Nick Shackelford

BRĒZ

Partner - Head of Retention and Subscription

Structured

Co-Founder - CRO

Commerce Roundtable

I lead the content development and speaker procurement process that allows for the highest quality conversations to be had in an e-commerce centered live event space. From in-person to digital, the focus on content will always remain the most valuable thing we can provide.

Partner - Content and Education Lead

Konstant Kreative

Top 1% of performance focused ad designers and editors from around the world.

Lucyd Media

Partner

GeekOut Events

Geek Out Education is all the elements of events we love combined into one. 
Our only rules, No ego and don't be a jerk.

We speak with each attendee, we hand select the teachers and we work hard to create environments that produce conversation, debate, and ultimately future business growth. We are paid media experts across multiple channels, multiple industries, and

Triple Whale 🐳

Marketing Advisor

Motion (Creative Analytics)

Angel

PostPilot

MarketerHire

Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

The American Dream isn't dead. It's just different.

My parents' version meant a stable job, big house, and retire at 65. I respect it, but that's not mine.

I don't need the biggest house on the block. I want the ability to pick up and go. To give my family experiences my parents didn't have.

We barely traveled growing up. My wedding was the first time many of my family left the country.

One day, I want a base abroad so my children can know another place and speak another language as citizens of the world.

Money still matters, but only because it funds the freedom.

• The old dream: Build wealth, then live.
• The new dream Build a life worth living now.

My parents sacrificed adventure for security. I'm trying to have both.

That's my version of the American Dream.

You choose yours.

Drinkbrez.com Structured.agency Konstantkreative.com

No alternative text description for this image

Turned 35 a few weeks ago and did a thing...

It was one of those “I want to try this.. anyone else in?” texts that you expect no one to respond to. Ended up 11 of us did IV’s together in my living room (b’s glutathione etc). Kinda cracked me up. Also kinda told me where my head’s at.

Taking care of my health is literally the only thing keeping me from crumbling. I’m tired. This has been the craziest season of my life.. financially, emotionally, mentally, physically. Every dial pegged at once.

Usually a season pulls you in one hard direction, maybe two. This one said “all of the above” and jammed it into a year and a half. Ever since Kingsley was born I’ve felt like I’m hanging between gears, legs pumping, waiting for the chain to catch.

Health-wise, I was never totally off the rails. I’m not the same version of me from the pro days, but I’m not gone either. I invested time early to make the money, so now, when time is the scarcest thing I have, I can spend to take care of myself. Trainers, protocols, whatever actually helps. I can’t live in the gym like before, but I can buy it back in small pieces.

I can’t control whether a day hits me financially or emotionally or mentally, but I can control whether I move, whether I sleep, and whether I keep the floor from dropping out underneath me.

That’s the choice you make when every other part of your life is a knife fight.

If you're just starting out in ecom right now / or doing it solo... I’m not gonna lie to you,  it's not easy and it’s gotten harder in a lot of areas.

Yeah the complicated tactics are one thing, but the main thing is you have no relationships, no partnerships, no mentors giving you feedback.

You're just listening to everybody chatting sh-t on the internet.
 
Where do you even go? 
Who do you follow? 
What do you listen to?

Who's going to spend time with you without charging you money you don't have?

Yeah, there are tools now - to find mentors and stuff while you hit people up on different channels. But getting somebody invested enough in you takes money and time from that person.

People will overcomplicate this because at the beginning, you actually have nothing.

Just simplify it as easily as possible before you start listening and consuming all this type of content

Or you're just going to fall into analysis paralysis and have a lot of conflicting information flooding into your workday.

That's where you're going to get stuck.

MASTERCLASS approach to running a subscription-focused brand straight from the shack sack.

SUBSCRIPTION WITHOUT KILLING TRUST
Pre-select subscription with crystal clear transparency. Show savings in immediately understandable terms and compare one-time vs subscription side-by-side. 

Brands love to hide their subscription offers or make them confusing - successful brands do the opposite.

OPTIMIZE FOR SUBSCRIPTION ADOPTION
Position subscription as a smart consumer choice, not a trap. Use social proof about subscriber percentages to show it's the popular option. 

Highlight flexible pause/skip/cancel options prominently so customers feel in control from day one.

ELIMINATE CHECKOUT DROP-OFFS
Emphasize permanent savings at checkout and visualize the long-term savings impact. Stress customer control over subscription management throughout the entire flow. 

The moment someone feels locked in, they bounce.

NAIL POST-PURCHASE ONBOARDING
Send a detailed subscription management welcome email immediately after purchase. Provide easy subscription modification access points and reinforce benefits to prevent buyer's remorse. 

The first 48 hours are critical for retention.

PREVENT CHURN PROACTIVELY
Send pre-billing reminders before renewals so there are no surprises. Enable email adjustments without login barriers - make it stupidly easy to modify subscriptions. 

Offer pauses instead of immediate cancellations whenever possible.

WIN-WIN CANCELLATION PROCESS
Keep the cancel button visible and accessible - hiding it destroys trust. Present alternatives to complete cancellation, like pausing or reducing frequency. 

Track cancellation reasons religiously to improve the experience for future subscribers.

LONG-TERM SUBSCRIBER RETENTION
Escalate perks for loyal subscribers to reward their commitment. Use personalized win-back flows for churned customers based on their specific usage patterns. 

Test various renewal incentives continuously - what works today might not work next quarter.

The people who ask the right questions are worth 10x more than the people who just execute what you tell them.

You only find those people after you've hired and fired enough to know the difference.

These are going to be the people who win with AI or the teams who win with AI usage.

There's nothing more important than planning for Black Friday. 

there's also nothing more important than realizing whether you should or shouldn't partake in Black Friday. 

here's 50 days of how to do it right for your Brand


Wayflyer and I teamed up to bring fresh content for this major moment.

We charged $40 for a 6-pack.

People thought we were insane. But you can’t price a category moment like a commodity SKU. And you definitely don't want undercut your future retail partner from your own .com.

We were premium on purpose.

Here’s why..

1 - DTC needs to sit above shelf price. If your online price boxes you out of retail, you just built your own ceiling.

2 - We overspent to pull demand early. Paid to turn curiosity into repeat. Then leveraged those receipts for retail conversations.

3 - If COGS + freight crush you, no amount of clever creative will save the unit economics.

4 - Timing matters. Five years ago this lane didn't exist. The anti-alcohol wave and regulations created it.

Most founders think price architecture is about vibes. It's not. DTC, Amazon, and brick-and-mortar need a plan that makes sense across all three from day one.

Model retail pricing before you launch. Focus on contribution margin.

Let everyone else race to the bottom.

AMA..

The first time I saw a 5-figure rebill batch fail, I almost threw my laptop.

Stripe error. Processor was down.
No fallback. No warning.
Thousands in MRR... gone overnight.

That’s when I realized most brands treat subscriptions like a nice-to-have.

Until rebills fail. Or churn spikes. Or you try to sell your business and the buyer starts poking holes in your LTV.

What you actually need is:
✅ Intelligent rebill routing
✅ Built-in sub billing tools (not bolted on)
✅ Self-serve churn controls
✅ Customizable upsells tied to product logic
✅ Predictable cash flow + stronger exit multiples

That’s why I’ve been pushing brands toward Checkout Champ 

It’s not just faster checkouts.

It’s full-stack subscription infrastructure.

If you’re doing $100K+/mo in subs, this pays for itself in avoided headaches.

Want to make subs a growth lever instead of a liability?

Start here →  https://lnkd.in/ea6HPHWS


#ad #checkoutchamppartner

There are tons of business intelligence tools out there. Everybody has access to them. We've invested in them too and there are a few we have some brands using but all have different scenarios or usage types. 

But having the person doing the job is where I really think this goes. I'm not sure we want a fully AI team with no humans or severly less humans involved atleast not the things I am involved in or building - but it should be an incredibe human supported by an incredible tool that can communicate what needs to be done is the MASSIVE unlock.

We're building:

- forecasting tools
- projection dashboards
- inventory tracking
- retention revenue analysis

ALL INTERNAL.

For example -  Jay and Jake built a super good tool for internal creative team dashboards measuring speed to execute, revisions, and cost of execution. 

More than just creative analysis. We get even the true mechanisms of the people doing the work.

My favorite time of year is when a lot of the partners that we work with start producing some content that is actually pretty valuable. 

Here's one of them that I noticed and did a little bit of breakdown on what it is the perfect Black Friday - Cyber Monday email.

Especially since I know a bunch of you are going live with your EeArly BirD SaLe's starting Nov 1.


Check out the Omnisend crew and if you are just starting out, they have a free plan for the first 250 contacts or 30% off your first 3 months through the link below

https://lnkd.in/gtKR3Epk
#ad #omnisendpartner

Real $$$ is in understanding your customer lifecycle better than acquisition.

THE CUSTOMER LIFECYCLE PLAYBOOK 👇

Phase 1 - Discovery

For us, our highest-value customers discover us organically. They buy a 6-pack - either 7.5oz or 12oz.

They're self-selecting instead of coming in from discount offers. 

This is VITAL. The customers who choose you > customers you bribe with discounts.

Phase 2 - First Upgrade

Over 2-3 email campaigns, we talk about other products and larger pack sizes.

They upgrade to a 12-pack.

Now they've doubled or tripled their cart value with us.

Phase 3 - Segmentation

We segment our list into 4 buckets:
- Never heard from us, haven't bought
- Bought once, not twice
- Bought twice, not subscribed
- Active subscribers

We don't over-segment because then you have to create content for every tiny slice. These four buckets get the majority of messages with small tweaks.

Phase 4 - Acquisition Intel

Once we know the journey our highest-value customers take, we tell the paid media team who spends the most with us.

Then it's on the paid team to construct offers that attract those customers at a cost-effective rate.

We have people who've spent $10,000 with us since launch. Others spend around $1,000.

Our job on retention is to keep them. 
Our job on acquisition is to find more of them.

Across channels - paid, email, TV, retail - each drives a certain type of customer worth a certain dollar amount.

It's a difficult game to play. But when you see clear wins, you exploit them as hard as you can.

tl;dr

- Map your best customer's journey
- Segment smart, not complicated
- Tell acquisition what to look for
- Repeat what works

There's a problem with business education that very few people speak of.

A lot of people try to build something, can't take it further for whatever reason (money, time, skill, effort, etc) so they start teaching instead.

For the sake of this we're going to assume everyone teaching has actually done what they're talking about but when you try to share context on Twitter or LinkedIn..

it's damn near impossible to give the depth needed.

I can only really segment down by:
- type of business
- industry
- revenue level

That's it.

When people take my posts and throw them into ChatGPT asking for summaries or action plans, they're missing CONTEXT

They don't have the lived experience to gut check things. 
They don't know the real timeline. 
They don't know that the message I wrote came from being a dozen years in, at every level of growth.

There's context that matters. 

"I am inside and building a $75M company" goes way harder than "I am inside and building a $75M company, married with an 18-month-old son."

Different demographic
Different association
Different life

AI might help you make better decisions if you're good at prompting it. But you need real people in your life to have conversations with, otherwise it's not going to be what you hope it'll be

Chase Dimond

Currently building Structured — a top ecommerce email marketing agency. Since launching in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Crossnet
- Orgain

EmailGrow

We customize your checkout opt-ins by location, so you capture more emails where others miss out.

Advisor

eCom Email Certified

I'm super excited to announce eCom Email Certified with Jimmy Kim: A community and certification program for eCommerce Email & SMS Marketers! 

We already have over 350+ Community members - You can join us here: https://www.ecomemailcertified.com/join-community (just $1 to get started today)

Plus, we have a full certification program (25+ hours long, 175 modules) that teaches everyone everything from basic principles to advanced topics like: AI, Deliverability, Strategy and more! 

Get certified at: https://www.ecomemailcertified.com/

Co-Founder

Send It! Podcast

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce.

Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics that you can put to work immediately. Whether you’re trying to drive customer loyalty, fine-tune your email and SMS campaigns, or master customer segmentation, the SendIt Podcast is your reliable resource for all things retention. 

Each episode is packed with the latest tools, strategies, and real-world insights to help you crush your marketing goals, increase lifetime value, and grow your brand sustainably. In today’s competitive landscape, this is the cheat code you’ve been waiting for!

Co Host

eCom Email Marketer

Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Commerce Roundtable is an event created to bring eCommerce merchants the latest in tools, tech, marketing, and more.

Investor & Community Advisor

GrowthPair

We pair you with top growth talent that costs 80% less than US peers. Get started with a free discovery call today. 

Backed by the likes of Alex Lieberman (Founder of Morning Brew), Chase Dimond, Demand Curve, and Fiat Ventures.

Boundless Labs - Top E-Commerce Email Marketing Agency

We've built a world class email marketing agency at Boundless Labs. Since launching Boundless Labs in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. A few of our current and past clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.

At Boundless we also incubate brands internally, and invest externally in top consumer brands and services. 

Other clients include:

—> Startups backed by Sequoia Capital, Andreessen Horowitz, Greylock Partners, + more.
—> Direct-to-consumer brands with $10M+ in ecommerce revenue
—> Products sold in retail stores around the world, including Apple.

// chase@boundlesslabs.io

Triple Whale

Angel Investor

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Stop taking loyal people for granted.

They won't tell you when they break.

A message I learned after losing the most dedicated person on my team:

- Not to burnout.
- Not to competition.

But to something worse:

The death of caring.

Here's what nobody tells you about loyalty:

It's the silent force that:

- Powers innovation when nobody's watching
- Defends your vision in your absence
- Builds empires from empty rooms

But loyalty has a breaking point.
And it's not where you think.

The danger signs most miss:

1. The Extra Mile Markers 🚩
↳ Monday enthusiasm becomes Monday efficiency
↳ "How can I help?" becomes "What's required?"
↳ Passion projects turn into pending tasks

2. The Loyalty Tax 💔
↳ Going above becomes the new baseline
↳ Excellence becomes expected, not exceptional
↳ Being reliable becomes being taken for granted

3. The Silent Shift 📉
↳ Partnership downgrades to participation
↳ Commitment converts to compliance
↳ Trust transforms into transactions

But here's the truth:

Loyalty, when nurtured, is your ultimate competitive edge.

How to keep it alive:

1. The Recognition Reset 🌟
↳ Celebrate the consistent, not just the spectacular
↳ Acknowledge the process, not just results
↳ Prize reliability as much as innovation

2. The Trust Triangle 🔺
↳ Give before you take
↳ Listen before you lead
↳ Protect before you project

3. The Loyalty Loop ♾️
↳ Build bridges before you need them
↳ Make caring a two-way street
↳ Turn appreciation into action

Because when loyalty thrives:

- Teams move mountains
- Innovation flows naturally
- Culture becomes unbreakable

Remember:

❌ Loyalty isn't about length of service
✅ It's about depth of commitment

Don't wait until your best people stop caring to start showing you care.

What's your experience with loyalty in leadership?

Credit: Eva Gysling, OLY

Hiring great people is hard.

Letting them lead is harder.

Most companies bring in great talent...

Then spend half the week telling them what to do.

That’s a colossal waste of time, energy, and money.

The whole point of hiring great people is to let them show you a better way.
To bring solutions you wouldn’t have thought of.
To push your thinking, not just execute it.

Here’s how I think about it:

→ Hire great people.

→ Give them space - to learn, observe, and understand.

→ Align on where you’re headed - and where they want to take you.

→ Then get out of the way.

If they’re really the right hire,
they’ll tell you what to do — not the other way around.


Credit: David Manela

A bad job with a good boss is still bearable.
A good job with a bad boss slowly becomes unbearable.

Because leadership sets the emotional temperature of every workplace.

You can survive long hours, tough clients, or tight deadlines -
if you feel respected, supported, and trusted by the person leading you.

But even the most exciting projects can feel empty
if you work under fear, micromanagement, or silence.

Here’s the truth most organizations overlook:

People don’t join companies - they join leaders.
And they don’t quit companies — they quit leaders too.

A good boss does more than assign tasks.

🔹They build safety - emotional, creative, and professional.
🔹They give feedback that grows you, not feedback that breaks you.
🔹They care about who you’re becoming, not just what you’re producing.

A bad boss can make even meaningful work feel pointless:

🔻You stop sharing ideas because they’ll be ignored
🔻You stop taking initiative because it won’t be appreciated
🔻You stop believing effort matters because politics do.

That’s not burnout - that’s disconnection.
And it starts when people feel unseen.

So if you’re leading a team, remember:

Your tone becomes their climate. 
Your belief becomes their confidence. 
Your trust becomes their motivation.

People will forget the project.
They’ll remember how you made them feel while building it

Image credit: Elfried Samba

Pepsi ran a social media campaign wishing users a scary Halloween with a Pepsi can in a Coca-Cola cape. And Coca-Cola responded... 🤭

They used the same asset and changed the caption to “Everyone wants to be a hero!”. 

Simple, iconic and a great example of reactive social 👏

Credit: Atlas SEO

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Ever notice how we shrink ourselves just to make others feel safe?

You tone it down.
You go smaller.
You fit in.

But oceans were never meant to fit in ponds.

If your ideas are big, let them be big.
If your vision is deep, let it run deep.

The ones who can’t swim aren’t your problem.

Marketers don’t quit marketing.
They quit:

– companies that believe marketing is just “posting on LinkedIn”
– leaders who don’t understand how marketing actually works
– founders who refuse to trust the experts they’ve hired
– executives who treat every new idea as urgent
– managers who assign twelve “top priorities” at once
– leadership teams that want bold results but reject bold ideas
– organizations where insights are collected but never acted upon
– executives who cut budgets but double the targets
– founders who expect one person to do five jobs
– cultures that dismiss brand work as vanity
– leaders who pull headcount approvals after promising them for months
– timelines that confuse motion with progress
– teams where data matters only when it fits the narrative
– workplaces that celebrate constant “busyness” over meaningful results
– decision-makers who change direction every quarter and call it agility
– companies that undervalue strategy because it doesn’t produce instant ROI
– environments where creative work is micromanaged to death
– executives who equate “viral” with “effective”

Good marketing isn’t fragile.
Bad leadership is.

Marketers don’t burn out from the craft - they burn out from the chaos around it.

They love the process, the insight, the storytelling, the measurable growth.
What drives them away isn’t the work.
It’s being set up to fail.

Did I miss anything?

Too many people are greatly underestimating the power of kindness.

Why? I think it’s because people have this idea that being nice somehow makes you weak.

They’re afraid that if they don’t bring down the hammer, people won’t respect them or they’ll get taken advantage of.

I want to change that idea.

Candor is not an excuse not to be kind…and being kind doesn’t prevent you from being an effective leader.

Credit: Gary Vaynerchuk (go follow him)

Most people stop at “I can’t.”

But the real breakthrough happens when you switch it to “I’ll learn.”

That small shift rewires how you face challenges:

Obstacles turn into opportunities
Failures become feedback
Effort becomes progress

The truth is, you don’t need to know everything right now.
You just need to be willing to learn.

👉 What’s one skill you once thought you couldn’t do - but later learned?

THE 5 P'S OF MARKETING:

PRODUCT 
This is the core offering of your business.

PRICE 
Setting the right price is crucial for profitability and market positioning.

PROMOTION 
This encompasses all the strategies you use to communicate and market your product.

PLACE
This refers to the distribution channels through which customers access your product.

PEOPLE 
Your employees and customer service play a crucial role in the success of your marketing efforts.


HOW TO USE THEM:

PRODUCT
Know your audience's needs and preferences.
Keep innovating to stay ahead.
Deliver quality and reliability to earn trust.

PRICE
Research the market to find the best pricing.
Balance perceived value with competitive rates.
Adjust prices based on demand and market shifts.

PROMOTION
Create a marketing plan with ads, PR, and social media.
Customize promotions to connect with your audience.
Track campaign results and refine as needed.

PLACE
Choose the right distribution channels.
Streamline your supply chain for efficiency and satisfaction.
Make your product accessible when and where customers need it.

PEOPLE
Train employees to embody your brand.
Deliver exceptional customer service to foster loyalty.
Gather and act on feedback for continuous improvement.

We often talk about KPIs as numbers on a dashboard — clicks, conversions, revenue.
But behind every number is a person.

And if you zoom out, the most important KPIs aren’t metrics at all — they’re human signals:

✨ Are people genuinely engaged with your work?
✨ Do they understand what’s happening and why?
✨ Do they feel like they’re part of the process, not just passengers?
✨ Do they walk away energized and motivated to keep going?

Because here’s the truth:
When people feel disconnected, even the best strategy falls flat. But when they feel seen, informed, and inspired, performance follows naturally.

Business growth is less about chasing vanity metrics and more about cultivating an environment where curiosity, clarity, and commitment thrive.

👉 Next time you review your KPIs, ask yourself:
Not just “what are the numbers telling me?”
But “how are people experiencing this journey with us?”

That’s the kind of KPI that never goes out of style.

Image credit: David Manela

Most people think Copywriting is all about writing.

But that's not the case.

It's way more than that, it's also...

- Research
- Storytelling
- Images
- Graphics
- Editing
- Rewriting
- Applied psychology

Combine all of this and you'll have the best copy.

I hope you learned something new today.

If you did then SHARE with others to help them. ♻️

Also, follow me Chase Dimond learn more about copywriting.

One happy customer does more for your brand than a month of outreach.

Referrals = trust.
And trust converts faster than any cold email ever could.

Trust can’t be automated.

You can buy reach.
You can build funnels.
But you can’t fake genuine advocacy.

When customers tell your story for you, that’s marketing money can’t buy.

If you want more referrals, stop pushing harder — start serving better.
People don’t share products. They share experiences.

Happy customers are the best marketing strategy you’ll never have to pay for.

3 Powerful Copywriting Formulas:

How to Write Persuasive, High-Converting Copy:

(bookmark this)

Most marketers think copywriting and content writing are the same thing.

They're similar, but they serve completely different purposes.

One closes the sale. 
The other builds the relationship.
And you need both to win.

Here's the difference that matters 👇

Copywriting = The closer
• Sells your product today
• Creates urgency ("Limited time!")
• Short, punchy, persuasive
• Strong CTAs everywhere
• Built for conversions
• Makes people act NOW

Content Writing = The trust builder
• Educates your audience
• Shares valuable insights
• In-depth, story-driven
• Builds authority over time
• Creates loyal followers
• Makes people come BACK

The mistake I see brands make?
Going all-in on one and ignoring the other.

Pure copy with no content = You're that pushy salesperson everyone avoids
Pure content with no copy = You're the helpful friend who never gets paid

The magic happens when you blend both:
→ Content brings them in
→ Copy converts them
→ More content keeps them around
→ Better copy upsells them

Think of it like dating.
Content is the conversation. 
Copy is asking for the number.
You need both, in the right order.

Which one does your brand need more of right now?

♻️ Repost if this cleared things up. Your marketing team needs to see this.

7 storytelling techniques you can use in your marketing:

The advice I wish I could’ve given myself before I had kids:

Don’t just chase productivity at work.
Chase peace at home.

Here’s the truth:

Most of us spend more brainpower on what’s for dinner, the dentist form, or the kids’ calendar than we do on actual business problems.

That “second shift” of invisible labor is worth $12 TRILLION globally.
And it never stops.

That’s why Vinod Khosla told the Washington Post the real gold mine in AI isn’t enterprise.
It’s our homes.
It’s our families.

Cooking. Cleaning. Grocery planning. Bill payments.
All the stuff that quietly eats 20 hours a week from parents like me.

So when I heard that Vinod backed a company called Ollie AI — the first AI agent built for household management — I paid attention.

Not another chatbot. Not another app that adds to your to-do list.
An actual agent that takes things off your plate.

50,000+ families already use Ollie every day. And with Khosla leading their seed round, they’re staking their claim on the next big category: Family AI.

Enterprise AI might get the headlines.
But the AI that gives parents their time back?
That might be the biggest category of all.

👉 Parents: What would your life look like if AI gave you back 20 hours every week?

Brand partnership • Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Most marketing is broken.

You're sitting on a goldmine of data while your ROAS tanks. 
80% of your customer insights go unused. 
Your "targeted" ads hit bots instead of buyers. 

Those creator briefs you spent weeks perfecting? 
They flop because they're based on outdated personas from 2019.

Your landing pages? 
Converting at 0.8% while you burn through $10K+ monthly ad budgets.

We keep running the same failing playbook, expecting different results.

Revmatics is the reset button.

Their AI platform turns your wasted data into revenue:
→ Audience Intelligence that shows exactly who converts (and where to find them)
→ Creator Briefs built from real behavior data - done in minutes, not weeks
→ CRO Studio that tests and optimizes 24/7 while you sleep

The proof? 
• Lumberjack Plaid: conversions exploded from under 1% to 9%
• Fulcra: slashed customer acquisition costs by 32%
• Echo Water: 37% conversion boost during their busiest season

Now they're opening the Founder's 500 - exclusive access for 500 brands to shape the future of RevTech.

This $2,500/month platform is yours for 100 days. 
The only cost? Your feedback.

You get:
• Complete RevTech suite connecting data → creators → conversions
• Direct input on product roadmap as a Founding Member
• Full capability access (this isn't some stripped-down beta)

Only 500 spots. Applications are now open.

Apply now here: https://lnkd.in/gM6sQVXW

In partnership with Revmatics, Inc.

#Founders500 #RevTech #AudienceIntelligence #GrowthMarketing #FutureOfMarketing #Revmatics

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The Battle

Nick Shackelford

Chase Dimond

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The Battle

Nick Shackelford

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Shackelford's LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

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Performance ScoreNick Shackelford's LinkedIn Performance