Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

Partner

GNO Partners

GNO Partners is a Consultancy firm providing customized consultancy services for Amazon FBA brand owners

Our Company mission is to increase our client's top and bottom lines by being their strategic partner and giving them valuable advice, strategies, and training based on their unique situations.

Co-Founder

GNO Solutions Ltd

Built two brands in 2018, reached above 8-figure in total sales, and exited the brands at the end of 2021.

Key Milestones: 
Launched first brand on 2018
Launched second brand on 2019
Launched both brands internationally on 2019
Exited on Nov 2021
Finished working on Feb 2022

After successfully exiting two 7-figure brands on Amazon, my business partner and I founded GNO Partners.

We help 7 & 8-figure Amazon Sellers significantly increase their sales and maximize profitability using the frameworks and strategies we used to build our own two 7-figure brands for an exit and that we used on 100+ brands (7 & 8-figure) that we have worked with in the past 2 years.

If you're not blown away by our team's level, plan, execution, and results in the first 30 days, you get your money back.

We start by running a Thorough and In-Depth Growth Analysis that covers A to Z for your Amazon brand. Then, we will lay out a customized roadmap and step-by-step checklist to help you scale.

If you are a 7 or 8-figure Amazon Seller interested in scaling your brand and taking it to the next level, Let's talk. Send me a direct message through LinkedIn or Email me at Ouriel@gnopartners.com.

Ouriel Rybski

A new Amazon report shows a lever that can lift CVR by up to 57%, without more ad spend, price drops, or creative changes.

I’ve been in the Amazon space for 8 years. Nothing moves the needle like CVR lifts.

That’s why at GNO Partners we relentlessly test new ways to improve it for over 300 brands.

There’s a new report that can be a game changer for that. (credit Isaac Gross)

You can now see clicks + purchases by delivery date: same-day, 1-day, 2-day. 

Why do you care? you can now calculate the difference in CVR per delivery speed.

Here’s a breakdown I did for a client’s product that does $2m per year:

• Same-day CVR: 33%
• 1-day CVR: 27%
• 2-day CVR: 21%

Going from 2-day to same-day is 21% → 33%, a 57% lift.

That’s the kind of lift you see only from dramatic price cuts or aggressive promos.

So, the more shoppers see same-day delivery, the higher you rank and the more profit you make. (that’s the goal…)

How to check your products:

• Head to Brand Analytics → Search Catalog Performance
• Adjust the columns to see clicks & purchases for all delivery times
• Calculate manually CVR by speed: purchases ÷ clicks
• Circle ASINs where 2-day has meaningful volume and materially lower CVR

Two practical levers I would use now:

• Increase stock in FBA. keep 90+ days of supply on leading ASINs.
• Split new shipments across five warehouses, no matter the cost.

Besides that we’re testing more tactics, I’ll post once I see clear winners.

Fast shipping is becoming a bigger ranking and conversion advantage, use it.

P.S. ♻️ Repost if you found this helpful.
If you like this content, follow me, Ouriel. I'll do my best to make your brand stronger on Amazon.

We’re Hiring! Co-Founder – GNO Partners. Helped 600+ Brands Dominate on Amazon

We just paid Yosef Sender $25,000 for a referral that brought us a new consultant. Worth every dollar.

The most important thing for me in GNO Partners is not finding more clients, it’s finding the best operators. 

People who have actually scaled 8 figures brands, made hard calls, and can teach others how to win.

So yes, we pay a lot for finding those people.

Gal Ezuz and I built GNO Partners after exiting our own brands, and we’ve grown fast since.

Last year we finished the year with 85 clients. We’re over 300 clients now.

Therefore, we’re hiring more consultants.

We’re looking for Senior Amazon Brand Managers, the best in the space, who want to transition into a consultant role.

What the role actually is:

• You train on our Amazon system & how to be an A level consultant.
• You receive & manage your own pipeline of clients
• You’ll diagnose issues, improve the plan, and coach execution
• This is not day to day account management. 

We want true operators who:

• Have managed and grown 8-figure Amazon brands (must)
• Strong on PPC, inventory, and organic ranking as growth levers
• Proven results of growing profits on 8 figures P&Ls

If you know someone like this, connect with us. If your referral joins, we pay $25,000.

If you fit the bill and are interested in hearing more about the role, let me know.

DM me, email HR@gnopartners.com, or tag someone below.

All the Amazon community says you need high organic rankings to win, but for some products, it's wrong.

From 2018 to 2021, I built 2 brands and exited them for almost $10m payout.

My first product was priced at $79.99-$149.99 while competitors sat at $49.99-$99.99.

With no strong organic rank, we still grew it to $2M per year at an 18% margin.

If you sell premium products, “rank at all costs” can destroy your margins and your brand.

This is you if you have:

• High price point vs competitors
• CVR is below category average.
• Portfolio ACOS is strong relative to gross margin
⚪ Example: AVG ACOS 22%, gross margin 36 to 40%

If that’s the case, don’t obsess over organic ranking.

Go all-in on profit campaigns. It looks like that:

• Weekly, launch 5-10 new campaigns.
• Review everything launched in the last few weeks
• Kill bad campaigns fast & Optimize the winners
• 2-10x budgets on the good ACOS campaigns.

Goal → double ad spend while keeping similar ACOS, and you’ll almost double the brand.

You do this if last 30 days ACOS is meaningfully below gross margin.
This takes better execution, but for many premium products it beats ranking pushes.

P.S. ♻️ Repost if you found this helpful.
If you like this content, follow me, Ouriel. I'll do my best to make your brand stronger on Amazon.

When we onboard clients, we analyze every part of their brand. We’ve done 1,400+ analyses at GNO Partners, but last week we saw something crazy.

A 7-figure brand came to us worried because sales were dropping fast:

• Last 30 days: $99K
• Same period last year: $132K
• Down 24% YoY

We ran our Brand Analysis and built the full plan, always asking:

“What would we do if we acquired the brand today?”

One thing stood out in their PPC. 

I thought it’s worth sharing to make you guys on Linkedin some money.

They had lifetime bleeders of $22,000.

Targets they spent $22K on that generated 0 sales.

Pure ad waste.

How to check this in your account:

• Go to Campaign Manager → Targets
• Filter Campaign status: Enabled
• Target status: Enabled
• Clicks: greater than 10 (adjust to your CVR)
• Orders: less than or equal to 0
• Change Date range: Lifetime

If it has 10+ clicks, 0 orders, and it’s still enabled, it’s actively spending your money.

Pause it and move that budget to keywords you actually want to rank on.

Comment PPC and I’ll send the VA-ready step-by-step guide and checklist.

This is the best case study we ever had at GNO Partners. From 7 figures to 50M+ in 24 months. That’s what we did.

We started GNO Partners 3.5 years ago and so far dozens of brands have stayed with us for years.

This brand specifically just crossed the 24 months.

Here are the numbers, November to November:

• Nov 23: 538k revenue, 166k profit
• Nov 24: 2.9m revenue, 792k profit
• Nov 25: 5.96m revenue, 1.62m profit

All of that is per month.

The team behind this brand is amazing and deserves a lot of credit. 

Keeping this growth pace while nailing the basics meant our focus with them was one: growth.

So we did many things, but the biggest was relaunches and ranking.

We focused on achieving very high organic positions for the biggest keywords in their niche.

How big?

One of the main keywords we went after had a 2 digit Search Frequency Rank, top 100 KW on Amazon.

To win that keyword, we had to spend thousands per day.

After we saw this working well, we doubled down:

• Found more big keywords to rank for
• Applied our relaunch system on more products
• Pushed rankings higher and higher

Slowly but surely, more ranking created more organic sales, which made the flywheel stronger and gave us more budget and confidence to push even harder.

In the last 12 months more than 50% of our working time with this client was spent on this project.

That is it. One main lever, applied again and again at scale.

If you are a 7 or 8 figure seller and you want to see what a focused ranking plan would look like for your brand, send me a DM.

I’ve spoken to hundreds of 8 figure operators. They all talk PPC and creative, but very few master the unsexy lever that kickstarts the flywheel.

The best operators obsess over something less sexy, that’s as powerful:

Increasing profits by increasing gross margin, by cutting backend costs.

We just did this for a large client and added ~$90K profit with $0 extra ad spend.

They’re projected to sell ~90,000 units in 2026 on their hero SKU.

Here’s what we did:

• Cut FBA fees by fixing packaging, $0.50 saved per unit
• Switched freight forwarder to cut inbound costs, $0.08 saved per unit
• Replaced 3PL with AWD gradually, $0.41 saved per unit

Results:

• Total savings per unit: $0.99
• 2026 forecast: 90,000 units
• Expected annual savings: $89,100

The best operators understand that moves like this are what set a brand up for a phenomenal year.

For our next push, we have an extra 90k budget now, to kick off the flywheel effect.

If you’re wondering, here are a few levers you can pull to grow gross margin:

• Reduce FBA fees via packaging optimization
• Reduce warehousing and storage with AWD
• Reduce COGS
• Reduce freight costs
• Optimize HTS codes
• Optimize referral fee
• Optimize storage fee
• Pricing optimization

If you’re managing a brand doing 8 figures on Amazon, and you can pull these levers at a high level, DM me. We have an offer in the $220K to $300K OTE range for the right person.

And if you know someone who might be a fit, we also run a referral program: $25K for successful hires you refer to us.

GNO Partners grew from 90 to 300 clients in 2025. During the year, my biggest project was recruiting 7+ world-class consultants.

It was my mission to find the absolute best Amazon operators in the space.

My goal is simple: 

Find the best people. Pay them alot. Build the best product with them.

It’s working.

To evaluate every candidate, I evaluate 8 skills:

• PPC management, manual + bulk file approach
• Relaunch and organic ranking, proven outcomes
• P&L improvement and management, weekly discipline
• Gross margin improvement, fees, pricing, cost levers
• Using deals regularly, with clean math behind it
• Expanding product lines, variations + new products
• Catalog and Amazon issue solving, fast and calm
• Inventory forecasting and planning, including AWD

Here’s the key.

You don’t become a 9.5/10 in one area without being solid in all of them.

In my experience, a broad perspective is what makes you world-class. 

If you sell on Amazon or operate a brand, and want to improve: 

Rate yourself 1–10 on each skill, then attack your lowest 2 in 2026.

If you’re strong across all 8 and managing an 8-figure portfolio, let’s talk.

We’re building the best Amazon consulting team in the space.

Annual pay reaches ~$300k. High standards, high autonomy, real ownership.

DM me and I’ll send the details.

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The Battle

Nick Shackelford

Ouriel Rybski

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The Battle

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