Abbott

Head of IT Structural Heart

Head of IT Neuromodulation

NS LUXE

Private Investor

Creators Capital

Board Member

Whirlpool Corporation

NAR Head B2C & B2B eCommerce Technology

Global Technology Head of Global Product Quality

Byrne

Director of Customer Experience & Technology » Digital & IT Strategy | Technology Management

Scottrade

Assistant Vice President, IT Strategy & Business Relationship Management

Best Buy

Director, IT Strategy & Business Relationship Management

Target

Target.com Senior Business Analyst

United Mortgage & Loan Investment, LLC.

Applications Manager

Michigan IT Solutions

President and Chief Executive Officer (CEO)

Nick Sims

Ghost Writer | Personal Brand Monetization | For busy Professionals, Tech & B2B Service Provider Founders | Be Visible. Talks about #Personal branding, #Linkedin, #Social Selling, #Marketing and #Operational excellence.

Every professional and founder comes to LinkedIn with the same intention: 

To grow your business, attract clients, and be recognized for what you’re great at.

But somewhere between consistency and connection, something gets lost.

You post, you show up, you share value :
Yet deep down, it still feels like no one really gets you.

Some days your content connects.
Other days it feels invisible.
And slowly, you start questioning your message:

→Am I saying the right thing?
→Do I sound credible enough?
→Why does this work for others — but not for me?

Here’s the truth:
You don’t have a visibility problem.
You have a resonance problem.

Because people don’t choose you just because they see you —
They choose you because they feel you.

And that only happens when your message finally matches who you’ve become.

That’s where I come in.

I help credible professionals and founders realign their message so it sounds like them again —
Turning quiet credibility into magnetic clarity that converts naturally.

→No heavy tactics.
→No chasing trends.
→Just a message that feels right — to you, and to the people ready to choose you.

Because on LinkedIn, you don’t grow by being louder.
You grow by being truer.

 DM me “ALIGNMENT” 

If you’re ready to make your message the reason people choose you.

My background as a quality engineer taught me one thing: results don’t come from random effort, 
It comes from precise, thorough checks, attention to detail, emotional resonance and no shortcuts. 

Knowing how systems and repeated touchpoints are what yield predictable results.

 I help busy professionals and B2B founders close the gap between who they are & how their message shows it.

DM me to get started.

Francisca Eze

My Biggest LinkedIn Mistake—And What It Taught Me.
(And how to use it to get clients)

I used to think I was doing branding right.

Armed with every marketing trick from my strategic partnerships days:
Hooks, conversion psychology, templates, formulas.

I thought I was ready.

Until one day, someone commented:

“This is good… but I still don’t really know who you are.”

That hit me. Hard.

I was posting. I was working hard. But I wasn’t connecting.

Marketing makes people look at you.
Branding makes people feel you.

And I wasn’t being felt.

I laugh now, remembering how confidently I showed up, thinking posting consistently
and applying strategies was enough.

But people were seeing my content… not me.

The shift came when I stopped asking:
 “What should I post today?”

…and started asking: 
“What is my audience experiencing today?”

I began noticing the weight they carried:
→ Fear of being misunderstood
→ Pressure to look consistent
→ Frustration from posting with no traction
→ Exhaustion from proving themselves
→ Confusion about their voice

Here I was… trying to market to people who needed to be understood.

So I changed how I listened. How I wrote.

My content became calmer, deeper, more human.

And people started saying:
“This is exactly how I feel.”
“You put my experience into words.”

That’s when it clicked:
Branding isn’t what you post.

It’s how clearly you understand your audience’s emotional presence.

People don’t follow the loudest voice.

They follow the voice that understands them the most.

If your brand was a feeling, would people feel what you intend or something else?

P.S. If you’re unsure what your brand feels like right now, that’s exactly the gap I help people close—the emotional gap between intention and perception.

Build a brand that’s chosen without chasing | For busy Professionals, Tech + B2B Founders | Be seen in a way that actually feels true. Talks about #Personal branding, #Linkedin, #Social Selling, #Marketing

You’re doing amazing work… yet nobody knows it.


You’re delivering results, solving problems, making an impact.

And still… it often feels like your effort disappears into thin air.

Excellence alone doesn’t create credibility.

Alignment does.

Most people aren’t struggling because they lack skill.

 They're struggling because their skill is invisible.

 In a noisy world, doing the work isn’t enough.

Misalignment looks like:
 → High-level delivery… but entry-level online presence
 → Thoughtful process… but rushed communication
 → Real impact… but unclear storytelling
 → Clients love you… but your brand doesn’t reflect it

Slowly, credibility leaks. 

Not because you’re not good enough.

Because the world can’t see what you’re good at.

Your work deserves a stage that matches its value:
 → Show your process
 → Document your wins
 → Communicate with intention

You don’t need to become more. 

Just align the excellence inside you with how you show up outside.

When your packaging matches your performance:
 → People notice
 → They trust you
 → Everything moves faster

Keep going. This time, make your work visible.

Are you doing incredible work… but nobody seems to notice?
 
P.S.: Share one way you’ve made your expertise visible — or what’s holding you back  in the comments. Let’s help you get seen.

The more “professional” you sound, the less anyone feels you.

→You’re not struggling to find a strategy.

→You’re drowning in them.

Every scroll shows you someone who cracked the code.

And you think, maybe if I just do what they’re doing, it’ll click.

So you adjust your tone:

→You rewrite your hooks.

→You chase what works

Until your voice disappears.

I learned this the hard way:

→My content looked sharp,

→But I felt smaller every time I hit post.

The truth is:

You don’t sound strategic. You sound scared.

Because a strategy built on insecurity isn’t structure.

It’s survival.

This kind of pressure doesn’t build trust. It leaks it.

If you want your message to feel grounded again

Start here:

1️. Audit your feed.

→Mute the voices that make you feel smaller.

→Clarity can’t breathe in comparison.

2️. Write from memory, not notes.

→Your lived experience is your strategy.

→One real story beats a dozen borrowed ones.

3️. Refine after you post.

→You don’t grow by perfecting in private

→You grow by reflecting in public.

→You don’t need more tactics.

→You need self-trust with structure.

What would your content sound like if you stopped trying to sound like anyone else?

P.S. If your message feels off, pause. Don’t fix it — feel it. The moment it sounds like you again, that’s where your authority lives...

Why your Personal Brand isn’t growing your business
(even though you spend much time on it):

You show up. You post. You comment. And yet:
→Nobody seems to notice your expertise
→Your posts get likes, but no meaningful conversations
→Opportunities don’t reach out, or the wrong ones do
→You feel visible, but invisible at the same time

You’re putting in the work — that’ isn’t the hardest part. 
Feeling unseen is.

I spent six months $0 earning learning this the hard way. 

The problem isn’t algorithms or strategy — it’s your mindset.

Your brand won’t convert unless:

→Your headlines clarify your role and how you help 
(so people instantly know why you matter)

→You show value through showing your understanding of your audience presence
(not just self-promotion)

→You send the right signals through using words that matter
(Comments and intentional engagement)

When you believe in the value you bring and are intentional about showing it:
→ Confidence comes from the words you choose daily.
→ Trust comes from the words you put out.
→ The right opportunities naturally find you.

Because the core of your brand’s worthiness lies in your mindset…
And the words you use to express it.

Have you ever felt like you’re showing up consistently 
But no one really notices your expertise?

P.S.: Comment below with one thing you do (or want to do) to make your value visible. 
Let’s share strategies that actually attract the right opportunities.

taplio

The Battle

Nick Sims

Francisca Eze

Followers

Posts

Engagements

Likes

Performance ScoreFrancisca Eze's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Sims

Francisca Eze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francisca Eze's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrancisca Eze's LinkedIn Performance