Generic GTM is dead → Go to my featured section for actionable GTM insights and elevate your marketing game 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈

I help B2B companies build go-to-market strategies that prioritize real connection because relationships, not just reach, drive growth.

After 14 years in B2B marketing, I’ve led field marketing, demand gen, community, and influencer programs. I know what works, what doesn’t, and what’s changed.

Too many companies still treat buyers like leads. That’s not how modern GTM works.

I’ve helped 35+ B2B brands shift from transactional tactics to connection-driven growth, building scalable strategies, launching communities, running 30+ webinars, and rolling out on-demand models that replaced bloated in-house teams.

Today, I work directly with brands, founders, and marketers to build go-to-market engines that scale—without the spam.

What I do:
→ Build integrated campaign strategies that drive pipeline
→ Coach creators and brands on influencer marketing
→ Design community-led and field programs that actually work
→ Speak on GTM, content, and creator-led growth
→ Act as a fractional marketing leader or advisor

📚 Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025)

👋 Let’s work together: DM me or visit https://linktr.ee/NickBMarketing

Nick Bennett

In March, I walked away from TACK.

A 7-figure business I co-founded. We crossed a million in revenue in our first 6 months together. I'd never seen anything like it in my life.

I also learned that revenue does not equal pay. Different lesson for a different post.

35+ clients. A book. A community. Two incredible years with Mark.

And honestly? I had no idea if going solo would work.

Everyone has opinions when you make a move like that. Some people thought I was crazy. Some thought I'd be back in a "real job" within 6 months. A few just asked why I'd leave something that was working.

Here's what actually happened:

I had my best year ever.

Not because I scaled. Not because I hired a team. Not because I built an agency.

Because I stayed small on purpose.

9 months in, here's what I learned:

𝟭. 𝗕𝗲𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗶𝘀 𝘁𝗲𝗿𝗿𝗶𝗳𝘆𝗶𝗻𝗴 𝘂𝗻𝘁𝗶𝗹 𝗶𝘁 𝗶𝘀𝗻'𝘁.

The first few months were weird. No co-founder to bounce ideas off. No team Slack. Just me, my laptop, and a lot of "what the hell am I doing?"

But then clients started coming. Referrals picked up. And somewhere around month 2, I stopped holding my breath.

𝟮. 𝗦𝗺𝗮𝗹𝗹 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗻𝗼𝘁 𝗮 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝘀𝘁𝗼𝗻𝗲.

I don't want 10 employees. I don't want an office. I want to do great work with a handful of companies I actually believe in.

That's not a limitation. That's the whole point.

𝟯. 𝗧𝗵𝗲 𝗣&𝗟 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘀𝘁𝗼𝗿𝘆.

Yeah, the numbers worked. Better than I expected, honestly.

But the real win? I end my day every day at 4pm. I make it to school pickup. I watched my three daughters grow up instead of watching Slack notifications pile up.

That's the ROI nobody puts in a spreadsheet.

𝟰. 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.

I spent 15+ years building a career in B2B marketing. Then I co-founded something. Then I walked away from it.

None of those chapters required anyone's approval. Neither does yours.

𝗧𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵?

Going solo isn't for everyone. Some months are lonely. Some weeks are slow. And there's no one else to blame when things don't work.

But for me? This was the move.

If you're sitting on the fence about betting on yourself, here's what I'd tell you:

You probably already know the answer. You're just scared to admit it.

I was too.

What's holding you back from making your move?

15+ Year B2B Marketing Leader Turned Founder | ABM, Field Marketing & Events, Influencer Marketing & More | DM Me to Learn More

When I was coming up as a marketer, I had nobody to ask.

No mentor. No network. Just Google and a lot of guessing.

I figured it out eventually. But it took way longer than it should have.

Now I get DMs every week from marketers asking for advice. And I love it. But I can't get to everyone.

So I'm trying something new.

Every week, I'll answer a few marketing questions that are submitted. 1:1. Free. No calls. No pitch. No catch.

Whether you're a first-time marketing hire trying to figure out ABM or a CMO wondering why your pipeline dried up, I'll do my best to help.

This platform gave me everything. The clients. The community. The career I have now.

Time to give some of it back.

Drop your question here → https://lnkd.in/eqPW4MD5

I'll tackle as many as I can each week.

Let's see how this goes.

80% of your event ROI happens before your flight takes off.

Most teams obsess over what happens at the event. The booth. The swag. The badge scans.

We obsess over what happens before.

The single most underestimated step? Getting the prior year's attendee list.

No list = No leverage.

That list is how we filter by ICP, pre-book meetings, and personalize every message. Without it, you're just showing up and hoping.

Here's exactly how we run it:

𝟰-𝟲 𝘄𝗲𝗲𝗸𝘀 𝗼𝘂𝘁:
Before you sponsor anything, ask for a sample of last year's attendee list. This is your filter...if the list doesn't match your ICP, don't waste the budget.

Once you have the full list, build a simple GPT to cross-reference it against your target accounts. It'll score ICP fit, flag priority titles, and surface insights in minutes. No more spreadsheet hell.

𝟮 𝘄𝗲𝗲𝗸𝘀 𝗼𝘂𝘁:
Send a gift. As a former field/event marketer, I always like going with a spa voucher with a note: "Events are exhausting. Here's something on us to enjoy after."

It's not about the gift. It's about showing you get it before you've even met.

𝟭 𝘄𝗲𝗲𝗸 𝗼𝘂𝘁:
Follow up with specific time slots. "I'll be at [Event]. Free Tuesday 10am or Wednesday 2pm. Where works for you?"

𝗧𝗵𝗲 𝗱𝗮𝘆 𝗼𝗳:
Skip the booth. Your job is the meetings you already booked.

At a recent MarTech event, we ignored the booth entirely.

Instead:
→ Asked for a sample attendee list before sponsoring
→ Used a GPT to cross-reference against our target accounts
→ Pre-booked 13 meetings with ICP-fit prospects
→ Sent gifts the week before
→ Co-hosted a dinner with another vendor
→ Walked away with 3 new pipeline deals

Meanwhile, the booths around us were scanning badges and giving out frisbees.

Our numbers across events:
• 50-60% response rate pre-event
• Near 100% attendance to booked meetings
• 10+ meetings before we land
• 4-5 new opps added to pipeline per event

And that's before follow-up even kicks in.

The brutal truth?

Most teams treat events like lead gen. We treat them like relationship acceleration.

The ROI isn't in the booth. It's in the prep.

What's your pre-event playbook look like?

Just chatted with an Event Marketer that spent ~$300k on events & conferences in 2025. I had to ask them which one's performed best 👇

"Well, my boss would probably get mad at me for saying this, but we go by gut feeling.
If our sales reps say it went well, we kind of just trust them lol."

I've watched this play out at dozens of companies. Same story.

Team flies to a conference. Scans 200 badges. Dumps them into the CRM. Moves on. Three months later someone asks what pipeline came from that ~$300K spend.

Crickets.

Not because events don't work. Because the data never made it anywhere useful. Here's what breaks every time:

The badge scanner.

You get a name. Maybe a company. A wrong email & phone number. No context. No notes. No way to remember why they mattered.

The CRM black hole.

Leads sit in a spreadsheet for a week. Half get tagged wrong. Half don't make ever make it to the CRM.

The follow-up gap.

By the time sales reaches out, the prospect forgets who you are & they end up going with a competitor. 10 days of silence will do that.

Your event ROI problem isn't an event problem. It's an attribution problem.

Been using Popl. It changed how I think about this entirely.

Scan a badge or business card with a full name & company. Then it enriches the contact automatically. Tags the lead for attribution. Pushes to your CRM with notes.
Sends the follow-up while you're still on the floor.

Every event marketer I show Popl to says the same thing. Where has this been?

The gap was never the event. It was everything between the handshake and the CRM.

Fix that and suddenly you have ROl you can actually point to.

What's your biggest event attribution headache?

Tomorrow I turn 39.

One year from "I'm in my 40s" and I'm not ready.

Before I disappear (birthday + NFL playoffs = zero LinkedIn), 39 things I've learned:

𝗖𝗮𝗿𝗲𝗲𝗿:
1. Revenue ≠ pay.
2. Build your network before you need it.
3. People remember how you made them feel, not your title.
4. Titles are rented. Skills are owned.
5. Most meetings should've been emails.
6. You don't need permission to reinvent yourself.
7. Small on purpose beats big by accident.
8. LinkedIn gave me everything.
9. Betting on yourself is terrifying until it isn't.
10. The people who helped me most asked for nothing.
11. Say yes to things that scare you.
12. The loneliness of solo work is real. So is the freedom.
13. Your career is a marathon with a few sprints that matter.

𝗟𝗶𝗳𝗲:
14. Your kids don't care about revenue. They care if you showed up.
15. Health is the asset nobody talks about until it's gone.
16. Sleep won. I stopped fighting it.
17. The friends who stay when things suck are the only ones that matter.
18. Time is the only thing you can't make more of.
19. Therapy isn't weakness. It's maintenance.
20. Your 20s: figure out what you don't want. 30s: build what you do.
21. Saying no is a skill.
22. Nobody thinks about you as much as you think.

𝗥𝗮𝗻𝗱𝗼𝗺:
23. Coffee is non-negotiable.
24. Never trust someone who doesn't like dogs.
25. NFL playoffs AND Pats are back? Rough few years since Brady. This one hits different.
26. Marry someone who makes you laugh.
27. Best ideas come in the shower.
28. Stop comparing your chapter 3 to someone's chapter 20.
29. Your gut beats most spreadsheets.

𝗙𝘂𝗻𝗻𝘆:
30. I peaked athletically at 17.
31. Hangovers after 35 are a 2-day event.
32. Still don't understand TikTok.
33. Fantasy football causes more stress than most jobs.
34. Dad jokes are mandatory once you have kids.
35. 39 feels like 38. The math isn't mathing.
36. Youth sports cost more than my first car.
37. 9pm is basically midnight now.
38. I've accepted I'll never fold a fitted sheet correctly.
39. 40 is just a number. A terrifying one. But still just a number.

Go Pats! See you Monday.

Chaos tolerance is an underrated skill that only shows up when things break.

I hired someone once with a perfectly linear career path. Great resume. Steady climb. No gaps.

First time a campaign flopped? They froze.

Couldn't pivot. Couldn't adapt. Just stared at the data like it personally betrayed them.

Meanwhile, the person with three failed startups on their resume? They just shrugged and said "okay, what's next?"

Same problem. Completely different response.

The brutal truth?

Resumes don't tell you how someone handles chaos. They tell you how someone handles success.

And success is easy. Anyone can look good when things are working.

But when the campaign tanks. When the launch flops. When the plan falls apart at 3pm on a Friday.

That's when you find out who you actually hired.

I've stopped looking for perfect trajectories. Now I look for scar tissue.

The person who's been through it. Who's failed publicly. Who knows what it feels like to rebuild from nothing.

Because that person? They don't panic when things break.

They've already been there. They know the way out.

Your next hire's biggest red flag might be a resume with no failures on it.

What's the most underrated skill you look for when hiring?

In my last post, I said revenue doesn't equal pay.

A lot of you asked what I meant.

So here are 9 things I've learned running a solo business that nobody tells you until you're in it.

𝟭. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 ≠ 𝗽𝗮𝘆.

You can invoice $50K in a month and take home way less. Taxes. Software. Contractors. That big month shrinks fast.

The flip side? I run at insane margins now because I have almost zero overhead. No office. No employees. Barely any software.

From April to December 2025, I spent $550 total on business expenses. Five hundred and fifty dollars. I use what my clients have when working with them versus needing my own stuff. I don't even have a CRM haha. 

That changes everything.

𝟮. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 ≠ 𝗺𝗮𝗿𝗴𝗶𝗻.

With Mark, we hit $100K-$150k months sometimes. Still felt stretched thin. Growth adds complexity. More clients = more deadlines, more deliverables, more stress.

Bigger isn't always better. Sometimes it's just bigger.

𝟯. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.

I don't have a website. Not joking. No landing page. No funnel. No email sequence.

Just this platform. Six years of showing up here. That's it. Oh, and a Linktree, I guess.

𝟰. 𝗭𝗲𝗿𝗼 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱. 𝗘𝘃𝗲𝗿.

I've never sent a cold email. Never ran ads. Never hired a BDR.

Inbound just finds its way to me. That's not luck. That's 6 years of compounding. Showing up when nobody was watching so I don't have to chase when it matters.

𝟱. 𝗧𝗵𝗲 𝗹𝗼𝗻𝗲𝗹𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗿𝗲𝗮𝗹.

No one to riff with. No one to blame. No one to celebrate the small wins with.

I miss having a partner to bounce ideas off. Some weeks are just quiet.

𝟲. 𝗬𝗼𝘂 𝘀𝗰𝗮𝗹𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴.

Inbound exploded before I had systems. I was taking money and figuring it out live.

Great for speed. Terrible for sanity.

𝟳. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 ≠ 𝘀𝘁𝗶𝗹𝗹𝗻𝗲𝘀𝘀.

Even when things are going well, it's hard to sit still. There's always another idea. Another project. Another thing to chase.

Learning to enjoy the win is harder than getting the win.

𝟴. 𝗡𝗼 𝗼𝗻𝗲 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗻𝘂𝗺𝗯𝗲𝗿.

People ask how's business and expect a number. But the number doesn't tell them if you're happy. If you're present for your kids. If you're burning out.

The life you build matters more than the number you hit.

𝟵. 𝗧𝗵𝗲 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁.

All of the above is true. And I'd still choose this every time.

I end my day at 4pm. I make school pickup earlier if needed. I work with people I actually like.

That's the ROI nobody puts in a pitch deck.

𝗧𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵?

Running solo isn't passive income and laptop lifestyle. It's real work with real tradeoffs.

But if you design it right, it's the best job you'll ever have.

What's the one thing about running your own thing that surprised you most?

Most pre-event playbooks assume you have an attendee list.

You don't.

Unless you're a sponsor or exhibitor, nobody's handing you a spreadsheet of who's coming. So you build it yourself.

Here's exactly how:

𝗦𝘁𝗲𝗽 𝟭: 𝗕𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁 (𝟯 𝘄𝗲𝗲𝗸𝘀 𝗼𝘂𝘁)

→ LinkedIn search "[Event name]" and filter by your ICP titles. People post "see you at [conference]!" constantly.
→ Check the speaker list and sponsor list. Those companies are definitely sending people.
→ Search the event hashtag on LinkedIn and X.
→ Look for an event Slack or community app where attendees introduce themselves.
→ Ask your sales team who they want to meet.
→ DM 5 people in your network: "Who else is going to X?"

Target 20-30 people. Not 500.

𝗦𝘁𝗲𝗽 𝟮: 𝗦𝗲𝗻𝗱 𝘁𝗵𝗲 𝗴𝗶𝗳𝘁 (𝟮 𝘄𝗲𝗲𝗸𝘀 𝗼𝘂𝘁)

$25 coffee card. That's it.

Message:
"Hey [Name], saw you're heading to [Event]. I'll be there too. Would love to buy you a coffee and hear how you're thinking about [specific challenge]. No pitch. Just a conversation."

Coffee cards, DoorDash, lunch vouchers. Small and useful wins.

𝗦𝘁𝗲𝗽 𝟯: 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 (𝟭 𝘄𝗲𝗲𝗸 𝗼𝘂𝘁)

Short message with 2-3 specific time slots:
"Still on for [Event]? I'm free Tuesday 10am or Wednesday 2pm. Happy to meet wherever works."

No response? One more nudge 3 days before. Then stop.

𝗦𝘁𝗲𝗽 𝟰: 𝗦𝗵𝗼𝘄 𝘂𝗽 (𝗗𝗮𝘆 𝗼𝗳)

Skip the booth. Your job is the meetings you already booked.

𝗦𝘁𝗲𝗽 𝟱: 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗹𝗼𝗼𝗽 (𝗗𝗮𝘆 𝗮𝗳𝘁𝗲𝗿)

People who showed: Thank-you note + next step.
People who didn't: "Sorry we missed each other. Here's a coffee on me anyway."

That second group converts more than you'd think.

Total cost: ~$500
Meetings booked: 15-20
Pipeline created: More than most $50K booths.

What's your pre-event play?

Yesterday I mentioned using a GPT to cross-reference event attendee lists against target accounts.

A bunch of you DM'd asking how.

Here's the exact setup. Copy it.

𝗦𝘁𝗲𝗽 𝟭: 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗿𝗲𝗮𝗱𝘆

You need two CSVs:
→ Attendee list (name, title, company minimum)
→ Target account list (company name, tier, target titles)

Clean both first. Standardize company names (Salesforce vs Salesforce.com will break matching). 10 minutes here saves hours later.

𝗦𝘁𝗲𝗽 𝟮: 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗚𝗣𝗧

Go to ChatGPT → Explore GPTs → Create.

In the instructions, paste this:

---
You are an event prospecting assistant. When I upload an attendee list and target account list:

1. Match attendees to target accounts by company name (fuzzy match for "Inc" vs "Inc.")

2. Score ICP fit (1-5):
   - Title: C-suite = 5, VP = 4, Director = 3, Manager = 2, IC = 1
   - Department: Marketing/Sales/RevOps = 5, Ops/Finance = 3, unrelated = 1
   - Account tier: Tier 1 = +1, Tier 2 = +0, Tier 3 = -1

3. Flag priority contacts (4+) with ⭐

4. Output: Name | Company | Title | ICP Score | Priority Flag

5. Summarize: Total matches, priority contacts, recommended outreach order
---

𝗦𝘁𝗲𝗽 𝟯: 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗹𝗱

Selling to engineering? Swap department relevance:
→ Engineering/Product = 5, DevOps = 4, IT = 3

Enterprise only? Add:
→ "Exclude companies under 500 employees"

The GPT is only as smart as the criteria you give it.

𝗦𝘁𝗲𝗽 𝟰: 𝗥𝘂𝗻 𝗶𝘁

Upload both files. Ranked list in under a minute.

Pro tip — ask follow-ups:
→ "Which Tier 1 accounts have no attendees?"
→ "Who should I prioritize if I can only meet 10 people?"

𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗰𝘁 𝗼𝗻 𝗶𝘁

4s and 5s: Gifts + personalized outreach. Book before you land.
3s: Add to nurture. Don't force it.
1s and 2s: Skip entirely.

20 minutes to set up once. 2 minutes per event after.

What's your ICP criteria? Drop it below and I'll tell you how to tweak the prompt.

Your CRM is misleading you.

Not maliciously. Just slowly. One outdated email at a time.

I've seen it happen at every company I've worked with. You build a beautiful segment. Launch a campaign. Get excited about the targeting.

Then 6 months later you realize half those contacts have changed jobs. A quarter have duplicate records. And your attribution is telling you stories that aren't true.

The worst part? You don't even know it's happening.

This is what CRM data decay actually looks like for marketing:

𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗱𝗿𝗶𝗳𝘁.
That ICP segment you built last year? It's not the same people anymore. Titles changed. Companies merged. People moved. But your CRM still thinks they're the same contacts.

𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗴𝗲𝘁𝘀 𝗺𝗲𝘀𝘀𝘆.
When one person has 3 records in your CRM, which one gets credit? All of them? None of them? You're making decisions based on data that's fundamentally broken.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲.
You think you're reaching decision makers. You're actually emailing people who left months ago. And nobody flags it because the emails don't hard bounce.

The brutal truth?

Manual cleanup projects don't fix this. They just hit pause on the problem.

You clean everything up. Feel great for a month. Then the decay starts again. Because every new tool, every enrichment source, every signal layer you add creates duplicates, conflicts, and more mess.

The answer isn't more rules. It's a different approach entirely.

You need an identity layer that sits outside your CRM. One that continuously resolves who someone actually is. Merges the duplicates. Verifies the emails. Treats your CRM as context, not the source of truth.

It's one of the reasons I've been spending time in Common Room lately. Open any contact and you see multiple CRM records rolled into one person. Verified emails. Merged identities. It changes how you think about routing, outreach, and trust.

Because if your data isn't trustworthy, everything else breaks.

Before workflows. Before AI. Before scale.

How are you handling CRM data decay on your team?

#CommonRoomPartner

Most B2B influencer programs fail because they chase attention.

What should you do instead?

Pursue trust.

At the DemandShift Summit, I’ll break down 5 Steps to Build Pipeline with B2B Influencers.

It’s the exact framework I’ve used to build programs that turn creator partnerships into actual revenue.

You don’t need more reach. You need the right people saying the right things to the right audience.

Grateful to Logan Lyles for inviting me to share this.  Hope to see you there.

To make that happen, just grab the link in the first comment down below.

Angela Snyder

Founder & Digital Content Manager

I drive engagement and growth through content, relationships, and branding | GTM | Digital marketer | Content creator | Community builder | Storyteller | Personal brand strategist | World traveler and obsessed dog mom 🐶

Hi, I’m Angela!👋🏻 I’ve been a writer for as long as I could hold a pencil. I’m happiest when I’m building relationships, empowering others, or cuddling with my dog, Elle Jae. I’ve explored 33 countries so far and am always planning my next adventure.✈️

My LinkedIn journey began in 2022 when I was looking for a career change. In just 6 months, I grew an organic following of 15,000, and within 3 years I had built a community of 50,000. My personal brand opened countless doors and ultimately gave me the confidence to leave corporate life and launch my own business in the summer of 2025.🥳

I started my career in education, teaching for 8 years and even helping establish an international school in the Netherlands, where I lived for 2 years. From there, I pivoted into tech, spending 3 years in various B2B SaaS marketing roles before taking the leap into entrepreneurship.

Now I help founders, executives, and small business owners turn LinkedIn into a growth engine by building authority, thought leadership, and visibility to scale their businesses.📈

LinkedIn changed my life. Today, I pay it forward by helping business leaders build their own brands rooted in storytelling and relationships through 1:1 coaching, ghostwriting, and team workshops.

Shoot me a message if you’d like to collaborate, or just swap travel stories and dog photos!🐾

Account Marketing Strategist

Areas: Account-Based Marketing (ABM), Content Marketing, Product Marketing, Email Marketing, Lead Generation, Sales Enablement

• Develops and executes strategic account marketing plans to drive client acquisition and revenue.
• Creates personalized and relevant messaging for outbound LinkedIn and email sequences.
• Collaborates with the revenue team to align marketing initiatives with account-based sales strategies.
• Builds and maintains strong relationships with key stakeholders and prospective clients.

I cannot believe I need to post this in 2026.

But here’s your reminder: 

It’s never too late to find love, family takes countless forms, and “why bother” after a certain age is an incredibly bleak take on life.🫠

I’m so sick of men getting “older and wiser" while women just get “old." I’m so tired of the assumption that marriage is only worthwhile if you're having biological children.

DO BETTER.👏

(and don’t message strangers with your unhinged, unsolicited, and cynical takes)

Helping you build authority + influence on LinkedIn✨ Personal brand strategist and executive ghostwriter | LinkedIn coach and content creator | Strategies that get you noticed | World traveler and obsessed dog mom🐾

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2022: Elementary school teacher
2023: Social influencer at a tech startup
2024: Unemployed and searching for a new job
2025: Creative director at a digital marketing agency 
2026: Entrepreneur, founder of Angela Snyder Consulting  

👆🏻My job title at the start of each of the last 5 years.

Talk about an evolution.😅 

It’s not the linear path that most careers take, but it’s MY journey.

And each chapter has taught me something the last one couldn't. 

Life works in mysterious ways. This year, I hope you embrace the unknown and trust the pivot.

Because I have, and I'm just getting started!😉

Helping you build authority + influence on LinkedIn✨ Personal brand strategist, ghostwriter, content creator | Solopreneur sharing insights on personal branding & LinkedIn growth | World traveler & obsessed dog mom🐾

Not enough people here talk about the crap female entrepreneurs have to deal with. 

Well, I’m going to.🤷🏻‍♀️

I had a consultation with a man yesterday.

He was quite the “character”. Very strong personality. Talked A LOT. Complained A LOT. Bragged A LOT. 

Interrupted me while I was speaking to give an unsolicited “tip”.

The type of guy that insults you but then says “no offense”.

I didn’t have a good feeling. I told him I’d shoot him an email later recapping our call and sharing my recommendation.

When I pasted our call transcript into GPT, even the AI was appalled. It called him “frustrated and emotionally bruised“, warned he’d “test my authority”, and then asked if I even wanted to take this person on as a client.😅

I knew he’d be difficult so I’d need to have firm boundaries. I wanted some time to think about it before I followed up with him. 

But a few hours later, he sent me this email. And that’s when I knew.🫠

I absolutely could not take this man on as a client. No way. 

So in the end, he made the decision easy for me.

Not every person who comes to me is the right fit. I don’t have to say yes to everyone. My mental health is worth far more to me than my bottom line.

I receive inappropriate messages and emails all the time. And I’m going to start sharing them. I’m going to start calling out the behavior. I’m going to share the stories.

Because remaining quiet and acting like building a business as a woman is a walk in the park does not help. Entrepreneurship is hard, period. This type of behavior is just the cherry on top.

To other women dealing with this: you don't owe anyone your time or energy.

Trust your gut and protect your peace.🙌

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I’ve generated more than 520K impressions in the first 4 weeks of January.🤯

My content has reached more than 220K people just this month.

And I only posted 16 times. That means there were 11 days so far this month I DIDN’T post.

Because that’s the cadence that feels sustainable for me right now. 

And it's working: 100% of my clients were inbound and 70% found me through LinkedIn.

I hope this shows you just how powerful this platform is, AND how important your personal brand is!

Showing up here matters.
Adding value here matters.
Building relationships here matters.

You don’t have to be perfect and you don’t have to post every single day. But you do need to invest some time and effort. 

And if you need some help, let’s chat!💬

I traveled to Europe for the first time in 2016.
2 years later, I moved there.

By myself.💁🏻‍♀️

I didn’t know anyone there. I didn’t know the language. I only had about a week to find a place to live. 

I was the only English speaker at work. My commute was over an hour and required several different modes of transportation.

And I LOVED it.

I’m not going to lie, there were tough times. I cried more than once. I dealt with my fair share of challenges and discomfort.

But that was the whole point, right? To leave my comfort zone. To do something different. Explore somewhere new. 

And I had soooo much fun!!! I made the greatest friends. I met people from all over the world. I traveled often. I danced at bars. I tried new foods. I founded the Amsterdam Social Kickball League (which is still thriving today!).

After a year, it was time to move back.
But I wasn’t ready.

So I stayed a second year.🤩

The timeline you set for yourself is NOT set in stone. I mean, when I was a child I thought I’d be married by 25…

If something feels right, stay. If an opportunity excites you, take it. Do what's best for YOU, regardless of what the “plan” says!

Moving to Europe was hands-down one of the best decisions I've ever made. It completely changed how I see people and the world.

We only get one life. Make it count.🎉

I generated over 2,000,000 impressions and reached 735,000 people in 2025.

I didn't post every single day. I didn't post at the same exact time each day.

I posted when stories and ideas popped into my head. I posted if I thought it would resonate with my audience. I only posted if I felt I was adding value in some way.

Some weeks, I wouldn't post at all. Some weeks, I'd post once or twice. Other weeks, I'd post a lot.

It depends on what comes to my mind and what feels natural. But I know it doesn't come easy or feel natural to everyone.

There's pressure to follow all the "rules": post daily, optimize your timing, stick to a content calendar, batch your content weeks in advance.

But quality beats quantity every time.
And sustainable beats burnout.

If posting every day works for you, great. If it doesn't, that's fine too. Find what does.

This is the approach I take with my own content, and it's the same philosophy I bring when helping my clients find their voice on LinkedIn.

At the end of the day, your best content comes from showing up as yourself. Anything on top of that is just a bonus.🎉

Just 1 week into 2026 and I've already got 160K+ impressions and more than 1,600 engagements!

…and I've only posted 3 times.😅

If you're nervous about putting content out on LinkedIn, don't be. It's a game changer.

Being active on LinkedIn has led to so many opportunities for me: a new career path, multiple job offers, brand partnerships, speaking gigs, and inbound clients.

A year ago, I never would've imagined I'd have my own business today. And that’s the beauty of LinkedIn.

If you've been sitting on the sidelines, this is your sign to start!

Share your insights, your lessons, and your journey. You don't need to be an “expert”, just be YOU. 

The best time to start was a year ago.
The second best time is right now.💥

Month 3 in business: 8 clients
Month 4 in business: 15 clients

Almost doubled. During the holiday season.

The weeks everyone said would be "dead" turned into my best month yet.🤯

Feeling super grateful for every single client who’s trusted me to help build their personal brand on LinkedIn!

LET’S GOOOOOOOO!!!!🔥🔥

A client texted me at 9:30pm last week, sharing a screenshot of her LinkedIn post and the traction it was getting.🥹

(She told me I didn’t need to respond, but I’m a night owl and was excited so OF COURSE I did!)

More than 400 likes, 50 comments, and 28 reposts. I haven’t even heard about the saves, sends, or impressions yet.

THIS is what my business is all about!

No, I don’t mean vanity metrics. I mean making people (and their businesses) visible. Making my clients happy. Adding value and starting conversations that matter.👏

Late-night texts like these are my favorite kind!!!

Because when the right message meets the right audience, everybody wins.🥳

Helping you build authority + influence on LinkedIn✨ Executive ghostwriter and LinkedIn strategist | Content creator sharing insights on personal branding and LinkedIn growth | World traveler and obsessed dog mom🐾

If you were born between 1985-1995 and are starting the new year single with no kids:

How’s your dog doing?🤔

(photo of mine in the comments!)

4 years ago, I was an elementary school teacher. It feels like a lifetime ago.😮‍💨

In January of 2022, I started logging into LinkedIn and scrolling. 

In February of 2022, I published my very first post. 

I didn’t know best practices, I didn’t know what I was doing. No idea about the algorithm. I just had something I wanted to get off my chest, so I did.

And it resonated. So I posted again.

2 months later, I submitted my resignation for the end of the school year without another job lined up.

2 months after that, I had 15,000 followers and was landing interviews left and right.

I pivoted careers that year. I took a hugeeee risk but it paid off. 

Now, I’m an entrepreneur helping founders and execs grow their personal brands on LinkedIn. 

I’m a LinkedIn consultant and ghostwriter. It feels like things have really come full circle. 

Because LinkedIn has completely changed my life. And it can change yours too. 

You just have to want it. You have to work for it. And you have to know you deserve it.✨

4 years ago, I got active here on LinkedIn.
Which, honestly, is crazy to think about.🤯

I was an elementary school teacher at the time and I had been dreading returning to work after the holidays.

Covid completely shifted my priorities. Teaching had changed, I had changed, and I knew I wanted something more. Something different.

So I did something about it.
I logged onto LinkedIn.🤷🏻‍♀️

Six months later, I had 15,000 followers and was having calls with founders and hiring managers.

By fall 2022, I broke into tech and pivoted to marketing. Fast forward 3 years, and I launched my own business as a LinkedIn consultant, ghostwriter, and personal brand strategist.

If you told 2022 me (or even 2024 me!) I'd be an entrepreneur, my own boss, helping founders and execs grow their brands on LinkedIn, I wouldn't have believed you for a second.

But BELIEVE ME when I say your entire life can completely change in a year. Or less.

Here’s the secret: Know your worth. Bet on yourself. Do the work.👏

In the first 20 days of January, I’ve already made more than 60% of what I made in Q4. 

That means I’m on track to make at least $20k more this quarter than I did last quarter (knock on wood🪵).

It may happen, it may not.
But I’m damn sure manifesting it.✨

If I’ve learned one thing since starting on this platform 4 years ago, it’s this: ANYTHING can happen. 

And if you don’t believe in yourself, who will?

I blocked my calendar today. 
Only had one 45-minute call. 

Yesterday, I had two.

Outside of those calls, I’ve been trying to make sense of the world around me and allowing myself to feel whatever it is I’m feeling.

Last week, someone attempted to steal my car. They were unsuccessful and instead left me with $3,500 worth of damage.

This weekend, I was at two emergency vets with my pup. She’s OK (thank God), but it was a very stressful 5 hours.

And while I was sitting at the vet worrying, I learned that an ICU nurse who dedicated his life to caring for veterans had been executed in the streets, in broad daylight.

If this week feels unbearably heavy, you're not alone.

If you're feeling anxious, scared, confused, or overwhelmed, that's completely normal. 

If you have questions you desperately want answered, you're not the only one.

When we stand together, there are more of us who believe in love, compassion, and basic human decency. And that gives me hope.

We simply cannot be expected to show up "business as usual" every day when we're inundated with breaking news after breaking news, witnessing atrocity after atrocity. Especially when each of us is also dealing with our own personal crises.

Some days, giving your best means getting out of bed, making something to eat, and replying to a few emails.

It's ok to cancel that meeting. It's ok to take that day off. It's ok to prioritize yourself, your family, and your community.

But don't stick your head in the sand. And don't let this become the new normal.

What happens next is up to us. 
Your voice matters. Use it.

On MLK Day (and every day), I hope you remember these words:

“Freedom is never given voluntarily by the oppressor; it must be demanded by the oppressed.”

To honor King is to stand up against injustice wherever we see it: in our workplaces, our communities, and our institutions.

I urge you to not be quiet.

I can’t imagine posting business as usual while American citizens are being murdered in the streets by federal agents.

NONE OF THIS IS OK. 

I urge you to take 5 minutes and call your reps.

If not now, when?

taplio

The Battle

Nick Bennett

Angela Snyder

Followers

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Performance ScoreNick Bennett's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Bennett

Angela Snyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Bennett's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Bennett's LinkedIn Performance