Fat Graph Content Ops

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Founder & Host

Vanta

Helping Vanta's in-house SEO team scale organic growth with editorial content.

Content Partner

Content Distribution 

We help VC backed startups leverage SEO to build massive audiences that convert into users and customers. 

Learn how drove nearly 100,000 paid customers for an A16z backed startup @ https://contentdistribution.com/seo-case-study

❌ No backlinks
❌ No technical BS
✅ Just GREAT content

Repeatable systems to win again, and again:

✔️ 0 to 47,000 organics/month in 13 months for AnyLeads.com
✔️ 0 to 103,000 organics/month in 13 months for LogicInbound.com
✔️ 0 to 116,000 organics/month in 13 months for Doggypedia.org
✔️ 0 to 119,000 organics/month in 16 months for a subscription DTC
✔️ 0 to 166,000 organics/month in 13 months for CampusReel.org
✔️ 0 to 1,500,000 organics/month in 24 months for DoNotPay.com

Clay

Helping Clay's in-house SEO team scale organic growth with editorial content.

MarketerHire

Helped MarketerHire's in-house SEO team scale organic growth with editorial content.

ClickUp

Helped ClickUp's in-house SEO team scale organic growth with editorial content.

Skiff (acquired by Notion)

Helped Skiff build a massive audience through organic search.

SEO Partner

DoNotPay

Helped DoNotPay build a massive audience with organic search.

Logic Inbound

I joined Logic Inbound as head of sales to reskill my career from sales to marketing. I knew that in order to sell SEO, I would have to learn SEO.

I took over our agency's blog and grew it from 500 to 100,000 organics/month in one year. 

Key Accomplishments:
- Re-branded and re-positioned company from small business marketing agency to servicing clients with $100mm+ annual revenue
- Added $65,000 MRR in 7 quarters (starting at $20,000 MRR)
- Podcast campaign to drive 40+ appearances for our team 
- Keynote presentations at Seattle Search Network & Stacking Growth II Conference
- Grew organic search traffic from 445 visitors/month --> 103,000 visitors/month in 13 months
- Established and grew channel partner program representing 60% of ARR
- Developed e-commerce search marketing strategy through internal R&D CPG e-commerce brand growing traffic from 0 --> 10,000 visits per month in 6 months

Director of Marketing

BitTitan

Employee #8. Ownership of full lifecycle strategic partnerships with the largest internet and hosting providers in the world, enabling them to sell BitTitan software to their customer base.

Publicly announced strategic partners include Time Warner Cable, Sprint, AT&T, GoDaddy, Rackspace, Telstra, Rogers, Bell, and two dozen of their largest global peers.

Cross functional role working across product development, marketing, legal, solutions engineering, support, and sales.

Strategic Partnerships, Telco & Hosting

0 to 1,500,000 Organics/Month In 24 Months | Workello.com

I want to work with the most ambitious brands on the internet.

Nick Jordan 📈

EVERY SaaS marketer needs to read Kevin Indig’s latest analysis.

He looked at 30K AI citations across 500 software categories to find out if more G2 reviews = more AI visibility.

The answer is a resounding yes.

10% more G2 reviews → 2% more AI citations. And the correlation holds even after controlling for category size and outliers.

“Small but reliable,” Kevin calls the relationship between G2 reviews and LLM citations. But in AI visibility, that matters more than it sounds.

A 2% lift on a small base doesn’t mean much…

…but in high-volume SaaS categories (CRM, project management, analytics, etc) where hundreds of AI mentions happen daily, that 2% shift can change who models recommend first.

HOW TO DRIVE MORE G2 REVIEWS:

#1: Make your G2 profile easy to find.
→ Add clear internal links (“Read verified reviews on G2”) and structured data that connect your brand, product, and review pages.

#2: Rewrite your G2 profile to convert.
→ Use clear, keyword-rich language that shows your value props, customer outcomes, and differentiators, so buyers see themselves in your story.

#3: Publish content that prompts review moments.
→ Every time you release a new case study, customer spotlight, or feature launch, treat it as a natural excuse to ask for reviews.
Share the update with your users, then follow up with:
“Would you mind sharing your experience on G2? Here’s the link.”

#4: Ask at the right moments.
→ After onboarding, renewals, or positive support interactions.

#5: Reply to every review.
→ Gratitude builds momentum. Visible engagement attracts more reviewers.

P.S. Kevin’s article linked in comments if you want to have a look.

Drove 100k Paid Customers for an A16z 🚀 | ContentDistribution.com

If I had to start from zero today (no rankings, no AI mentions, no brand), I’d only publish 3 kinds of articles.

1/ THE COMPARISON PAGE

→ Title: “X vs Y,” “Best Alternatives to [Competitor]”
→ Key elements: Skimmable intro + “who it’s for”. Side-by-side table. Clear winner-by-scenario. Proof (reviews/case studies).

- Buyers searching these terms are already evaluating their options.
- Google understands the intent clearly → high conversion potential.
- LLMs extract attributes easily (features, use cases, pricing) → you get included in option sets.
- Instantly positions you next to known competitors, creating “category legitimacy.”
- Helps humans + AI understand where you fit and why you’re a viable choice.

2/ THE “BEST OF” ROUNDUP

→ Title: “Top CRMs for Remote Teams,” “Best Payroll Software for Startups”
→ Key elements: Comparison tables. Pricing. Proof. Skimmable as hell. Position your product for that exact searcher, not everyone.

- These pages shape the shortlists Google and AI models refer to.
- Provide structured, skimmable data that LLMs love (name → features → pricing → who it’s for).
- Put your product in front of buyers who didn’t know you existed.
- Become repeatable sources for AI “top tools” answers.
- Create brand familiarity before anyone searches for you directly.
- Drive real conversions

3/ THE FIX POST

→ Title: “How to Do [Pain Point] Without Losing a Weekend”
→ Key elements: Start with the frustration. End with your solution.

- Targets the emotional moment that triggers the whole buying journey.
- LLMs favor practical, step-by-step, empathetic problem solving → these get cited heavily.
- Builds trust by showing you understand the frustration behind the search.
- Gives models clean explanations they can reuse in answers.
- Positions your product naturally as the solution at the end of the guide.

That’s it.

3 pages that take you from invisible → trusted → chosen.

Everything else can wait.

P.S. At ContentDistribution, we help brands go from invisible to #1 in AI Mode in a month. You know where to find us.

One-mention wonder (n): 

A rare digital creature spotted briefly in an AI answer… before fading into obscurity.

Symptoms include:
– One proud screenshot of a ChatGPT mention
– Zero repeat appearances
– Chronic brand invisibility

It’s the equivalent of going viral for one LinkedIn post… 10 months ago.

Happens when brands have blog content that is AI-ready, but their brand as a whole isn’t.

Recently shared what LLM-ready CONTENT looks like.
Now I’m gonna show you what a credible LLM-ready BRAND looks like:

1/ THEY EXPLAIN THEIR OFFER HUMAN-TO-HUMAN

→ Don’t bury your offer under overly-complex taglines that ‘sound good’
→ AI can’t work out context like humans can

2/ THEY’RE SPECIFIC

→ Generic “Project Management Software” won’t get you mentioned
→ “Project Management Software for Remote Design Teams” will

3/ THEY UNDERSTAND THEIR ICP & JTBD

→ Know exactly who you serve and what job they use your product to do.
→ Generic messaging kills context, which is what AI uses to connect your brand to a pain.

4/ THEY SPEAK THEIR BUYER’S LANGUAGE

→ Every strong brand has a vocabulary its buyers recognize instantly.
→ Mirror the exact phrases your customers use so AI learns to connect your brand (not just your product) with their problems.

5/ THEY’RE CONSISTENT EVERYWHERE

→ LLMs verify credibility across ecosystems
- Clean NAP info (Name-Address-Phone)
- Consistent brand tone
- Same description across LinkedIn, About pages, directories, Reddit & press.
Discrepancy = distrust signal.

6/ THEY OWN A POINT OF VIEW

→ They’re shaping trends, not just summarizing them
→ They name problems, coin terms & challenge assumptions.
→ That’s how models start associating your brand with leadership.

7/ THEY HAVE STRONG SUPPORTING PAGES

→ Resources, FAQs, changelogs, and use-case pages - all credibility signals
→ LLMs scrape those sections for depth and reliability.
→ Thin or template pages make your brand look hollow.

8/ OTHERS TALK ABOUT THEM

→ LLMs cross-reference. They check who’s talking about you outside of your site
→ Reddit threads, Quora answers, G2 reviews, expert roundups

9/ THEY’RE CREDIBLE OFFLINE TOO

→ Press mentions, founder podcasts, partnerships
→ Real-world signals improve your digital footprint

10/ THEY KEEP EVOLVING

→ LLMs prefer to cite content that is 25.7% fresher than content in Google search results
→ Keep your story, examples & proof current
→ Models stop citing brands that stop changing

Save this & repost so you don’t lose it.

P.S. Want help getting your brand LLM-ready? Our clients are #1 in AI Mode in their category. Shoot me a DM.

The busiest time for SaaS isn’t Black Friday…

It’s Q1.

While retail gets its spike in Nov, SaaS gets it in from Jan to Apr.  
When budgets reset, execs are told to “cut tools that don’t prove ROI”, and teams rebuild their stacks.

Every SaaS buying cycle follows a rhythm:

Q1: Renewal, shortlists & vendor switches
Q2–Q3: Implementation & roll-outs
Q4: Reporting, procurement & “do we really need this?”

But now, those Q1 shortlists are written inside LLMs, not spreadsheets.

And it all depends on what you’re publishing right now. This month.

What to do about it:

→ Refresh your resources, product pages & listings
→ Seed updated content in review sites and partner ecosystems
→ Keep your product metadata clean and current: models index it faster than you think

Your Q1 demo requests literally depend on your Dec graft.

Want me to take that off your plate? Send me a DM.

90% of SaaS content could’ve been written by my dog.

That’s exactly why it doesn’t get cited.

Michael King said it best: 
Every piece you create gives you another entry in the raffle.

So why SaaS brands are still posting generic AI nonsense is beyond me.

Each section of your content is another chance to get cited in AI search results…
…but only if it carries unique brand context.

The models want to see PROOF. Things like:
→ proprietary data
→ customer quotes
→ stat-backed claims
→ internal experiments
→ product screenshots

Every detail trains the model on who you are and why you’re credible. If your paragraph could have been written by anyone, it’s a wasted ticket. If it could ONLY have come from your team, that’s a winning one.

Your job now: 

1. Audit your top pages
2. Strip away the generic stuff
3. Add proprietary data, quotes or stories only your brand can tell. Spill your secrets.

P.S. highly recommend you hear it from the man himself. Link in comments.

Thinking of pausing content for Q4?

You’ll have to do double your work next Q1 to catch up to your competitors who kept feeding the LLMs while you were renewing contracts and Christmas shopping.

Every SaaS CMO plans content around predictable peaks:
→ Q1 = new budgets
→ Q2–Q3 = onboarding + implementation
→ Q4 = renewals + re-evaluations

But AI search doesn’t follow your fiscal calendar.

LLMs aren’t waiting for your Q1 campaign…
… they’re training continuously. 

And we all know from Ahrefs that they prefer content that’s 25.7% fresher than that in traditional organic results. 

So while your team “slows down for holidays,” your competitors’ data keeps feeding the next model refresh.

Their new resources, review pages, and product information become the training set that defines “best [category] tools for 2026.”

And when the Jan buyers finally ask those questions, the model’s ready and waiting with an answer of who to recommend.

ON THE FLIP SIDE, this is a huge opportunity for you to become the top recommended brand in your category.

Others will be slowing down soon. And while THEY go quiet for the holidays, YOU become the freshest signal in the model. 

Btw, I know this year’s been a lot, so my team at ContentDistribution is happy to do the heavy lifting for you. 😏

Shoot me a DM and we’ll make you the top choice. You rest up.

“HOW DO YOU TRACK LLM VISIBILITY?”

^ the question everyone’s been asking. Nobody’s really had an airtight answer… until NOW.

After getting SaaS clients to rank #1 in AI Mode, our team at Content Distribution knew the next step.

We’ve been testing every leading LLM visibility tracker out there, and none covered everything we needed.

So we’re building our own.

Here’s a sneak peek into what’s cooking 👀

Third-party testing phase:
We’re running side-by-side experiments with
→ UseHall (prompt visibility testing)
→ Trackerly (brand mentions across model updates)
→ PromptWatch (how answers evolve over time)

Each tool shows a different slice of the truth… so we’re mapping where they overlap and where they miss.

ON TOP OF THAT, we’re building an agentic workflow that:
→ Captures live screenshots of ChatGPT (GPT-5) and Gemini (AI Mode) answers
→ Tracks which brands are referenced or cited and how often
→ Monitors citation & mention movement over time
→ Rolls it all into AI SEO visibility reports

Think: a rank-tracker for AI answers.

Our goal? Every client report will show not just where they rank on Google…
…but where they appear inside the models buyers now trust most.

Once it’s live, I’ll share more about the stack and setup so you can learn from what’s working.

Follow me - Nick Jordan - to find out before your competitor.

iGaming.com

Writing and managing content for the iGaming Portuguese market and others.

* Ensuring pt-pt and pt-br content meets high requirements across all of the iGaming affiliate platforms.

* Creation and maintenance of PT language websites.

* SEO research and strategy implementation for all market verticals.

* CMS optimising and editing via WordPress.

* Managing projects when needed and overseeing the quality of content over Asana.

* Proofing and editing outsourced content for publishing.

* Keeping up to date with the latest in content marketing and commercial writing.

* Improving domains in Sweden and the USA geos.

Senior Content Manager

iGaming Senior Content Writer

* Writing quality and informative content on the topic of iGaming, with a focus on online casinos. Game reviews and operators, comparison and advice pieces, news and blog posts.

* Following requirements and templates provided by Project Managers and SEO department, while responsible for direct market expertise input.

* Optimising and editing content on webpages using WordPress .

* Assisting Project Managers with organisational tasks when needed. 

* Liaising with other departments regarding potential improvements that can be made to our domains. 

* Managing projects when needed and overseeing the quality of content.

* Proofing and editing outsourced content and preparing it for our domains.

* Keeping up to date with the latest in content marketing and commercial writing.

Senior Content Writer

JetFinder.com

* Writing and managing content writing tasks for the company through CMS (WordPress).

* Registered 9,000%+ organic growth within the platform after implementing several content verticals, while topping SERP.

* Implemented SEO best practices across several existing and new pages, aiming at sustainable organic growth for the foreseeable future.

* Assisted the company in obtaining sustainable growth over our partnership, ensuring the timely publishing of relevant content for its unique audience.

Content Manager | Senior Content Writer

Challenge Jet Charter

* Content Manager / Content Writer for Challenge Jet Charter.

* Responsible for content creation and SEO strategy implementation to promote the brand across requirements. Ensuring the company remains visible online, considering its operation in an extremely competitive market. 

* Building traffic through quality, relevant content, resulting in conversions across the online platform. The brand has shown constant growth since this partnership began.

Content Writer | Content Manager

Freelancer

Content Manager | Senior Content Writer | Copywriter | Translator (EN/PT)

Native Portuguese and Fluency in English (C2). Professional experience as follows:

iGaming | Gambling | Online Casinos

* Casino operators and software reviews | Landing pages | General news and content writing | Translating & localizing material
* Updating UX/UI, adapting EN operator content to PT and vice-versa.
* Worked on several EU Portuguese platforms, Brazilian, UK, German and Canadian.
* SEO research (Ahrefs and KWFinder).
* Portuguese markets (Portugal and Brazil), UK, Sweden, USA, Canada

Most of my work can be found in the following domains:

- VegasSlotsOnline 
- Casinos.pt
- Casino.pt
- Wetten.com
- Oddsdesportivas.pt
- Casinoportugal.online
- Casino Canada
- Legalbetcanada

Private Aviation | Charter Aviation

* Content management | Content production for Private Aviation charter companies.
* SEO optimization.
* CMS (WordPress), including image curation.

Real Estate

* OLX Group (Imovirtual.pt) | Portugal's largest real estate portal ordered several weekly articles for its main page + guest posts on regional and national media. 
* SEO research (SEMRush).

Fintech

* Senior Content Writer for Bizmoni.com
* Creation of a branding guide, landing pages, newsletters, business pitches, and social media.
* Crafted the written script for Bizmoni.com first advertising video.

Gaming | Technology

* Razer | Reviewing hardware;
* Cloud computing articles, content covering game reviews, software/hardware/SaaS articles;

Relevant Projects:

* Vileda (PT) online store localization;
* Nestlé Brazilian market app content localization;
* Unilever e-commerce content (Brazilian market);
* Toyota descriptions for the Yaris and Avalon models in Florida;

Translation (EN-PT)

EN and PT content are frequent in most of my projects. I speak professional Spanish and conversational Italian.

In 2021, I volunteered as a consultant, translating all Massachusetts Special Olympics materials into Portuguese.

iGaming Senior Content Writer | Copywriter | Translator

OLX Group

* Content writer for the OLX group.

* Crafted dozens of monthly articles for publications of all dimensions. Topics were diverse in nature, including Tech, Sustainability, Travel, Smart Homes, and Real Estate. The main objective was to draw traffic towards the Imovirtual Real Estate portal.

* Crafted several long-form city guides for Imovirtual's main page.

Web Content Writer

Nestlé

* Point of liaison for all Nestlé materials on a unique project dedicated to researching the breakfast habits of the Brazilian audience.

* Project included writing, translating and localizing content, deliverable through an app with brand rewards. This was not the first time I had worked on such a project.

* Adaptation of all content-originated material back to EN to ensure appropriate processing of the data at Nestlé's headquarters.

* Project lasted approximately one year and was revisited again in 2022.

* Often required to translate video material, add subtitles, and transcribe content.

Localization Specialist

Publicis Groupe

E-Commerce Copywriter for Publicis Groupe, specifically for the Portuguese markets, working on several campaigns for some of the world's largest consumer goods brands.

This opportunity takes advantage of a solid experience in copywriting, offering the opportunity to engage with different SEO research and creation tools. With considerable creative input, it's a rewarding project that employs several areas of content marketing.

Copywriter

JogosBaratos.pt

* Created and operated a self-started e-commerce platform in the Digital Software and Games niche.

* Started and maintained a WordPress website with integrated sales system.

* Platform reached 3k monthly users, converting a few dozen sales every week.

* Social Media Management was an integral part of the platform, which resulted in considerable organic growth through its life cycle.

* Project was eventually abandoned due to further developments into other content areas, yet it served as a hands-on approach to content and conversion models specifically crafted for Social Media.

Website Owner | e-commerce | Social Media Manager

XLMedia Plc

Content Writer, Copywriter and Translator responsible for producing iGaming content for the Portuguese market. 

Responsibilities:

* Creating content for the Portuguese iGaming market, including casino and sports betting pages.
* Writing casino reviews, slot reviews, payment methods, articles, news for the domain and third-party promotional articles.
* SEO research and strategy implementation with tools such as SEMRush and Ahrefs.
* WordPress posting and editing, including accurate images representing casinos/games on offer.
* Review of outsourced content to ensure quality standards were met. 
* Localization and translation of materials to implement them across the Portuguese (Portugal and Brazil) markets.

Webpals Group

Content Writer, Copywriter and Translator responsible for producing iGaming content for the Portuguese market. 

Responsibilities:

* Write accurate content on the Portuguese iGaming market, including casino and sports betting pages.
* Write casino reviews, slot reviews, payment methods, articles, news for the domain and third-party promotional articles.
* Keyword research and strategy implementation. Apply SEO best practices in liaison with SEO team.
* Tackle WordPress posting and editing, including accurate images representing casinos/games on offer.
* Review outsourced content to ensure quality standards are met.

Strategic content management is the cornerstone of my approach to dominating the Portuguese and International markets, with a deep commitment to quality across all platforms. Implementing SEO research and strategy, my work extends beyond content creation and includes meticulous CMS optimization and team articulation, ensuring that our content excels in diverse markets such as Portugal, Brazil, Sweden, the US, UK, Canada, or Germany.

My current role seamlessly incorporates the responsibilities of a Senior Content Writer, where I frequently craft informative and engaging content across a few markets of expertise. Collaborating with cross-functional teams, we take a further step in the arts of proofing, editing, and preparing content that resonates with diverse audiences. For that effect, it's essential to be proficient on WordPress and be on top of an ever-changing landscape of partners' information and compliance.

With the aid of Artificial Intelligence and accurate prompting, I am frequently able to leverage content production and its uniqueness. Knowing how to use several SEO tools, I helped build several domains in distinct industries and markets, creating high-ranking content with the aim of increasing conversions and/or brand exposure.

I have a particular interest in AI and Web3, where I keep developing networking efforts that can make use of my experience in building, maintaining and expanding domains on numerous content marketing verticals.

taplio

The Battle

Nick Jordan 📈

Marco Rola

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The Battle

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Marco Rola

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Jordan 📈's LinkedIn Performance

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