Sublime Conversions

Head of Conversions @ Sublime Conversions

US Army

Infantry Soldier

Investor | $2.3M+ sold | I fund and manage DFY sales campaigns for high ticket offers. Building & investing in a portfolio of service-based brands.

There are 3 ways to grow your business:

1. Bring in more customers (get more people to buy).
2. Increase order size (get people to spend more when they buy). 
3. Improve customer lifetime value (get people to buy more often or buy more things). 

I help businesses do all three without using ads, webinars, sales letters or anything like that. Plus, you don't pay a dime until we've FOUND the money and put it in your account.

It doesn't get much better than that ;)

Nick Browne

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

I’m Redom Syed, FBAA Broker of the Year 2025 and Founder of Flint Group, one of Australia’s fastest-growing mortgage businesses.

What started as a mission to help families like mine make better money decisions has grown into a $10 B vision — to build one of Australia’s largest, most impactful mortgage groups.

💡 Who we are:
Flint is a modern brokerage, built for modern brokers who want to command attention.  We are a group of 100+ professionals across Australia and overseas united by one purpose: to empower Australians to understand, plan, and act with confidence.

🏆 Why clients and professionals choose us:
	•	Award-Winning Expertise – Recognised as Australia’s FBAA Broker of the Year (2025) and in MPA’s Top 100 Brokers for 7 years running.
	•	Ex-Treasury Economist Insight – We combine data, economics, and lending strategy to create smarter client outcomes.
	•	End-to-End Property & Finance Support – From first homes to complex investment portfolios, our clients access 50+ lenders and hundreds of tailored solutions.
	•	Proactive Loan Management – Our dedicated review team ensures every client stays on the lowest rate available — without needing to ask.
	•	Research-Driven Guidance – Our in-house research team has predicted every major rate and policy shift for nearly a decade, helping clients save tens of thousands.

📅 Book a chat → calendly.com/redom/15min￼
🌏 Learn more → www.flintinvest.au￼
📞 Contact → 0489 943 079 | info@flintgroup.au

Redom Syed - Mortgage Broker

People think success is about skill or strategy.

I used to think that too.

Then I had four $50m months in a row…after not hitting one in ten years.

Nothing magical changed.

I just started hanging around people who made my standards feel a bit uncomfortable.

Christian Stevens and I push each other daily.

Healthy competition, and zero hand-holding.

He’s been the #1 broker in Australia for years.

I respect it.

(Also…I want it.)

Being that close to excellence messes with you in a good way.

You don’t tolerate average anymore.

Turns out our environment does a lot more work than we give it credit for.

So choose yours wisely.

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

The biggest shock when I became a broker was realising how much of the job is selling.

And how much I had to learn.

I thought selling meant talking more, being clever, and saying impressive things.

It did not.

Turns out it’s more about listening.

People feel your energy straight away.

They know when you’re just waiting for your turn to talk.

Being a dad actually helped here, because you learn pretty quickly that talking less and paying attention gets you further.

(Especially with tiny humans who don’t care about your pitch.)

Once I stopped trying to ‘sell’ and started trying to understand why someone was calling me, everything became simpler.

Broking is a relationship business, and people just want to feel looked after.

I didn’t learn that from scripts, I learnt it by getting it wrong a few times.

Vinh Giang changed my life.

Not a throwaway line. I mean it literally.

A few years ago, nothing was moving. I had the ideas, I had the work ethic, but I kept hitting the same invisible wall.

Turns out the wall had a name.

I had never actually learned how to communicate.

Years of economics, strategy, analysis - and nobody once told me that none of it lands if you can't make another person feel it.

That realisation stung.

Since then, every Sunday I audit my own communication from the week. Not my numbers. My words. Where I lost people. Where something actually landed.

Last week I got to see Vinh and say thank you in person.

If you're technically strong and still feel like you're not getting the traction you deserve - it's probably not your knowledge that's the problem.

It's the gap between your head and the room.

My daughter started kindergarten last week.

In my highly emotional state, I told her I’d get her whatever she wanted to celebrate.

(I assumed I’d be heading to Kmart and be buying more toys…)

Turns out our schooling system works magic.

She’s learning much faster than I thought.

After a week sitting on it, she boldly declared her wish this weekend.

“Diamonds.”

No concept of budgets or usefulness.

Just diamonds.

Did I get her diamonds? 

(No…not yet…I’m hoping she changes her mind and I save myself a few $$)

But I loved that she asked.

Kids don’t see limits or walls or “be realistic”.

They just say what they want and see what happens.

Somewhere along the way, we learn to stop doing that.

We edit ourselves and shrink the ask and decide in advance what’s “too much”.

Watching her reminded me how powerful that mindset is.

Shoot the shot. Challenge the room. Ask the question.

You won’t always get the diamonds.

But you’ll never get anything if you don’t ask.

And…I hope she never stops. 💎

Most rules exist to keep people comfortable.

They tell you to slow down, wait your turn, blend in, play it safe.

I’ve learnt that the rules worth breaking are usually the ones that make you hesitate.

Some of the best moves I’ve made felt too early or too fast or slightly irresponsible at the time. 

(Like telling my wife i'd marry her a week into dating)

But they were also the ones that changed everything.

Progress doesn’t come from following the path perfectly.

It comes from pushing at the edges and seeing what gives.

Trying things that might not work and saying yes before you feel ready.

Backing yourself when there’s no guarantee.

Most people are waiting for permission.

I stopped.

Break the rules that keep you small.

Keep the ones that keep you honest.

The rest really don’t matter.

Some of the biggest moments in my life started with a very small question.

“Will you be my friend?”

It’s one of the first things we learn to ask as kids.

Before ego and fear and overthinking.

Somewhere along the way, most of us stop asking it.

But I never really did.

So many opportunities in my career, in business, and in life came from being brave enough to just ask.

To reach out and start the conversation and maybe say awkward things.

That question has introduced me to some of the most important people in my life.

Friends. Partners. People who’ve shaped how I think and who I’ve become.

It’s something I try to teach my kids now. (Turns out they've really been teaching me this whole time.)

And something I encourage my teams to do too.

You don’t need the perfect line.

You just need the courage to ask.

Turns out, that simple question can take you a very long way.

For a long time, work got the best version of me.

Late nights, always switched on, and at home, but not really there.

It looked productive, but it wasn’t.

Somewhere along the way I realised I didn’t actually want to build something that needed me 24/7.

I wanted one that let me show up properly, when I wasn’t working.

Lots of dinners at home, messy kitchens, kids climbing all over me.

That stuff matters so much more.

When home is good, I’m infinitely better.

And much less dramatic about the small things (big win).

I still care deeply about what I’m building.

I just won’t let it cost me the people I’m building it for.

I work hard, yes.

But I also love coming home to chaos, laughter, and being reminded very quickly that I’m not the boss anymore. 🤣

Sometimes you walk into a conversation expecting nothing.

Then someone says one thing…and it hits you right in the chest.

Over dinner recently, someone looked at me and said:

“Look, you’re a smart boy. I reckon you’ll be worth about $200 mil one day.”

Then they turned to my partner and said:

“You’re a machine. You’ll be a billionaire.”

Oof.

Compliment…and a backhander all in one 😂

And weirdly? I loved it.

Being underestimated is such a gift.

It gives you edge, and keeps you hungry, and reminds you there’s more in the tank.

I’ve got nothing to prove to anyone.

But moments like that light a fire anyway.

They make you think bigger, dream bigger, act bigger, and do more.

Never underestimate the power of being underestimated.

My mornings are chaos.

Pool. Weights. Get my body moving.

Straight into waking my girls up.

Quick cuddle.

‘Accidentally’ freezing them awake with wet hugs 

(Underrated parenting hack to get the kids up!)

Then straight to dancing.

(They love a bit of Bluey energy and I’m Bandit, so I get absolutely owned.)

And then, on weekdays, I put a shirt on and head to work.

Different arena.

Home is where I get humbled.

Work is where I come to perform.

I walk in, say hello, give hugs, and spread the love.

That’s part of this job too.

Then it’s locking in for the day.

Wild how fast life switches lanes…all before 9am.

No alternative text description for this image

People see the meetings.

But they don’t see the in-between.

Back-to-back days, long nights, and calls that run way over time.

But still, two hours blocked every night though. Non-negotiable.

Playing princesses with the kids, then stories, and finally one last cuddle for the night.

Then it’s right back on.

Weekly dinner calls with our GM Rushmi Shrestha  in Nepal.

Deep check-ins with my best mate Adi Chanda.

Sometimes it's business, but mostly, it’s making sure we’re okay.

High performance isn’t just output.

It’s staying human while you push.

That part matters so much more than most people think.

I don’t think trust comes from being the boss who’s always “on”.

And it definitely doesn’t come from pretending everything’s fine when it’s not.

For me, trust is built in the day-to-day stuff.

I try to meet people as people first.

But here’s the part that matters just as much.

We’re clear on expectations.

The bar is known and the work still has to be good.

Being relaxed doesn’t mean being vague.

But being kind doesn’t mean avoiding hard conversations.

I’ll back my team hard and I expect them to back the standard we’re building towards.

When people know where they stand, trust grows.

When effort is noticed and results matter, respect follows.

That balance, real connection plus real accountability, is what keeps teams strong.

Chill where it can be and serious where it needs to be.

That’s how good work gets done.

I had a conversation recently that completely messed with the way I think about goals.

Partially because of who it was, but more because of what they said.

We were talking about growth, and I threw out a number that felt ambitious, hoping no-one would laugh.

“10 billion.”

They didn’t laugh.

In fact, they paused…then said,

“Why stop there?”

And just like that, the number doubled, then doubled again.

It wasn’t bravado, or hype.

It was calm. Almost casual.

Like the idea of thinking that big was obvious.

That’s when it hit me.

Most of the limits we set aren’t real constraints.

They’re comfort limits.

They’re numbers that feel “reasonable” so we don’t have to sit with the discomfort of dreaming properly.

It felt like building my first Lego set again.

No instructions. No final picture. Just a pile of pieces and the freedom to see what happens.

If you aim higher than feels sensible, you might miss the exact target, but you’ll land somewhere far more interesting than where you started.

Since that conversation, I’ve stopped asking,

“What’s realistic?”

And started asking,

“What’s possible…if I stop playing small?”

That question changes everything.

I’ve been living by a slightly unhinged rule lately.

Live like I’m going to die at 40.

Not because I think I will.
(I really hope I don’t. I’ve got two little girls and I’d like to stick around.)

But because it creates urgency.

Tomorrow isn’t promised, and later isn’t guaranteed, so I don’t save things for “one day”.

This is how I run my business.

It’s how I run my days.

Fast, and present, with no time wasted.

A bit chaotic? Sure.

But it keeps me awake to my own life.

If you want a crash course in reading a room, try reasoning with a three-year-old at bedtime.

No logic works. No clever framing. They've already decided. And they will outlast you every single time.

I used to walk into client meetings the same way. 

Armed with data, ready to out-logic anyone in the room.

It never worked as well as I thought it should.

People making the biggest financial decision of their lives aren't looking for the smartest person in the room. 

They're overwhelmed. Second-guessing themselves. Carrying a weight you can't see just by looking at them.

The moment I stopped trying to impress and started trying to understand, everything shifted.

Nobody calls a broker because they want a presentation.

They call because they're stressed and they need someone to make the complicated feel manageable.

That's the whole job.

Turns out my little one was teaching me that all along.

When I think about legacy, I don’t think about numbers, titles, or how big something looks from the outside.

I think about people.

The people I work with, who trust me, and who choose to build alongside me.

What I’m building is meant to create opportunity.

To give people confidence and leave them better than when they came in.

That matters.

But the clearest version of legacy for me is my kids.

I don’t want what I’m building to just provide for them.

I want it to become the runway they take flight from.

Something they can look at and say, “If that’s possible, what else is?”

I hope they see the work, the care, the risks, the mistakes, the recovery…and then go further than I ever could.

Further than I can even imagine.

If one day they take what I’ve built and outgrow it, that’s success.

And if the people around me feel supported, challenged, and proud of what we’ve created together, that’s success too.

Legacy, to me, isn’t about being remembered.

It’s about building something that lets others rise long after you step back.

That’s always been the goal.

I thought I was just building a company.

Turns out, the company was building me.

When I quit my job as an economist, I genuinely believed the hardest part would be finding clients. 

I had the degree. I had the technical skills. I figured the rest would just sort itself out with enough spreadsheets and strategy.

It did not sort itself out.

Entrepreneurship isn't just a job. 

It's a mirror, and it shows you things about yourself you'd honestly rather not see.

For me, it exposed two things pretty quickly.

That I couldn't communicate anywhere near as well as I thought I could. 

And that underneath all the qualifications and the confidence, there was a very loud voice telling me I had no idea what I was doing.

Both of those hit hard.

I had all the knowledge. 

But knowledge without the ability to make someone else feel it is just noise. 

And self-doubt without anywhere to hide it is just...heavy.

Looking back now, those early years didn't just build a business.

They built a version of me that's more honest, less precious about being right, and genuinely okay with not having all the answers.

A version that knows when to close the laptop and go have the most fun with my favourite tiny humans in our living room.

Chasing numbers is easy.

The real thing - the thing that actually stays with you - is looking back years later and respecting the person the whole journey made you into.

That part you can't plan for.

It just happens, if you let it.

People ask me why I don’t use scripts when we film.

Short answer is, I’m bad at them.

They sound good in theory, sure.

But in real life…I just end up sounding like I’m reading.

Usually I’ll have a rough idea of what I want to talk about.

A couple of dot points, sometimes a coffee, and some blind confidence.

Then I hit record and see what happens.

You can always tell when someone’s reading.

You can definitely tell when they’re trying to remember the next line.

No script means I actually have to know what I’m talking about, which feels like a fair requirement.

And weirdly, that’s when the best stuff comes out.

Mid-sentence, unpolished, and occasionally rambling.

Anyways…that’s my system.

A lot of the drive people see in me didn’t just come from ambition.

It came from pain.

From growing up around things I wouldn’t wish on anyone, and watching people I loved struggle in ways that left marks you don’t see on the surface.

That stuff stays with you, even when you think you’ve moved on.

For a long time, I didn’t know what to do with it.

You carry it, you bury it, and you tell yourself it’s just part of the past.

But pain doesn’t disappear.

It either hardens you…or it fuels you.

At some point, I realised I didn’t want anyone else going through the same things I did.

Feeling that stuck and powerless and unsure.

That’s where the passion came from.

It’s why I care so deeply about helping people make better decisions.

Why I don’t treat this work like numbers on a screen.

This isn’t just business to me…it’s personal.

Pain has a way of shaping you, whether you like it or not and I chose to let it sharpen me instead of shrink me.

You don’t get to choose what happens to you early in life.

But you do get to choose what you turn it into.

And I decided to turn mine into something useful.

Something that keeps me moving forward.

Rental growth doesn’t show up all at once.

It leaves clues first.

Low vacancy rates are the obvious one…but they’re not enough on their own.

The stronger signals usually sit underneath.

When listings stay tight and rents keep resetting higher at lease renewal, that matters.

When incentives disappear, that matters.

When tenants stop negotiating and just accept increases, that matters too.

Another big one people miss: household formation outpacing supply.

More people per dwelling dropping.

More demand for rentals at the same time construction slows.

That’s when pressure builds quietly.

Rental growth isn’t about one hot quarter, it’s about imbalance persisting longer than expected.

When those signals line up, rent doesn’t spike, it grinds higher.

Slowly. Relentlessly.

And once that’s embedded, it’s very hard to reverse quickly.

That’s usually when investors look back and say,

“Ah well…that was obvious.”

In real time, it rarely feels that way.

If I look back, there are plenty of things I could’ve done better.

Moved faster in some areas, trusted myself earlier and backed my judgement instead of waiting for more certainty.

But the real lesson isn’t about what I’d change back then.

It’s about what I can change now.

Reflection is useful. Dwelling isn’t. (That's a property pun for you. 😂)

Every stage of your career gives you a chance to do things slightly better than the last one.

Communicate clearer and decide quicker and hold higher standards.

Letting go of what isn’t working.

And yes, in a few years I’ll probably look back at this version of myself and think,

“Hmm…could’ve done that differently too.”

That’s fine. That’s just growth.

The win isn’t getting ‘everything’ right.

It’s staying honest enough to reflect, and brave enough to adjust.

If you’re still learning, you’re still moving forward.

That’s the point.

taplio

The Battle

Nick Browne

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Browne

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Redom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance