Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

Helping high-growth tech companies tell stories that drive growth.

Creative Lead and Copywriter with 10+ years shaping brand voice and campaigns for global brands including Google, Kajabi, and Lululemon, as well as high-growth startups. Experienced in leading concept-to-execution campaigns across owned channels: websites, email, product launches, social, video, and experiential.

Skilled in building brand narratives that scale globally while honoring local nuance, I’ve developed work for both lifestyle and regulated industries, collaborating with marketing, product, design, and legal teams to deliver creative that inspires and performs.

Recent work includes serving as Lead Copywriter on Google Cloud Next, bringing tens of thousands of attendees to flagship AI events in New York and San Francisco, and leading brand and product campaigns at Kajabi that elevated the company’s positioning in SaaS and the creator economy.

I bring a mix of agency and in-house experience, strong conceptual thinking, and a reputation for collaboration across creative disciplines. My focus is always the same: raising the bar for brand storytelling and delivering work that connects.

Open to opportunities where I can help steward brand voice, build big ideas, and deliver best-in-class campaigns for global audiences.

Nick Maciag

Peak Protocol

Writer

US Acute Care Solutions

Emergency Medicine Physician

Dr. Miro Bada

Founder

The University of Texas Medical Branch

Assistant Professor of Emergency Medicine

Digital Health Software Company

Maimonides Medical Center

Emergency Medicine Physician / Clinical Simulation Instructor

SBH Health System

Doctor inspiring greatness | Follow for Career and Personal Growth insights | 30,000 patients treated

Hi, I'm Dr. Miro: 👋

Follow me for actionable advice on peak performance in your career and life. 
👉 Try my free newsletter here: PeakProtocol.co

Every week, you'll get exclusive performance insights.
✅ You'll get my top 50+ infographics and my interview bundle (for free.)

_______

I'm here to help you unlock your peak potential.

I've treated over 30,000 patients and coached over 500 high performers to elevate their:
- personal growth
- career development
- physical and mental health

I've taken hundreds of courses, trained for decades, and hired dozens of coaches... so you don't have to.

As an entrepreneur,
I founded multiple startups
I've managed hundreds of teams
I've grown my personal brand to over 100,000+ followers in under 6 months

Take my experience and use it to your advantage.

I'll share those insights with you on LinkedIn every day. 

Get started with my free newsletter here: 
www.PeakProtocol.co

Loyalty to a company is a trap.

Loyalty to your growth isn't.

(I learned this the hard way)

I used to think company loyalty would save my career.
I was dead wrong.

🚨 Top performers are NOT always safe.

Here's why:

1. Your skills have a shelf life
↳ What's in demand today might be useless tomorrow
↳ Learn one new skill every month - plan ahead

2. Your job isn't as safe as you think
↳ Companies cut costs, not feelings
↳ Keep an emergency fund - 6 months of expenses

3. Work friends can't save you
↳ Your network matters more than your resume
↳ Connect with one new person every week - offer value

4. Your boss won't level you up
↳ Waiting for company training? You're already behind
↳ Invest in yourself. It's the best ROI you'll ever get

5. One job is a risky bet
↳ Don't put all your eggs in one career basket
↳ Start your side hustle. It could be your safety net

6. Think like an owner, not a worker
↳ Drop the employee mindset
↳ Start thinking like a growing business
↳ Always ask: "Where can I add more value?"

7. Playing it safe won't build your career
↳ Invest in short-term pain for long-term gain 
↳ Take calculated risks - they compound over time

So:

✅ Do your best work
✅ Be thankful for your job
✅ But never stop investing in yourself

Because you're the CEO of your career.
No one cares about your growth more than you do.

____

P.S. What's your favorite career advice?

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Ever get stuck in a rut? 🤔
6 tricks to help you move quickly
(without the stress) 

Challenges aren’t roadblocks.
They're starting lines for you to cross.

Here’s how you can unlock the first step:

1. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝟱-𝗦𝗲𝗰𝗼𝗻𝗱 𝗕𝗹𝗮𝘀𝘁-𝗢𝗳𝗳

↳ Overthinking? Count down from 5, then start!
↳ Quick countdowns get you moving
✅ Use this trick to stop thinking and start doing

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘮𝘪𝘤𝘳𝘰 𝘳𝘰𝘶𝘵𝘪𝘯𝘦 𝘧𝘰𝘳 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮!)

2. 𝗧𝗿𝘆 𝘁𝗵𝗲 𝗔𝗖𝗧 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲

➟ 𝗔ccept the challenge, 𝗖hoose a step, 𝗧ake action. 
➟ Your fears just became your actions
✅ Now, you’re moving in the right direction

(𝘉𝘰𝘯𝘶𝘴: 𝘜𝘱𝘥𝘢𝘵𝘦 𝘢𝘯 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘱𝘢𝘳𝘵𝘯𝘦𝘳!)


3. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝟮-𝗠𝗶𝗻𝘂𝘁𝗲 𝗥𝘂𝗹𝗲

➟ Big tasks cause stress. Start with just 2 minutes!
➟ Starting small makes big tasks easy
✅ Use this to start getting things done

(𝘉𝘰𝘯𝘶𝘴: 𝘈𝘥𝘥 𝘢 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘰𝘳𝘺 𝘳𝘦𝘸𝘢𝘳𝘥 𝘢𝘵 𝘦𝘢𝘤𝘩 𝘣𝘳𝘦𝘢𝘬.)


4. 𝗛𝗮𝘃𝗲 𝗮 𝗡𝗼𝗻-𝗭𝗲𝗿𝗼 𝗗𝗮𝘆

➟ Do something every day, no matter how small
➟ Doing a bit each day pushes you forward
✅ Use this to beat stress and stay consistent

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘳𝘢𝘤𝘬 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘦𝘢𝘬 𝘰𝘯 𝘢 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳!)

5. 𝗧𝗿𝘆 𝘁𝗵𝗲 𝗧𝗶𝗺𝗲𝗿 𝗧𝗿𝗶𝗰𝗸

➟ Set a timer: 25 mins work, 5 mins break
➟ Timers help you stay in deep focus
✅ Now, distractions won't have a chance

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘳𝘺 𝘈𝘪𝘳𝘱𝘭𝘢𝘯𝘦 𝘮𝘰𝘥𝘦 𝘧𝘰𝘳 𝘭𝘢𝘴𝘦𝘳 𝘧𝘰𝘤𝘶𝘴.)


6. 𝗗𝗼 𝗮 𝗙𝗲𝗮𝗿-𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲

➟ Write down the worst-case scenario. Plan around it.
✅ Now, you can face your fears with steps to beat them

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶'𝘥 𝘳𝘦𝘨𝘳𝘦𝘵 𝘢𝘵 80.)

Success isn’t only about big goals.
It's about the tiny 1% wins you do every day.
5. 4. 3. 2. 1...?

“Don’t wait. The time will never be just right." - Napoleon Hill

___

P.S. What’s your favorite trick to get started? 
Comment below 👇🏼

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Leaders, you have 2 choices:

Talk over everyone ❌
Make space for ideas ✅

Command authority ❌
Share real power ✅

Control meetings ❌
Empower their voices ✅

Take all the credit ❌
Let them shine ✅

Shut down ideas ❌
Amplify their voice ✅

Force compliance ❌
Trust their expertise ✅

Play favorites ❌
Give fair chances ✅

The hard truth?

A manager leaves you:
Questioning yourself.
Doubting your worth.
Feeling small.

A leader leaves you:
Ready to rise.
Owning your power.
Trusting your potential.

These are the warning signs:
"Others can handle it..."
"We're like family here..."
"I'm actually helping you..."
"I'm just being direct here..."
"Maybe you're too sensitive..."

That's the difference between:
↳ Taking space vs giving it
↳ Proving power vs sharing it

I spent years talking status and chasing importance.

Until someone showed me:
↳ Empty rooms echo loudest
↳ Filled rooms build futures

So now I shut up and listen.

The result?
Our team has never been more efficient.
Productive. Inspired. Empowered. 

____

P.S. What's your favorite leadership advice? 💬

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18 Signs of a High-Performing Employee:

1. They ignore dumb company rules
↳ Breaking policy creates positive change - use it wisely

2. They challenge leadership openly and politely
↳ Speaking up earns respect and builds visibility

3. They leave toxic company culture before it changes them
↳ Authenticity eliminates toxicity and politics

4. They share their failures (knowing it makes them stronger)
↳ Vulnerable stories build deeper connections

5. They don’t avoid impossible projects
↳ Hard challenges create rare learning opportunities

6. They build side hustles openly
↳ Multiple income streams mean true freedom

7. They start when they're 70% ready
↳ Imperfect action beats perfect planning every time

8. They block their calendar by using ‘no’ freely
↳ Protected focus creates breakthrough results

9. They hate career stagnation
↳ Create your path, or someone else will do it for you

10. They build unique skill stacks
↳ Diversity increases your value and makes you irreplaceable

11. They don’t avoid tough conversations
↳ Address directly to build respect and clarity

12. They respect cleaners like CEOs
↳ How you treat people reveals your character

13. They make fast, reversible decisions
↳ Speed beats perfection, always

14. They date multiple employers without shame
↳ Career exploration prevents stagnation and dependency

15. They thank their critics for keeping their ego in check
↳ Handling feedback shows confident humility

16. They create their own MBA with experience
↳ Practical learning beats theory and saves money

17. They design their own promotions
↳ Career planning outperforms hard work

18. They negotiate after their best days
↳ Strategic timing creates perfect opportunities

Your job title doesn't define your potential.
Be brave enough to rewrite the rules,
and create your own path.

Which one resonates with you?
Tell me below 👇

P.S.
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Burnout is not your fault.

But it's your responsibility to fix it.

Ignoring this almost cost me my career. 🚨

I wore burnout like a badge of honor.
Until it wore me out beyond repair.

Dr. Dalton-Smith's work offers us a way out.
↳ Rest beyond sleep
↳ Recharge your mind
↳ Refuel your purpose

Here are the 7 types of rest we need to thrive:

1/ Mental Rest: Calming Our Busy Minds

✅ Clear stress to restore focus
↳ Meditate for 10 minutes
↳ Do a brain dump on paper
↳ Set "worry time" to address concerns
↳ Practice breathing exercises (4 in, 4 out)
↳ Take a nature walk without your phone

2/ Physical Rest: Restoring Our Bodies

✅ Release physical tension
↳ Get a massage
↳ Take a relaxing bath
↳ Sleep 7-9 hours each night
↳ Release tension with gentle yoga
↳ Take a 20-minute recovery nap

3/ Sensory Rest: Reducing Sensory Overload

✅ Reset your nervous system
↳ Dim the lights
↳ Sit in a quiet space at home
↳ Turn off all notifications for the day
↳ Try a digital detox for a few hours

4/ Social Rest: Nurturing Our Relationships

✅ Choose your social circle wisely
↳ Have quality time with family
↳ Meet a friend who energizes you
↳ Set boundaries on weekend work calls
↳ Say no to draining social obligations

5/ Creative Rest: Embracing Our Imagination

✅ Find your creative joy
↳ Try a new hobby
↳ Cook a new recipe
↳ Visit an art gallery or museum
↳ Spend time in nature for fresh ideas
↳ Listen to inspiring podcasts

6/ Emotional Rest: Regulating Our Emotions

✅ Process and release emotional stress
↳ Journal your thoughts
↳ Set healthy boundaries with others
↳ Share your feelings with someone you trust
↳ Let go of work stress through action

7/ Spiritual Rest: Finding Our Purpose

✅ Refresh your 'why' and values
↳ Help someone in need
↳ Reflect on your values and purpose
↳ Write down 3 things you're grateful for
↳ Connect with a community that shares your belief

By the way,
Burnout is contagious.
Fix it before it causes any more serious damage. 
____

P.S. What's your favorite health advice?

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When work takes over life, burnout WILL take over.

5 ways to take back control:

Work-life balance is an illusion. There’s only life.

It took me 15+ years as a doctor and entrepreneur to see this. 

The real cost of burnout:
↳ Diminished output
↳ Stifled innovation
↳ Lost purpose

So, how do you get your life back?

1) Master Strategic 'No'

Every yes costs you somewhere else.

Be selective with:
↳ Last-minute "urgencies"
↳ Tasks that don't drive results
↳ Commitments that drain you

2) Define Your Lines

Non-negotiables:
↳ Work stays at work
↳ Quiet evening hours
↳ Clear communication
↳ Technology-free meals
↳ Protected personal time

3) Ruthless Focus

Question everything:
↳ Can this be delegated?
↳ Is this aligned with goals?
↳ Does this move the needle?
↳ Focus on impact over action
↳ Eliminate the unnecessary

4) Strategic Breaks

Daily renewal:
↳ Fresh air, movement, quiet moments

Deep recovery:
↳ Quality rest
↳ True disconnection
↳ Meaningful connections

5) Design Your Day

Your schedule, your rules:
↳ Sleep is sacred
↳ Work has limits
↳ Structure serves you
↳ Self-care is scheduled
↳ Energy drives decisions

____

It's the same in both medicine and business:

A purposeful career supports a meaningful life.

✅ Rest deeply
✅ Build systems
✅ Choose carefully
✅ Guard your time
✅ Focus intently

The truth is:
You're essential at home.
At work, you're a resource.

P.S. 
Would you rather have a successful career or a balanced life?
Comment below.

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Feeling Stuck? 
Here's Why You're Luckier Than You Think:

Between running my businesses and treating patients,
The pressure builds up.

Reflecting on this keeps me grounded:

If Earth had just 100 people:
↳ 34 doesn't have internet
↳ 13 can't read or write
↳ 8 don't have clean water
↳ 8 live on less than $2 a day

And you're reading this on LinkedIn.
Think about that for a second.

The truth is:
You're already in the top 1%

7 ways to use your luck to get unstuck:

1/ Turn Knowledge Into Action
↳ Pick one course (not five)
↳ Study 25 mins every morning
↳ Teach someone what you learned

2/ Create Your Success Routine
↳ Wake up 45 mins earlier
↳ Read 10 pages before screens
↳ Write 3 goals before email
↳ Small wins compound quickly

3/ Build Real Connections
↳ Message 2 new people daily
↳ Share their wins (not just yours)
↳ Ask how you can help them

4/ Master Your Money
↳ Learn one money skill monthly
↳ Track every dollar for 30 days
↳ Knowledge equals freedom

5/ Boost Your Energy
↳ Walk 15 mins at lunch
↳ Sleep 7+ hours (non-negotiable)
↳ High energy unlocks everything else

6/ Create Instead of Consume
↳ Write one helpful post weekly
↳ Share three lessons you learned
↳ Build something small daily

7/ Practice Deep Gratitude
↳ List 3 unique blessings daily
↳ Help one person without asking
↳ Grateful people grow faster

So tell me:
Are you ahead of most people globally?

(Based on statistics from 100people.org)

___

P.S. 
What advice helps you get unstuck?

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The difference between a boss and a leader? 

The words they choose.

After 15+ years leading teams across industries,
I noticed one crucial thing.

Your words WILL make or break your team's culture.

Powerful leaders use these phrases to build trust in their team:

🗣️ Tell me more about that
↳ Show genuine interest and curiosity

🗣️ What can I do to help?
↳ Show you're there to support the team

🗣️ I believe in you
↳ Inspire their confidence and motivate

🗣️ Let's figure this out together
↳ Encourage their solutions and teamwork 

🗣️ I hear what you're saying
↳ Show you are actively listening

🗣️ We need your voice
↳ Encourage their diverse perspectives and ideas

🗣️ What do you think we should do?
↳ Empower team members to contribute

🗣️ I appreciate this
↳ Acknowledge their hard work

🗣️ Your effort made this happen
↳ Recognize your team and give credit

🗣️ I trust your judgment
↳ Empower others to make decisions

🗣️ That was my mistake
↳ Take responsibility and avoid blaming your team

🗣️ What did we learn here?
↳ Focus on their growth without blame

🗣️ Show me how you would do it
↳ Show you respect them enough to listen

🗣️ What are your career goals?
↳ Show you care about their professional growth

🗣️ I am here for you
↳ Show you support and care about their wellbeing

Remember, the best leaders don't just inspire with their voice. 
They lead with their actions.
___

P.S. What's your favorite leadership phrase? 💬

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Technical skills get you hired. Soft skills tell how far you'll go.

After 15+ years leading medical teams and companies, I've learned:
Skills gaps stall career, not technical limits

The good news?
These patterns are predictable and fixable

Here are the critical soft skills that make or break high performers:

1/ Time Management
🛑 Always late to meetings or deadlines
✅ Use time-blocking to prioritize tasks. Every minute counts.

2/ Communication Style
🛑 Dominating conversations without listening to anyone
✅ Actively listen by summarizing others' points

3/ Handling Feedback
🛑 Getting defensive when receiving criticism
✅ Ask for specific examples to improve performance

4/ Stress Management
🛑 Becoming overly frustrated under pressure
✅ Practice stress-relief routines, like deep breathing. Pressure reveals character.

5/ Teamwork
🛑 Only working alone and rarely collaborating
✅ Offer to help others with projects and brainstorm ideas

6/ Conflict Resolution
🛑 Not addressing issues, hoping they'll disappear
✅ Address conflicts directly and share your concerns

7/ Emotional Intelligence
🛑 Not read the room or hear other perspectives
✅ Ask others about their challenges. Critical in high-stress environments

8/ Problem-Solving
🛑 Escalating issues without trying solutions
✅ Suggest multiple ideas along with problems

9/ Creativity
🛑 Sticking rigidly to old processes
✅ Find new and creative ways to work

10/ Continuous Learning
🛑 Never updating your skills or knowledge base
✅ Dedicate 30 minutes daily to relevant news and education

11/ Networking
🛑 Avoiding events and not interacting with people
✅ Have lunch with a different colleague each week

12/ Professionalism
🛑 Gossiping and speaking negatively about coworkers
✅ Redirect negativity to problem-solving. Gossip destroys trust.

13/ Self-Motivation
🛑 Needing constant supervision to stay on task
✅ Break projects into manageable tasks with real deadlines

14/ Leadership
🛑 Micromanaging and struggling to delegate
✅ Trust based on strengths and give autonomy. Trust your team or lose them.

__

P.S. 
Which soft skill is your strongest? (Or needs work?)
Share below 👇

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The #1 leadership myth that's holding you back...

(This took me many years to learn.)

...is that you need one leadership style.

🚨 A one-size-fits-all leadership style WILL destroy your career.

The best leaders I've met shift gears based on their:
↳ Team
↳ Business
↳ Situation

Here's a practical guide to lead like a high performer:

(and when each style is most effective)

1/ Visionary Leadership:

↳ Inspire others by showing a clear and exciting future
✅ Use it to drive long-term change and innovation
❌ Not for day-to-day operations or problem-solving

2/ Bureaucratic Leadership:

↳ Follow strict rules and procedures to maintain order
✅ For regulation and compliance
❌ When flexibility and innovation are needed

3/ Pace Setting Leadership:

↳ Set high standards and lead by showing how it's done
✅ To get quick results with a highly skilled team
❌ Inexperienced, unmotivated team

4/ Commanding Leadership:

↳ Give clear, direct orders without a long explanation
✅ For crises where quick action is critical
❌ Experienced teams that need autonomy

5/ Servant Leadership:

↳ Put the team's needs and growth first
✅ Building loyal teams and long-term development
❌ Situations that need quick, decisive action

6/ Charismatic Leadership:

↳ Inspire others with charm and clear communication
✅ To motivate teams during uncertainty
❌ When specific expertise is needed

7/ Democratic Leadership:

↳ Include your team's input in decisions
✅ To build consensus and team buy-in
❌ When quick decisions are needed

8/ Coaching Leadership:

↳ Coach your team to grow their skills and performance
✅ To build a strong, skilled team for long-term success
❌ When you need quick results or are in crisis

9/ Delegative Leadership:

↳ Let the team decide and manage their tasks
✅ With skilled, motivated team members
❌ Inexperienced team that needs guidance

____

P.S. 

The right question isn't what's my leadership style?

It's what does my team need right now?

Master this and you'll be the right leader for the job

Do you agree or disagree?

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Dr. Miro Bada

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