Over the last decade, I’ve worked with more than 1,000 teams, from high-growth startups at Imperial College London to global brands like Google and American Express.

My content on the Business Model Canvas has reached over 325,000 views on YouTube, helping leaders worldwide rethink how they create, deliver, and capture value.

Time and time again, I see the same situation.
Talented teams working hard.
But on the wrong things.

Why?

Because the plan isn’t clear.

It’s buried in slide decks.
It lives in the leader's head.
The team can’t see it or follow it.

When that happens, they loses focus, waste energy and miss the biggest opportunities.

I believe strategy works best when it’s inclusive.

The most successful leaders don’t try to have all the answers. They make sure their whole team can see the big picture and they encourage everyone to contribute their best ideas.

That’s why I use visual tools like the Business Model Canvas.

They make strategy simple, visual and actionable for everybody. They turn passive team members into active co-creators of the future. That way, your team is truly with you and committed to the same future you are. When that happens, you're ready to do the best work of your life.

Leaders bring me in when:
→ Growth has slowed down 
→ The old playbook no longer works 
→ Teams are pulling in different directions
→ People are busy, but not getting results
→ A big launch or change is coming (it's high risk)
→ There’s no proof customers will buy the next idea

I was personally trained by Alex Osterwalder.
He's the creator of the Business Model Canvas.
It's a visual strategy tool trusted by millions globally.

"I enjoy working with Nick. I'm confident you will too."
– Alex Osterwalder, Founder & CEO, Strategyzer

Where do we start?

It’s called The Business Model Power Hour.

In 60 minutes, we will:

→ Map your business on one page
→ Identify what’s working and what’s not
→ Decide what to prioritise for the next 90 days
→ Create a plan your team can see and follow

Clients often tell me it’s the most valuable hour they’ve ever spent on their business.

Most then move on to do a 12-Week Sprint.

This is where we:

→ Stress-test your business model
→ Adapt to what customers want now
→ Build evidence for your big decisions
→ Align culture with strategy

By the end, you’ll have a plan that works in today’s market and a team ready to deliver it.

If you want clarity, alignment and a plan your whole team can use tomorrow, then click the link in my Featured section below.

Nick Himowicz

Have you ever noticed how the Business Model Canvas looks a bit like a tennis court?

I don’t know whether the layout was intentionally inspired by tennis but I’m not sure it matters.

What does matter is the effect.

The canvas feels familiar the moment you see it.

→ A centre
→ Two sides
→ Clear boundaries

Even if you’ve never used it before, it doesn’t feel alien.

Familiarity lowers the cognitive barrier. When something feels easy to pick up, it’s easier to adopt which might be one of the reasons why millions of people use it to start, grow, and pivot their companies.

This reminds me of the Tesla story.
The Model S was radical on the inside:
→ Electric drivetrain
→ Software-first
→ Over-the-air updates

But on the outside, it looked like a normal car.

This wasn’t accidental.

By making it look familiar, Tesla made it easier for people to say yes.
Only after mass adoption did Tesla feel able to release something that looked like it came from another planet (the Cybertruck.)

There’s a pattern here.
Early stage = new inside + familiar outside.
Later stage =  distinctiveness becomes the advantage

So the real question isn’t about canvases or cars or tennis courts.

What stage are you at?

Are you building something genuinely new and struggling with adoption?
You might need to make it feel more familiar, not more impressive.

Or are people already adopting your product at scale?
Maybe now is the moment to do something unmistakably out of the ordinary.

Familiarity can help people say yes.
Difference helps them remember why they chose you.
The trick is knowing which one you need right now.

Side-by-side comparison of the Business Model Canvas layout and a tennis court diagram, highlighting their similar structure.

taplio