Sublime Conversions

Head of Conversions @ Sublime Conversions

US Army

Infantry Soldier

Investor | $2.3M+ sold | I fund and manage DFY sales campaigns for high ticket offers. Building & investing in a portfolio of service-based brands.

There are 3 ways to grow your business:

1. Bring in more customers (get more people to buy).
2. Increase order size (get people to spend more when they buy). 
3. Improve customer lifetime value (get people to buy more often or buy more things). 

I help businesses do all three without using ads, webinars, sales letters or anything like that. Plus, you don't pay a dime until we've FOUND the money and put it in your account.

It doesn't get much better than that ;)

Nick Browne

I help $1M-$10M DTC brands increase their revenue as a top growth marketer

I have managed more than $65M+ ad spend on Meta for brands and developed ad creatives that convert.

A few of my current and past brands I've worked with include:

→ The Estée Lauder Companies
→ Clinique
→ Too Faced Cosmetics
→ Origins
→ Machete
→ Studeo AI 
→ Bio-First
→ cuddle+kind 
→ Jaxon Lane
→ Saint Moran
→ Barton Watch Bands
→ Zen Nutrients
→ Texas Humor
→ Cardin McCoy


My results:

→ Profitably scaled a brand’s Meta spend by 144% in 90 days
→ Increased a brand’s revenue by 112% from the brand’s previous year during BFCM
→ Reduced an 8-figure DTC brand’s CAC by 10.5% in 90 days
→ Increased a 7-figure DTC watch band brand’s Meta ROAS by 44% in 75 days
→ Developed an ad creative, yielding a 31% higher ROAS on Meta for an 8-figure DTC brand

If you want to learn about high-converting ad creative, join my newsletter:

→ GO HERE: sight-glass-collective.com/newsletter

Any other questions or partnership inquiries:

→ EMAIL ME HERE: janky@jankypatel.com

Janky Patel

Digital Marketing isn’t “posting content.”

I thought it was.
Until real campaigns proved me wrong.
(Credit: Md Nurnobi Islam )

A growing brand once told me:

> “We’re active everywhere.
> Content is good.
> Traffic is coming.
> But sales? Almost none.”

So I audited their marketing.

One channel focus.
No funnel logic.
No tracking clarity.
No retention plan.
No data-driven decisions.

Just content… and hope.

That’s when it clicked—

Digital Marketing is an ecosystem.
Miss one layer, and growth collapses.

Here are the 5 Pillars of Digital Marketing:

🔹 Foundation = Brand, Tracking, Data
🔹 Strategy = Funnel & Objectives
🔹 Traffic = Acquisition Channels
🔹 Content = Messaging & Creative
🔹 Optimization = Scaling & Retention

When brands understand this, everything changes.

The “viral post” isn’t the hero.
The system is.

In 2026, digital won’t reward “post and pray.”
It will reward full-stack marketers.

Real growth lives in:

* Clear customer journey
* SEO + Paid traffic balance
* High-intent funnel design
* Conversion-focused content
* Email & remarketing loops
* Clean analytics & attribution
* Continuous testing & iteration

When all five pillars work together,
growth stops being random.

Digital Marketing isn’t magic.
It’s engineering.

Build it right → results become predictable.

I help AI and DTC brands scale revenue through proven growth marketing

No alternative text description for this image

Branding vs. Marketing: What’s the Difference and Why Both Matter 

In the world of business, branding and marketing are two terms that often get used interchangeably, but they’re not the same thing. While both are essential for business success, they serve different purposes. Let’s break it down. 

Branding: Who You Are 
Your brand is your business’s identity. It’s the emotional connection you create with your audience. Think of branding as your company’s personality, values, and mission. 

Branding includes:
✅ Logo, colors, and visual identity 
✅ Tone of voice and messaging 
✅ Core values and mission 
✅ Customer perception and reputation 

A strong brand makes you memorable and builds loyalty. For example, when you think of Nike, you don’t just think of shoes, you think of “Just Do It” and empowerment. That’s branding at work. 

Marketing: How You Promote
Marketing is how you communicate your brand to the world. It’s the strategies and tactics you use to attract and engage customers. 

Marketing includes:
✅ Advertising (social media, TV, billboards) 
✅ Content marketing (blogs, videos, podcasts) 
✅ Email campaigns and promotions 
✅ SEO and paid ads 

While branding is about who you are, marketing is about how you sell. A great marketing campaign can go viral, but without a strong brand, customers won’t stick around long-term. 

Why You Need Both
Branding builds trust → Marketing drives sales
Branding creates loyalty → Marketing generates leads

The best businesses align their branding and marketing strategies. Your marketing should reflect your brand’s voice, and your brand should support your marketing goals. 

Final Thought:
You can’t have one without the other. A strong brand makes your marketing more effective, and smart marketing strengthens your brand. 

💡Which do you focus on more, branding or marketing? Drop your thoughts below! 👇

Credit: Happy Munkondia

One marketing lesson I wish I understood earlier: Study psychology.

Lately I’ve been diving deep into consumer psychology, and it’s completely changed how I think about creative, offers, and scaling brands.

Three things that have been game-changers:

1. People buy identity, not products.

Your customer isn’t buying press-on nails, skincare, or software. 

They’re buying who they become when they use it.

2. Clarity converts more than cleverness.

The brain is wired to avoid confusion. 

The clearer the value, the higher the conversion.

3. Emotion drives action. Logic justifies it.

If your creative doesn’t make someone feel something, it won’t move them to click.

The best marketers aren’t just media buyers or copywriters.

They’re students of human behavior.

Creative is targeting. Messaging is positioning. Psychology is leverage.

What psychology concept has most changed how you market?

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The Battle

Nick Browne

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The Battle

Nick Browne

Janky Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Janky Patel's LinkedIn Performance

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