Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

Codeless

Business and Finance Writer

Aspen Property Brothers, Jones Lang LaSalle, Piubeni Life Insurance

This is a compilation of writing roles I've accepted in the real estate, life insurance and personal finance markets

Key Achievements
•	  Wrote and strategized SEO content that ranked a new real estate blog for top keywords in Aspen Real Estate on the first page of Google SERPs in less than 90 days

--  Strategize ads funnel and write FB ads copy for lead generation for multiple luxury real estate and life insurance campaigns
-- Write SEO-optimized real estate, life insurance, and financing blogs using SurferSEO  that educated buyers on different neighborhoods and investment properties
-- Write landing page copy for real estate marketing service and website copy for the different property types
-- Brainstorm blog topics based on keyword search volume, market trends, and client FAQs using Ahrefs, Buzzsumo, and UberSuggest
-- Write nurture emails for existing leads collected via FB ads and cold email prospects
-- Use Ahrefs and Google trends to create an editorial calendar of high volume and long tail keywords
-- Craft and revise website and social media copy based on client or editor feedback, and A/B split test results to get the best conversion rates

Freelance Business, Real Estate, and Finance Copywriter

Enhancv

As a freelancer, I worked with multiple clients, including Goodwall.io,  Ricklan Resources, Candor.co, and Enhancv

-- Increased open rate 39% & click-through rate 3.6% for job-search course product launch email campaign
-- Optimized articles for SEO and promoted them via social media, Video Editor resume guide ranked on page 1 (position 2 and 3) a month after publication
-- Write job-search advice for the tech industry, including how to write follow-up templates after an interview
-- Create welcome emails and weekly newsletters  for a social media networking app for students and young professionals
-- Collaborate with executives, HR experts, and tech team for HR service landing pages on outplacement and candidate assessment products.

Careers and Recruitment Writer

iConcept Contact Solutions

I lead a team of marketers in generating high quality leads for real estate and life insurance brokerages. We use a combination of YouTube videos, Facebook ads, content marketing, and email marketing to deliver an omni-channel marketing experience for our clients.

Marketing Lead - Real Estate and Finance

Easy Outsource

Senior Copywriter

Web4Realty

-- Improve attendance of real estate course and SaaS webinars via 3-step webinar email sequence
-- Collaborate with design & development team of Real Estate SaaS to write copy and wireframe (schematic) of website copy for a real estate automation and live chat software
-- Research keywords using Ahrefs and create a content calendar that fits the customer journey
-- Create in-depth real estate marketing content that also shows how to use client’s software, as well as reviews of different marketing tools, and general marketing tips for agents

Copywriter Real Estate SaaS and Marketing   

Envato

•	Articles consistently rank on page 1 and 2, and reaches 1000+ views a month
•	Optimize articles for keywords using SurferSEO
•	Write in-depth blogs around 2000-3000 words on business financing, business ideas, corporate training, and recruitment
•	Consult industry experts to get real-world examples and advice for the tutorials

Topics covered: recruitment, HR, job search, career improvement, productivity, business, and communications

Business, HR, and Career Development Writer

McDougall Interactive

•	Write weekly blog posts and news articles for company websites, including Authority Marketing and Legal Marketing Review
•	Social media audit and competitive analysis of McDougall Interactive’s accounts 
•	Rewrote social media profiles and curate weekly posts for McDougall Interactive on Facebook, Twitter, and LinkedIn

Topics covered: 
-SEO
-Link building
-Content marketing
-Copywriting
-Email marketing
-Social media
-Legal marketing
-PPC

Digital Marketing Copywriter

Content.co

•	Write thought-leadership articles on human resources, talent management, healthcare, big data, and the business side of healthcare
•	Worked with leading pharmaceutical and healthcare technology brands such as Zuellig Pharma, Takeda Pharmaceutical, and Philips Healthcare 
•	Research and analyze online studies, statistics, and publications that will lend credibility to thought-leadership articles
•	Interview junior employees & executive team to ensure ghostwritten pieces capture their voice and personality

Business Thought-Leadership Writer

InvestmentZen

•	Crafted data-driven infographic copy on retirement, entrepreneurship, and productivity 
•	Create in-depth investment guides for P2P lending after thorough research and analysis of published product reviews and earning reports
•	Infographic copy on productivity and working hours received 340+ shares and over 30 inbound links 
•	Interviewed fin-tech startups for news articles
•	Write SEO optimized product landing pages for credit cards, investment apps, and fin-tech products 

Topics covered:
-Credit cards
-Life insurance
-Real estate
-Financial apps and fin-tech startups
-Budgeting
-Retirement
-P2P lending and alternative investments

Financial Copywriter and Outreach Specialist

Tell me if any of these things rings true to you...

1. You get clients from referrals and promos but you struggle to build a consistent pipeline because you have no systematic way to promote your offers. 

Sometimes you’re overwhelmed with development and ongoing fires in your business, other times it feels like ages between clients.

2. Some prospects don’t understand how your offer is better than cheaper or free competitors, making it hard for you to convert them into clients. 

3. You barely have time to email your subscribers, or post on LinkedIn or your blog. You tried doing it with AI or another writer, but you didn't get results. 

That’s where I come in.

As a conversions copywriter & content marketer, I created a 3-part formula that will help you get high-quality leads and convert them into clients.

My system is based on teachings from great copywriters & marketers like Dan Kennedy, Robert Collier, Joanna Wiebe, Jon Morrow, Ben Settle, & Gary Halbert.

I will help you…

1. Add another 10% to 30% to your sales conversions through conversion-focused copy based on thorough research of your target market
2. Find what makes your offer unique, so prospects pick you instead of competitors even if they're cheaper.
3. Create offers that show prospects how you can transform their business better than any of your competitors

So if you’d liked to get your copy checked, my DMs are open. 

I’ll ask you a few questions so I can give you suggestions that will boost your conversion rates.

Best part is if we end working together, but your conversions don’t improve by at least 3%, you get your money back.

Ready for a writer to treat your business with the same level of expertise & dedication as you approach yours? Let’s talk.

Email: mendozacharley@gmail.com

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Nick Malekos

Charley Mendoza

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