Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

Partner

Three years ago, BREZ was at zero.

Today it's at $75M+ and we're managing $100M/month in Meta spend across the portfolio.

None of that happened by accident. It happened because we had a real operating system: clear economics, a creative testing machine, and a distribution strategy that compounds.

On March 14-15, I'm teaching that system live in a free 2-day workshop with the Foundr team.

Ben Radac is going to walk through a real brand case study with actual dashboards. Phoenix Ha is going to show you how high-volume creative testing transformed performance for Instant Hydration. And I'll walk through the complete ABCD framework we use to manage spend at scale.

This is the most practical Meta ads event I've ever been part of.

If you're an ecom founder spending on Meta and you want to see what a real operating system looks like in practice, come join us.

Register free: https://lnkd.in/gf--_e7S

Drinkbrez.com Structured.agency Konstantkreative.com

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We're Hiring!
We are looking for top-tier Amazon operators to join our consulting team.
Earn $25k referral reward for successful hires!
Work with one of the largest Amazon consultancies, working with 270+ brands.

_____________________________________________________________________________________

After successfully exiting two 7-figure brands on Amazon, my business partner and I founded GNO Partners.

We help 7 & 8-figure Amazon Sellers significantly increase their sales and maximize profitability using the frameworks and strategies we used to build our own two 7-figure brands for an exit and that we used on 500+ brands (7 & 8-figure) that we have worked with in the past 2 years.

If you're not blown away by our team's level, plan, execution, and results in the first 30 days, you get your money back.

If you are a 7 or 8-figure Amazon Seller interested in scaling your brand and taking it to the next level, Let's talk. Send me a direct message through LinkedIn or Email me at Ouriel@gnopartners.com.

Ouriel Rybski

You might be overpaying Amazon 5 to 10% on every sale, and you won't see it on the listing.

We just onboarded a client with a leading product selling for £8, doing £2.5M / year in the UK.

His front-end category? Grocery. His referral fee category? Tools and Home Improvement. 

We moved him to Grocery. He now pays 5% referral fees instead of 13%.

That's 8% extra margin, with zero change to PPC, CVR, or price.

This is what he didn't realize, that you might be missing as well:

Amazon has 3 category systems. They are related but NOT the same.

• Browse node: front-end category. Impacts your Best Seller Badge.
• GL node: back-end category. Visible in your category listings report.
• Referral fee category: what Amazon actually charges you. Found in Seller Central.

His Browse node said Grocery. His Referral fee category said Tools and Home Improvement.

We opened cases to align the referral fee category to Grocery. This secured the win.

You can see your referral fee category by going to:

• Seller Central → Manage All Inventory
• ID your SKU → click on "Calculate revenue"
• Click on the Referral fee to see your category.

Go check your referral fee % right now and see if you can find a category with lower fees.

Just a heads up: changing the Browse node and GL node is easy. 

The referral fee category is harder. It works ±50% of the time and is better to do with a SAM.

My team and I can audit your referral fees for free. We've done this over 1,500 times. We know exactly where to look. DM me and we'll get on it.

We’re Hiring! Co-Founder – GNO Partners. Helped 600+ Brands Dominate on Amazon

New Amazon Product Launch results: Grew from 200 to 15k sold units/month, got the Best Seller Badge in UK, and #1 rank on a 175k search volume keyword in US.

As we consult 330+ Amazon brands in GNO Partners, we constantly improve our launch plans.

It’s not always perfect, but when the plan clicks & the product fits, the launch explodes.

So when our client came in with his new product, we quickly felt we could win big.

We agreed with the client on a clear, aggressive plan and started to push.

What we did in the last 4 months:

• Tested 7 main images until 1 clearly won
• Full SEO revamp for AI
• Using all our PPC frameworks to scale profitable campaigns
• PPC ranking relaunch on main keyword groups
• Mixed in and coordinated FB ads for the push.
• Best Deals to fuel the push

What happened:

• #40 → Best Seller Badge in UK
• #224 → #9 in the entire category in the US
• 200 → 15,000 units per month (not a typo)
• #1 rank in a 175k Search volume main keyword.

For any Amazon seller trying to grow in 2026, my view is simple:

In Amazon 2026, doing one thing isn’t enough.

I prefer to combine everything: price, main image, SEO, PPC for profit, PPC for ranking, deals, etc.

Stacking those elements together, and you get a real launch plan.

Do this, and your launches have a dramatically higher chance of working.

P.S. ♻️ Repost if you found this helpful.

Out of the 350 brands we work with at GNO Partners, dozens just got Best Deals unlocked overnight. If yours did too, do this before you launch it.

Across the board, Best Deals is one of the highest-impact tactics we recommend to our clients.

But only if you run it right. So first, do those:

• NEVER choose Prime-only on Best Deals.
• NEVER add committed quantity to Best Deals.

If you don’t, when the Best Deal goes live your listing will show 0% claimed.

That kills urgency, and sales can drop versus a normal day.

After that, adjust PPC during the deal days.

Many sellers avoid Best Deals because margins are tight. Don’t. 

Deals can change your product. You just need to know how to run them.

Example: you spend $1k/day on the parent  → drop PPC to $500/day during the deal:

• NEVER pause campaigns, set budgets to $1 instead.
• Filter last 30 days, move barely-profitable “profit” campaigns to $1.
• Filter yesterday, estimate tomorrow’s spend after the reduction.
• Not at $500 yet? Keep lowering more campaigns until you hit the target.
• Try to keep your ranking campaigns live.

Doing that correctly and you’ll keep the deal lift, while protecting margin, often even improving it.

That’s one of the strongest PPC tactics you can use.

P.S. ♻️ Repost if you found this helpful.

We just hit 100 reviews on Trustpilot for GNO Partners. Sitting at 4.9 stars.

We work with 350+ Amazon brands. Getting honest feedback at scale is hard. Keeping it at 4.9 is harder.

One client summed it up well:
"In just three months, GNO helped us double our YoY sales and double sales over the previous quarter, all while significantly improving our profit margins."

That's the goal. Every single time.

Here's something I believe deeply:

The closest thing to a shortcut in business is finding people who already did what you want to do, paying them, and learning from them.

Get them on your team. Get them invested in your success.

I've been doing this for years. Every time I need help on a specific topic, I find coaches, courses, or communities around it.

Usually, the prices are high. $20K+ most often.

Besides one failure, every other investment returned a very strong ROI.

So my recommendation: use those as much as possible. Knowledge compounds faster than anything else.

If this resonates, reach out. We'll analyze your brand for free. If we think we can help, we'll give you an offer to work with us.

Swipe through to see what our clients are saying. (100 reviews, 4.9 stars)

GNO_Trustpilot_ carousel

We helped this Amazon brand 2.31x sales and 3.03x profit in 1 year. But the client's biggest lesson had nothing to do with ads.

At GNO Partners, we’re doing over 120 analyses per month for Amazon Brands.

So for us it’s easy to see brands with HUGE potential. 

With this client, the upside was clear, so we recommended placing a big inventory order.

Then we got to work:

• Installed our PPC system
• Trained the client to run it in-house
• Pushed his best sellers to get strong organic ranking
• Implemented our Deals strategy

It worked.

• Since then, they broke their lifetime sales record 4 times.
• February alone did $176.3K vs $76.4K last year.
• Net profit hit $53.9K vs $17.8K.

But the real lesson was this:

Once demand is strong, inventory becomes the game.

Amazon is often just ping pong between sales and stock.

You push growth, then you fight to stay in stock and protect CVR, rank, and momentum.

The client is learning this now, as we’re once again facing the same inventory challenge we had when they started.

Want my team to analyze your Amazon brand for free? Send me a DM.

P.S. ♻️ Repost if you found this helpful.

The highest-leverage move for a market-leading Amazon product isn't what most sellers think.

When was the last time you ran a price test?

Here's why it matters more than most think:

• Your product sells for $40. COGS + fees = $26 → $14 profit/unit.
• Raise the price by 15%. New price $46. Fees up by $1 → $19 profit/unit.

That's a 36% increase in profit per unit with zero extra ad spend.

What do you do when you've maxed everything out?

• You’re maxed ranking for all main KWs
• You have full PPC coverage
• You've maxed out new variations
• You're live across main Amazon marketplaces

In this case, a price-increase test could be the next move.

Your CTR & CVR are already high; a price increase might not change that.

This is the type of test you want to run: reversible and high-reward.

Here’s how I would test it:

• Increase price by 5-10%
• Monitor BSR, CVR, rankings, and sales velocity for 14 days
• No big changes? Increase again.

When you're the market leader, you've earned pricing power. Use it.

P.S. ♻️ Repost if you found this helpful.

The fastest way to grow your Amazon brand? Stop asking "what should I do next?" and start asking "what is holding me back?"

At GNO Partners, we're working with 350+ Amazon brands. 

The ones that grow consistently all do one thing; identify the constraint, fix it, repeat.

Because that’s the reality:

Your brand grows only as fast as its biggest constraint allows.

You’re job as an Amazon seller is to:

• Identify the #1 constraint
• Attack it with 2 to 7 focused moves
• Growth accelerates
• A new constraint appears
• Repeat

Do that and I guarantee your brand will grow…

If you're not sure which constraint is holding your brand back right now, check for these:

• Inventory: You keep stocking out. You're missing a real inventory system.
• Sales: Sales are low/flat. Your marketing & ranking skills execution is the constraint.
• Gross margin: Sales are up, profits are thin. You're priced too low or your COGS are too high.
• Time: You can't get to everything. You're missing Systems + People.
• Products: You've hit a ceiling. You need new listings or new markets to keep growing.

Most sellers keep “optimizing everything”. 

The winners obsess over one constraint at a time, until it breaks.

My team and I can analyze your brand for free, as we did 1500+ times so far.

We'll identify your #1 constraint and build a growth plan around it. DM me for more info.

Most companies say they hire A-players. Here are the actual consultants on my team at GNO Partners. And… we're hiring again.

Gal Ezuz and I founded GNO after exiting our own brands. Today we work with 350+ Amazon brands.

But what makes GNO different is the team.

Every consultant on our team has built, managed, or exited 8-figure Amazon brands before joining.

Here's a snapshot of 5 of our consultants:

• Matt: Scaled a portfolio from $15M to $100M, resulting with a high 8-figure exit.
• Chen: Managed a $90M Amazon brand, then scaled 5 brands from 7 to 8 figures.
• Moshe: Built and exited an $8M Amazon brand, then led an 8-figure portfolio of brands.
• Sergei: Managed $50M/year in brands with $1M+ monthly ad spend.
• Michael: Grew and exited his own brand, then scaled portfolios up to $80M annual revenue.

This is the team you'd work alongside every day.

We're hiring Senior Amazon Consultants who are currently managing 8-figure brands and ready for the next challenge.

Compensation: $220K to $300K+ yearly potential. Fully remote. Performance based.

If this sounds like you:
• DM me
• Email HR@gnopartners.com
• Or tag someone below

♻️ Repost to help us reach the right people.

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The Battle

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