Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

I have spent my career helping brands find the story that actually matters. 

For ten plus years I have led creative and narrative work for teams at Google, Kajabi, TD Ameritrade, NBC, and others. I have built messaging systems, shaped brand voice, guided multi channel campaigns, directed video work, and helped cross functional teams speak with one clear voice. I love the craft of writing. I love the strategy behind that craft even more.

What I do best is bring order to chaos. Give me scattered notes, competing priorities, three different visions, and a tight deadline and I will turn it into something simple, clear, and powerful. I build frameworks that help teams stay aligned. I guide writers and designers toward stronger creative choices. I lead with curiosity, collaboration, and intention.

I believe every brand has a story worth telling. I believe clarity makes everything stronger. And I believe creative leadership is about elevating the work so the team can shine.

If you are building something that needs stronger narrative direction or a creative partner who brings both heart and structure, I would love to connect.

Nick Maciag

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

Struggling to turn LinkedIn into real business growth? You’re not alone - most entrepreneurs are. 

In 18 months, I went from 3k to 395k followers, generated 320M+ views, and built a mid-6-figures bootstrapped business with zero CAC.

Now I help committed entrepreneurs & CXOs grow their businesses on LinkedIn.

Before posting on LinkedIn, I thought social media was a total waste of time. 

My journey: 

- 2015–2020: Investment Banking & Private Equity (Goldman Sachs, Vitruvian Partners) 
- 2020–2022: Business school - still convinced social media was all fluff 
- 2023: Built a VC-backed crypto startup and watched competitors skyrocket using social media 
- 2024: Started posting myself → grew from 3k to 395k followers (fastest-growing new LinkedIn account in the world), generated 300M+ views, built a 7-figure bootstrapped business with zero CAC (Saywhat[dot]ai) 

Since then, I’ve worked with 600+ entrepreneurs to grow their brands and businesses on LinkedIn. 

How I can help you: 

1️⃣ For solopreneurs, coaches, and consultants 

Check out Saywhat[dot]ai - our software platform & community helping 600+ entrepreneurs. 

Median user posting 5x/week sees +130% views in 90 days. 
Average user sees 800% more views in 90 days. 

For more case studies, check out the website.

2️⃣ For Founders/CXOs 

I’ll run and grow your LinkedIn end-to-end: strategy, content creation, and audience building to grow your business. 

I work exclusively with Series A+ startups or $10M+ ARR who are: 
- Committed to LinkedIn as a serious, long-term growth channel 
- Willing to invest significantly in brand building (not “testing the waters”) 

If that’s you, send me a DM to learn more.

3️⃣ For free weekly tips Subscribe to my Level Up Newsletter for LinkedIn growth tactics.

And get 120 free LinkedIn post ideas + my AI writing prompts here: https://levelupnewsletter.beehiiv.com/subscribe

4️⃣ For a bit of motivation and some tactical business building advice - just give me a follow!

Excited to support you on your journey however I can!

Will McTighe

Life moves faster than we think.

One random Wednesday, it hits you:

You've spent years dreading Monday mornings.
Years saying "someday."
Years playing it safe.

But here's what I've found:

When you're in control of your time, life feels lighter.

When you're doing work you love, time feels different.

When you're building something you care about, every day has purpose.

So why do we wait?

"I'm not ready yet"
"What if it doesn't work?"
"Maybe next year is better"

But life is too precious for "someday."

The greatest risk is letting your dreams collect dust.
And settling for ordinary when extraordinary is possible.

Stop overthinking.
Start doing.

📌 Ready to build your escape plan?
I've created 120 post ideas and prompts to help you start building online → https://lnkd.in/gKzZUq-b

♻️ Repost this if it hit home

➕ Follow me (Will McTighe) for more

Most people are crippled by decisions.

They wait. 
They worry. 
They overthink.

I used to be one of them.

But the math is simple.
Fast decisions compound.

→ 10 decisions a day
→ 70 decisions a week
→ 3,640 decisions a year

While others spend a week making 1 decision:
→ Collecting more data
→ Seeking consensus
→ Avoiding risk
→ Missing opportunities

Speed beats perfection.
95% of the time.

Successful builders are in motion.

They don't wait for perfect information.
They don't require absolute certainty.
They don't fear being wrong.

They've built a decision framework that works:

1/ Identify which decisions are reversible
Most choices can be undone, modified, or adjusted. Only a small percent are truly permanent.

2/ Make reversible decisions quickly
These are doors you can walk back through. Make them fast and learn.

3/ Examine irreversible decisions carefully
These are one-way paths. Take your time, but still decide.

4/ Build a bias toward action
Movement creates momentum. Momentum creates success.

The business you want exists on the other side of decisive action.

Your success isn't determined by the perfection of each choice.
It's determined by your ability to keep moving forward.

Stop asking "What's the perfect choice?"
Start asking "What will I learn fastest by deciding now?"

One thing you can get started on tomorrow is posting on LinkedIn.
It’s the best thing I did for my career.

📌 Want to get started?
Here are 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b

♻️ Repost this to help your network take action.

➕ Want more? Follow me Will McTighe

Image Credit: Justin Welsh

Jobs are temporary. But skills?
They can never be taken away from you.

But most of us are too scared to start learning new ones.
Why? Because we get stuck in loops:

• "What if I look stupid?"
• "What if it doesn’t help me?"
• "What if I'm just wasting my time?"

We all have these thoughts sometimes.

But here's the irony:
Listening to them is the riskiest move of all.

Here's what the forward thinkers do instead:

1/ Build In Public.
→ Share your wins and lessons learned.
→ Document your problem-solving process.

2/ Create Opportunities, Don't Wait for Them.
→ Connect with people in your space.
→ Grab virtual coffees - zoom is amazing.

3/ Teach What You Know.
→ Share what you needed to know 2 years ago.
→ Help others avoid your mistakes.

4/ Make Your Work Visible.
→ Take on projects others can see.
→ Turn outcomes into content.

Your company has a backup plan for you.
Do you have a backup plan for them?

Remember: Your brand is the strongest backup plan.
Start building yours today: https://saywhat.ai/course/

Quote Credit: Erica Williams Simon

♻️ Repost to help your network to be loyal to their growth.

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60 minutes to optimize your LinkedIn profile.

10x your results all year:

Most people spend hours on their content and wonder why it gets no leads.

Often it’s because their profile is boring or unclear.

When people arrive on your LinkedIn profile, they’re curious.

They want to know more about what you do.

But if they don’t immediately understand what you do - they’ll bounce.

Here’s the profile optimization checklist I use:

1/ Banner
• One message. One CTA. Keep it clutter-free.

2/ Profile Photo
• HD, sharp, close-up. No selfies. Solid background.

3/ Headline
• Who you help + how you help + quick proof.

4/ Custom button
• Drive people to your website - it is super powerful

5/ Featured Section
• Add a free resource that solves one narrow pain for your ICP.

6/ About Section
• Make it reader-focused. Use bullets. Keep it scannable.

7/ Experience Section
• List roles with proof → numbers, outcomes, impact.

8/ Recommendations
• Keep them updated. Give recommendations to get them in return.
Content gets you seen.

Your profile decides if people stay.
One hour of optimization today can create opportunities all year.

📌 Want a high-res PDF of this sheet?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network win on LinkedIn.

➕ Follow me (Will McTighe) for more like this.

Spend 60 minutes to fix your LinkedIn today.

10x your results all year.

Most people overcomplicate LinkedIn:

• Starting from scratch every single time
• Publishing content without a clear strategy
• Creating content that speaks to everyone and no-one

No wonder it feels exhausting.

That's why they quit after 3 months - it's not sustainable.

I get it.

I used to think doing everything manually made me a hard worker.
I still struggle with that sometimes.

But in reality, not everything is a good use of your time.

LinkedIn isn't hard because the work is impossible.
It's hard because most people are doing it without leverage.

Here's how this 11 step workflow will help you build leverage:

• Spot the gaps that costs you opportunities
• Create reusable visual templates that look great
• Have 30 days of content ideas ready in minutes
• Mix awareness, trust, and sales posts

Build systems that become your foundation and go from there.

📌 Want my free playbook that made it happen for me?
Find it here: https://saywhat.ai/course/

♻️ Repost to help your network create a better system.

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How to fix your LinkedIn with AI

How to get started on Claude Code

(Even if you don’t code):

Claude code has made it incredibly easy for all of us to build small little tools to solve our problems.

Here's exactly how to get set up:

Step 1: Get set up

Go to claude(.)ai → upgrade to Pro → download the Claude Desktop App

Step 2: Open Claude Code

Click the "Code" tab inside the app.
(You don’t need to work in the terminal if you can’t code)

Step 3: Select a folder

Pick a folder on your computer for Claude to work in…in this folder add ONLY the necessary documents it needs to complete the task.

Step 4: Paste this prompt

Once your Claude Code set up is complete, use this prompt to start building:

"I want to build [WHAT YOU WANT]. 
Context: [industry, audience, goal]. 

I don't code. Before starting, ask me any questions. Then build the simplest possible version, show me what you made, and explain each file in one sentence.”

That's it.

A year ago, you needed a developer, a budget, and a timeline to build something.

Now you just need a folder and a few prompts.

📌 Want a high-res PDF of this sheet?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network get started with Claude Code

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How to create your second brain
(That works even when you’re tired):

Most people paste a prompt into ChatGPT and hope for the best.

The best are focused on giving it CONTEXT.

AI doesn't know you. It doesn't know how you talk, what you've done, or what makes you different.

So it defaults to corporate buzzword soup.

You need to build what I call a "Second Brain" - a folder that teaches AI how to be you. It takes less than an hour to set up.

Then AI thinks and writes exactly like you forever.

Here's how:

Step 1: Download the Claude App

Go to claude(.)ai, create an account (if you don't already have one) and download it for your desktop. (You need Pro or up version for this)

Step 2: Open Cowork Mode

Click the "Cowork" tab at the top. This is your permanent workspace where all your context lives.

Step 3: Select Your Model

Choose Opus 4.6 as your default. Turn on extended thinking too. It's the best at following instructions and capturing voice.

Step 4: Share Your Stories

Use voice-to-text (I use Wispr Flow) and dump 5-10 stories. Failures, wins, turning points. Keep adding more as you grow.

Step 5: Pinpoint Your Strengths

Add your IP - I shoved all my best infographics, YouTube videos and newsletters in there. Include the frameworks you use, what’s your process, what your customers want from you etc.

Use this prompt to create the .txt files:
“Turn this into a clean .txt file with labeled sections. Keep my voice, don't add anything new [paste your content here].”

Step 6: Document How You Think

Your actual hot takes that can create haters. No lukewarm opinions. This is what makes you YOU.

Step 7: Define Your Voice

Words you use a lot ("cuz," "honestly"). Words you'd NEVER use (“vacations,” “quietly” 🤮). How you actually talk vs how AI sounds.

Step 8: Use This Prompt

I'm sharing the exact prompt I use in the comments. It creates an interactive "Second Brain" that thinks, talks and writes like you.

Most people will read this, save it and forget about it.
Be the one who builds this today.

📌 Want a high res version of this?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help network stop sounding like a robot.

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Nobody cares about how hard we try.
Or our potential.

The world just reacts to our results.

Want job security?
Become irreplaceable.

Here's how:

1/ Build your brand
↳ Be top of mind
↳ Become a new sales channel
↳ Create content that brings in leads

2/ Own a growing niche
↳ Pick an emerging business area
↳ Build the relationships
↳ Become the go-to problem solver

3/ Combine rare skills
↳ Master AI tools others ignore
↳ Mix technical + communication expertise
↳ Turn chaos into clarity

Look, working hard is just table stakes these days.
The real security comes from being the person they can't function without.

Agree? Disagree?
Let me know in the comments ⬇️

📌 Want to become irreplaceable?
Build your personal brand!
Here's my free 8-day playbook: https://saywhat.ai/course

♻️ Repost to help others take control of their careers

Great Visual by Noemi Kis✨

It’s never too late to start over. At 42, my mum returned to university. She had just gotten divorced and had a 7 year old boy.

After 20 years in corporate, she started chasing a dream she had ignored for years.

She became an artist, art teacher and public arts worker. Teaching at local schools. Even to this day at 68, she still runs a sewing workshop in Birmingham.
She went through that entire reinvention while dealing with me (I was not an easy teenager).

I spent my whole childhood watching her move on when things weren't right. Watching her have courage in the face of a murky unknown.

She showed me that you can always make change in your life. It doesn't matter what age you are. It doesn't matter if you've just moved somewhere new.

In fact, those moments when nothing seems clear are usually the ones when taking a leap, matters most. Most people freeze and miss that precious window of opportunity to change their lives.

So if you've been waiting to make a change, tomorrow is a pretty good day to start.

It is International Women's Day, and Lovable is running SheBuilds... a global build day where anyone can build a real app, without needing to code.

It's completely free for 24 hours, powered by Anthropic. You'll also get $100 in free Anthropic API credits and $250 in Stripe fee credits to keep going.

Join us tomorrow: https://lnkd.in/gtXUJze7

Start using Lovable today: lovable.dev

#LovablePartner

It's my 2nd birthday!


(Of posting on LinkedIn)

Growing up, I knew I wanted to help a lot of people.
As a Brit, it feels embarrassing to say out loud but I wanted to "change the world."

But I had no idea how.

I knew I loved helping people and coaching.
But I never expected to be posting online.

At Stanford I took a class on personal branding. 
And I walked away from it feeling…

"Posting online is just for famous people and snake oil salesmen."

But eventually, I started posting because I wanted to build software for chemical distributors and figured LinkedIn was a good way to reach them.

My first posts didn't go far. But I found great coaches, learned quickly, and kept posting. 

It wasn't long before I realised I could help a lot of people.

Real people were reading, responding, and making changes in their lives from what I was putting out there. 

Fast forward 2 years: 
→ 438,000+ person community 
→ Work with awesome CEOs of multi-billion dollar companies 
→ Built Saywhat, helping 600+ people build their own online businesses 
→ Went from cold-calling chemical distributors to doing work I genuinely love

Posting here taught me when you give at scale, you get back at scale. 

I used to think social media was just a distraction. 
But over time, I've learned it can be a powerful tool for good too.
And if you provide value to a lot of people, it will open up opportunities you could never imagine.

John Hu and I are the only two people from our Stanford class who've built large online communities... so far. 
For both of us, it has felt like doing life and business on easy mode.

Most people still think this stuff is stupid.
It's not easy, it's a lot of work. 

But if you're on the fence about posting:
Just start.

Here's to year 3. 🕯️

Zapier just released 86 FREE AI agents.

Here are my top 26 (that you can use today):

The gap between people using customized AI workflows and those who aren't is widening every month.

Zapier templates have made it incredibly easy - you never need to start from zero.

1. Go to agents(.)zapier(.)com
2. Choose a free AI agent template for your task. You have 86 options!
3. Tell Zapier Copilot, in plain English, if you want to make any changes to the AI agent - imagine you are explaining it to a new hire.

I went through all their free agents and pulled my top ones you can start using today: 

Admin & Comms
1/ Automated Email Reply Drafts Agent 
2/ Inbox Summarizer 
3/ Career Wins Collector 
4/ Create Asana Tasks From Slack Reactions 

Branding & Content
1/ Reddit Trend Content Generator 
2/ Brand Guidelines Agent 
3/ Brand Voice Analyzer 
4/ Industry Newsletter Generator 

Customer Support
1/ Support Email Agent 
2/ Call Follow-Up Email Assistant 
3/ Customer Call Summary and PRD Generator 
4/ Customer Sentiment Analysis 

Lead Gen & Management
1/ Automated Lead Capture and Follow-Up 
2/ Automated Sales Lead Emails
3/ Lead Background Research 
4/ Lead Enrichment Agent 

The follow-up emails, the call summaries, the lead research… 

AI can do a first draft of all of them.
Pick one agent and set it up this week.

Then ask yourself what else on your list actually needs you.

Get them yourself here: https://bit.ly/4sjM6JI

➕ Follow me (Will McTighe) for more like this

#ZapierPartner

Most people are chasing trends that die in 6 months. 
Bezos got rich building for desires that are 10,000 years old.

Bezos built Amazon around cheaper prices, more selection and faster delivery.

All of those ladder back to 7 human desires that drive every decision…
→ To feel understood
→ To belong to a group
→ To get their time back
→ To feel safe about the future
→ To earn status and recognition
→ To look smart in front of others
→ To make more money with less effort

And now you have a once in a lifetime opportunity to use a new set of tools (AI) to serve them.

Bezos did exactly the same thing with the internet.

Want to save people time? 
AI can eliminate hours of manual work.

Want to help people make money easier? 
AI optimizes what used to take teams of analysts.

Want to make people feel understood? 
AI can help create personalized experiences.

Stop chasing what's trending on X and start building what humans have always wanted.

Oh and build your personal brand… it makes all of this easier.
Here’s your free playbook: https://saywhat.ai/course/

♻️ Repost to help your network build something lasting

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taplio

The Battle

Nick Maciag

Will McTighe

Followers

Posts

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Performance ScoreWill McTighe's LinkedIn Performance

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taplio

The Battle

Nick Maciag

Will McTighe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will McTighe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill McTighe's LinkedIn Performance