Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

Partner

Optizon Pty Ltd.

✅ Helped in Increasing brand sales by 10 percent YoY(2022-2023)
✅ Set up Xmars(AI-based tool) rules to automate PPC, especially negativing Broad and Auto search 
terms and managing bid and budget day parting
✅ Fully shifted PPC campaigns on Xmars and managed it through Xmars portal
✅ Successfully ranked OOS products on high search volume keywords with the help of an AI-based PPC tool.
✅ Experienced in Setting Scale Insights rules for PPC on this brand (later switched to Xmars)

PPC Manager

Utopia Industries Pvt. Ltd.

✅ Managed Utopia “Bedding” and “Home” category products across the UK and CA Marketplace.
✅ Planned Lightning Deals and “Best Deals” regularly to improve sales and Ranking.
✅ Strategically set up marketing plans to maintain portability and kept improving keyword ranking to 
     maintain TACOS.
✅ Maintaining the Keywords tracking sheet to measure the keyword performance every week.
✅ Managed over 100 SKU PPC with less than 5 percent TACOS.
✅ Set up campaign budget based on new tools like “Product Opportunity Explorer” using important 
    metrics like “Click Share” and “Conversion Share”
✅ Performed Product listing audit as a day-to-day task.
✅ Improve product quality based on VOCs in coordination with the production team.

Associate Product Manager

BrandcosmicX I E-Commerce & Digital Marketing

✅ Managed a private label brand launch in the “Sports and Outdoor” category in the USA marketplace.
     ☑️ Communication with the service provider
     ☑️ Idea generation for brand listing images
✅ Helped in Designing the listings according to Ideal customer personas.
✅ Utilized Pinterest to organically drive external traffic to the listing through Amazon affiliate links.
✅ Managed a foot health brand, revitalizing its presence and achieving profitable sales.
✅ Conducted extensive keyword research to identify new opportunities for brands.

Brand Manager

✅ Managed over 120 SKU account with various health and fitness-related products including tonics.
✅ Optimized and rebranded listings for better market positioning and Keyword Indexing.
✅ Successfully managed FBM products in a competitive niche, achieving profitable sales.
✅ Handled marketing operations, including PPC and promotions, to drive strong sales.
✅ Setup promotional calender quarterly to improve CVR and gain boost in organic sales.

Junior Brand Manager

Extreme Commerce

Influencer Marketing Expert

Upwork

Freelance

Amazon PPC Expert | AI & Data-Driven Strategist

With 5+ years of experience in Amazon PPC, I specialize in building brands using innovative strategies. I blend AI and data insights to deliver top-tier results. 

Tools I have worked on recently:
✅ Scale Insight (Rules-based PPC Management Software)
✅ Xmars (Now: Xnurta) (AI-based PPC management software)
✅ Datarove (For Keyword Rank tracking)
✅ Sellersprite
✅ Helium 10
✅ Self Build SQPR Analysis Tool for Tracking (Python, SP API, Google cloud Storage)

Let's connect and take your Amazon game to the next level!

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The Battle

Nick Shackelford

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