don’t need more followers on LinkedIn.

And you definitely won’t in 2026.

What’s coming next isn’t about posting more, being louder, or chasing reach the way social media trained us to over the last decade.

Visibility is changing.

And the people who benefit most will be the ones who move before everyone else realises what’s shifted.

Here’s what I’m seeing:

People are chasing views, reach, and volume on LinkedIn. 

But that isn't what LinkedIn is here for. 

LinkedIn is built on something else entirely:

- Credibility.
- Relevance.

And the right people finding you at the exact moment they’re ready to buy, partner, invest, or bring you into the room.

That’s why visibility on LinkedIn doesn’t work like other platforms.

Inside my world right now are women who sign high ticket clients without ever once going viral. 

Because you don’t need everyone.

You need the right people.

This is how two of my clients signed six-figure deals within weeks of implementing my methods.

Not because LinkedIn is “easy”.
Not because I promised anything.

But because their profile, positioning, and content made them visible to the right people! 

That level of opportunity only exists when you know what you’re doing.

And that’s exactly what 2026 is going to reward.

❌Not noise.
😳 Not constant output.

But experts who:
– are positioned credibly
– are visible in the right rooms
– and have turned LinkedIn into a sales channel, not a posting habit

That’s why I’ve opened the Visible Expert 8-Week Accelerator now.

If you’re already an expert, already successful, already ambitious. 

You know LinkedIn could be an amazing and much bigger sales channel in your business, you’ll recognise yourself here.

Visible Expert 8 Week Accelerator is open now.

Maximum 10 people.
We start 15 January.

If you want the details, comment or DM me the word EXPERT.

To the oceans nobody else sees. 🌊🥂

Georgia 
Sancti

A few years ago, I started noticing something strange happening on LinkedIn. 

I was watching people grow big followings.

10k. 30k. 60k.

And quietly… they couldn’t monetise any of it.

(I know this because I networked a lot and they would openly tell me...)

Meanwhile, my own audience was smaller at the time, but LinkedIn was already my #1 sales channel

(and has since helped drive $500k+ in cash and 75k followers).

The difference wasn’t effort.
Or consistency.
Or “algorithms”.

(Please NEVER allow yourself to feel you're a victim to any algorithm) 

You're incredible at what you do, people just need to see your uniqueness. 

But unfortunately, most people focus on:

– What everyone else is posting
– What’s getting likes
– What feels “safe” and familiar

So they copy.

They create fluffy content people enjoy…
…and never buy from.

Because liking ≠ demand.

The people who monetise aren’t following paths.

They’re creating them.

That's what I love about the LinkedIn Leopard method I curated last year. 

It's impossible to apply if you're not willing to be different. 

And the exciting part is when you pioneer something new, you stop competing altogether. 

When you create the path, people follow and buy.

It’s Economics.

Supply & demand.

Create what’s missing.

Build in a new ocean 🌊

If you're an expert and you are ready to grow faster than ever on Linkedin in 2026, and want to see how this actually looks in practice:

I’ve shared my top LinkedIn posts of 2025, why they worked, and the exact strategy behind gaining 40k followers without following a single "trend".

It’s inside my newsletter + Telegram.

Comment BACKSTAGE and I’ll send you the link.

To the oceans nobody else sees, 

Georgia St John-Smith
Sancti

Pssst… can you keep a secret? 🤫

I will be announcing something that will change the GAME for  entrepreneurs in 2026... 

I'm taking my time with this one, because it's a masterpiece.

But yes... 

Next week, part 1 shall be revealed... 👀📣

And if you're someone who's growing your brand on social media, your jaw shall drop my friend. 

The people who find out first will be those of you inside my Backstage space. 

This is our private Telegram & newsletter.

It’s free.

It’s for entrepreneurs & founders only.

You can join here for FREE to see (part 1) of the reveal, which lands next week!!!

👉🏼👉🏼 https://lnkd.in/grq9EDxM

PS: if you can guess the name of this next reveal, you're going to win a prize worth over £1,000. 

Just DM me with your guess. 

There are many an easter egg scattered throughout this post. 

More clues revealed tomorrow...

You're 1 step closer to the reveal. 

Xx
Georgia
Sancti

Everyone keeps saying LinkedIn is “too hard” now.

But when I started posting about retreats, yoga, meditation, and emotional intelligence on LinkedIn… people thought I was "odd".

“That’s not what LinkedIn is for.”
“It won’t convert.”
“It’s too soft.”

At the time, no one was doing it.

- Instagram was crowded.
- LinkedIn didn't have creators like that.

So I leaned in anyway, became known for it, and dominated that lane.

I hosted dozens of sold-out retreats in Ibiza.

Not because I was better.

Because I spotted something most people ignore:
👉 Demand without ownership.

Later, I saw it again.

Business education everywhere.

But almost none of it spoke to your soul AND your bank account.

Another gap.

Another New Ocean.

That’s when everything changed.

Growth isn’t about fighting for attention, it’s about standing where no one else is standing yet.

That’s what I now help experts do on LinkedIn.

People who are already excellent, credible, get great client results, and have years of stories.

Now you're ready to be seen.

Message me VISIBLE if you want help finding your New Ocean so that you can grow your LinkedIn following + sell your offers on LinkedIn in 2026. 

Then I'll reply with the details on the 8 week Visible Expert Accelerator that is now enrolling. 

To the oceans nobody else sees, 

Georgia 
Sancti

I’m already seeing LinkedIn creators give up in 2026.

Because things are changing & views are NOT what they used to be... 

People are moving to Substack.

Chasing depth. 
Long-form. 
New platforms.

I respect it, and I’ll be there too.

But I’m not leaving LinkedIn behind.

In fact, it’s a key focus for me this year.

Because when you listen to the money (not the noise), LinkedIn is still one of the most powerful revenue-generating platforms available for experts.

The problem is I think way too many people chased views instead of monetisation 👀

If you want to win on LinkedIn in 2026, you wanna make sure that it's a sales channel for you

Not just a posting habit. 

Otherwise veryyy quickly you'll feel like you're on the content hamster wheel, trying to keep up 

(with little return-on-posting) 

This means for those who are truly committed to your mission, and the long-term gain on LinkedIn. 

You can win more! 

There are still wide-open New Oceans on LinkedIn for experts who know how to turn visibility into sales, not virality.

If you’re an expert, selling high-ticket, and you know LinkedIn is a channel you should be leveraging properly…

That’s exactly why I opened the Visible Expert Accelerator.

During this 8 weeks we will focus on growing your following as an expert on LinkedIn, and high ticket sales. 

Comment or DM me "EXPERT", and I'll send you the details. 

But be quick, we start soon! 

To the oceans nobody else sees. 🌊🥂

Xx
Georgia 
Sancti

Hi I’m Georgia. I’m 30, and today I’ve got a BIG announcement to make.

🧘‍♀️ I’ve been hosting retreats for 6 years 
💃🏼 Mentoring other entrepreneurs for 2 years 
🎉 And hit $500k in 2025 (yay!)

And honestly I can’t believe TODAY is the day, because this has been YEARS in the making.

I started to notice something pretty dangerous for business owners.

Everyone’s chasing “passive income”…

It feels like we’re living in a panic economy of entrepreneurship. 

- Build it fast.
- Automate it.
- Detach from it.

But the most powerful work in human history was created by people who didn't rush a single thing. 

They took their time to create the BEST work EVER. 

The Roman Empire wasn’t built on hacks.
→ It was built on hundreds of years worth of infrastructure, story, and public presence.

The Renaissance wasn’t a rush to create some nice art
→ It was artists and powerful leaders creating work that was meant to be the most beautiful we’ve ever seen.

It was supposed to be the BEST.

But somehow I see entreprenerus have lost that along the way in the rush to hit MRR / ARR targets, raise investment, or make a quick exit.

But I KNOW there’s a certain subsection of entrepreneurs who are here for different reasons.

We are here to create change.
We are here to create work that outlives us .

Legacy work.

📚 Books that still sell decades later.
🎙️ Podcasts that shape how a generation thinks.
💡 Ideas that shift cultures for the better.
🐆 Creative businesses built to bring more joy to the world! 

And the thing is, legacy work is active.

It asks you to show up.

To be seen.
To stand behind what you believe.

And that’s why so many people avoid it.

Just like it’s easier to mass-produce concrete boxes and call them "modern buildings"

...than it is to craft timeless buildings from stone and marble.

But you’re here because you’re here to impact the world.

And this is why I’m finally announcing this.

✨ LEGACY the 5-day challenge

Built for creative entrepreneurs who are NOT obsessed with quick wins and passive income… you want work that lasts.

This is for you if:
🤌🏼 You feel called to long-form creation (writing, podcasting, essays, books, YouTube)

🖼️ You’re done building things to “keep up” and you’re ready to build something that’s a masterpiece

💡 You want your ideas to compound over years, not burn out in weeks

Over 5 days, we’ll:
✔️ Rewire how you think about content, time, and creative power
✔️ Choose the long-form lane that actually fits your life and energy
✔️ Build work that creates long term audience, income, and impact

You're an entrepreneur because you love art, creation, innovation. 

It's time to reconnect with that, so that you can create your legacy.

→ Join the LEGACY challenge for FREE here: 
https://lnkd.in/eCX4kRyR

This is the beginning of the long game.

Xx
Georgia St John-Smith
Sancti

A few months ago I asked for some guidance, and the answer came very clearly everywhere I looked.

Often if I’m stuck on something, I’ll ask the Universe, God, a higher power.

And I got a very clear answer: 

“Follow your passions”

So I got to work.

I love my work, as it’s my own business that involves me creating new things, and sharing my learnings with others.

But after a few months of this

…I started to feel drained.

“What is going on?!” I kept thinking.

I’m following my passions. 
Working everyday. 

Yet somehow feel tired
Drained. 

Until last I realised.

Ohhhhh.

Follow your passions doing NOT mean “keep working”, or “work harder”

Follow your passions.

Your passions. 

I realised for this guidance to be effective, especially in the world we live in today where so many people are guided to make your work your passions. 

You need to take a step back. 

First of all, you have to notice where your passions actually live.

For me, they show up when I’m dancing
…when my body moves before my mind has time to think.

I notice my passions most clearly when I’m writing.
…when the words start coming faster than I can edit them, and my thoughts stop start pouring onto the page messy, unfiltered. 

I look at them and smile because they feel so REAL!! 

They show up when I’m exploring love 
…not the rom-com version, but what it means to love through the harder times, and see people as humans in an otherwise chaotic world of social media screens and a world curated to encourage us to compete, compare, and mock each other.

They show up when I’m lost in art
…or when I look at a tree and see every branch like a work of art.

And they show up when I fall into the world of ancient civilisations.
…when I study Egypt, Cleopatra, the temples, the rituals and it feels like remembering something my soul already knows.

A time when women in power wasn’t unusual, it was worshiped.

When power wasn’t loud and aggressive. 

It was elegant, intuitive, magnetic.

These are my passions.

Of course passions aren’t work! 

And when you love what you do, they can often get muddled up.

But really taking a minute to re-discover what my “passions” actually are. 

Where they live and where they come from.

...is what leads to your best ever work!!

This revelation has led to me writing for days and days. 

Pouring out ideas and visions for a new project that will be for sure my grandest creation yet. 

I can't wait to announce it. 

But like all good art, it's taking time, and I'm allowing for that. 

If you want to see what this project is really becoming

(the messy, magical, behind-the-scenes version)

I’m sharing it exclusively inside my Backstage Telegram group. 

Voice notes.
Unfiltered ideas.
Creative rituals.

Join here for FREE to peak behind the curtain: https://lnkd.in/grq9EDxM
✨

Xx
Georgia
Sancti

I've got a confession to make. 

I've been posting consistently on LinkedIn for a few years now, and something has started to happen. 

I became known as the one who quit her 6 figure job, and moved to Ibiza to host retreats. 

It was amazing, and I had the time of my life. 

But after 4 years in Ibiza... I knew it was time for a change. 

I collected so many priceless memories in my 20's that I'd never take back. 

(here I am talking like a grandma when I'm still the ripe age of 30, hahaha) 

Now, in 2026 I've moved back to the UK. 

I'm still by the sea (thank you God) 

And it feels really exciting, but also really scary.  

There's a pressure I started to feel at the beginning of this year. 

And I've noticed my writing started to feel quite formulaic. 

I kinda noticed what works on LinkedIn, and there's a temptation to rinse and repeat... because when a formula works, it works. 

But in other ways I kinda lost my real voice. 

I started getting sooo much traction from the posts where I spoke about money milestones, and tactical business strategy. 

So my roots of personal growth, spirituality and a higher purpose kinda took a back seat. 

Yet BTS, here I've been...

- Pulling oracle cards
- Tapping into a higher purpose for my next move 
- Writing my first novel for no other reason other than I have felt a calling to write it

But you guys might not have known that cos I made a lot of posts about "how to grow your LinkedIn" ;) 

Yes, I've made my way on LinkedIn, and I'll still share valuable insights on that. 

But in 2026, I feel a craving for a deeper conversation. 

I'm feeling an incredibly strong urge not to chase trends or "try" to grow a following. 

But to create from a place of having something to say. 

To create something that lasts.

A legacy of sorts. 

Which I think we can all create really. 

So in 2026 you're going to find me writing a lot more about: 

- Long form social media content & how I'm going all in on this on LinkedIn, Youtube, Substack, and my book. 

- What it's like to building a business you realllyyyy care about, not just for the sake of numbers, or income goals, but for the sake of what you're creating in this world. 

- What it's like being a woman who is wildly ambitious in a world that kinda hates that about women. 

- Taking big leaps, evolving your business, trusting yourself, and listening deeply to what you really want to create, rather than the noise of what will " do well" 

I honestly can't wait for what might come from this year. This has felt like my favourite post I've written in a long time. 

Let's go create some magic, 

Xx
Georgia 
Sancti

2 years ago, my business was below £10k months with around 25k followers on LinkedIn. 

24 months later?

76,136 followers 
£20k+ cash months are normal 

I made some big changes in 2024. 

- I doubled my prices. 
- Focused on creating ONE core offer that could create incredible results (the Sancti Mastermind)
- Added ALL of my core programs on advanced content creation, growing your LinkedIn following, and selling high ticket offers into the core offer 
- Took out a loan to invest in 3 different mentors
- Focused heavily on my personal and spiritual growth
- Started to write my own book 

Over this 2 years I’ve created a way to maximise how you’re growing your following on Linkedin. 

AND making sure that your followers lead to high ticket sales in your business. 
 
(Without sales calls, or playing the algorithm game!)

This has lead to incredible results not only for me, but my clients too! 
 
 📈100’s of new leads to my email list every week 
 ❤️ Content that I enjoy creating & people connect with 
🥂 Record sales months of $80k+ 
 🏅 Collecting my $500k award in 2025! 
 🎤 Spoke at events in Costa Rica, London and even hosted my own event! 
 
 Things changed QUICK. 
 
 My clients have even:
🎉 Gone from 0-10k LinkedIn followers in under a year! 
📈 2 of my clients have signed 6 figure deals implementing the LinkedIn Leopard method 
🎤 Gone from unseen, to attracting paid speaking gigs! 
🐆 Celebrated their highest cash months EVER 

I get tonnes of messages daily asking for how we do it. 

So I've decided to record a voice note training (10 mins), this week with the exact Linkedin Leopard growth framework for growing your following and attracting high ticket sales on Linkedin in 2026. 

Without:

❌ sending any cold DM's
🤮 writing low level ChatGPT content 
😳 getting on a single sales call (yes, we sell in the DM's and it's so fun) 

My clients are obsessed with the LinkedIn Leopard Method. 

🎉 LISTEN FOR FREE when you join the Backstage Newsletter + Telegram Group! 

Get access here: https://lnkd.in/ev-_-Uia

You'll also be able to connect with other high performing women in business inside the Telegram group. 

The women inside are next level 🤌🏼

I’m noticing a pattern in my highest-level clients right now… and it has NOTHING to do with strategy.

Over the last 12 months, I’ve worked closely with entrepreneurs doing anywhere from £250k to multi-7 figures.

Different niches, personalities & business models.

But the exact SAME pattern keeps showing up.

It’s not funnels, content formulas or hooks. 

(lol, it never is!! Those are easyyy tweaks)

It’s that they’ve started protecting their creative energy like an asset.

Yes. 

Creative Energy. 

This is what I'm seeing is your #1 differentiator as an entrepreneur for 2026. 

You don't need the latest trend, strategy or even AI tool. 

Your creative energy fuels innovation. 

And that is the ONLY thing that shall separate you from the booming AI noise that is about to get a lot louder. 

One of my clients didn’t change her offer.
She changed her environment!

Another didn’t launch something new.
She cancelled three commitments and let herself think again! 

Another stopped posting “what would land”
She started sharing what was actually moving through her with the use of a single AI tool (CRAZY RIGHT?!) 

What happens every time? 

Clarity arrives. 
Revenue increases. 
There's more demand for your brand. 

Because it stands out! 

When you’re operating at a high level, burnout doesn’t come from doing too much.

It comes from letting your creative energy die. 

Most entrepreneurs don’t need more discipline.

They need a rebirth of creativity.

We all know innovation doesn’t come from schedules.

It comes from nourishment for deep creativity. 

And right now, I see too many brilliant people trying to build legacy businesses while starving the very thing that makes them different.

I'm about to launch something brand new for entrepreneurs in 2026. 

Yesterday I dropped 2 clues inside my post 👀

Today there's 2 more clues. 

If you can guess the name of this next reveal, you're going to win a prize worth over £1,000. 

Just DM me with your guess. 

More clues revealed tomorrow...

You're 1 step closer to the reveal 🤫

Xx
Georgia
Sancti

PS: Want me to add another clue in the comments? 👀

After 4 years of living in Ibiza, travelling the world, building my company & catching flights…

🤔 Moving to the UK did something to me.

It slowed me down, grounded me, and pulled me back to my roots.

(if you've ever lived abroad you KNOW the culture shock that can happen when you come home)

But it really called me to slowwww down. 

And with that came a very clear direction for my business too:

Create something that lasts.

Sooo... how does an entrepreneur re-connect with your creativity and innovation? 

Re-connect with your passions OUTSIDE of your business. 

- I’ve been painting.
- Writing my book.
- Researching ancient philosophy and legacy works.
- Studying how the things that actually changed the world were made.

And none of them were rushed.

Part of me thinks the whole obsession with going “viral” has trapped us into a cycle of creating for quick dopamine hits > true lasting work. 

If you're reading this you are worth SOOOO much more than a viral hit. 

You've got ideas that can change more than you can imagine. 

But you need to stop this obsession with quick wins.

Anyone who has EVER created a legacy has: 
- Gone the extra mile 
- Chosen meaning over speed
- Committed to creating something at the highest level

But right now, I see a lot of talented people burning out.

Because their creativity has been squeezed into systems that were never designed for it.

I know there’s a different kind of entrepreneur here.

The ones who are sick of short-form viral sh*t.
The ones who feel called to write, speak, teach, create (properly)

The ones who want their work to still matter in 10, 20, 50 years!!!

Legacy work.

The kinda work could never be about a LinkedIn post 'tip' or hook. 

It asks you to show up as an artist for your business. 

AAAHH this gets me so excited because I'm thinking of all of you who can sooo break free from the cages of algorithms to create some truly meaningful work!!

These past few months creating this have felt like a sigh of relief for me. 

And I truly wish that for you and your business too!

Which is why I’m finally bringing this forward.

✨ LEGACY the 5-day challenge

For creative entrepreneurs ready to stop chasing the algorithm
and start creating work that compounds.

Over 5 days, we’ll:
– Reconnect you to your creative roots
– Choose the long-form lane that fits your life and energy
– Build work that creates long-term audience, income, and impact

You already show up.
You’re already consistent.

Now it’s time to create something worthy of your name.

→ Join LEGACY here: https://lnkd.in/eCX4kRyR

Welcome to the long game.

Xx
Georgia St John-Smith
Sancti

You don’t have a problem with being seen on LinkedIn.

You have a problem with what you actually stand for.

You’re posting. 

& you're super consistent. 

But you’re still not signing the high ticket clients as much as you'd like to from your content.

Most people are focusing on keeping up, and falling into the content hamster wheel.

It's exhausting.

It's also a bad strategy.

You're trying to keep up with your posts, rather than build a genuine connection with humans on the other side of the screen. 

And then you wonder wondering why you're not signing $10k+ clients every day.

Content is at it's most powerful, when you're driven my purpose.

And in 2026 truth, depth, connection, and authenticity are going to be way more popular than any 3 tips you can recycle... 

Which is exactly why I am focusing on long form content in 2026 ↓

Long form = depth 
👉🏼 People have time to get to know the YOU behind your brand when you spend more time with them

Nuance is extremely necessary 
👉🏼 Nuance is possible in longer form. You can go deeper on the point you want to make, add more context, and people are able to trust your perspective as a leader with these longer form nuances. 

Connection is a natural result
👉🏼 People feel so much more connected to you when they spend more time with you. 

Business growth becomes long term 
👉🏼 It's not just about a quick sale, it's about why people buy into your brand for the long haul. And when you have repeat customers, you never "need" new customers, it just becomes an added benefit. 

Too much short form content means your post never really connects on that deeper level, so of course they won’t convert.

The ethos of purpose first has got me to where I am today. 

And I’ve closed $500k from LinkedIn because my posts have often been longer, but also, they take you to other longer form spaces too. 

It becomes an ecosystem. 

LinkedIn -> Live masterclasses -> Email -> Telegram group (repeat) 

In 2026, I am adding more long form. 

I'll keep LinkedIn because I love it, and the fact that sharing expertise goes a very long way with the right kinda people. 

I'll add on Youtube, so that I can express my ideas more fully and people can gain more from a longer video. 

I'll also add Substack, cos I love writing and I see a huge opportunity. 

Wbu? 

PS: I've just dropped a voice note into my FREE Backstage Telegram group for you. 

It's all about how to win from long form, and actually being your TRUE self on social media to grow your business in 2026.

Get access to the audio training + my FREE newsletter here now 👉🏼https://lnkd.in/grq9EDxM

Xx
Georgia 
Sancti

I didn’t ‘accidentally’ blow up on LinkedIn.”

You don’t need to be “professional” (I certainly wasn’t)

It's more important to speak about topics that CONNECT with people and bring true value that isn't being articulated yet. 

Than to blend in with all the suits...

I saw something most people weren’t looking at.

And the wave is about to get even bigger in 2026 👀🌊 

A New Ocean™️ is market creation. 

You step away from the saturation and competition do your industry

…and into a brand new opportunity. 

The Visible Expert Accelerator isn’t a course. 

It’s a room that exists for 10 women with proven expertise to enter a new market on LinkedIn. 

Over 8 weeks are focused and implementing together with my support, strategies and feedback.

So that your blind spots are removed fast, your authority is sharpened, and you’re no longer trying to “figure it out alone” at a level where mistakes cost you time, money, and momentum. 🌊

This is a curated room of 10 high-level thinkers. 

(This is not suitable for beginners, you must already have a proven business model that we can scale on LinkedIn) 

It’s for the most ambitious of women, ready to step into the spotlight on a bigger scale in your industry. 

Comment or DM me “EXPERT” and I will send you the details on how to join us this January. 🤌🏼

If I had to grow my LinkedIn from scratch in 2026 

LinkedIn growth isn’t crowded, in fact it's wide open.

But you’re trying to win in markets that are already exhausted.

In 2026, growth doesn’t come from:

• Posting more
• Copying formats
• Competing harder

It comes from asking one uncomfortable question:

“Where is there demand… but no one owning it properly?”

That question took me from:
– Posting about retreats, yoga & soft skills
– To becoming known for it on LinkedIn
– To hosting dozens of sold-out retreats in Ibiza
– To scaling my business to $500k in 2025 

LinkedIn isn’t crowded.
Your positioning is.

And until you find your New Ocean, no amount of content will save you.

This is exactly what I help experts do inside The Visible Expert Accelerator.

If you’re already great at what you do, but not yet known for it on a bigger scale, message me VISIBLE.

I'll reply with all the details on this incredible opportunity for 10 experts to grow your audience & sell your high ticket offers on LinkedIn. 

The opportunity in 2026 is wide open. 👀

Georgia 
Sancti

In 2025, whilst everyone was complaining about it being so "hard" to grow on LinkedIn... 

I grew my 40,000 NEW followers, and my business hit 500k in revenue. 

Yes, in 2022 it was very easyyy and low entry to grow on LinkedIn.

So come 2025, people started complaining. 

But in 2026 the opportunity is still absolutely HUGE. 

To make the most of this, you need to be asking the right questions. 

This is the ONE question to ask yourself if you want to grow on LinkedIn in 2026: 

“Where is there demand… but no one owning it properly?”

That question changed my entire business.

When I first started posting on LinkedIn, I was talking about retreats, yoga, meditation, and the "soft skills" that the platform was desperately lacking.

At the time, no one was doing that on LinkedIn.

And everyone was so done with traditional blue/white collar advice. 

As humans running business we KNOW 99% of it is about the human behind the strategy. 

So I leaned in. 

I became known for it.

Dominated that lane.

Hosted dozens of sold-out retreats in Ibiza.

I was early to spot the gap in the market. 

Then I noticed something else.

Business education online was everywhere…

But almost none of it spoke to your soul AND your bank account.

🤔Lots of strategy.
🤔Lots of mindset.

0 integration.

So in 2024 I leaned into another gap. 

Another New Ocean.

That’s when everything clicked:
👉🏼 Growth isn’t about shouting in crowded markets, or "competing"
👉🏼 It’s about finding undersupplied demand and positioning yourself there

That’s what I now do with clients.

We don’t “make you post more.”

We identify the gap you are uniquely qualified to own, then build your visibility around that.

It's how my clients saw crazy increases in LinkedIn growth last year, some going from 0-20k followers. 

And 2 of my clients even signed 6 figure deals. 

The opportunity is ripe in 2026.

So that’s exactly why I decided to create The Visible Expert Accelerator.

An 8-week consulting container for people who:
• Are already excellent at what they do
• Get real results for clients
• And are ready to become known for it on LinkedIn

Your New Ocean. Your authority. Your people.

If this resonates, message me VISIBLE and I will send you the details to join us this January 🤍

(Spaces are intentionally limited to 10 people only)

To the oceans nobody else sees, 🥂

Georgia 
Sancti

taplio

The Battle

Nick Telson-Sillett

Georgia St John-Smith

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Performance ScoreNick Telson-Sillett's LinkedIn Performance

Performance ScoreGeorgia St John-Smith's LinkedIn Performance

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taplio

The Battle

Nick Telson-Sillett

Georgia St John-Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Telson-Sillett's LinkedIn Performance

Performance ScoreGeorgia St John-Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Telson-Sillett's LinkedIn Performance