Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

CIM - Cyprus Business School

Employee Relations - MSc. Human Resource Management Corporate Strategy/
Corporate Sustainability

Lecturer

Emerald Zebra | FinTech, Tech, Finance & Gaming Sector Recruitment Specialists | Jobs in Cyprus

Recruitment Manager

Senior Recruitment Consultant

Tech4S Group

•	Manage recruiting and selection process end to end including, job descriptions, job post, identify sourcing channels, cv screening, interviews, assessment processes, references, communication with candidates
•	Liaising with recruiting agencies for new positions
•	Manage recruitment process for internal job openings
•	Manage pipeline of inbound candidates, ensuring a best-in-class candidate experience
•	Prepare job offer letters, communications, introduction emails for new employees
•	Develop and monitor reports to assess recruitment efficiency
•	Manage employee referral process plan 
•	Coordinate with hiring managers to identify staffing needs and forecast quarterly and annual hiring needs by department
•	Lead employer branding initiatives 
•	Organize and deliver induction training to new employees 
•	Support in the rollout of performance appraisal process and assist line managers as appropriate
•	Administer Succession Planning and Talent Management process

Talent Acquisition Manager

* Headhunting
* Effective Recruitment Management Techniques
* Talent Acquisition
* HR Management Strategy
* Creation and Implementation of the HR and Talent Department
* Employer Branding Strategy
* Create a unique culture 



Feel free to contact me in order to discuss about your Human Resources needs.

📧mpavlou@mphrsolutions.com

Career Advisor - Talent Acquisition| Employer Branding |HR Management

OROPAY

Develop, implement and monitor overall HR & Recruitment Strategies and procedures (Cyprus, Varna, Minsk and St. Petersburg)
Manage HR and Operational Functions
Talent Management
On-boarding training
Train the HR Team (General HR Training, Recruitment  Management and Talent Acquisition technics)
HR & Recruitment budget
Employee Relations
Performance and Rewards Management
Team Management
Create Tech and Operation teams from scratch

Human Resources Director

Group of Companies - Information Technology ASBIS

•	Train the Regional Management Teams & HR Representatives
•	Organize and supervise Operations in EMEA Region
•      Create Employer Branding and implement it in EMEA Region
•      Create New and Efficient operational processes 
•      Set-up performance measures
•	Manage monthly and performance review process; 
•	Provide coaching and counseling to management and staff;
•	Learning & Development: arrange seminars and training based on Learning & Development needs of each individual
•      Create different Recruiting strategies for each open position
•      Manage posting of job vacancies : Advertise vacancies (online in Cyprus and abroad) – Contact Universities/ Institutes and Recruitment agencies 
•      Headhunting (approach suitable people working in other Companies and inform them about Company’s vacancies)
•      Develop and implement reports based on the projects and the needs of the business
•      Daily communication with the stakeholders
•     Conducting in-depth interviews (face to face or via Skype for International Recruiting process) and make recommendations to the Managers 
•      Managing succession planning for interviews (Interview questions, profile tests, skills tests)
•      Negotiate salary rates between candidates and the Company
•      Select candidates and take decision on the hiring process with the Management Team
•     Create and Manage the Recruitment database
•     Managing multiple Recruitment & Operation projects (EMEA Region)
•     Network and maintain relationships with key candidate communities for short and/or long term opportunities; 
•      Fully execute adaptation process of the new hires;
•	Employee evaluations and surveys

HRM  (Group)

Capital com 

•	Provide coaching and counseling to management and staff;
•	Fully execute recruitment process (including job posting, phone interviewing, job interviewing, regular communication with candidates and managers); 
•	Manage posting of job vacancies. Develop pool of internal and external talents. Follow up with candidates and hiring managers to obtain feedback regarding recruiting process. 
•	Network and maintain relationships with key candidate communities for short and/or long term opportunities; 
•	Provide follow up feedback to external candidates on results of interviews; 
•	Fully execute adaptation process of the new hires;
•	Arrange travel and accommodations for the new hires; 
•	Build relationships with staff at all levels; ensure that new employees integrate effectively into the organization, including on-boarding new employees and setting clear expectations; 
•	Maintain historical employee records; 
•	Manage annual goal-setting and annual review process; 
•	Maintain knowledge base on market compensation levels by function and level, control the education process of the company’s employees.

HR Manager & Recruiter 

Recruiting Manager
•	Identify vacancies
•	Create Job descriptions
•	Create different Recruiting strategies for each open position
•	Advertise vacancies (online in Cyprus and abroad) – Contact Universities/ Institutes and Recruitment agencies 
•	Headhunting (approach suitable people working in other Companies and inform them about Company’s vacancies)
•	Using Social Media platforms to advertise the positions and to attract candidates (e.g Linkedin)
•	Screening CVs
•	Contact candidates
•	Arrange Interviews 
•	Conducting in-depth interviews (face to face or via Skype for International Recruiting process) and make recommendations to the Managers 
•	Managing succession planning for interviews (Interview questions, tests)
•	Negotiate salary rates between candidates and the Company
•	Select candidates and take decision on the hiring process with the Management Team
•	Maintain Recruitment database
•	Managing multiple Recruitment projects ( in Cyprus and abroad)
•	Contact unsuccessful candidates and give a feedback
•	Prepare monthly Reports and maintain the HR database
HR Manager
•	Create contracts
•	Managing absence, disciplinary, sickness, etc
•	Monitoring staff progression and development
•	Measure employee satisfaction and identify areas that require improvement
•	International HR (monitor and be responsible for employees on abroad)
•	Employee evaluations and surveys
•	Prepare documents for VISA and Registration 
•	Provide payroll information to the Accounts Department
•	Problem solving – Manage conflict
•	Learning & Development system as per budget

Human Resource & Recruiting Manager (IT & Marketing)

KPAX MARKETING LTD

•	Arrange and attend Interviews
•	Managing succession planning for Interviews
•	Prepare job descriptions, put advertisements and day-to-day contact with the Recruitment Agents - Reporting to the CEO of the Company
•	Designs and implement HR policies and procedures (as per the employment law in Cyprus, etc.)
•	Managing absence, disciplinary, sickness etc. 
•	Measure employee satisfaction and identify areas that require improvement.
•	Identify areas that need attention and improvement for training
•	In conjunction with the Director of the company, ensure all company policies and procedures are up to date in line with current employment law. 
•	Ensure managers are up to date with changes to any policies.
•	Keep management informed by reviewing and analyzing special reports summarizing information; identifying trends.
•	Improving continuously methods, approaches and  departmental contributions to overall
•	Maintains office services by organizing office operations and procedures
•	controlling correspondence
•	Maintains office staff by orienting employees. 
•	Communication with managers each department about employees needs and progress, assigning employees; following up on work results. 
•	Arranging and coordinating meetings, conferences and events

Office & HR Manager

FXCC

HR: 
CV screaning
Responsible for Visa and Registration:
entry permit
resident permit and 
work permit.

Office Manager responsibilities: Handling all communication and correspondence such as phone calls, mailing & post. Typing letters and documents required, Arranging accommodation for visitors, Reception desk duties, Maintaining the condition of the office, Dealing with office suppliers, Assisting directors and visitors, Arranging and coordinating meetings, conferences and events, implementing a filing system and meeting policy, etc.

Office Manager & HR Assistant

Hello! I'm Marie, experienced HR and Talent Management professional for over 13 years. I am specialized in driving organizational success through effective Strategic HR practices, Talent Management, and Employee Relations.

Throughout my career, I've had the privilege of crafting and implementing innovative HR and Talent strategies that not only propel businesses towards their objectives but also foster a culture where individuals feel supported and valued. My approach is rooted in the belief that understanding what makes people tick is the cornerstone of creating effective strategies that benefit both the individual and the company as a whole.

What truly sets my practice apart is a commitment to building strong employee relationships and a dedication to empowering individuals to reach their full potential, both personally and professionally. I use techniques of Neurolinguistic Programming (NLP) and leadership principles in order to  create an environment where employees are motivated and equipped to excel.

A significant turning point in my career came in 2017 when I realized the impact of deeply understanding individual motivations within HR practices. I  pursued further education, earning certifications as a Master NLP Practitioner (iGNLP), NLP Practitioner (ABNLP), and from The Academy of Modern Applied Psychology. Additionally, I am a certified Master Life Coach and Mindfulness Life Coach through the Transformation Academy.
These qualifications not only enriched my professional skills but also equipped me to use a more personalized mission to empower, guide and teach employees at all levels to develop within the Organization. 

Let's connect and explore how we can work together to strengthen your organization's HR and Talent practices.

Reach out at marie.pavlou@emeraldzebra.cy

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Nick Malekos

Marie Pavlou (MSc - ACyHRMA- ABNLP)

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