Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

• Customer Communication
• Content Creation
• Follower & Spam Management (Community Building)
• Social Media Marketing

Founder & Social Media Marketing Consultant @wethriveyouinspire | Social Media Manager

Avon Greece 

A self-employed Sales Representative of Avon Greece:
▪ Contacting clients for service & orders management
▪ Informing clients about each new Campaign through printed & online brochures
▪ Orders management in each new campaign (Monthly)
▪ Responsible for submitting orders, sending via the Company, and receiving orders for each client

Sales Representative

Jumbo SA

▪ Daily transportation of merchandise from the warehouse to the Household goods Department & the Seasonal (Christmas) Department
▪ Daily customer service
▪ Daily communication with other departments of the store & with the cashiers
▪ Daily placement of goods in the correct place (shelves, baskets etc) based on their barcode
▪ Daily organization, arrangement of goods & cleaning of the store department
▪ Management of damaged products
▪ Management of products on sale
▪ Responsible for providing product barcodes to the cashiers

Saleswoman (Seasonal position)

Επενδύσεις Ακινήτων - Real Estate Company | https://www.ependisis-akiniton.gr/

▪ Digital Marketing Strategy ➡ 
  Marketing objective (Brand Awareness):
- Setting goals (SMART goals)
- Target Audience ➡ Defining buyer personas
- Competition Analysis - Research 
- SWOT Analysis 
- Social Media Marketing Channels
- Content Marketing Strategy (Content Calendar)
- Social Media Marketing Strategy 
- Community building

▪ Content Creator of: 
- Blog posts (Medium.com)
- Infographics 
- Posts 
- Reels 
- Stories 
- TikTok videos 
- Videos for (Facebook and Instagram) using Canva.com

▪ Insights monitoring from the Social Media platforms below:
- Facebook
- Google Analytics
- Instagram
- TikTok

▪ Social Media Communication Manager of:
- Comments
- Direct Messages (DMs)
- Followers

▪ Social Media Manager of: 
- Facebook 
- Google My Business 
- Instagram 
- TikTok (Business accounts)

Digital & Social Media Marketer

Public Library of Panorama, Municipality of Pylaia-Chortiatis, Thessaloniki

▪ Daily service and phone communication with the public
 ▪ Issue of Library membership cards
 ▪ Management of book loans & returns
 ▪ Organizing & sorting the Library material
 ▪ Cataloguing of books using the Dewey Decimal Classification System®
 ▪ Classification of books using the Anglo-American Cataloguing Rules (AACR2)
 ▪ Organizing & sorting the Library material

Former career achievements: 
▪ In charge Librarian of the Project for the 200 Years of the Greek Revolution of 1821.

-Title: 1821: The Libraries of Macedonia in Local History, Thessaloniki: Coexistence of Greek Christian Orthodox and Turkish conquerors during the Greek Revolution of 1821-(Exhibition with banners of the Libraries of Macedonia), 2021, Macedonia, Greece.
- Representative of the Public Library of   
  Panorama, Thessaloniki, Greece & of the 
  Municipality of Pylaia-Chortiatis.

▪ Responsible for the creation of a new Collection in the Library 
- Cataloging & Management of 500 books 
- (Including Artbooks, Fiction, History books, 
   Philosophy books, Poetry, etc)

Librarian & Information Scientist

▪ Daily service and phone communication with the public
 ▪ Cataloguing of books using the Dewey Decimal Classification System®
 ▪ Classification of books using the Anglo-American Cataloguing Rules (AACR2)

Municipality of Pylaia-Chortiatis, Thessaloniki

▪ Daily archiving of files, documents of the Municipality, and the citizens
▪ Daily phone communication with Municipality bodies

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Nick Malekos

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