Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

Web2Learn

Through my role, I am trying to bridge science, education, and digital innovation to empower learners in the agri-food and sustainability sectors. More specifically, 

~ Support the coordination and implementation of EU-funded educational projects focused on agri-food systems, sustainability, and climate resilience.
~ Collaborate with partners to align project deliverables, manage internal workflows, and support inclusive, learner-centered approaches
~ Participate in communication and dissemination tasks.

Agri-Food Projects & Operations Assistant

Wikifarmer 

Ι was dedicated to promoting sustainable agriculture and disseminating valuable insights to the farming community. Leveraging my agronomic expertise, I curated and edited high-quality content, collaborating with a diverse team of experts to ensure accuracy and relevance in every published article.

As a content editor at Wikifarmer l was:

- Spearheading content strategy initiatives to engage the farming community and promote environmentally friendly practices.
- Conducting in-depth research on agricultural trends, innovations, and best practices to deliver valuable insights to readers.
- Implement SEO techniques and optimize content for enhanced visibility and organic reach.
- Contributing to the growth and success of Wikifarmer as a reliable resource for farmers, educators, and agricultural enthusiasts worldwide.
- Creator of the Handbook for Content Creation & Research Dissemination

Content Editor (Agronomist)

Hearthy

The challenge for a start-up is that it takes time to find the right field to grow up and establish. In Hearthy, we create the right conditions. Thinking out of the box, we aspire to be an eco-friendly start-up that utilizes human hair waste into natural fertilizer through composting.

 I was mainly responsible for conducting experiments and analyzing data to drive insightful findings.
- Proficient in conducting statistical analyses of datasets, leveraging academic background for rigorous research methodologies.
- Skilled in gathering information from print and online resources, fact-checking, and conducting thorough reviews to ensure accuracy.
- Experienced in creating impactful presentation slides to communicate research results effectively.

Scientific Collaborator

RED PRO Renewable Energy Professionals Dr. Ioannis Tsipouridis  

My role as a proposal writer for Red Pro Climate & Energy Consultants involved analyzing funding calls (debriefings), editing and designing content for presentations. Also, l was responsible for the update of the portal in Greek and English (https://e-mc2.gr)

Senior Proposal Writer

I am an Agricultural and Environmental Technology student with a passion for sustainable agriculture, and green technologies, and a flair for organization and multitasking. Through various environments I have experienced, including NGOs, startups, and corporations, I have successfully collaborated with colleagues, remained consistent with our goals, maintained team cohesion, and achieved the best results in the shortest time. 
📍 The starting point of my thought is that the solution to the problem is inextricably linked to the problem itself.

taplio

The Battle

Nick Malekos

Zacharoula Megagianni

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?