Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

I spent ~$20k on a sales program, including ad spend...

Then, nothing happened.

I took it seriously, followed the process, did the assignments, and for 2 months we went all in.

We were still short of breakeven at the end of it.

So I did what I always do in these situations: 

I treated it like a framework, pulled out the parts that were working, and rebuilt the parts that needed to match our product, our audience, our sales motion.

I went back and re-did the offer.
I re-did the funnel.

And I re-did the work properly (the part that actually moves the needle):

1. Research + positioning
2. Scripts + angles
3. Ads + creatives
4. Landing pages
5. Sales calls + material
6. Iteration, until it started converting predictably

Then it clicked.

Next month we did ~$100k on ~$10k Meta ad spend.

The lesson for me is simple:

DFY / DWY / education only- it’s all leverage, and leverage only works when you bring ownership, taste, and iteration.

CEO at Cleverly | Advisor @ Axe Automation - Make.com Partner Of The Year 2025

Intent-triggers have a volume, cost and effort problem.


I see a lot of teams talk about “signals” like they are a cheat code, but when you actually map the workflow end-to-end, you realize very quickly why most companies abandon it after a month.

Let’s take the most common ones.

👉 1/ Anonymous website visitors

You pay for the data.

Then you pay to validate it (and you lose ~60% right there, because a lot of “matches” are guesses).

Then you pay to qualify what’s left ( CRM + criteria + someone defining what “qualified” even means) and you lose another ~25%.

Then you pay to outreach to the last ~15%.
Then you work those leads and try to book a call.

So the “signal” itself is only a small part of the system, the rest is cost + ops + follow-through.

👉 2/ Content engagers

This one sounds great until you do it at scale.

You either need a semi full-time SDR to do it properly, or you need two automation tools (one to scrape + send outreach, one to qualify), and you still need someone to keep it clean.

And then you look at who likes your posts:

Competitors, vendors, people out of country, people who will never buy.

So the question becomes simple: are the few qualified accounts worth DM’ing, or is it more important to focus on creating more (and better) content that drives organic demand anyway.

Some of you have 3 likes per post, so “engagers outreach” is not a strategy, it’s a hobby.

👉 3/ Funding round

Only relevant if you sell to SaaS, and even then it works better when you have a clear POV on “why now” for that buyer (not just “congrats on the round”).

👉 4/ Hiring

This one can work when the job title is popular, directly relates to what you sell, and you sell an excellent alternative to a full-time hire.

Hiring is a real budget signal, but it still needs a strong angle to convert.

So yes, intent triggers can work, but they are not “free pipeline”.

They are a system that needs volume + tooling + process + follow-through, and most teams underestimate that part.

I thought we may be losing sales to AI hype in our space.

So I asked my sales team a simple question:

“Are leads asking about AI?”

They said: not really.

What surprised me even more..

Many leads actually say they prefer a solution that is human-first.

Why I think this is happening:

1. Buyers are tired of the buzzwords
2. “AI” now often translates to: risk, unpredictability, and support tickets
3. In some categories, people don’t want speed- they want control and trust

So we’re adjusting the messaging.

Less “look, we use AI”.

More: 

- Here is the outcome you get
- Here is exactly how it will work
- Here is what we’ll never automate
- Here is what stays in human hands

The funny part:

The best way to win right now might be to stop selling the hype… and start selling clarity.

As simple as that.

Justin Rowe

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Chief Executive Officer

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

I finally crossed over to the Claude side.
Is it worth the hype?

I've been a ChatGPT loyalist for over a year. It's been my brainstorming partner, my copy machine, my late night "help me think through this" tool.

But I kept hearing people rave about Claude. So I finally gave it a real test. 
Not a toy prompt. 
Real work across our agency.

Here are my top 5 use cases so far.

1. Building LinkedIn audience profiles from a client's website. I copy-paste a client's website and company page into Claude with a targeting prompt I built. 

It gives me back distinct audience segments with exact LinkedIn filters, job titles, company sizes, and even prioritization on which to launch first. 

Work that used to take hours now takes minutes.

2. Competitive research in one shot. 
I feed it 5 to 10 competitor URLs and get back a structured breakdown of positioning, pricing, messaging, and a full SWOT analysis. 

I still validate everything, but the heavy lifting is done before I even open a spreadsheet.

3. Summarizing client call transcripts. 

This is the one that sold me. I drop in a 40-minute call transcript and get a clean summary with key takeaways, action items, and even draft strategy notes. 

The writing actually sounds like a person wrote it, which was my biggest frustration with other tools.

You can connect google drive, google calendar, and gmail all to claude so it just automatically has access to pull in emails, transcripts, look at calendars...and act like a chief of staff or personal assistant. 

4. Ad copy variations for testing. I start with one strong concept from our team and use Claude to generate 10 to 15 variations for A/B testing. 

The structured prompt keeps everything on-brand and the output needs way less editing than what I was getting before.

5. Repurposing long-form content. I feed it a webinar transcript or podcast and get back a blog outline, social posts, pull quotes, and email copy. 

One recording turns into a full week of content.

The tool matters less than people think. 

What actually matters is the quality of what you feed it. 

A lazy prompt gets you generic output no matter which AI you use.

But if you bring your own expertise, your own frameworks, and real inputs like transcripts and data, the output is genuinely useful.

That's the difference between using AI as a shortcut and using it as a multiplier.

Check out the Live event (or register to see recording) - Claude 101 + 5 B2B Marketing Use Cases - https://lnkd.in/g2szqRXP


Additional Resources:
Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.

Impactable is officially a  LinkedIn Marketing Partner for Signals Partner!
Really proud of our team and shout out to our awesome rep Mark Ayesh 🫡 

What is CAPI you might ask and why does it matter?

Super short version:
- better conversion data funneled back to LinkedIn 
-better in platform data to make decisions
-better results and more insights on conversion by demographics etc

CAPI (Conversion API) is basically the process of taking offline conversion (things you can't easily track by page load or Google Tag Manager (which most marketers hate). 

Things like webinar attendees
In person attendees
Sales accepted lead
Closed won deals
Kajabi signups

Especially things that don't happen digitally or happen on websites other than your website...CAPI could help pipe that data back to LinkedIn. 

And then LinkedIn basically will then cross-reference each person uploaded to see if any impressions were served to know if there was any influence and if so how much. 

So...I guess it's getting pretty series with this relationship. 

Come a long way from when my original startup received a cease and desist letter from LinkedIn 😂 (story for another day if you don't know this one). 

Questions about LinkedIn conversion tracking?
Drop a comment 👇

Website Linkedin Ads Agency: https://lnkd.in/guEafPKk
LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable Youtube Channel: https://lnkd.in/emYVDn_T

Impactable becomes LinkedIn CAPI certified partners

I started in restaurants - LinkedIn helped me become a part-owner of a small 4-shop franchise.  That's where I started to learn about marketing. 

Yea...I know..you likely didn't know that about me.

My first experience in marketing was trying to leverage LinkedIn organic, Facebook, and local partnerships to get real humans to come to our physical shop. 

Not exactly the same as B2B marketing lol but it's not so different. 

1. Gain visibility and start with small ponds
Good news is that in the organic game..there are not usually 100+ restaurants trying to dominate the local LinkedIn scene in their city..so it was actually easy for me to stand out and get attention for our new sandwich shop in town. 

This actually led to real revenue and a partnership opportunity. 

2. LinkedIn lead gen - simple but effective. 

A. Created sales navigator list of HR leaders, operation leaders, event leaders at orgs, and company owners, and just sent daily connection requests and links to our menu and pricing...and this led to a big catering business. 

3. Email marketing - we started a little newsletter. 

I know that sounds crazy because we were just like a little sandwich shop so what's the newsletter even about??

I honestly barely remember, but I know we got emails of our customers who signed up for the app or DoorDash, and I'd send a monthly newsletter basically sharing local news, fundraising we were putting on, new sandwiches or shakes on the menu, and maybe an offer/deal. 

Honestly, I was mostly just trying to cover more surface area (top of funnel, I guess 😂 ) to get more humans to get a craving for our sandwiches, soups, and shakes. 

That's how it started...and this sparked my love and curiousity around marketing which later became a side hustle that became an agency that led to an acquisition. 

And yes, that's me before kids, grey hair, and facial hair apparently.

Spending 30 hours to vibe code something that saves you $50/mo is not genius… u just suck at math

Treat LinkedIn like a networking event.

That mental shift changes everything.

At the DemandShift Summit, I shared something I think people miss about LinkedIn growth.

Posting content is only half the equation.
The other half is what happens after.

Imagine you give a short talk at a networking event and someone walks up and says:

“𝘏𝘦𝘺, 𝘵𝘩𝘢𝘵 𝘱𝘰𝘪𝘯𝘵 𝘺𝘰𝘶 𝘮𝘢𝘥𝘦 𝘢𝘣𝘰𝘶𝘵 𝘟,𝘠,𝘡 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨.”

You wouldn’t say “Thanks 🙏” and walk away.

You’d engage them, ask a question, and continue the conversation.

LinkedIn works the same way.

When someone comments on your post, treat it like a real interaction. 

Expand the idea, ask their perspective, and actually add something to the discussion.

Two things happen when you do this:
➡️ You build real relationships
➡️ The algorithm amplifies the interaction

Posting creates visibility but it's real conversation that creates momentum.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#LinkedInGrowth #PersonalBrand #ThoughtLeadership #B2BMarketing #RelationshipMarketing

Today CJ Craig hits her one-year mark at Impactable.

In 12 months she’s completely revamped our initial 100-day client journey, helped us move into a real mid-market offering, and straight-up elevated client success across the board.

The result isn’t just prettier docs. 

The team feels more proud of their work. 

We’re doing better, deeper work with fewer clients and higher revenue per client and she was a great force in that direction for us. 

She's also been a great champion of our team and moral booster as we navigate the ups and downs of startup/agency journey (which is not easy). 

CJ, thank you for the leadership, the details, and for making us choose quality over quantity. 

Proud to have you on the team. 

Here’s to year two.

Pro LinkedIn hack to 10x visibility
Comment "This is utter nonsense" on 20 posts daily

Do this and tell me your profile views, engagement, and organic reach of your actual posts doesn't 5-10x.

PSA: Don't actually do this 😂 

But there is a valuable point here...the things that "work" to get vanity metrics. you track can 100% be gamed....but how much actual valuable growth would really come from this...none I'd guess. 

And yet marketing leaders chase all sorts of "hacks" like this every week. 

Things that help show a bump in "metrics" while doing nothing for the actual business. 

Some examples:
-running top of funnel lead gen forms to a cold audience with a fluffy lead magnet that your intern made...great to show "leads" but don't waste sales time with those

-making posts on LinkedIn about how you hate AI or how you got a bad DM...great for impressions on LInkedIn but likely no use or relevance to what you actually sell

-Cutting out LInkedIn ads spend because it's hard to prove and doubling down on Google ads because it's showing all the conversions

-spending 50 hours learning and creating V1 stuff in AI or claude code just so you can make cool posts and talk down to the peons who have a life all the while we all know whatever you launched won't actually still be in real production use to clients 90-days from now

If I could give other marketers a few pieces of advice that they for sure did not ask for and would likely not ask me for 😂 

1. Almost all successful engagements I've had with clients and even massive orgs is to start by amplifying what's already working before worrying about anything new

2. Understand the foundations first: what you actually do that's different, unique, craved, and defensible....and targeting should stem from there

3. Always secure warm 1st party audiences and warm digital audience before prioritizing cold accounts

4. Never start with cold native channel targeting before tapping into existing in-market demand if it exists (paid search)

5. Always anchor scaling paid search spend with healthy retargeting frameworks to atually get the most out of competitive paid search traffic

6. Organic and paid ads should not be 2 separate strategies...paid should amplify organic

7. Use paid retargeting to funnel prospects into owned communities for more efficient long term plays

8. Build a personal brand on Linkedin or 1 core channel you choose and take it seriously

9. Pretend it's your money and you have to prove that what you're doing is working...but more importantly that there isn't an even better use of that budget even if it is "working"

10. Be humble and keep a student mentality...we are all just experimenting honestly

LinkedIn Ads + ABM: Here's how I'm advising orgs prove impact and focus on account engagement and movement vs clicks and leads -  the playbook 👇 

Short version:
Things really changed in 2025 - you can now see the EXACT companies clicking on and even just being exposed to your LinkedIn ads and can see that data by list upload or campaign which opens up huge options. 

I walk through how i'd structure reports for leadership and where and what data you can pull to show account movement and even structure campaigns a bit to give more meaningful insights like showing multiple buyer personals lighting up for top accounts and how this moves from marketing to sales. 

I'm curious how else marketing leaders are showing value and connecting the dots. 

Let me know in the comments - I need more ideas.

Way too many marketing leaders are struggling to prove ROI or even forward motion of ABM programs and especially have struggled to tie proper credit b

Open article: B2B LinkedIn Ads + ABM in 2026: Marketer's Field Guide to Proving Impact by Justin Rowe • 4 min read

B2B LinkedIn Ads + ABM in 2026: Marketer's Field Guide to Proving Impact

If someone visits your website today, what story are they going to see over the next 90 days?

Most companies don’t think that far.

At the DemandShift Summit, I talked about how middle-of-funnel content is where trust is won or lost.

Someone clicked. They showed intent. 𝘉𝘶𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭.

Now you have a window.

If you could shape their opinion with 15 carefully chosen pieces of thought leadership over three months, what would you show them?

That’s how I approach retargeting.

Not as a generic reminder campaign.
But as a curated content engine that reinforces authority, expertise, and point of view.

When you control the frequency and the message, you can influence the buying decision long before the sales call.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#DemandGeneration #B2BMarketing #ThoughtLeadership #PaidMedia #Impactable

You might already be the most visible expert in your network.

That was something I shared at the DemandShift Summit that surprised a few people.

Your feed is unique. And so is everyone else’s.

If you’re intimidated by the biggest creators on LinkedIn, here’s the reality. 

Most of your network isn’t following them. 
𝘔𝘰𝘴𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘪𝘴𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘢𝘤𝘵𝘪𝘷𝘦.

If you show up a few times a week with thoughtful content, you may become the most consistent voice they see.

That proximity matters.

People don’t always follow the most famous expert.
They follow the one who feels relatable.

And that might already be you.

#LinkedInGrowth #ThoughtLeadership #B2BMarketing #PersonalBrand #BuildInPublic

Every one is obsessed or worried about attribution and proving ROI but many arn't taking basic steps to show/prove LinkedIn Ads

Here's the short version
1. With data/privacy shifting, ad pixels like LInkedIn insight tag is missing information and not passing back valuable conversion events back into the platform. 

2. This means that you'll often be flying blind with platform data and not able to see what's really working or not working from a campaign group or ad set level. 

3. This also leads to lack of insights around what audience demographics are working. 

When you have proper conversion data, you'll see things like:
-What company size are we doing better/worse with
-What industries are we doing better/worse with
-What countries are winning in vs need to stop spend

These are the kinds of insights that actually guide us to where to spend money or stop spend and where we need to double down and create more focused messaging for high-impact segments. 

Conversion tracking and attribution is something everyone seems to want to do a little better at so this should be helpful.

How server-side conversion events fix match rates, survive ad blockers, and protect privacy The LinkedIn Insight tag is great, but modern browsers and

Open article: Privacy-first tracking for LinkedIn Ads (Why CAPI Matters) by Justin Rowe • 3 min read

Privacy-first tracking for LinkedIn Ads (Why CAPI Matters)

Tons of people are making BANK ($$ for you non-cool kids) via LinkedIn DMs and they don't care if that twists your little undies or makes you FEEL some type of way. 

I get it, it's cool to show a bad email or DM where someone got the name or position wrong or double tapped a send....

Screen shot, name and shame post..get your little endorphin hit from all the "yea this is so terrible" "AI is the worst" comments - ah you've done great. 

Except...what if many of these "spammers" are actually crushing it. 
Actually getting demos booked on basically autopilot 
Actually could care less if a few messages don't hit

And spoiler alert...they are still crushing it...it does still work..and you're feelings/opinions on the matter (and your posts) don't change anything...other than making you a visible opponent of a basic tactic that works for thousands and thousands of orgs

I think the real danger comes from the collective "agreement" that seems to happen. 

Others who read your post feel it proves their own. personal bias and so they believe it...

But you know it and I know it..it's your opinion..no facts, not data, and not really based in reality. 

Yes, I agree spamming is bad and bad personalization is bad, but direct messaging still works. 

This is just my humble perspective from a founder that build a LInkedIn lead gen agency that was acquired and was running automation from 200+ executive profiles when I sold it...still worked then and still works today. 

Main changes though I'd suggest to make it work
1. Start with warm - profile visitors, company page followers, website visitors, active pipeline deals, highly engaged accounts from ads

2. Don't pitch slap - connect, introduce, and add value - add value from messages (share resources) and then share value via posts and newsletter long term

3. Be human and treat this more like a networking event vs door to door sales

4. Get serious about a real thought leadership motion with organic + paid on LinkedIn - that makes any outreach 10x more powerful by playing the long game.

Stop complaining about LinkedIn cold pitch DMs.... that's not the issue
Issue is you're building a network of cold selling bots....

The cold pitch-slapping DMs from your new 1st connections is what everyone loves to complain about. 

But where is the accountability and common sense to understand why it's happening and what you can do about it.  

1. 95% of cold pitches come from your new 1st connections
2. YOU ACCEPTED THESE REQUESTS - that's on you...you have any rules about who you accept?  You should...

But but but...Justin...I should be able to accept all the requests I want and just not get pitched.

Yes....but it's kind of like saying you should be able to leave your car unlocked in the bad part of town and not get robbed. 

You're right of course...but what does that actually change? 

The world is still the way the world is and you can either be a complaining victim...or take some small logical steps to protect yourself right?

So here's the rules that fix this
1. Only accept requests from those who you believe will be mutually beneficial
2. Build your own network or be built into everyone elses

-The more powerful thought is this...if you only accept connection requests as your form of growth..you are just being built into a ton of other peoples network for their purposes vs building your own...take control!

3. Send 10-15 targeted connection requests strategically daily

4. 1 intro message, no sales pitch, give value and intro

5. Post valuable content to nurture and educate

6. Don't be afraid to network a bit and mix it up in the comments and on the feed and yes even in the DMs. 

7. Complain less on LinkedIn and post more valuable content. 

And of course, if your CEO asks...it's AI powered of course and you used claude code to do it on auto-pilot.

Your posts and newsletters should be so good people are feeding their AI Agents with YOUR content.

Already people are singing up for newsletters just to be ingested by their AI agents so they can accumulate their trusted brain of knowledge to talk to.

Information is becoming cheaper, faster , and easier….. but a strong POV and TRUSTED expertise will be more rare than ever.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

AI tools are incredible for learners. 
They’re not replacements for operators.

ChatGPT and other models are phenomenal for people like me who want to understand the space, test ideas, and get smarter fast.

They lower the barrier to entry.

But they don’t remove the need for someone to architect the system, manage the risk, and make it work inside a real company.

AI is accelerating builders.
It’s not eliminating the need for expertise.

The companies that win won’t just use AI.
They’ll know how to operationalize it.

Website Linkedin Ads Agency: https://lnkd.in/guEafPKk
LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable Youtube Channel: https://lnkd.in/emYVDn_T

#ArtificialIntelligence #B2BMarketing #FutureOfWork #AIOperations #Impactable

Warm audiences are the most underutilized asset in B2B marketing.

At the DemandShift Summit, I challenged something I see all the time.

Teams pour the majority of their budget into cold campaigns while ignoring the people who have already raised their hand.

💻️ You already have website visitors.
👥 You already have company page visitors.
🪪 You already have engaged prospects, email subscribers, and pipeline sitting in your CRM.

And chances are, you already have content that’s working.

There are specific posts that consistently generate inbound interest. They spark DMs, attract ICP-fit comments, and move conversations forward. 

Those aren’t vanity metrics. They’re signals.

Instead of creating something entirely new for paid, amplify what’s already proven and show it to the people who are already warm.

If you want help turning your warm audiences into real revenue, that’s exactly what we build at Impactable.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#B2BMarketing #DemandGeneration #LinkedInAds #PaidMedia #Impactable

The hardest part of AI isn’t building it. It’s controlling it.

Gabe Larsen told me about a Fortune 100 COO who said they won’t allow random builders plugging agents into core systems.

Why?

Because once you start connecting AI to CRM data, billing systems, and proprietary information, the stakes change.

We’re even seeing this internally.

We’ve talked about building assistants that let clients query their LinkedIn ad data, contracts, and performance history.

Sounds powerful.

But then you ask the real questions.
𝘞𝘩𝘰 𝘩𝘢𝘴 𝘢𝘤𝘤𝘦𝘴𝘴?
𝘏𝘰𝘸 𝘪𝘴 𝘪𝘵 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘥?
𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘦𝘯𝘴𝘶𝘳𝘦 𝘤𝘭𝘪𝘦𝘯𝘵 𝘈 𝘯𝘦𝘷𝘦𝘳 𝘴𝘦𝘦𝘴 𝘤𝘭𝘪𝘦𝘯𝘵 𝘉’𝘴 𝘥𝘢𝘵𝘢?

That’s when this stops being a fun AI experiment and starts becoming infrastructure.

The winners won’t just build agents.
They’ll build secure systems around them.

#ArtificialIntelligence #EnterpriseAI #AIGovernance #SaaS #Impactable

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The Battle

Nicholas Verity

Justin Rowe

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas Verity's LinkedIn Performance

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