Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

I spent ~$20k on a sales program, including ad spend...

Then, nothing happened.

I took it seriously, followed the process, did the assignments, and for 2 months we went all in.

We were still short of breakeven at the end of it.

So I did what I always do in these situations: 

I treated it like a framework, pulled out the parts that were working, and rebuilt the parts that needed to match our product, our audience, our sales motion.

I went back and re-did the offer.
I re-did the funnel.

And I re-did the work properly (the part that actually moves the needle):

1. Research + positioning
2. Scripts + angles
3. Ads + creatives
4. Landing pages
5. Sales calls + material
6. Iteration, until it started converting predictably

Then it clicked.

Next month we did ~$100k on ~$10k Meta ad spend.

The lesson for me is simple:

DFY / DWY / education only- it’s all leverage, and leverage only works when you bring ownership, taste, and iteration.

CEO at Cleverly | Advisor @ Axe Automation - Make.com Partner Of The Year 2025

Intent-triggers have a volume, cost and effort problem.


I see a lot of teams talk about “signals” like they are a cheat code, but when you actually map the workflow end-to-end, you realize very quickly why most companies abandon it after a month.

Let’s take the most common ones.

👉 1/ Anonymous website visitors

You pay for the data.

Then you pay to validate it (and you lose ~60% right there, because a lot of “matches” are guesses).

Then you pay to qualify what’s left ( CRM + criteria + someone defining what “qualified” even means) and you lose another ~25%.

Then you pay to outreach to the last ~15%.
Then you work those leads and try to book a call.

So the “signal” itself is only a small part of the system, the rest is cost + ops + follow-through.

👉 2/ Content engagers

This one sounds great until you do it at scale.

You either need a semi full-time SDR to do it properly, or you need two automation tools (one to scrape + send outreach, one to qualify), and you still need someone to keep it clean.

And then you look at who likes your posts:

Competitors, vendors, people out of country, people who will never buy.

So the question becomes simple: are the few qualified accounts worth DM’ing, or is it more important to focus on creating more (and better) content that drives organic demand anyway.

Some of you have 3 likes per post, so “engagers outreach” is not a strategy, it’s a hobby.

👉 3/ Funding round

Only relevant if you sell to SaaS, and even then it works better when you have a clear POV on “why now” for that buyer (not just “congrats on the round”).

👉 4/ Hiring

This one can work when the job title is popular, directly relates to what you sell, and you sell an excellent alternative to a full-time hire.

Hiring is a real budget signal, but it still needs a strong angle to convert.

So yes, intent triggers can work, but they are not “free pipeline”.

They are a system that needs volume + tooling + process + follow-through, and most teams underestimate that part.

I thought we may be losing sales to AI hype in our space.

So I asked my sales team a simple question:

“Are leads asking about AI?”

They said: not really.

What surprised me even more..

Many leads actually say they prefer a solution that is human-first.

Why I think this is happening:

1. Buyers are tired of the buzzwords
2. “AI” now often translates to: risk, unpredictability, and support tickets
3. In some categories, people don’t want speed- they want control and trust

So we’re adjusting the messaging.

Less “look, we use AI”.

More: 

- Here is the outcome you get
- Here is exactly how it will work
- Here is what we’ll never automate
- Here is what stays in human hands

The funny part:

The best way to win right now might be to stop selling the hype… and start selling clarity.

As simple as that.

Moe Choice

Their offer may be shit, but that's not the real problem

The real problem was my due diligence

Even shitter!

So here's how I fixed it:

1- Ask them what the exact outcome will be
2- Ask them how long it will take them to get you there
3- Ask them the MAXIMUM it will cost you to get you there

Then

4- Ask them to introduce you to 3 people who got there
5- And three people who did NOT

Then

6- Ask them what conditions are needed to get you there i.e. What they want/need from you

And finally

7- Ask them what happens if these conditions are met...AND the outcome is NOT achieved

If ALL answers are favourable, they are worth the "punt"


Capeesh? 🤌


PPS - Sports stadiums = worst "due diligence" ever

_______________________________

is mentoring solopreneurs to $15k+ months

For just $250 a year, I get to live ANYWHERE I choose (And you can too)

In 2020 I decided I wanted a location-independent life

As a Leadership Coach

It was important that I had access to stable internet

And the privacy to take on coaching calls

Most Digital Nomad setups didn't cut it for me

I came across a global housesitting community

Where you get to live in people's houses

While looking after their pets

Yes

I get free rent to hang out with dogs

I love dogs (and don't mind cats)
I love meeting great people
I love exploring new places
And I love travel

All I needed was a passport, a plane ticket
And the ability to fit my life into two suitcases

So 2020 was about building my reputation as a Leadership Consultant

And 2021 was about getting rid of most of my stuff

And 2022 was about building my reputation as a trusted house sitter

In 2024:

• I spent $250 on membership
• About $5,000 on airline tickets
• And less than $1,000 on other transport

I got to:

• Meet incredible people
• Live in wild places
• Experience seriously cool communities

As of today I have:

• Lived in 60+ cities
• Made life-long friends
• Added $350,000 to my wealth

It's not for everyone, but it gives me what I want


Peace ✌️


PS — This was in Switzerland on the border of France

PPS — The dog judged my French accent

Honestly? Fair
________________

Post. Wait. Pray.

That's not a Linkedin strategy. That's a lottery ticket

Then they wonder why they're still stuck at $2k months

Six-figure solopreneurs do something different

They start conversations
Lots of them

But here's the problem…
Most outreach on Linkedin is painfully awkward

Long connection notes
Fake compliments
A pitch in message #2

No wonder people hate it

So I built a simple model for my clients

CACA

Connect
Acknowledge
Compliment
Advance the conversation

No copy-paste templates
No "hope this finds you well" energy

Just a simple structure that turns conversations into clients

I break the whole thing down in the video

Watch it


Capeesh 🤌


PS — Better to break down the process than break down yourself

PPS — Yes, CACA means poop in Spanish

And yes, most people's outreach is exactly that

_______________________________

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The Battle

Nicholas Verity

Moe Choice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas Verity's LinkedIn Performance

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