Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

NUS Solutions

• Tailoring Dynamics CRM to specific requirements, including the development of custom workflows, plugins, web resources, and entities.
• Establishing seamless connections between Dynamics CRM and third-party systems such as ERPs and APIs.
• Crafting targeted SMS and email loyalty campaigns.
• Bridging loyalty web portals with Dynamics CRM for unified management.
• Integrating with bespoke mobile applications designed for Android and iOS platforms.

Microsoft Power Apps Engineer

• Preparing and monitoring the marketing budget on a quarterly and annual basis and strategically allocate funds
• Overseeing and approving marketing material and case - studies
• Determining the most suitable business models for start-up businesses.
• Developing suitable digital marketing strategies based on clients' business models.
• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement
• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.
• Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
• Assisting clients in launching new websites and apps.
• Assessing clients' current digital marketing strategies and suggesting improvements accordingly
• Performing SEO audits to identify various issues impacting clients’ search engine performance
• Identifying new opportunities to encourage customer engagement

Marketing Manager

Pricefox.gr

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming

Marketing Analyst

Publicis Groupe

Dealing with:

• Build and maintain relationships with journalists and influencers
• Measuring and producing reports on PR KPIs and each PR campaign
• Writing and producing presentations
• Creating and distribute press releases
• Building and updating media lists and databases
• Making Creative Marketing Proposals

Major Clients: Adidas, Old Spice, Hengel, Illy, Nova

Public Relations Executive

Dentist office : Spyridis G. Spyridon

Responsible for daily tasks like:
• Handling customers' appointments
• Organizing office daily agenda and helping with day-to-day time management
• Answering  phone calls and emails and receiving messages
• Dispensary supplies management
• Helping in low level dental operations
• Maintain patient records and provide documentation

Office Administrator

As a Digital Marketing Engineer, I specialize in customizing Dynamics CRM for tailored marketing solutions. With expertise in developing workflows, plugins, and integrations, I optimize CRM systems to drive targeted campaigns and enhance customer loyalty. By bridging CRM with third-party systems and mobile applications, I empower businesses to deliver personalized experiences and drive measurable results.

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