Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

Helping high-growth tech companies tell stories that drive growth.

Creative Lead and Copywriter with 10+ years shaping brand voice and campaigns for global brands including Google, Kajabi, and Lululemon, as well as high-growth startups. Experienced in leading concept-to-execution campaigns across owned channels: websites, email, product launches, social, video, and experiential.

Skilled in building brand narratives that scale globally while honoring local nuance, I’ve developed work for both lifestyle and regulated industries, collaborating with marketing, product, design, and legal teams to deliver creative that inspires and performs.

Recent work includes serving as Lead Copywriter on Google Cloud Next, bringing tens of thousands of attendees to flagship AI events in New York and San Francisco, and leading brand and product campaigns at Kajabi that elevated the company’s positioning in SaaS and the creator economy.

I bring a mix of agency and in-house experience, strong conceptual thinking, and a reputation for collaboration across creative disciplines. My focus is always the same: raising the bar for brand storytelling and delivering work that connects.

Open to opportunities where I can help steward brand voice, build big ideas, and deliver best-in-class campaigns for global audiences.

Nick Maciag

Create Authentic Content With AI (👇) | Helped >600 Entrepreneurs Build Personal Brands

Struggling to turn LinkedIn into real business growth? You’re not alone - most entrepreneurs are. 

In 18 months, I went from 3k to 395k followers, generated 320M+ views, and built a mid-6-figures bootstrapped business with zero CAC.

Now I help committed entrepreneurs & CXOs grow their businesses on LinkedIn.

Before posting on LinkedIn, I thought social media was a total waste of time. 

My journey: 

- 2015–2020: Investment Banking & Private Equity (Goldman Sachs, Vitruvian Partners) 
- 2020–2022: Business school - still convinced social media was all fluff 
- 2023: Built a VC-backed crypto startup and watched competitors skyrocket using social media 
- 2024: Started posting myself → grew from 3k to 395k followers (fastest-growing new LinkedIn account in the world), generated 300M+ views, built a 7-figure bootstrapped business with zero CAC (Saywhat[dot]ai) 

Since then, I’ve worked with 600+ entrepreneurs to grow their brands and businesses on LinkedIn. 

How I can help you: 

1️⃣ For solopreneurs, coaches, and consultants 

Check out Saywhat[dot]ai - our software platform & community helping 600+ entrepreneurs. 

Median user posting 5x/week sees +130% views in 90 days. 
Average user sees 800% more views in 90 days. 

For more case studies, check out the website.

2️⃣ For Founders/CXOs 

I’ll run and grow your LinkedIn end-to-end: strategy, content creation, and audience building to grow your business. 

I work exclusively with Series A+ startups or $10M+ ARR who are: 
- Committed to LinkedIn as a serious, long-term growth channel 
- Willing to invest significantly in brand building (not “testing the waters”) 

If that’s you, send me a DM to learn more.

3️⃣ For free weekly tips Subscribe to my Level Up Newsletter for LinkedIn growth tactics.

And get 120 free LinkedIn post ideas + my AI writing prompts here: https://levelupnewsletter.beehiiv.com/subscribe

4️⃣ For a bit of motivation and some tactical business building advice - just give me a follow!

Excited to support you on your journey however I can!

Will McTighe

Feeling stuck? 
Read this:

We've all had those moments.

When we hesitate and doubt.

It's the fear creeping in:
→ Fear of being judged
→ Fear of missing out
→ Fear of failing

And what makes it harder is that the fears are completely valid.

We will be judged.
We will fail at times.
We will miss out on things.

And you're going to realize that it doesn't matter.
It's just part of the journey.

Every great person has felt those, 
"am I crazy to start over" feelings:

✅ Ray Croc bought McDonald's at 56
✅ Martha Stewart wrote her first book at 41
✅ Charles Flint co-founded IBM at 61

But they did it anyway. 
And you can too.

Here are three ways to start over,
with an unfair advantage:

1/ Start building an audience online.
↳ Share what you've learned.
↳ Create content that helps your ideal customers avoid your mistakes.

2/ Learn from those 2 steps ahead.
↳ Find mentors who've made the leap
↳ Study their frameworks and systems

3/ Build up a financial safety net.
↳ Test your new thing while employed
↳ Cut unnecessary expenses now

Remember: Your experience isn't a weakness, it's your edge.

One thing I wish I started earlier was my personal brand.

📌 Here is your playbook
(With 120 post ideas + my AI writing prompts): https://lnkd.in/gKzZUq-b

—

♻ Repost to help your network overcoming the fear of starting over.

➕ Want more? Follow me Will McTighe

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

Henry Ford's first company failed by Will McTighe

170M new jobs. 92M jobs gone by 2030.
Many current skills will be totally outdated: 

One skill will make the difference.

The #1 career regret people will have in 2030:
"I knew about AI early... but never learned to use it properly."

Here's why this matters now:

The World Economic Forum just dropped a bombshell:
↳ 170M new jobs by 2030
↳ 92M jobs eliminated
↳ 86% of businesses transformed by AI

But here's the real kicker:
The top skills aren't what you'd expect.

Yes, AI knowledge matters.
But it's not about coding.

The real winners in 2030 will master:
1/ Strategic thinking with AI
2/ Creative problem solving
3/ Systems thinking
4/ Leadership & influence

But what people miss about AI is that you can use it to help you with ALL of these skills:

1/ Strategic thinking: 
→ Ask AI to analyze your last 90 days of customer feedback. 
→ Look for patterns in complaints you missed.

2/ Problem solving: 
→ Before your next team meeting, have AI generate 5 different approaches to your current challenge. 
→ I use this to break out of my usual thinking patterns.

3/ Leadership: 
→ Practice tough conversations with AI first. 
→ I send difficult conversations to Claude to sense check my judgment.

3 steps to set yourself apart:

1/ Start Small, Start Now
↳ Write down your list of tasks for today
↳ Choose 1 of them you can do with AI's help

2/ Think Bigger Than Tools
↳ Focus on solving problems
↳ Build systems, not just skills

3/ Share Your Journey Publicly
↳ Document your wins and failures 
↳ Build your authority early - your brand is just going to get more important

Most will wait until 2029 to take this seriously.
By then, the early movers will be untouchable.

📌 Get ahead by building your personal brand today.
Here's your playbook: https://lnkd.in/ga7QpS8v

Your future self will thank you.

P.S. What's one important task at work you're doing with AI? 👇

♻️ Repost to help others future-proof their careers.

➕ Follow me (Will McTighe) for more like this.

Spend 60 minutes to fix your LinkedIn today.

10x your results all year.

Most people overcomplicate LinkedIn:

• Starting from scratch every single time
• Publishing content without a clear strategy
• Creating content that speaks to everyone and no-one

No wonder it feels exhausting.

That's why they quit after 3 months - it's not sustainable.

I get it.

I used to think doing everything manually made me a hard worker.
I still struggle with that sometimes.

But in reality, not everything is a good use of your time.

LinkedIn isn't hard because the work is impossible.
It's hard because most people are doing it without leverage.

Here's how this 11 step workflow will help you build leverage:

• Spot the gaps that costs you opportunities
• Create reusable visual templates that look great
• Have 30 days of content ideas ready in minutes
• Mix awareness, trust, and sales posts

Build systems that become your foundation and go from there.

📌 Want my free playbook that made it happen for me?
Find it here: https://saywhat.ai/course/

♻️ Repost to help your network create a better system.

➕ Follow me (Will McTighe) for more like this.

How to fix your linkedin with AI by Will McTighe

7 Bitter Pills to Swallow:
(10 years of painful career lessons in 60 seconds)

In 10 years, I've pivoted across 3 industries.
Only 14 months ago, I was coldcalling chemical distributors.

Each pivot forced me to confront hard truths.
They started with the person in the mirror -

The one making excuses.
The one avoiding conversations I needed to have with myself.

Here are 7 truths I had to confront along the way:

1/ Your identity is built on outdated stories.
↳ "I'm an angry guy" because you lost your temper as teenager.
↳ Childhood labels aren't our adult identity. Outgrow them.

2/ Nobody cares about your potential.
↳ The world only cares about what you actually do.
↳ “I could have” is worthless until we turn it into results.

3/ Rock bottom isn't the enemy. The comfortable middle is.
↳ Comfort is more dangerous than crisis - it kills our hunger and leaves us with regret.
↳ One day, you'll reminisce about your hard, tough moments.

4/ 'Someday' actually means 'never'.
↳ We all have a graveyard of dreams we'll "get to later”.
↳ Stop waiting for the perfect moment, it is not coming.

5/ Your excuses sound ridiculous to everyone but you.
↳ Behind every excuse is a fear we haven’t acknowledged.
↳ Every "I'm not ready" is really "I'm too scared".

6/ If no one knows you, you don't exist. Build your brand.
↳ Talent means nothing if you're invisible.
↳ Your voice is powerful - use it until they can't ignore you.

7/ Your habits got you here. Change them to change your life.
↳ Your habits are either building your future or repeating your past.
↳ Small choices compound into life sentences - or legacies. You decide.

Start confronting reality and turn it into your dreams.

Agree? Disagree?
Let me know in the comments. ⬇️

📌 The biggest risk I've taken in the past year?
Building my personal brand.

Want to do it too? 
Here's my free playbook: https://saywhat.ai/course/

♻️ Repost this to help your network face reality.

7 bitter pills to swallow by Will McTighe

"You'll look stupid."
"No one cares what you think."
"What do you have to teach anyone?"

We've all heard this.

Maybe you heard those exact words.
Maybe you heard subtle digs.
Either way, you talk yourself out of it.

The fear takes over. 
Of looking foolish.
Of being rejected.

The wildest part of this?

Most critics haven't lived a single day of the life you're trying to build.
They're hiding behind their computers and their snide remarks.

When I started building my business, I heard it all.

Some genuinely thought I was losing it.
Some even hinted at doing an "intervention."
My dad even asked me "what do you have to teach anyone?"

And for a moment, I almost let them stop me.

Because I wasn't proven yet.
But guess what, you're not proven until you are.

You don't have a track record, until you do.
And no one, I mean no one, got there by letting doubt take over.

So next time you hesitate, remember:

Critics talk.
Talkers hesitate.
Doers do.

But only one of them builds the life they're proud of.
Make sure that is you.

📌 Want to take control of your life? 
Start posting online. 
Here's my playbook: https://lnkd.in/ga7QpS8v

♻️ Repost to help your network get more confident.

➕ Follow me (Will McTighe) for more like this.

60 mins a day to optimize your LinkedIn content strategy.

10x growth all year:

Most people log into LinkedIn and get sucked into the vortex.
It's so easy to let hours go by!

The best people I've coached do things a bit differently...

• They create a system that make showing up easier.
• They use checklists to write, edit and proofread content (especially at the start)

Stop missing opportunities and turning off leads.

Here’s the playbook I used,
To go from 3k followers to >388k followers in 17 months:

1/ Write Your Post (15 mins)
• Define a problem, create urgency, offer a solution.
• Keep it real and actionable. No fluff.

2/ Pre-Post Engagement (15 mins)
• Engage thoughtfully with peers, big accounts, and dream clients.
• Ask questions. Build relationships before you need them.

3/ Reply Window (10 mins)
• Respond to every comment in the first hour.
• Don’t just say “thanks”- keep the dialog going. Ask a follow up.

4/ Strategic Outreach (20 mins)
• Connect with 10 ideal clients a day. Keep it personal, under 50 words.
• Follow up with profile viewers (Premium) within 2 hours.
• This part is so important and often forgotten.

Most people think they need to be experts,
To start writing online.
They're wrong.

📌 Want a high res pdf of this sheet?
Get it here: https://lnkd.in/gKzZUq-b

♻ Repost to help your network build their LinkedIn business.

After writing 1,000+ LinkedIn posts, here’s the best system for getting started:


Most people start with excitement, fresh ideas and endless motivation.

Then the excitement wears off... 
and they realize making good content is hard.

Once you start telling yourself, “I’ll just skip this week” - it’s over.

Inspiration is random.
Systems make it repeatable.

Here’s the system I recommend to everyone starting out:

Step 1: Ask AI for Your Audience’s Pain Points
• Go to Chatgpt(.)com or Saywhat(.)ai and ask it to identify your audience’s most painful frustrations.
• Use this prompt: “I am a [your job] selling [your service] to [your target audience]. List their top 30 specific pain points. Include frustrations, common mistakes, and emotional triggers.”

Step 2: Select the Pain Points You’ve Heard From Customers
• You’ll get a list of pain points, pick the ones that resonate - remember, you’re the expert!

Step 3: Turn each problem into a post
• Pick one pain point from your list.
• Then use this prompt to start writing:
“Write a post using the problem-agitate-solution framework.
Lead with a hook using my experience as authority.”

Step 4: Start with the problem 
• Use the PPAS (proof - problem - agitate - solution) structure. 
• Start with the misconception → agitate the problem → offer the solution

Step 5: Test hooks until one makes you feel something 
• Show your hook to a friend for feedback (I show my wife every hook)

Step 6: Pick a template from saywhat’s Inspiration database 
• Go to the Inspiration section → Find trending visual styles

Step 7: Drop it into saywhat’s infographics/carousel generator
• Connect it to your post to get a quote, infographic or carousel.

Step 8: Schedule and repeat
• Batch your content. Plan ahead.
• Listen → Create → Refine → Repeat.

That’s how you build momentum.

📌 Want to stay consistent and never run out of ideas?
Here's my 3k to 420k follower playbook: https://lnkd.in/ga7QpS8v

♻️ Repost to help your network never run out of content ideas.

➕ Follow me (Will McTighe) for more like this.

30 linkedin post ideas in 5 mins by Will McTighe

Organic reach is down 65% on LinkedIn.

And the feed gets more crowded every day.

More people posting, more ads and a new algorithm.

Despite the headwinds, some creators are still crushing it... because the fundamentals of good writing haven't changed.

Here’s how they’re making it work:

1/ Create an “Aha” Moment
An insight that makes the reader go, “I hadn’t thought of that.”

2/ Make People Feel Seen
Make the readers think, “that’s so true”, or “I can’t believe she said that out loud!”

3/ Lead with Personal Experience
Real experience and authority hooks earn trust right off the bat.

4/ Begin with a Negative
People care more about avoiding pain than improving.

5/ Make Your Reposters Look Good
People share content that makes them look smart, kind, or virtuous.

6/ Show Before–After Transformation
Show where you started AND where you are now.

7/ Use More White Space
Keep 2–3 lines per paragraph - and let your ideas breathe.

The algorithm keeps changing but principles like being clear, speaking with authority and talking to emotions always work.

Learn why your content works because when you do, you never run out of ideas.

📌 Start posting. Here is your free playbook: https://saywhat.ai/course/

♻️ Repost to help your network win on LinkedIn.

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7 laws of addictive content by Will McTighe

Everyone is starting to sound like ChatGPT.

The same robotic tone.
Five top tips posts.
The “You won’t believe this…” posts.

You can almost guess the next line before you read it.
No value.
No texture.
No humanity.
Just clean, perfectly polished, empty AI slop.

AI fatigue is real, people are bored of the sameness, they want to read something that stands out. They want to hear your voice, your mistakes, everything.

Here’s one way you can cut through the noise:

Conversation style posts.

They get way more attention than typical posts because they feel more human, like someone is eavesdropping into your conversation.

Here’s how to write one that actually feels real:

Step 1: Pick a real conversation
• Choose someone specific, ideally someone important (so people are interested in hearing the outcome).
• A founder, customer, mentor, then anchor it around a real insight.

Step 2: Jump straight into conflict
• Start with the line that captures the conflict.
• “Why” questions work well because they create tension.

Example:
$50M CEO: "Why should I spend money on your sales software? I'm already spending $500k on other tools."
Me: "Because you're probably wasting half of that."

Step 3: Keep it punchy
• Use questions your customers actually have.
• Write like you speak. Use short, simple sentences.

Step 4: Show the specific outcome, as well as the lesson
• End with an action you/they took
• Finish with a broader lesson

Example:
❌ "The lesson? Stay focused on what matters."
✅ "After this, they dropped 5 tools, kept 3. Close rate jumped from 12% to 31%."

Most writing feels generic because it is.
Make yours feel unique by writing like you're talking to a friend.

📌 Want a high-res PDF of this sheet?
Get it here: https://lnkd.in/gKzZUq-b 

♻️ Repost to help your network sound like a hoo-man again.

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Everyone wants success.

Few want to pay the price.

I see it everywhere.

The creator who stops posting after 6 months of slow growth.
The entrepreneur who shuts down after 11 months.
The job seeker who gives up after 50 rejections.

They were so close.
But they never knew it.

Success has a price.
Everyone wants it. Few will pay it.

They want 100K followers.
Not 1,000 days of consistent posting.

They want the 6-figure business.
Not 5,000 hours of building it.

They want the dream job.
Not 500 applications and 20 interviews.

What does the price look like?
Showing up when:
→ Your content gets 3 likes (again)
→ Your inbox stays empty for weeks
→ Your friends question your choices
→ Motivation is nowhere to be found

The real problem comes from people relying on motivation instead of systems.

They create when inspired.
Not because it's 6am and that's their time.

They network when they need something.
Not because Tuesday is coffee chat day.

They practice their skills when they feel like it.
Not because consistent effort beats perfect timing.

None of this is glamorous. It's not easy. But it is necessary.

The price never goes down.
But the results compound over time.

Most people won't pay it.
Will you? 

Want my system for building your personal brand? 
Get the free playbook: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network chase their dreams.

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The Price Of What You Want By Will McTighe

How to create beautiful infographics in under 5 minutes:

No design skills required.

Infographics are incredibly powerful - 
They've helped me gain hundreds of thousands of followers but dear lord they are painful to make.

And I've heard the same pains over and over again from other creators:
• Spending 3 hours wrestling with Canva templates that still look "off"
• Ending up with something that looks nothing like what you imagined
• Paying a designer $200+ and wait days for revisions
• Watching your brand colors get butchered

The worst part is that you repeat this painful process EVERY time you need an infographic.

But as of yesterday, here's the better way:

1. Open Saywhat(.)ai → head to infographics

2. Save your brand colors
• Go to "Themes" → Create a "New Palette" 

3. Add templates you like
• Select "Upload Templates"
• Add your old infographics or pick from other top-performing content

4. Add a simple prompt:
• Select "New Infographic." → Give it a simple prompt like:
"Create an infographic on [Topic] using [Color Theme] in [Template]."

OR 

Give it a more detailed infographic outline from ChatGPT

5. Let Your Inner Designer Out
• Once the first draft is ready, edit using the "Edit" button and adding a new prompt. Change titles. Swap icons. Adjust layout

That's it.

No fiddling with tools and moving boxes around. 
What used to take 2 hours can now take under 5 minutes.

Yesterday we opened 100 early-access spots this week.
Today we have 68 left. 
After that, access closes until the next cohort.

Start your free trial and see for yourself. 
I promise you, you will be blown away by it.

Select the Exec plan to get started: https://lnkd.in/gbe7PQqF

♻️ Repost to help others design better content.

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How to create beautiful infographics by Will McTighe

Meetings have become the new 9-5.

Most of them end with…
❌ No decisions 
❌ No action 
❌ No ownership

The real problem often isn’t the meeting itself - it’s the prep and follow-up.

To make your life easier, create an AI agent to handle the boring parts:
Pull an agenda from Slack
Extract decisions
Draft follow-ups & owners automatically

Here’s how to do it in under 20 minutes:

Step 1: Go to zapier(.)com/app
• Explain that you want to build a workflow that creates meeting agenda from Slack messages and automatically drafts a follow up email by extracting data from Fireflies AI.

Step 2: Paste the workflow into Zapier
• Go to agents(.)zapier(.)com/bots and paste the workflow

Step 3: Set it to run it before and after each meeting
• Add a trigger → Select “Schedule by Zapier” → Pick hourly, daily, or weekly.

Step 4: Connect your tools
• Let it pull info from the tools you already use (e.g. Slack, Fireflies.ai).

Step 5: Choose the Slack channel For your agenda
• Link your Slack account and add the channel to get it started.

Step 6: Connect your meeting tool
• Add Fireflies(.)ai (or similar) to auto-draft follow-up emails after each meeting.

Step 7: Preview the workflow
• Make sure the steps run cleanly and generate agendas + summaries correctly.

Step 8: Turn on the agent
• Now every meeting gets an agenda and a follow-up email.

Meetings take over when you don’t take control.
Set this up once, and watch your day start feeling like yours again!

📌 Waste less time in meetings:
Try Zapier yourself - no coding needed.

—

♻️ Share this with your network to help them run better meetings.

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#ZapierPartner

How to stop wasting time in meetings by Will McTighe

The biggest risk isn't failure.
It's looking back in 10 years and realizing you never tried.

That idea you keep pushing off?
That change you're waiting to make?
That leap you know you need to take?

Your mind fills with excuses:
"What if it fails?"
"What if people judge?"
"What if I'm not ready?"

The funny thing?
Before you're successful, literally no one is paying attention.

Everyone is too consumed in their own lives.
You have all the time in the world to experiment before anyone pays attention

It's only once you've made it that people get curious.
Think about it:

→ YouTube started as a dating site
→ Twitter began as a podcast platform
→ Instagram was originally a check-in app called Burbn

But most people don’t know that because they see their success today.

The reality?
These weren't failures - they were necessary experiments.
Those things you're afraid of?

• The "amateur" early attempts
• The "embarrassing" first posts
• The "mistakes" that keep you stuck

They're all just experiments on your path.
No one gets what they want out of life,
Without going through the messy phase first.

So next time you're hesitating:
Start the business
Share the idea
Take the leap

Because the difference between you right now and where you want to be?
It isn't talent.
It's the willingness to look foolish in public.

Want to know the craziest part?
16 months ago, I was terrified to post online.
But it completely changed my life.

Here's your playbook: https://saywhat.ai/course/

♻️ Repost to help your network be take the leap.

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taplio

The Battle

Nick Maciag

Will McTighe

Followers

Posts

Engagements

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Performance ScoreWill McTighe's LinkedIn Performance

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taplio

The Battle

Nick Maciag

Will McTighe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will McTighe's LinkedIn Performance

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Performance ScoreWill McTighe's LinkedIn Performance