Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

Missy Williams Digital LLC

• Help businesses grow their online presence through search engine optimization and content marketing using analytics.
• Manage the SEO strategy for small to medium-sized businesses to target their key audiences and increase website traffic, leads, and revenue. Strategies may include current content optimizations, new content creation, blog writing and technical fixes to improve site speed and performance.
• Manage website updates in various CMS platforms (WordPress, HubSpot) to make updates to page copy, SEO page elements and fix indexing issues.
• Support website migrations through using SEO best practices, including redirect mapping, page optimizations, identifying and fixing broken links, and site speed issues.

Owner/Digital Marketing Consultant

Fathom

•  Manage SEO strategies and monthly  tactics  for various client’s websites both on and off-site, including in the education, healthcare, consumer products and financial industries. 
•  Develop keyword, content and local SEO strategies, technical SEO audits, Google Shopping, integrate  with other digital marketing teams and implement website updates (using WordPress and other CMS).
•  Utilize SEO  tools such as Google  Analytics, Adobe Analytics (Omniture),  BrightEdge, Google and Bing Webmaster Tools, Screaming Frog, Ahrefs, Google Merchant Center, SpyFu and more to  assist  in SEO strategy and implementation.

Sr. SEO Strategist

• Support KeyBank’s digital marketing team in online marketing efforts, including SEO, social media and paid search.
• Create social media strategy and manage the execution of all advertising, posts, images and apps on Facebook, Twitter, YouTube and LinkedIn for consumer, private, business and corporate business lines.  Initiatives include working with pro sports teams and other sponsorships to create social media promotions. 
• Oversee SEO efforts through managing the implementation of content and metadata changes, marketing and tracking codes and creating analytics reports in Omniture.
• Work with outside agencies in the creation, execution and tracking for paid search and display ad campaigns on Google, Yahoo-Bing and other display advertising networks.

Online Marketing Specialist, KeyBank

Freelance 

•  Manage website development, SEO strategies, online profiles, website content implementation, Google Shopping and Google AdWords & Yahoo-Bing ad campaigns for local, national, and international businesses.
•  Write webpage and blog copy along with developing content strategies that rank and drive traffic and conversions for business websites.
•  Create social media profiles and strategies on Facebook, Twitter, Google + and Pinterest as well as develop Facebook ad campaigns.  Plans include creating written and graphical content.

Website, SEO & Content Manager

The Creative Group

•  Built and executed social media content for the Jo-Ann Fabric and Crafts brand on Facebook, Google +, Twitter, Pinterest, Instagram and YouTube.
•  Created project plans, customer analysis reports and Facebook and Twitter ads as well as tracked ad performance.
•  Drove social networking opportunities and interacted with craft celebrities, bloggers, partners, vendors and customers.

Social Media Specialist, Jo-Ann Fabrics and Crafts

User Friendly Media

- Managed the development, building and submission of mobile app product for small businesses for iOS (iPhone and iPad) and Android smartphones.
- Worked with developers, IT personnel and international outsource teams to manage app feature development and app building operations for 1500+ apps, including regular updates, which drove over $1 million in revenue in the product's first six months.
- Trained sales representatives on product knowledge and sales techniques as well as assisted with ongoing customer support.
- Created training materials, blogs, website copy and collateral to promote apps online and via sales teams.

Product Manager, Mobile Apps

- Managed a team of digital sales representatives nationwide marketing online advertising programs including: Google AdWords, CityGrid, website development, mobile apps and other online marketing programs.  
- Trained sales representatives in Google AdWords Certification Process, product knowledge and sales techniques and provide ongoing sales support. 
- Google AdWords Certified Reseller.
- Created collateral materials, website copy and sales pieces.  
- Aided our corporate office with reporting, customer service and management of customers' online advertising campaigns and websites.
- Recruited sales representatives for various markets for both the digital and print sales teams.

Sales & Marketing Manager, Digital Media

A.D.D. Marketing & Advertising

- Planned and executed guerilla marketing campaigns in various markets nationwide for clients, including: Paramount Pictures, Warner Bros. Pictures, Lionsgate, Focus Features, Fox Searchlight, Rhino Entertainment, Ruiz Foods, Inc., Body Worlds and Shinjo Ito.
- Managed up to fifty field representatives on campaigns in upwards of twenty markets.
- Created marketing plans, trained field representatives and tour managers, collected pictures and reports and managed weekly payroll for independent contractors.
- Coordinated mobile tours for the Florida tomato industry and Tornados, a frozen food product, visiting various locations and events throughout the country in order to raise brand awareness.  Activities included coordinating sponsorship activities for events, planning daily catering, booking locations, organizing daily schedules, deliveries and merchandise distribution and managing on-site staff for thirty some events.
- Communicated the progress of each project to the client through tri-weekly updates and final reports, which included photos and written summaries.
- Managed, analyzed and wrote reports for online marketing campaigns utilizing various forums, Facebook and Twitter.

Project Manager

DGPR Consulting

- Coordinated scheduling and aided in event planning for the Diamond Information Center (De Beers) Oscar week parties and various other events.
- Managed website, created product sheets and wrote press releases for Kreido Biofuels, Inc., resulting in features in reputable environmental and biofuel publications, such as Biofuels Journal and Chemical Business Americas.
- Created media sheets and production notes for quarterlife, a new Internet series from Bedford Falls Company and the creators of My So Called Life and Thirtysomething.
- Recruited professional athletes from the LA Dodgers to participate pro bono in a billboard campaign for the Los Angeles Boy Scouts of America.

Public Relations Assistant

Promotions (Freelance)

- OTX - Recruited audiences to participate in test and press screenings for major motion pictures.
- Team Enterprises - Represented the Fosters beer brand at bar events by playing games, distributing "beer bucks" and promotional merchandise and encouraging bargoers to purchase Fosters.
- Promoted various brands at events and in guerilla marketing campaigns on college campuses.

Promoter/Brand Ambassador

Directors Guild of America

Receptionist

Great Lakes Publishing

- Developed advertising copy, public relations campaigns, promotional pieces, sales promos and special sections for the statewide publication, Ohio Magazine, and the eight-state travel publication, LongWeekends.
- Created media kits, including developing the creative elements and surveying and analyzing subscriber demographics.
- Initiated sponsorships and trade agreements through various organizations.
- Assisted in marketing needs for Great Lakes Publishing Company's magazines: Cleveland Magazine, Bride to Be, Inside Business, LongWeekends, Ohio, and Ohio Business.
Managed booth set up and scheduled booth workers for some 100 trade shows.
- Collected marketing materials and aided in event planning for various events, including the Governor's Ohio 200 Luncheon.

Marketing Manager

Digital Marketing Consultant at Missy Williams Digital LLC

I have a passion for finding creative ways to help companies through successful results-driven digital marketing campaigns.  As an accomplished marketing professional, I have over 20 years of overall marketing experience entailing a diverse background that has grown with the changes in technology, advertising and promotional trends.  My expertise covers managing campaigns and initiatives in the areas of SEO, social media, website development, SEM, content writing, email newsletters, print advertising, public relations, promotions, event planning and sales support.  Industries of experience include: education, financial services, retail, mobile apps, publishing, entertainment, beauty, diamonds, packaged foods, video games, music, biofuels, pharmaceuticals and non-profit organizations for B2C and B2B companies. 

Specialties: Digital Marketing, Social Media, SEO, Mobile Media Marketing, Promotions, Public Relations, Advertising, Google AdWords, MS Office, Photoshop, InDesign, HTML, Constant Contact, email newsletters, Wordpress, Hootsuite and content writing.

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Nick Malekos

Missy Williams

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