Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

Ayia Napa Marina

Acting as Deputy Marketing Manager
Duties:
•	Manage the day-to-day activities of the Marketing Department.
•	Liaise with media houses, PR & advertising agencies, designers & printing houses.
•	Prepare & approve press releases & corporate announcements.
•	Develop content for online & offline publications such as interviews & corporate interviews & presentations.
•	Prepare briefs & mood boards for new projects (photo shootings, video productions).
•	Design & develop mock-up artwork for advertising purposes (print & online) according to the Corporate Br& Book.
•	Organise & coordinate in-house events such as media - officials visits & photo shootings.
•	Perform research & source advertising opportunities in the local & international press.
•	Prepare content, artwork & execute email marketing campaigns.
•	Develop & implement in collaboration with the PR Agency, the PR calendar & monitor PR activities.
•	Provide guidance to local advertising agencies according to the Brand Book guidelines & best practices.
•	Coordinate the content amendments of the collateral.
•	Active participation in the Corporate Communications Deck (OOH, print, online).
•	Manage & update the corporate website (WordPress).
•	Devise online strategies for the effective promotion of the business units & project's elements.
•	Content curator (print, online, social media channels).
•	Manage & update the corporate communication strategy on social media platforms.
•	Generate & capture leads through online activities (social media channels, website).
•	Design, plan & allocate the budget of the annual online advertising calendar for Real Estate, Marine Operations, Commercial Zone & Events.
•	Setup, run & optimise digital advertising campaigns (PPC, Google Display - Search, Facebook - Instagram).
•	Manage digital advertising budgets.
•	Monitor & produce reports on various marketing activities (offline - online) & report ROI.

Digital Marketing Supervisor

Digital Marketing Executive

CIIM - Cyprus International Institute of Management

Reporting to the Marketing Manager (MM).
Traditional marketing responsibilities (not limited to the following):
•	Coordinate & execute marketing and PR campaigns
•	Content curator (brochures & flyers)
•	Liaise with graphic designers
•	Conduct market research and focus groups; press release writing
•	Coordinate & approve radio spot programming
•	Coordinate & execute corporate events in cooperation with organisations such as The Case Centre (UK), Hellenic Bank, Cyprus Blockchain Technologies Centre and UCL, CyHRMA, Siemens Hellas and local keynote speakers.

Digital marketing responsibilities (not limited to the following):
•	Manage & update corporate websites
•	Coordinate the production of graphics & artwork for digital advertising purposes
•	Setup, run and optimise digital marketing campaigns (PPC, Google Display - Search
•	& YouTube, Facebook - Instagram, LinkedIn)
•	Manage & update digital advertising budget
•	Measuring (Google Analytics, Facebook Insights) & producing reports according to the business objectives (e.g. leads per channel, cost per lead)
•	Develop and execute SEO strategy to improve visibility on search engines
•	Update & maintain content on social media
•	CIIM Scholarship digital campaigns developed for: CYTA, Dias Publishing House, PrimeTel PLC, Cablenet.

Key achievements:
•	7% increase in inquiries in 2018 (target vs actual).
•	33% decrease in digital advertising expenses per campaign while meeting the agreed targets (Jan. - Dec. 2018).
•	25% decrease in website related expenses (Nov. 2017 - Oct. 2018).
•	7% increase in inquiries (2016 vs 2017).
•	Successfully introduce new Master programme using online channels by creating a database of 100 interested individuals within the first month.
•	Introduce Salesforce & automation to online processes using MailChimp & online forms to capture leads.

Marketing & Digital Marketing Officer (dual role)

Farmer's Fresh & Healthy Products Ltd

Reporting to the Managing Director - tasks/duties involved:
•	Conduct market research to identify opportunities in new product(s) development and packaging.
•	Monitor and evaluate competition in terms of pricing, packaging, and distribution channels.
•	Prepare and submit weekly price quotations to wholesale clients such as Lidl Cyprus.
•	Organise and execute corporate products photo shootings for business partners' catalogue listings.
•	Propose and develop packaging designs and product mockups during the Holiday Season (e.g. Christmas period).
•	Manage and update the corporate website.
•	Responsible for the effective and attractive visualisation of the products on the website and the promotional materials, develop corporate announcements and release news.
•	Develop the social content calendar - manage and update social media pages.

Marketing Officer

Frontview Holdings Ltd

Reporting to the CEO - tasks/duties involved:
•        Organise, plan, and manage corporate events featuring Greek artists.
•        Negotiate terms and conditions of the events.
•        Request and evaluate quotations for advertising material.
•        Design and develop advertising material such as brochures and leaflets.
•        Manage the production of marketing materials (brochures, leaflets, posters, flyers, e-newsletters).
•        Liaise with graphic designers, pr and advertising agencies and printing houses.
•        Arrange the effective distribution of marketing materials.
•        Content curator and translator for corporate catalogues and menus.
•        Maintain and supervise the brand identity (online and offline assets).
•        Conduct market research, monitor and analyse the competition.
•        Develop questionnaires, perform data entry, and analysing results.
•        Secure sponsorships for corporate events.
•        Manage and update corporate websites.
•        Manage and update corporate social media pages.
•        Devise strategies to increase the fan and community base on social media.
•        Manage and update other online channels such as Tripadvisor.
•        Develop and release corporate announcements and press releases.
•        Managing budgets - maintain the marketing budget by allocating funds according to business needs and planning.
•        Source advertising opportunities and placing ads in the press.
•        Develop and deliver regular updates and reports to the management.

Marketing Executive

Administrator at Cheque Xpress, a subsidiary of Frontview Holdings Limited.
Reporting to the CEO - tasks/duties involved:
- Monthly payroll management for corporate clients (Max total payroll managed 20,000EUR)
- Data collection and analysis (weekly & monthly basis).
- Develop operational reports for the management and shareholders.
- Conduct daily administrative duties.
- Liaise with shareholders, customers and business partners.
- Manage Social Media of the firm.
- Develop newsletters using platforms (MailChimp).
- Gather documents for customers' application forms.
- Prepare documents and applications for submission.
- Raise issues with the management of the company and shareholders
- Source solutions to daily issues.

Administrator

Paralimni Municipality

Reporting to the Mayor & the Senior Public Relations Officer - tasks/duties involved:
- Press and News Releases
- Planning and attending events
- Develop content for advertising material
- Sponsorships
- Liaise with graphic designers and printers.
- Develop the organization's monthly newsletter
- Managing contact with print and electronic media
- Maintain favourable public image for the organization by communicating programs,
  accomplishments and/or points of view. 


Links to Paralimni Municipality
www.paralimni.org.cy | www.facebook.com/paralimni.municipality

Public Relations Officer

LAKO - Lagoudes & Kokis Co Ltd

Reporting to the Co-Founders and Managing Directors - tasks/duties involved:
- Source advertising opportunities and placing adverts in the press - local, regional, national 
- Liaise with advertising agencies and media sales professionals 
- Liaise with designers and printers 
- Manage and update corporate websites – content administrator
- Manage corporate social media page (Facebook, Twitter, LinkedIn)
- Produce corporate announcements, personalized letters and press releases 
- Develop marketing material including leaflets, flyers, newsletters, e-newsletters
- Wholesale account management (pool chemicals)
- Stock control and identify supply needs
- Liaise with suppliers
- Prices control according to suppliers' agreements
- Market research and competition analysis

Links to Lako Co Ltd
www.lako.com.cy | www.facebook.com/LAKO.LTD | www.twitter.com/LAKO_LTD

Sales & Marketing Officer

Alexandra Natalia Aparthotel

Reporting to the Founder & General Manager - tasks/duties involved:
- Direct marketing duties – negotiate contract terms and conditions
- Negotiate with tour operators and agencies (i.e. Thomas Cook, TUI, Hellenic Islands Services)
- Manage and update corporate websites – content administrator
- Manage corporate social media page on Facebook
- Develop and implement digital advertising campaigns on social media
- Develop and manage PPC campaigns, conduct SEM & SEO
- Develop and execute email marketing campaigns through Outlook and Mail Chimp platform
- Produce corporate announcements, personalized letters and press releases 
- Develop marketing material including leaflets, flyers, newsletters, e-newsletters
- Produce graphics for advertising material 
- Update and maintain CRM database 
- Source advertising opportunities and placing adverts in the press - local, regional, national 
- Liaise with advertising agencies and media sales professionals 
- Develop and deliver online satisfaction surveys via Survey Monkey and Google Forms 
- Liaise with designers and printers 
- Organize events and photoshoots 
- Liaise with existing and prospective customers 
- Provide information on request.


Links to Alexandra Natalia Aparthotel
www.alexandra-natalia.com | www.facebook.com/Alexandra.Natalia.Aparthotel

With over 8 years of expertise spanning both traditional and digital marketing realms, I bring a wealth of experience as a Chartered Marketer. My forte lies in meticulously sculpting strategies that propel businesses towards exponential growth and heightened brand visibility. I am deeply impassioned by the profound impact of effective customer communication in fostering enduring connections and catalyzing revenue streams.
Throughout my career, I've orchestrated and overseen campaigns across multiple industries, leaving an indelible mark on esteemed brands such as Ayia Napa Marina, Cyprus International Institute of Management, and Paralimni Municipality. These endeavors have consistently yielded tangible, quantifiable outcomes, affirming my proficiency in translating vision into reality.
Dedicated to remaining at the forefront of evolving marketing landscapes, I uphold a steadfast commitment to continuous learning and adaptation. My approach is characterized by an innovative fusion of creativity, data-driven analytics, and meticulously crafted strategic blueprints, aimed at delivering bespoke solutions that resonate profoundly with target audiences.

Favourite quotes:
• Do not take anything for granted.
• Those who know don't speak.
• In life you don't get what you deserve but what you fight for. 

Personal Contact Info
Email: vardouniotis.nikos@gmail.com | Skype: nvardouniotis

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Nick Malekos

Nikos Vardouniotis • CMktr, ACIM, MCIPR, CDMP

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