Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

I have spent my career helping brands find the story that actually matters. 

For ten plus years I have led creative and narrative work for teams at Google, Kajabi, TD Ameritrade, NBC, and others. I have built messaging systems, shaped brand voice, guided multi channel campaigns, directed video work, and helped cross functional teams speak with one clear voice. I love the craft of writing. I love the strategy behind that craft even more.

What I do best is bring order to chaos. Give me scattered notes, competing priorities, three different visions, and a tight deadline and I will turn it into something simple, clear, and powerful. I build frameworks that help teams stay aligned. I guide writers and designers toward stronger creative choices. I lead with curiosity, collaboration, and intention.

I believe every brand has a story worth telling. I believe clarity makes everything stronger. And I believe creative leadership is about elevating the work so the team can shine.

If you are building something that needs stronger narrative direction or a creative partner who brings both heart and structure, I would love to connect.

Nick Maciag

Executive Media Director at mischief | Growing brands & the leaders behind the brands | Brand Growth | Human Growth | Integrated Marketing | Integrated Soul | G2M Leader

I work at the edge where high achievers realize the old way of relating to work no longer fits—and that neither burnout nor escape is the answer.

Not because you're failing. Because you've evolved.

People tend to find me when they’re still successful on paper, but the internal cost has started to show. When clarity takes more effort than it used to. When creativity feels constrained by competence. When work still “works,” but no longer feels mutual.

I help high achievers, brands, and teams reclaim their relationship with work, so ambition doesn’t require self-abandonment, creativity doesn’t get squeezed out by performance, and growth stops feeling like something to muscle through.

This is where strategy meets resonance.
Where clarity replaces over-optimization
Where marketing, media, and storytelling work not because they’re louder, but because they’re aligned.

I’m deeply interested in:
• Why smart, capable people lose trust in themselves inside performance systems
• How creativity becomes muted by optimization—and how to bring it back responsibly
• Full-funnel thinking across Paid, Owned, and Earned media that actually reflects how people decide
• Growth that performs and feels sustainable
• Turning quiet, internal knowing into clear, grounded action

By trade, I’m a marketing, media, and growth leader with 14+ years of experience:
• Leading campaigns across Paid, Owned, and Earned media
• From $50K pilots to $150M portfolios
• Driving $6M+ in attributed revenue and 50%+ brand lifts
• Building and leading high-performing teams across creative, media, and strategy
• Certified in human design and 6 years into my human design experiment

But beneath the metrics: I help high achievers trust their creative intelligence, scale with integrity, and grow by being not forcing

I write and reflect on work, creativity, motherhood, and modern ambition—because the future of growth isn’t louder or faster. It’s more honest, more integrated, and more you.

If you’re here because you can feel that edge too, you’re in the right place.
If you’re already navigating it, hi friend so excited you are here.

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The Battle

Nick Maciag

Kristie Lee

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