Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

I spent ~$20k on a sales program, including ad spend...

Then, nothing happened.

I took it seriously, followed the process, did the assignments, and for 2 months we went all in.

We were still short of breakeven at the end of it.

So I did what I always do in these situations: 

I treated it like a framework, pulled out the parts that were working, and rebuilt the parts that needed to match our product, our audience, our sales motion.

I went back and re-did the offer.
I re-did the funnel.

And I re-did the work properly (the part that actually moves the needle):

1. Research + positioning
2. Scripts + angles
3. Ads + creatives
4. Landing pages
5. Sales calls + material
6. Iteration, until it started converting predictably

Then it clicked.

Next month we did ~$100k on ~$10k Meta ad spend.

The lesson for me is simple:

DFY / DWY / education only- it’s all leverage, and leverage only works when you bring ownership, taste, and iteration.

CEO at Cleverly | Advisor @ Axe Automation - Make.com Partner Of The Year 2025

Intent-triggers have a volume, cost and effort problem.


I see a lot of teams talk about “signals” like they are a cheat code, but when you actually map the workflow end-to-end, you realize very quickly why most companies abandon it after a month.

Let’s take the most common ones.

👉 1/ Anonymous website visitors

You pay for the data.

Then you pay to validate it (and you lose ~60% right there, because a lot of “matches” are guesses).

Then you pay to qualify what’s left ( CRM + criteria + someone defining what “qualified” even means) and you lose another ~25%.

Then you pay to outreach to the last ~15%.
Then you work those leads and try to book a call.

So the “signal” itself is only a small part of the system, the rest is cost + ops + follow-through.

👉 2/ Content engagers

This one sounds great until you do it at scale.

You either need a semi full-time SDR to do it properly, or you need two automation tools (one to scrape + send outreach, one to qualify), and you still need someone to keep it clean.

And then you look at who likes your posts:

Competitors, vendors, people out of country, people who will never buy.

So the question becomes simple: are the few qualified accounts worth DM’ing, or is it more important to focus on creating more (and better) content that drives organic demand anyway.

Some of you have 3 likes per post, so “engagers outreach” is not a strategy, it’s a hobby.

👉 3/ Funding round

Only relevant if you sell to SaaS, and even then it works better when you have a clear POV on “why now” for that buyer (not just “congrats on the round”).

👉 4/ Hiring

This one can work when the job title is popular, directly relates to what you sell, and you sell an excellent alternative to a full-time hire.

Hiring is a real budget signal, but it still needs a strong angle to convert.

So yes, intent triggers can work, but they are not “free pipeline”.

They are a system that needs volume + tooling + process + follow-through, and most teams underestimate that part.

I thought we may be losing sales to AI hype in our space.

So I asked my sales team a simple question:

“Are leads asking about AI?”

They said: not really.

What surprised me even more..

Many leads actually say they prefer a solution that is human-first.

Why I think this is happening:

1. Buyers are tired of the buzzwords
2. “AI” now often translates to: risk, unpredictability, and support tickets
3. In some categories, people don’t want speed- they want control and trust

So we’re adjusting the messaging.

Less “look, we use AI”.

More: 

- Here is the outcome you get
- Here is exactly how it will work
- Here is what we’ll never automate
- Here is what stays in human hands

The funny part:

The best way to win right now might be to stop selling the hype… and start selling clarity.

As simple as that.

EOS Worldwide

Marshall Krupp is a highly respected professional Certified EOS® Implementer providing services based in the Southern California region.  He has a home practice in Orange County, California and Kauai, Hawaii, and provides highly rated services throughout the United States.  As an EOS® Implementer, he combines a passion for helping entrepreneurs and their leadership teams with the skills and experience to assist strengthening Six Key Components™ of their businesses.  These components are Vision, People, Data, Issues, Processes, and Traction.  Marshall teaches tools in the EOS® Toolbox™; facilitates clarity, alignment, and resolutions; and coaches EOS® purity, accountability helping the businesses become their best.

EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that helps entrepreneurs get what they want from their businesses. EOS® helps leaders leadership teams get better at three things:

•	Vision—getting everyone in the organization 100% on the same page with where they are going, and how they plan to get there
•	Traction®—instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision… every day
•	Healthy—helping leaders and their leadership team become a more cohesive, functional, healthy leadership team

EOS® is for privately held entrepreneurial businesses that are open minded, appreciative, growth oriented and willing to be open, honest, and vulnerable.  They are businesses that have a gross revenue of $2-250 million in revenue, a leadership team of 3 or more member, up to 2,000 employees, a culture to learn and grow, and a commitment and intention to be the best.

In three words, EOS® is about Real, Simple, Results. Marshall Krupp is an energetic, results oriented, creative, entrepreneur himself, focused on empowering, inspiring and teaching the skills to other entrepreneurs to raise the bar and create greater successes in the businesses and in life.

Certified EOS® Implementer

Peer Executive Boards

Marshall Krupp continues offering transformational personal and professional growth and development through facilitation, mentorship and coaching.  His life changing techniques provide mentorship in self-examination, emotional literacy, conscious awareness, and dysfunctional pattern transformations enabling men and women to attain the highest levels of success in their personal and professional lives.

The Coaching Symposium has the professional and technical skill-set to provide personal and empowerment coaching to meet the changing lifestyles of it clients.  In addition, it provides executive and business coaching enabling clients to restructure and redirect resources, plans, and operations to serve the clients changing business environments.  Most importantly, it provides the coaching, mentorship and support for its clients who face crisis situations such as emotionally surviving bankruptcies and divorces, mediation and dispute resolution, and crisis management and intervention.

President/CEO, Visionary Empowerer & Business Coach

John Wiley and Sons

Marshall Krupp is a trained coach and facilitator of the recently launched and highly acclaimed team development  program, "The Five Behaviors of a Cohesive Team™".  This is the official training program of the partnership of Patrick Lencioni and Wiley Workplace Learning Solutions.  It is based entirely on the bestselling book "The Five Dysfunctions of a Team" by renowned writer, speaker, and consultant, Patrick Lencioni. The central element of the training program is Everything DiSC® powered Five Behaviors personal profiles, which guides teams towards better engagement and higher performance.  This unique and recently launched team development program is based on the simple goal... to help team members understand, embrace, and put into practice The Five Behaviors offered by Lencioni.  It is one of the most effective and validated program for enhancing team development and performance.

Marshall Krupp is one of a few trained coaches in the world who has The Five Behaviors technology and facilitation skills to bring the Lencioni leadership and management tools offered in his book into the real world of the business community through easily implementable coaching and facilitation techniques and skill-sets.

Authorized Partner, Facilitator, Coach & Trainer of "The Five Behaviors of a Cohesive Team™"

Everything DiSC: A Wiley Brand

Everything DiSC® is the leading personal assessment tool used by more than 40 million people and companies worldwide to improve work productivity, teamwork and communication.

Marshall Krupp is an authorized partner and provides DiSC® Workplace, Management and Leadership Assessments and facilitates DiSC® Team Building trainings and workshops.   DiSC® is a personal assessment tool used to improve work productivity, teamwork and communication. DiSC® is non-judgmental and helps people discuss their behavioral differences.  If you participate in a DiSC® program, you'll be asked to complete a series of questions that produce a detailed report about your personality and behavior.  The DiSC® model provides a common language that people can use to better understand themselves and to adapt their behaviors with others. This can be within a work team, a sales relationship, a leadership position, or other relationships.  DiSC® is one of the best tools for team building and gaining greater effectiveness and efficiency from leders, to management teams, to individual employees.

The full-line of Everything DiSC® assessments, products and services can be obtained through the coaching and facilitation services of Marshall Krupp.  For information go to www.vistageusa.com/DiSC.

Authorized Partner and Everything DiSC® Coach/Facilitator

Vistage Worldwide, Inc.

Vistage Worldwide, Inc. offers professionally facilitated peer private advisory boards or Vistage Groups that support CEOs, business owners and senior executives become better leaders, make better decisions and ultimately achieve better results

Marshall Krupp served as an award-winning Master Chair (facilitator and mentor) of several Vistage Groups, consisting of executive and trusted advisors from different areas and businesses environments, and who regularly met to work together as equals with the primary goal of addressing challenges and setting their future course. The diversity of the groups, coupled with real dialogue, created an environment of trust that transcends personal agendas. Vistage members helped each other craft their own solutions, create a culture of accountability, and become better listeners and better leaders.

Vistage began in 1957 as The Executive Committee (TEC) and now celebrates over 100,000 alumni.

A Vistage Group consists of diverse non-competing advisors who meet in confidential meetings exploring options that give business leader greater perspective. The diversity of the group coupled with real dialog and their commitment to collaborate and grow, creates trust that transcends personal agendas. Peers work together as equals with the primary goal of meeting difficult challenges and setting their course for the future.

In addition, Marshall was a speaker in the Vistage Speaker's Bureau and was a regular speaker on team development and empowerment, accountability, and entrepreneurship. throughout the Vistage Community.  He was also a mentor to new pending Vistage Chairs.

Executive Peer Private Advisory Board Master Chair, Coach, Mentor, Facilitator & Visionary Empowerer

Marshall Krupp Chaired two Chief Executive, one Key Executive, and one Trusted Advisor Peer Private Advisory Boards in Orange County, California consisting of non-competing entrepreneurs from selected industries who were proactive and committed towards increasing the success of their businesses.  They held executive positions of President, Board Chairman, CEO, COO, Partner or Founder of companies or are C-level middle management executives on their way up the leadership ladder and who want to be bigger, better, and more competitive.  They saught to be high performance executive, with better time management and higher gross revenues and profits.  They wanted to transform mediocre company cultures to exciting and dynamic organizations of leadership and success.  And, they no longer wanted to be lonely at the top.

Chief Executive Group and Key Executive Group Chair

Orange County Executive Leadership Breakfast Forum

If you’re looking for a proactive group of successful and diverse leaders and executives who you want to connect with and who like you, want to grow and learn, and are some of the best in Orange County, you’ve come to the right place. The Orange County Executive Leadership Breakfast Forum empowers guests to be engaged in thought-provoking discussions for 2 1/2 hours, while networking and building relationships on the deepest business and personal level.  We offer a great breakfast, valuable time together, and the next step to relationship building using the models, tool and techniques which Vistage Worldwide has been known for over 58 years. The breakfast meeting is chaired by a Vistage Worldwide facilitator, mentor and coach.

The Orange County Executive Leadership Breakfast Forum meets on the 3rd Tuesday of every month at the Citrus Café in Tustin, California from 7:30 a.m. to 10:00 a.m.  There is a pre-meeting networking session from 7:00 a.m. to 7:30 a.m. and a post-meeting networking session from 10:00 a.m. to 10:30 a.m.

Registration is required as seating is limited to 34-guests on a first-come first-serve first basis.
It is more than the typical "networking events" that we are all used to!  This is a unique executive leadership monthly experience.  To register, go to www.ocexecutiveforum.com. Or call 714-624-4552.

Founder and Host

Worldsolartec

WorldSolarTec, Inc. focuses on creating partnerships to capture the energy of the sun through sophisticated and technologically advanced solar systems.  More importantly, they are innovation intermediaries focused on, reducing the cost of electricity associated with our client's facilities, creating new revenue sources through net surplus electricity compensation, and facilitating  "win-win" partnership between the solar community and our clients.  As an "innovation intermediary", the focus is on  supporting the understanding of the role of the solar community companies, public agencies, governmental entities, special districts, school districts, private real property interests and owners, and individuals; facilitating innovation by providing the bridging, brokering, and knowledge to create innovative opportunities; and by bringing together the range of different organizations needed to collaborate innovation.

President/CEO

CSA Strategies

CSA provides critical consultation and advice to private business organizations and public agencies and institutions at a time when the most important financial, operational and personnel decision are necessary to meet the ever changing economic, political and cultural worlds that we are a part of.  CSA strategically brings the best of the private and public sector tools and strategies to form one of the most successful, progressive and proactive consulting services available to its clients.  With 35-years of experience, the associates of CSA have become leaders in the public and educational community in forming public/partnerships which have generated over $1.5 billion in value to our clients in just the past 15-years. Marshall Krupp has also overseen the development of an additional $1.5 billion in facility assets.  With the ever change political and financial environments, and increasing costs and decreasing revenues, CSA continues to reinvent and expand its service to meet the challenges of our clients.

Willdan Group Inc.

Marshall Krupp directed and oversaw the redevelopment services of Willdan Group, Inc., a provider of professional technical and consulting services that ensure the quality, value, and security of our nation's infrastructure, systems, facilities, and environment.  The company's service offerings span a broad set of complementary disciplines that include engineering and planning, energy efficiency and sustainability, financial and economic consulting, and national preparedness.  Marshall Krupp provided consultation to over 200 redevelopment and community development programs with an asset value of over $500 million throughout California.

Rdevelopment/Community Development Director

City of Fullerton

As chief executive officer of the City of Fullerton, Marshall Krupp oversaw and managed $300 million redevelopment and housing development program that completed the redevelopment of the city’s downtown and transportation center, over 2,000 modernization and rehabilitation housing units, and the development and expansion of the University of California at Fullerton.  He oversaw and an annual capital improvement budget of over $50 million.

Community Development and Redevelopment Director

Marshall Krupp is a Certified EOS® Implementer at EOS Worldwide, where he helps entrepreneurs and their leadership teams achieve their vision, traction, and healthy growth. With over 50 years of experience as an entrepreneur and a crisis management strategic advisor, he brings a wealth of hands-on knowledge and insights to his clients.

Marshall is passionate about empowering others to be greater than they ever thought they could be. He teaches, facilitates, and coaches the EOS® Model and Toolbox, enabling businesses to strengthen their Six Key Components™: Vision, People, Data, Issues, Process, and Traction. He is also a certified trainer and partner of Everything DiSC®, PXT Select™, and The Five Behaviors of a Cohesive Team™, enhancing team performance and collaboration. Marshall is recognized for his consistent excellence and high ratings by his EOS® clients and his past Vistage members, whom he mentored and coached for seven years.

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Nicholas Verity

★ Marshall Krupp ★

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The Battle

Nicholas Verity

★ Marshall Krupp ★

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas Verity's LinkedIn Performance

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