Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

I spent ~$20k on a sales program, including ad spend...

Then, nothing happened.

I took it seriously, followed the process, did the assignments, and for 2 months we went all in.

We were still short of breakeven at the end of it.

So I did what I always do in these situations: 

I treated it like a framework, pulled out the parts that were working, and rebuilt the parts that needed to match our product, our audience, our sales motion.

I went back and re-did the offer.
I re-did the funnel.

And I re-did the work properly (the part that actually moves the needle):

1. Research + positioning
2. Scripts + angles
3. Ads + creatives
4. Landing pages
5. Sales calls + material
6. Iteration, until it started converting predictably

Then it clicked.

Next month we did ~$100k on ~$10k Meta ad spend.

The lesson for me is simple:

DFY / DWY / education only- it’s all leverage, and leverage only works when you bring ownership, taste, and iteration.

CEO at Cleverly | Advisor @ Axe Automation - Make.com Partner Of The Year 2025

Intent-triggers have a volume, cost and effort problem.


I see a lot of teams talk about “signals” like they are a cheat code, but when you actually map the workflow end-to-end, you realize very quickly why most companies abandon it after a month.

Let’s take the most common ones.

👉 1/ Anonymous website visitors

You pay for the data.

Then you pay to validate it (and you lose ~60% right there, because a lot of “matches” are guesses).

Then you pay to qualify what’s left ( CRM + criteria + someone defining what “qualified” even means) and you lose another ~25%.

Then you pay to outreach to the last ~15%.
Then you work those leads and try to book a call.

So the “signal” itself is only a small part of the system, the rest is cost + ops + follow-through.

👉 2/ Content engagers

This one sounds great until you do it at scale.

You either need a semi full-time SDR to do it properly, or you need two automation tools (one to scrape + send outreach, one to qualify), and you still need someone to keep it clean.

And then you look at who likes your posts:

Competitors, vendors, people out of country, people who will never buy.

So the question becomes simple: are the few qualified accounts worth DM’ing, or is it more important to focus on creating more (and better) content that drives organic demand anyway.

Some of you have 3 likes per post, so “engagers outreach” is not a strategy, it’s a hobby.

👉 3/ Funding round

Only relevant if you sell to SaaS, and even then it works better when you have a clear POV on “why now” for that buyer (not just “congrats on the round”).

👉 4/ Hiring

This one can work when the job title is popular, directly relates to what you sell, and you sell an excellent alternative to a full-time hire.

Hiring is a real budget signal, but it still needs a strong angle to convert.

So yes, intent triggers can work, but they are not “free pipeline”.

They are a system that needs volume + tooling + process + follow-through, and most teams underestimate that part.

I thought we may be losing sales to AI hype in our space.

So I asked my sales team a simple question:

“Are leads asking about AI?”

They said: not really.

What surprised me even more..

Many leads actually say they prefer a solution that is human-first.

Why I think this is happening:

1. Buyers are tired of the buzzwords
2. “AI” now often translates to: risk, unpredictability, and support tickets
3. In some categories, people don’t want speed- they want control and trust

So we’re adjusting the messaging.

Less “look, we use AI”.

More: 

- Here is the outcome you get
- Here is exactly how it will work
- Here is what we’ll never automate
- Here is what stays in human hands

The funny part:

The best way to win right now might be to stop selling the hype… and start selling clarity.

As simple as that.

hireCNC

Account Executive - Recruitment

Avidbots Corp.

Demand Generation, ABM and Field Marketing Specialist

Proactive top of funnel leader responsible for strategies and tactics within my remotely distributed teams book of business.  Responsible for motivating and elevating the teams productivity and positive outcome levels.  Leading with Kindness is of the utmost importance to me as I am a strong believer that good intent and kind gestures go farther in helping a person develop professionally and personally. 

Achievements in FY23:
•	Increased total activities by 65%
•	Increased Opportunities created by 205%
•	Increased Meetings Booked by 230%
•	Decreased Activities needed per Opp and Meetings booked by 50%
•	Decreased No Show % by 42%
•	Decreased amount of Required Connected calls per Opp and Meetings booked by 32%

Business Development Team Lead

CanWel Building Materials

Principal strategist of sales life cycle, talent development, KPIs, customer success, account management, and revenue generation. Engage with vendor partners to align operations with custom business solutions. Compile, analyze, and synthesize data analytics and metrics to accurately track sales, productivity, and performance. 
●	Led, mentored, and empowered an 8-member Inside Sales Team. 
●	Facilitated training to over 12+ cross-functional personnel on Sales I CRM system for client prospecting and lead generation. 
●	Achieved 116% (2019) 128% (2020) and 147% (2021) of sales budget and expanded new business 
        by 27% (2019) 35% (2020) and 44% (2021)  
●	Revitalized decaying accounts, boosting sales by 12% (2018-2019) and 27% (2020 – 2021) 
●	Sourced, screened, selected, onboarded 6 new hires. 
o	Accomplished a turnover rate of less than 7% (2018-2022).
●	Initiated a change management initiative to coach 8 tenured employees.

Inside Sales Supervisor

Sysco Canada Inc.

Proactive leader of inside sales management, talent training and development, territory growth, performance, and strategic relationships. Oversaw Salesforce utilization and integration into the team to track KPIs, profitability, and growth. Interfaced and cultivated relationships with 4K+ customers, operating companies, and stakeholders. Conceptualized and enforced performance plans and goals.

•	Lead a team of up to 16 Inside Sales Representatives by being actively involved with coaching, 
        mentoring, career development, and performance management 
•	Ensured ISR team was continually exceeding territory sales goals, objectives, and profit plan growth
•	Developed and maintained business relationships with Sysco customers, Sysco Operating 
        Companies across Canada and Key Sysco Stakeholders
•	Developed and monitored performance plan goals with the team to drive profitable sales and case 
        growth
•	Support recruiting efforts to bring new talent to the Sysco inside sales team
•	Drive customer contact to optimize existing relationships, create new relationships and build 
        customer loyalty through solution-oriented selling 
•	Conduct ongoing review and assessment of performance to identify strengths and gaps through 
        team huddles and monthly one on one meetings

Inside Sales Manager

Sysco Canada

After being promoted from the warehouse and loading dock (2011 – 2013) I coordinated between departments to maximize each truckload and delivery route, which was integral to the success of our logistics.  In this role I was responsible for directing the loads in and out of our warehouse to minimize the amount of trucks used and to ensure each load was leaving the warehouse full.
•	I was in constant communication with warehouse staff, drivers and customers to ensure timely deliveries were being made and correct product was on all routes
•	I created excel reports to track shipping errors, damages and customer credits that was analyzed to coach and optimize all departments involved
•	I initiated a change in the process of creating route maps that allowed the driver to have influence on the run based on geography and store abilities
•	Loading and shipping errors were decreased by 23% in 7 months after introducing these changes

Transportation Coordinator

Responsible for selecting orders for various customers. Accountable to achieve several KPI's including productivity, efficiency, accuracy, quality of selection, shrink management and health and safety. Was also responsible for loading trucks for several months in which my responsibilities included creation and delegation of truck loading maps, practice efficient and safe loading procedures, accurate loading and dock area maintenance. Worked amongst a team of 25+ and learned to develop a strong team workplace.

Order Selector

Coulson Contracting

I managed a team that ranged from 5 – 20 employees depending on project size.  I handled the daily interactions with the site supers or property managers at each location.  I trained each new employee on the use of the equipment and how to perform each task. Performed safety checks and trained the employees on safety regulations.
•	In my first two years the company’s client list doubled from 25 – 50 weekly customers based on word of mouth and relationship building with property managers  
•	Managing employees that were my senior was the hardest challenge I faced on a consistent basis.  I overcame this by showing them I was willing to get my hands dirty and by never asking them to do something I wasn’t willing to do myself
•	The years I spent working for this family owned company shaped who I am as a leader today and how I interact with my staff and customers

Maintenance Foreman

Versatile and results-driven leader with expertise in all facets of the sales life cycle including, demand generation, field marketing, social media marketing, business development, customer success and retention, project execution, strategic planning, and growth positioning. Technically sophisticated across industry best practice tools, systems, and applications. Well-versed in leveraging data analytics and performance metrics to promote data-driven insights and solutions. Articulate communicator, engaging presenter, and champion of cross-functional teamwork.

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