Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

I spent ~$20k on a sales program, including ad spend...

Then, nothing happened.

I took it seriously, followed the process, did the assignments, and for 2 months we went all in.

We were still short of breakeven at the end of it.

So I did what I always do in these situations: 

I treated it like a framework, pulled out the parts that were working, and rebuilt the parts that needed to match our product, our audience, our sales motion.

I went back and re-did the offer.
I re-did the funnel.

And I re-did the work properly (the part that actually moves the needle):

1. Research + positioning
2. Scripts + angles
3. Ads + creatives
4. Landing pages
5. Sales calls + material
6. Iteration, until it started converting predictably

Then it clicked.

Next month we did ~$100k on ~$10k Meta ad spend.

The lesson for me is simple:

DFY / DWY / education only- it’s all leverage, and leverage only works when you bring ownership, taste, and iteration.

CEO at Cleverly | Advisor @ Axe Automation - Make.com Partner Of The Year 2025

Intent-triggers have a volume, cost and effort problem.


I see a lot of teams talk about “signals” like they are a cheat code, but when you actually map the workflow end-to-end, you realize very quickly why most companies abandon it after a month.

Let’s take the most common ones.

👉 1/ Anonymous website visitors

You pay for the data.

Then you pay to validate it (and you lose ~60% right there, because a lot of “matches” are guesses).

Then you pay to qualify what’s left ( CRM + criteria + someone defining what “qualified” even means) and you lose another ~25%.

Then you pay to outreach to the last ~15%.
Then you work those leads and try to book a call.

So the “signal” itself is only a small part of the system, the rest is cost + ops + follow-through.

👉 2/ Content engagers

This one sounds great until you do it at scale.

You either need a semi full-time SDR to do it properly, or you need two automation tools (one to scrape + send outreach, one to qualify), and you still need someone to keep it clean.

And then you look at who likes your posts:

Competitors, vendors, people out of country, people who will never buy.

So the question becomes simple: are the few qualified accounts worth DM’ing, or is it more important to focus on creating more (and better) content that drives organic demand anyway.

Some of you have 3 likes per post, so “engagers outreach” is not a strategy, it’s a hobby.

👉 3/ Funding round

Only relevant if you sell to SaaS, and even then it works better when you have a clear POV on “why now” for that buyer (not just “congrats on the round”).

👉 4/ Hiring

This one can work when the job title is popular, directly relates to what you sell, and you sell an excellent alternative to a full-time hire.

Hiring is a real budget signal, but it still needs a strong angle to convert.

So yes, intent triggers can work, but they are not “free pipeline”.

They are a system that needs volume + tooling + process + follow-through, and most teams underestimate that part.

I thought we may be losing sales to AI hype in our space.

So I asked my sales team a simple question:

“Are leads asking about AI?”

They said: not really.

What surprised me even more..

Many leads actually say they prefer a solution that is human-first.

Why I think this is happening:

1. Buyers are tired of the buzzwords
2. “AI” now often translates to: risk, unpredictability, and support tickets
3. In some categories, people don’t want speed- they want control and trust

So we’re adjusting the messaging.

Less “look, we use AI”.

More: 

- Here is the outcome you get
- Here is exactly how it will work
- Here is what we’ll never automate
- Here is what stays in human hands

The funny part:

The best way to win right now might be to stop selling the hype… and start selling clarity.

As simple as that.

LinkedIn Strategist helping founders and entrepreneurs sign more clients in 90 days through inbound + outbound marketing

You don’t come from a world where freelancing is “normal.”

You come from a world where:

→ No one around you run a business
→ Everything you build, you build alone
→ You have to prove yourself twice as hard
→ Your family doesn’t understand what you do
→ You have no referrals, no network, no “connections”

I know that world because I came from it.

When I started freelancing, I wasn’t failing because I lacked skills.

I was failing because I had no identity, no systems, and no roadmap.

Once I built a simple identity-led LinkedIn system, everything changed:

→ Clients started trusting me
→ Leads came from my content
→ Outreach felt natural, not salesy
→ People replied because they recognized themselves in my story

Now I help first-generation freelancers do the same.

I coach you to:

→ Set up a clean profile that converts 
→ Build a trusted, believable LinkedIn identity
→ Share your story in a way that attracts clients
→ Create content from your real world, not viral hacks
→ Use simple, honest outreach that gets high trust replies
→ Build your first stable income without guessing

If you’re a first-gen freelancer building your income from scratch, I built this for you.

Book a FREE call NOW and I’ll show you the exact system.
(link in featured section)

Baseema Fatima

I became a mom ❤️ MashaAllah

For the first time, I’m surprised with everything:

- how I brought this human being to the world.
- how I smile seeing him while being sleep deprived.
- how I wake up at night to feed and change his diapers.

Some nights I would cry saying “Mama yad arahi hain”

Being a mother is the hardest thing I’ve been through.

And the past 9 months have made me respect my mom so much more. 

If you’re reading this - go give your mom a hug.

LinkedIn Growth Coach Helping Freelancers & Agency owners Turn LinkedIn into a Client Acquisition Machine | Personal Branding | Outreach Strategies

This Ramadan, I'm helping as many people start LinkedIn outreach.

No excuse left for not making your first $ online.

Comment "Navigator" and get:

Sales Navigator core plan for 2 months for the price of dinner.

Not a referral link. Works even if you've used sales navigator before.

This offer is for EVERYONE who wants to stop depending on others and start earning their own.

Comment "NAVIGATOR" and I'll share the details.

(must be connected. If not, send me a connection request with a note “NAVIGATOR”)

P.S. Is financial independence your goal this Ramadan? YES or NO.

Only you can see this post. It’s been removed because it goes against our Professional Community Policies.

This year, I'm helping 2,000 people make $ thru Li.

And I'm starting with the ones whose timing wasn't right.

When I launched my coaching program, my DMs were flooded.

With people who wanted in but the timing wasn't right.

That stayed with me.

So I built something for everyone.

I'm Introducing "LinkedIn School"

A private community where you'll learn:

→ How to set up a profile that attracts clients
→ How to sign your first or next $1000 client 
→ Everything I teach in my coaching, together as a community

No one gets left behind this time.

Comment LINKEDIN and I'll send you the waitlist link.

(Must be connected. If not, send a request with the note LINKEDIN)

Your $1000 client is waiting.

Click on "Visit Website" on the top of this post to join waitlist


Cool things coming!!!

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The Battle

Nicholas Verity

Baseema Fatima

Followers

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Performance ScoreNicholas Verity's LinkedIn Performance

Performance ScoreBaseema Fatima's LinkedIn Performance

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taplio

The Battle

Nicholas Verity

Baseema Fatima

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas Verity's LinkedIn Performance

Performance ScoreBaseema Fatima's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNicholas Verity's LinkedIn Performance