Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

Helping high-growth tech companies tell stories that drive growth.

Creative Lead and Copywriter with 10+ years shaping brand voice and campaigns for global brands including Google, Kajabi, and Lululemon, as well as high-growth startups. Experienced in leading concept-to-execution campaigns across owned channels: websites, email, product launches, social, video, and experiential.

Skilled in building brand narratives that scale globally while honoring local nuance, I’ve developed work for both lifestyle and regulated industries, collaborating with marketing, product, design, and legal teams to deliver creative that inspires and performs.

Recent work includes serving as Lead Copywriter on Google Cloud Next, bringing tens of thousands of attendees to flagship AI events in New York and San Francisco, and leading brand and product campaigns at Kajabi that elevated the company’s positioning in SaaS and the creator economy.

I bring a mix of agency and in-house experience, strong conceptual thinking, and a reputation for collaboration across creative disciplines. My focus is always the same: raising the bar for brand storytelling and delivering work that connects.

Open to opportunities where I can help steward brand voice, build big ideas, and deliver best-in-class campaigns for global audiences.

Nick Maciag

Creating Your Plan

Since founding Creating Your Plan, my mission has been clear: to help fellow service providers create businesses that are not only successful but also genuinely align with their personal lives. 

My approach is practical and down-to-earth, focusing on strategies that deliver real results.

Highlights of My Journey:

》Business Transformation: I've worked with professionals from various service provider industries, such as accounting, HR, and marketing, guiding them away from traditional hourly billing towards more scalable and fulfilling business models.

》Personalized Strategy Development:  I've crafted bespoke strategies, focusing on aligning their business with their lifestyle, leading to improved satisfaction and reduced stress.

》Efficient Operations Through Technology: Utilizing technology, including AI, I've helped clients streamline their operations, enhancing efficiency while keeping their unique business touch intact.

》Adaptation and Continuous Learning: I keep myself updated with the latest trends and methods, ensuring my clients always get the most relevant and effective advice.

Running Creating Your Plan has been more than managing a business; it's been a journey of continuous learning and sharing, filled with rewarding experiences from helping service providers achieve their goals.

Strategy Consultant

Are you struggling to make your practice as profitable as you’d like?  
Are you tired of being offered one and done Masterclasses that promise to solve all your problems but aren’t strategic and have no feedback or one-to-one coaching?  

Read on if...
👉 You want to be able to build profitable service offerings that your clients are happy to pay for.
👉 You’re tired of relying on tax season for most of your revenue generation.
👉 You hate the idea of delivering services that are frustrating and feel tedious just to pay the bills and cover payroll.
👉 You’re ready to stop trading your time for money and start delivering services that light you up, not burn you out.

Strategy + Execution Consultant for Tax Professionals and Accountants

There are coaches who help you visualize, coaches who help strategize, and coaches who help you plan, and yes, I do all of those. But where I "specialize" is the space between visualization and actualization. It’s called implementation.

I provide coaching and consulting to help service-based business owners align their "people plan" with their business objectives. I work with owners and their teams in a "done with you" capacity while helping them map out roles and responsibilities, delegation plans, workflows and processes, and client experience systems so owners can grow their businesses while building a better work-life balance.

Strategy + Execution Consultant

Helping experts & professional service providers escape the time-for-money trap by packaging their expertise into scalable offers.

You’ve spent years honing your skills, delivering incredible results, and building a reputation as the go-to expert for your clients.

But now, you’re stuck in a cycle of trading time for money.

➟ Endless one-on-one advisory sessions.
➟ Done-for-you services that leave you burned out.
➟ A constant grind with no clear path to scalability.

You’re left wondering:

➟ “Will I ever be able to increase my income without sacrificing more time and energy?”
➟ “How can I make a bigger impact without giving up my personal life?”
➟ “Is this really what I signed up for when I started my practice?”

Staying stuck in this cycle isn’t sustainable—and it doesn’t reflect the vision you had for your practice. 
It’s time to take back control and build a business that works for you.

The Solution: The Scalable Offer System
Over the past 9+ years, I’ve worked with accounting practice owners just like you to help them escape the time-for-money trap and build scalable, profitable practices that align with their goals.

My proven Scalable Offer System is a three-phase roadmap designed to help you transition to a lean, profitable practice built around high-value, scalable offers—without working more hours or hiring more staff.

You don’t need to overhaul everything overnight. 
Small, intentional changes can create a ripple effect that transforms your practice step by step.

With the Scalable Offer System, you’ll learn how to:
➟ Package your unique expertise into offers that deliver impact AND profit.
➟ Create a sustainable, scalable business model that aligns with your lifestyle.
➟ Grow your income through client retention and ascension—without working more hours or adding staff.

Imagine this transformation:

➟ A predictable, growing revenue stream you can rely on year after year.
➟ More time for the people and activities that matter most.
➟ Clients who value your expertise and see you as a trusted partner—not just another service provider.

This is the power of the Scalable Offer System.

You don’t need to sacrifice your life to scale your practice. You just need a clear path and the right support to get there.

Ready to escape the time-for-money trap?

DM me ‘scale,’ and let’s build a profitable, lifestyle-friendly practice that works for YOU and your clients.

taplio

The Battle

Nick Maciag

Kathryn H Brown

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