Lead generation is broken.

Too many companies:

- Try to generate leads themselves, but fail
- Hire a lead gen agency with bloated retainers who can’t deliver

Lead generation as a whole is always changing, so unless you’ve got a dedicated team
on it (that knows what they’re doing) — you can expect to overpay for underwhelming
results.

That said, in 2025 — you don’t need to try to generate leads yourself, or pay an
outsized retainers for subpar work.

With Leadbird, you:

- Don’t pay for overpriced retainers
- Only pay per meeting-ready-lead we deliver
- Get the expertise of career outbound salespeople

We achieve this for you through:

- Targeted lead list building
- Domain + inbox set-up and warm-up
- Proven cold email copywriting principles
- Done-for-you cold email campaign management

Book a free demo from the link in my bio to join over 115 active clients getting
high-quality, meeting-ready-leads every single month.

Talk soon,
Nick

Nick Abraham

friEND
girlfriEND
boyfriEND

You know what doesn't END?

A well-run campaign with a great offer targeting 5,000 net new prospects per month.

I send 2M+ cold emails and 1M+ LinkedIn DMs per month for 1,000+ active clients across Leadbird and Cleverly

As expected, outbound marketers are freaking out about Google's AI Inbox update, with some calling it the death of cold email. I’m here to tell you not to panic.

Here’s why this won’t kill cold email as long as you’re half-decent at it, and willing to put the work in:

(1) First of all, this isn’t currently being deployed on Workspace emails (only personal). That means you literally don’t need to worry for the time being.

(2) For when that roll out does happen, Google will not have it easy. Enterprises don't want AI to read or index their data.

This has been why enterprise AI adoption has been so slow, and Google isn't exempt.

(3) Even if SOMEHOW, this got deployed to every Workspace inbox, people will find workarounds and loopholes within 7 days (just like we did for every other infrastructure change).

The ONLY people who can potentially suffer here are people who are weak at cold email and want a low-effort, high-results motion.

And they shouldn't be sending cold emails anyway.

If I told you to pick all AI-written emails out of your inbox, I bet you could do so with 90% accuracy. It brings up an interesting point:

AI in outbound is great, but so many people are going way too overboard.

People will use Claygent + another prompt to come up with crazy, “human-looking” lines that sound great on paper but rarely get executed well against an entire lead list.

You might get some right on the nose, but the majority of them will certainly sound a little “off”, thereby killing your campaign altogether.

The variance, even with quality checks, is a little too high (as of Jan 2026…because this will certainly change).

The “right” way to handle this right now is using it to find super simple variables (i.e. company case study name) and entering those variables into human-written sentences.

If you have any other use cases that actually* work, drop them below.

There is no bigger waste of time in outbound than the debate over warm-up pools and which ones to use.

Take it from someone who bought into the hype before (I literally tried to build a company solely focused on this, promising the same stuff a ton of vendors do today): Just use Smartlead’s warm-up pool and move on.

In fact, private warm-up pools can be even riskier than public ones, considering that Seeds can burn out (ask me how I know 🙄).

At the time of writing this, we have ~130,000 inboxes in the Smartlead pool and will continue to add as we need them.

In short: There are a million other things you should spend time worrying about regarding outbound. Your warm-up pool isn’t one of them.

PS - This was a part of Smartlead’s roundtable from last week. It was an awesome time, and I highly recommend watching the replay on YouTube if you couldn’t make it. Thanks to Vaibhav Namburi for having us!

undefined undefined

Hey, thanks for replying. 

Here's the guide:

https://drive.google.com/file/d/1Ogdq83o7sRMARFopD_t_-nqHF0XIOPsD/view?usp=share_link

Leadbird

P.S. If you’re an established agency or SaaS with a GREAT offer and want leads — Leadbird can help

… and we’ll do it on a Pay-Per-Lead basis.

Book today: https://www.leadbird.io/book-a-call

Spintax Guide

Tool

Article

Message

yuri

90% of the time someone asks me about cold email infrastructure, I tell them to take a step back and consider what actually matters.

Yes, at scale and at the highest level of outbound, the infrastructure you use has a material impact on performance.

But (and I don’t mean to come off as arrogant in saying this), most of the time people ask this, they have issues with the fundamentals of their outbound operation that render the infrastructure question irrelevant.

Things like:

1. Company names not being formatted properly (ex: still having “LLC” or “Inc.” in the name).

2. Having emojis / special symbols in contacts’ first names.

3. Not properly cleaning and formatting prospects’ job titles.

4. Having a lead list that isn’t well-targeted.

5. Not having basic copy variance set up.

These are things that come much before advanced infrastructure, yet people seem to overlook.

My advice: Get all of the above and the rest of the cold email fundamentals down first before even starting to worry about advanced infrastructure.

You’ll save time, money, and headaches.

Something to keep in mind when you see lead generation agency owners flexing crazy Smartlead / Instantly screenshots on the timeline:

Anyone with half a brain knows how to get a campaign to a 10% reply rate and 60% positive reply rate.

It doesn’t come from being some type of cold email wizard.

It’s simply putting an extremely low-friction CTA in with some type of money-back guarantee.

And to be clear, nothing is wrong with that. We still do it for certain clients, where it makes sense for the offer.

But, flexing this to try to show prospects that these are typical results is just silly.

Sure, there may be some people that aren't super familiar with outbound that are impressed by this.

But, there's also a cohort of people who are very familiar with it and know exactly what led to that performance, thereby degrading your credibility instead of adding to it.

You’re better off showing “worse” results for a much harder campaign!

You, not a $32B company: I might burn my TAM!

Ramp, a $32B company: We must email every decision-maker on earth 10 times per year.

As silly as it sounds, it’s true: If you play your cards right, it’s impossible to burn your TAM with outbound.

Playing your cards right, in this regard, means coming up with fresh and unique angles to re-market to the same prospects.

Ramp has mastered this.

They have different reps reach out at different times with overall solid emails.

Though it feels like they’re always in my inbox, I’ve never once felt pestered, spammed, or annoyed.

They’re doing this tastefully, with personalization and relevance.

And if Ramp isn’t worried about burning their TAM, there’s a great chance you shouldn’t be either.

My advice to you: Figure out ways to reach out to the same prospects that weren’t interested or didn’t respond prior in unique ways, and you’ll never worry about TAM burn again.

I would love to tell you that the solution to all your lead gen problems is the intricate Clay workflow I spent 43 hours building, but that’s not true. For 90% of teams struggling to generate leads, the problem is much simpler:

A bad offer.

Your offer, above all else, has the biggest impact on whether or not you book calls from cold email.

To that point, I can’t tell you the amount of conversations we’ve had with clients that amounted to us trying to convince them to improve their offer and make it more suitable for outbound.

Because so many of them simply don’t say anything special or that peaks the prospect’s interest.

Here’s a real example we dealt with:

The client sold CRM implementation services.

They wanted to run with messaging along the lines of: “We help HubSpot users market better and get the full use of their CRM.”

…so can every other company in their inbox.

The right way to think about this (and how we did so for this client) was to instead sell an outcome.

So, we transitioned the offer to strictly companies that used HubSpot, and saying:

“{name] - most HubSpot users don’t have a nurture re-engagement flow. I’d love to help re-book 10-15 appointments onto your calendar by building you one.

Interested in speaking?”

This email has a much higher likelihood of being responded to than the prior one, because you directly promise an outcome instead of using vague corporate messaging.

Let me know if you have any questions on doing this successfully.

Alex Hormozi says he books 4x more appointments when he calls his leads immediately after showing interest.

If you’re sending outbound and want to systemize this so that you can do it at scale, follow this process:

Tech / vendors you’ll need:

- Masterinbox.com
- LeadMagic
- Salesfinity
- No Accent Callers

—

1. Build correct tagging within Master Inbox to identify positive replies.

2. Set up an automation to automatically enrich positive replies to pull those leads’ phone numbers via LeadMagic.

3. Build the simple automation to update the contact within Master Inbox and set two tag: “interested” and “phone number found”.

4. Set up the automation to push to a call list in Salesfinity for your rep (via No Accent Callers) to call immediately.

I can’t put the same “4x improvement” tag on this, but we have seen a much better appointment set rate after implementing a flow to call our leads faster.

Comment if you want me to make a video on building these automations / setting up the system.

If someone tells you they can get you consistent leadflow from outbound in 30 days or less, don’t listen.

We send over 2 million cold emails per month for almost 300 clients… trust me, it takes 60-90 days to properly get consistent lead flow coming from outbound if you’re starting from zero.

BUT

There are some things you can do to speed up the process that we are implementing across the client base.

Namely, there are 7 types of campaigns you can keep always on and running in the background, additional to your actual campaign copy. 

Though these won't put a hundred calls per month on your calendar, they are certainly worth running and do not take much input or upkeep at all.

I break down each of them in detail in the carousel below, so be sure to save it:

Always-On Campaigns

Google your name right now. What comes up?

Does your website show up?

If so, does it have a VSL?

Is it full of case studies and customer interviews?

What about your LinkedIn and X profiles?

Are they optimized and active?

Are you showing off your expertise?

This might sound overboard, but this is exactly what goes through a prospect’s head when you email them.

The first thing 90% of them do is Google your name.

If you can’t show that you’re a real person with a real business that solves real problems for real clients, you’re dead in the water.

Really, cold outbound is nothing more than a trust game.

You need to make it so that someone who doesn’t know you one bit automatically trusts you. And you do so by optimizing everything I talked about above.

If you don’t have those things in check, much of your outbound is just a waste of time.

Alex Hormozi famously says that if you want more leads, you should dedicate the first half of your day to getting in front of more people.

Whether that’s content, paid ads, or however else, you need to be getting in front of people.

Outbound, generally, will be both the cheapest and easiest to generate results from immediately.

And let me tell you after doing this first-hand: Alex Hormozi is right about this.

In college, I started an Instagram growth agency.

I did everything I thought I needed to do:

- Make a logo
- Put up website
- Form LLC
- Post blogs

And when all of that was done, I looked up and still had zero people paying me.

That’s when I started dedicating my entire day to messaging prospects and seeing if they’d get on a call.

The business hit $10,000/mo of revenue in the months that followed.

The point:

It’s easy to get overwhelmed by the amount of sales ops and revenue tech out there, but most of the time, all you need to do is get yourself in front of more prospects.

Shreya Batra

We manage deliverability for 130,000+ inboxes with Hypertide.io. At that volume, you can't afford to baby underperforming domains. Our 4-step process for handling deliverability issues:

Step 1: Flag problems early

We monitor inbox performance daily. If a domain is underperforming by 40%+ vs that client's average, it gets flagged automatically.

Step 2: Kill it without losing capacity

We delete the domain using Hypertide Layover. The domain gets removed from billing immediately, but sending still works for 18 days. This gives us breathing room without sudden volume drops.

Step 3: Replace while the old one's still running

During those 18 days, new infrastructure gets spun up and warmed properly. This works so that there’s loss in total sending capacity.

Step 4: Protect the replies

Once the old domain shuts off completely, Hypertide Relay kicks in. All replies from the deleted domain automatically forward to the new infrastructure. Importantly, there are no leads missed and no broken threads.

Quite importantly, we don't try to save domains that are already burnt.

A lot of agencies waste weeks trying to nurse underperforming infrastructure back to health. Using this system, we just assume domains will fail and build systems that swap them out seamlessly.

As a result, capacity never drops and your deliverability stays clean. Let me know if you have any questions on this.

Local lead generation is so underrated that we started asking all clients (not just ones with local businesses) if they’re open to it on the onboarding form, so that we can run this campaign.

No matter what anyone tells you, cold email is most definitely getting harder. Each day, we have to think harder about the best way to get in front of prospects in a way that stands out.

This local lead generation play is exactly it.

We:

1. Call out that we’re in the area.

2. Casually mention what we do and share how we did so.

3. Use a soft, casual CTA to gauge interest.

Yes, this is of course harder to scale in that there are finite local businesses you can sell to. But, in most cases and for most offers, this is worth trying.

If I were a local general contractor, for example, I know I’d be inclined to work with an SEO agency in my area as opposed to one on the other side of the country. There’s a local preference there that you can tap into.

If you have anecdotes on local lead generation working well for you, leave them below.

After spending $2M to send 30,000,000+ cold emails for 500+ clients, this is my number one learning about outbound:

Offer. Is. King.

You hear everyone say it, but nobody really internalizes it.

You can have:

- 3-4 blocky paragraphs
- 2-3 links
- Images
- OK-but-not-great targeting
- Basic infrastructure

…and still outperform the “best” outbound teams who spend thousands of dollars trying to optimize all of the above, as long as your offer is strong.

Strong offer = more replies.

More replies = less spam risk.

Less spam risk = more replies.

The cycle repeats.

Before you try to optimize for anything else, make sure your offer is strong to begin with.

I mean this diplomatically, but if you can’t get cold email responses from your ICP, it is not because inboxes are crowded. It’s likely one or more of the following factors:

1. Bad offer
2. Weak email
3. No social proof
4. All of the above

The simplest way to get responses is following this workflow, which attacks all of the above issues:

1. Come up with a no-brainer offer that the prospect would feel stupid saying no to (i.e. performance, money-back guarantee, etc.)

2. Use Apollo to find the email of the right job title to sell to at the company (might be CEO, might not be).

3. Do a baseline level of research (or use Clay) to write a line personal enough to the decision-maker.

4. Put it all together with a template like this:

{{name}} - saw {{personalized line}}.

Just curious, if I could {{generate result}}, would you be interested in speaking?

Only asking because we helped {{company}} do exactly that, and figured {{their company}} might want something similar.

Worth a chat?

If you do this right, you will get responses. Period.

I uploaded this video on November 18, 2024 saying the only 3 channels you need to get 50 calls/month and blow past $1M in revenue are:

- Cold email
- Cold calling
- LinkedIn

It was true back then, but is far more true just 13 months later.

The truth is, as much as nobody likes to admit it, cold email is getting harder. We’re no longer in the 2021 glory days, where seemingly anyone with a few inboxes could book calls from the channel.

Yes, it’s still viable (and still our bread and butter), but you’d be foolish not to diversify into cold calling and LinkedIn DMs (the right way) as you solidify cold email.

After working with 500+ clients and having 283 active right now, there are 3 things I wish I did on Day 1 of my agency.

(they would've made me much wealthier today)

1. Become an expert on my financials early.

This is so easy to overlook but ridiculously important.

At any point when asked, you should know your numbers to a T.

- What was last month's revenue?
- What was last month's gross margin?
- What was last month's net margin?
- What was last month's profit?

The more you can get in the routine of checking and understanding this, the better.

2. Make demos booked your north star.

You should wake up every day trying to improve that metric.

Every single day. Forget "marketing" and "growth" and "building the brand".

Every day, wake up and figure out how to put more meetings on your calendar, and you will grow.

3. Keep fulfillment as simple as possible while still being able to get the results you promise.

The more complex, the harder it gets to maintain.

Once you have these in place, and you can communicate your offer + results in a non-gimmicky way, you're on the right path.

If you have any questions on this, let me know.

We got to 0-10 clients with outbound, but what took us from 10-30 clients was something completely different: Referrals.

How we did it:

1. Put a question on onboarding form: "Is there anyone in your network that you think could benefit from this service?"

2. Client would often think of someone and put their name/email.

3. We would manually reach out saying "[name] is a customer of ours and said you might be a fit for out services - worth a chat?"

This worked because it was easy for our client to think of someone, and the person they thought of would likely think "well if they're using this service, there's likely something to it".

NOTE: This is far easier when you have a strong offer + social proof to lean on!

Me: I want to add cheesy openers to your cold emails.

Client: Absolutely not. That's way too unprofessional for our brand.

Me: What's unprofessional about it?

Client: Lines like 'I'm sure your inbox is busier than a bee in a flower shop'? That sounds ridiculous. What will prospects think of us?

Me: They'll think you're human instead of another boring corporate email.

Client: But we're a serious B2B company. We can't sound like we're joking around.

Me: How many meetings are you booking per week right now?

Client: Maybe 2 or 3.

Me: From how many emails sent?

Client: We're sending about 1,000 per week.

Me: So your professional emails that barely get any meetings are protecting your brand better than emails that actually get responses?

Client: Well, when you put it like that...

Me: Look, I get it. It feels weird. But these openers work because they cut through the noise.

Everyone else is sending the same I hope this email finds you well garbage.

Client: What if prospects think we're not serious?

Me: The prospects who judge you for a cheesy opener weren't going to buy from you anyway.

The ones who reply are the ones who appreciate authenticity.

Client: I just don't want to hurt our reputation.

Me: Your reputation is already being hurt by emails that get ignored.

Let's test it for two weeks. If it doesn't work, we'll go back to boring.

Client: Fine. But if my CEO sees this...

Me: He'll see the meeting bookings.

Building unstoppable pipelines | Get free sales opportunities with our no-cost, no-risk pilot campaign | Founder @ C17 Lab

Most outbound agencies take your money and deliver nothing - zero meetings, zero learnings.

I do the opposite - you see results before you pay a dollar.

I launched Square in France and was the top growth performer at Booking.com for two consecutive years, driving over $50M in GMV. After realizing I could earn more by owning even 1% of the value I created, I started C17 Lab, the first revenue engineering firm focused on outbound-led growth.​

Who I help

You’ve built a solid business through paid media, inbound, and referrals, but growth has plateaued.
You know outbound can work - you’ve seen others scale with it - but every agency you’ve tried delivered excuses instead of pipeline. Maybe you tried DIY outbound and ran into technical complexity, deliverability issues, or data problems. You’re done with the “trust us, it takes 6 months” narrative.

How I help

C17 Lab engineers outbound systems that consistently generate pipeline for:

1. Manufacturers
2. B2B SaaS selling into traditional industries
3. Professional services firms doing $2M+ in annual revenue

My team of GTM engineers and SDRs will run a free pilot campaign that books you 3-4 qualified meetings. No payment required.

If we can generate pipeline when we barely know your business, imagine what happens once we deeply understand your product and market.

Ready to see what high-performance outbound actually looks like?

Book a free pilot campaign at c17.ai.

Enzo Carasso 🧲

Sales teams leave so much money on the table by refusing to do something stupidly simple.

They will do almost anything except call the lead.

- They’ll try a DM.
- They’ll tweak the copy.
- They’ll send another email.
- They’ll wait for a “better time.”

The lead just sits there.

Uncalled.

At first, this looks like progress.

Then you realize it’s comfort.

Calling feels awkward.
Email feels controlled.

But here’s what actually happens when you pick up the phone.

- You find out if the lead is real
- You hear objections dashboards never show
- You get clarity in minutes instead of weeks

Most deals don’t die from rejection.

They die from delay.

Outbound creates the opportunities.
Calls turn them into revenue.

After watching this play out again and again, here’s the takeaway.

Sales teams don’t avoid calls because they don’t work.
They avoid them because they work too well.

Reality shows up fast on a call.

And that’s the point.

Personally, I use BetterContact to find verified contact details when reaching out. Go check them out if you're interested. 

Where in your follow-up process do calls get pushed to “later”?

If you want outbound leads that are worth calling, start with C17 Lab. We'll:

- Run a no-cost pilot campaign
- Generate real outbound leads
- And show you the system working before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone rewriting emails instead of picking up the phone.

Follow Enzo Carasso 🧲 for more on outbound, offers, and GTM execution.

Most marketing problems aren’t execution problems.

They’re foundation problems.

When results are inconsistent, teams usually push harder. 

More content. 
More ads. 
More activity. 

That rarely fixes the issue.

Good marketing works when the fundamentals are in place.

1/ Market research

You need to understand what buyers already believe, what alternatives they’ve tried, and where those alternatives fail. Skip this and your message has no leverage.

2/ Target audience

A clear ICP creates focus. It forces you to decide who this is for and who it isn’t. Vague audiences lead to vague results.

3/ Value proposition

This is the economic reason someone chooses you over other options. Not a slogan. Not positioning language. If the value isn’t obvious, marketing has to compensate.

4/ Marketing channels

Channels are distribution, not strategy. They only amplify what’s already clear. If you rely on channels to create clarity, scale will expose the weakness.

5/ Content strategy

Content isn’t about volume. It’s about consistency. Every touchpoint should reinforce the same reason to buy. Mixed messages create hesitation.

6/ Marketing campaigns

Campaigns are the execution layer. They apply pressure toward a specific outcome. Without a solid foundation, campaigns turn into activity instead of results.

When marketing works, it feels simple.
When it doesn’t, teams add more motion.

That’s usually backwards.

If you want to see how C17 Lab applies strategic thinking to outbound, offer creation, and GTM systems, start with a no-cost pilot campaign.

We run a real outbound campaign and prove the process before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone fixing tactics instead of foundations.

Follow Enzo Carasso 🧲 for more on outbound execution, offer design, and GTM systems.

Visual credit: reputeforge on Instagram.

Marketing is

I was Alex Hormozi's #1 revenue-generating affiliate worldwide.

I didn’t have any real brand or audience.

What I did have was years of outbound execution experience.

I wasn’t brought in as a service provider.

There was no commercial arrangement.

I chose to support the launch pro bono. 

The approach was straightforward.

A clear offer tied to the launch.
Well-defined audience segments.
Outbound systems executed at scale.

The same mechanics I’d been using for years.

After the launch, people started asking questions they usually don’t ask:

- How did you drive that volume without an audience?
- Why focus on execution instead of visibility?
- Which outbound channels actually mattered?

What stood out to me was how little had changed.

The fundamentals were the same as everything I'd done before.

The difference was visibility and stakes.

That made the outcome impossible to ignore.

Alex acknowledged the achievement publicly.

What this reinforced for me is simple.

Recognition doesn’t come from explaining capability.

It comes from executing where results are measurable.

Many operators already have the skill.

They just apply it in places where the outcome stays invisible.

This is precisely what we do at C17 Lab.

Curious to see it in action?

We run a no-cost pilot campaign and show the process working before you commit.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for more on outbound execution and GTM systems.

2023: 1 man with a desk.

Today: A profitable, 17-person company. 

This photo was taken a week before Christmas.

It felt like the right moment to stop and look back.

When C17 Lab started, the setup was simple.

The work was the same work we still do today.

Outbound execution.
Offer design.

GTM systems that actually hold up.

Over the last couple of years, volume increased.

Responsibility increased.
The systems got pressure-tested.

The foundation didn’t change.

Looking at these two moments side by side, especially as 2026 kicks off, is a reminder of how this really works.

Progress rarely feels dramatic while you’re inside it.

It feels repetitive, sometimes slow, and often unremarkable.

Then enough time passes and you realise it added up.

Most people underestimate how much consistency matters.
Not for weeks.

For years.

What’s something you’ve kept doing the same as your business has grown?

Comment below.

Want to see how the systems we use at C17 Lab apply to your GTM?

Start with a no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still early in the process.

Follow Enzo Carasso 🧲 for more on outbound execution, offer design, and long-term growth.

Most B2B funnels fail before the first email is sent.

Because founders build them bottom-up instead of top-down.

They polish pitch decks. Tweak CTAs. Obsess over subject lines.
Then they blast 200 accounts and wonder why pipeline is dead.

I’ve built outbound systems for 100+ manufacturers, pro services firms, and B2B SaaS companies.

We send millions of cold emails every month and have booked thousands of meetings.

Here’s the order that actually fills pipeline:

TOP OF FUNNEL: Get Eyeballs

1. Account Reach Engine
Hit the same high-fit accounts repeatedly across channels.
Awareness is a math problem. Solve it like one.

2. Outbound Distribution
Run email and calling at volume on firmographic-fit lists.
If it breaks at 10,000 sends, you never had infrastructure. You had a workaround.

3. Content Reinforcement
Use content to warm up cold conversations.
Content supports outbound. It doesn't replace it.

MIDDLE OF FUNNEL: Find Who Actually Buys

4. Offer-Led Messaging
Lead with a constraint they already feel. Budget pressure. Capacity problems. Missed targets.
Weak offers can't be saved by better copy.

5. Segmentation by Use Case
Segment by buying situation, not job title.
Personas don't close deals. Timing does.

6. Live Feedback Loops
Analyze replies at volume. 50 replies is guessing. 500 reveals patterns.
Silence is feedback. Read it.

BOTTOM OF FUNNEL: Prove You're Real

7. Pre-Meeting Value
Deliver insight before the call is booked.
No value before the meeting? They won't show up to it.

8. Qualification Rules
Strict fit criteria before anything hits the calendar.
More meetings isn't progress. It's overhead.

9. Real Outcomes
Show real numbers. Real constraints. Real results.
Polished case studies destroy credibility. Messy screenshots build it.

Every broken funnel I've seen follows the same pattern:

They fix conversion before they have volume.
They optimize copy before they design the offer.
They add content before they build infrastructure.

This is why you have "leads" but no revenue.

Build top-down. Start with volume. Then relevance. Then proof.

Do it in that order, and outbound stops being spray-and-pray.

It becomes controllable pipeline.

Comment "FUNNEL" and I'll send you the exact breakdown we use.

♻️ Repost if someone in your network is building funnels backwards.

Before C17 Lab, I worked in outbound and acquisition inside large organizations.

Booking.com was my first real role.

Then I worked at other large companies like Square.

That experience shaped how I think about growth.

At scale, the standard theory disappears.

Offers get tested.
Economics show up.
Systems either hold or break.

After years of developing my craft, I left and started C17 Lab.

Today, I’ve helped dozens of 7+ figure companies scale through outbound. 

But the fundamentals I learnt haven’t changed.

Outbound works when:

→ The offer makes economic sense
→ The system is built for volume
→ Value shows up before the meeting

Since then, I’ve applied that same approach across dozens of companies.

Different industries.
Different stages.

But achieving the same outcome: 

Predictable pipeline.

That’s what we focus on at C17 Lab.

No motivation.
No shortcuts.

Just building outbound systems that are proven to drive revenue. 

If you want to see what this looks like in practice, apply for our no-cost pilot.

We’ll run a live outbound campaign so you can see results before committing.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for outbound systems and GTM execution.

Most founders stare at the wrong GTM metrics.

That’s why their outbound “works”… but revenue doesn’t move.

7 KPIs that actually tell you if outbound is working 👇

KPI 1: Cost to Prove Value

What it really is: how much you spend to show real value before a meeting.
Why it matters: if CPV creeps toward LTV, scale just makes you poorer faster.

KPI 2: Qualified Meeting Rate

What it really is: % of meetings that should have been on the calendar.
Why it matters: a “busy” calendar can still be 50% wasted sales time.

KPI 3: Response → Meeting Conversion

What it really is: how many replies turn into booked calls.
Why it matters: interest without meetings means your offer doesn’t create urgency.

KPI 4: Pipeline per 1,000 Contacts
What it really is: dollars of qualified pipeline for every 1,000 people you touch.
Why it matters: activity is a cost center; pipeline is what pays salaries.

KPI 5: Time to First Value
What it really is: how fast prospects feel the value of talking to you.
Why it matters: early clarity shortens sales cycles. Late value kills deals.

KPI 6: Disqualification Rate
What it really is: how often your system says “no” before sales ever gets involved.
Why it matters: if nothing is disqualified, your filters are fiction.

KPI 7: Outbound Pipeline Coverage
What it really is: % of next quarter’s target covered by outbound-generated pipeline.
Why it matters: if outbound can’t cover targets, growth is hope, not control.

These KPIs aren’t about doing more.
They’re about knowing what to control.

If you want to see how C17 Lab builds outbound that hits these numbers:

We run a live outbound pilot, build the system, run a real campaign, and you keep the pipeline before you decide to scale with us.
Comment “PILOT” and I’ll DM you the details.  

PS: If you know a founder still bragging about “emails sent” instead of “pipeline created,” repost this for them.

7 KPIs Every Founder Should Be Tracking

Last year, C17 Lab sent just over 13 million cold emails.

That number matters less than what happened next.

115,111 replies.
23,846 leads generated for our client.
A 20.7% positive reply rate on conversations that actually happened.

Truth been told.

Open rates don’t matter in cold outbound (yes, flash news).
Reply rates don’t matter if they’re low intent.
Volume doesn’t matter if it destroys domains and don't book meetings.

What we care about is signal.

Positive replies mean:
- the offer made sense to a cold audience
– the ICP was tight enough to resonate
– the message created real interest that leads towards a meeting, not curiosity

Bounce rate stayed under 3%.
Reply rate held at scale.
Positive replies stayed consistent across campaigns.

That doesn’t happen by accident.

It comes from starting with economics.
Designing the offer before writing copy.
And building outbound systems that hold up when volume increases.

Most outbound fails quietly.

Ours gets consistent and scalable results. 

Want to see how this looks applied to your business?

We offer an application-only, no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still judging GTM by open rates.

Follow Enzo Carasso 🧲 for more on outbound, offer design, and GTM execution.

Bad deliverability will kill your outbound before your offer ever gets read.

But everyone blames the copy.

I've sent millions of cold emails. 

Here are the 7 deliverability mistakes that destroy campaigns:

1/ Using a Single Domain for Outbound
→ Running outbound from one domain concentrates all risk in one place.
→ If you seriously want to scale you need at least 100 domains. 

2/ Sending Too Much From Each Inbox
→ High send counts create abnormal patterns that trigger filtering.
→ Cap daily sends at 15-20 emails per day and to never go above 30. 

3/ Treating Warm-Up as a One-Time Step
→ Inbox reputation is shaped by ongoing behavior, not initial setup.
→ Maintain consistent sending for 2-3 weeks minimum and avoid pauses that reset trust signals.

4/ Scaling an Offer That Doesn't Get Replies
→ Low engagement trains filters to deprioritize your emails.
→ If nobody's replying, pause scaling and adjust your offer before touching infrastructure.

5/ Using Opens as a Performance Signal
→ Opens do not indicate intent.
→ Track replies and interactions at the inbox level and remove inboxes with sustained low engagement.

6/ Adding Infrastructure Before It's Required
→ Complex setups delay feedback instead of improving performance.
→ Add complexity only when manual limits are reached.

7/ Treating Deliverability as a Solved Problem
→ Inbox health degrades over time.
→ Rotate domains proactively and adjust volume based on engagement trends.

Outbound isn't about clever subject lines.
It's about engineering systems that survive scale.

If you're doing $2M-$3M+ in revenue and want to see how we engineer outbound pipelines that actually deliver, apply for our pilot campaign.

We'll book 3-4 qualified meetings in your calendar. You verify ICP fit. If they're good, we talk.

Apply for a pilot campaign at https://bit.ly/C17Pilot

Repost if you believe infrastructure beats tactics.

Follow Enzo Carasso 🧲 for outbound engineering at scale.

7 Deliverability Mistakes

I learned early that most outbound fails before the first email is sent.

Not because the message is bad.

Because the math doesn’t work.

Early on, I spent time on copy.
Hooks. Openers. Personalization.

Some campaigns worked.
Others didn’t.

When I looked closer, the difference wasn’t language.

It was economics.

Campaigns with average copy succeeded when the numbers made sense.

Campaigns with great copy failed when they didn’t.

That changed how I approach outbound.

I stopped starting with “What should we say?”

I started with “What does this need to work?”

→ Lifetime value.
→ Acceptable CAC.
→ How much we can afford to spend to prove value before a meeting.

At scale, personalization can hide bad offers.

It creates replies and activity.
But it never fixes the equation.

A weak offer stays weak.

A broken CAC to LTV ratio stays broken.

That’s why copy has never been the leverage.

Here’s how I think about it now.

– Lock the economics first
– Design the offer to remove risk
– Decide how much CAC you can afford to spend proving value
– Use copy to deliver the message, not to rescue it

When the math is right, copy gets simple.

Most teams do this in reverse.

They polish words and hope the numbers follow.

The ones that scale fix the numbers first.

Want to see how we design outbound strategies that convert?

That’s what we do at C17 Lab.

We run a no-cost pilot campaign and show the process working before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone rewriting copy instead of fixing the math.

Follow Enzo Carasso 🧲 for more on outbound, offer design, and GTM execution.

Most 2026 growth plans won’t survive Q1.

Not because the target is too big.

Because the system underneath it is the same as last year.

The start of every year looks the same:

→ New revenue goal
→ New pressure
→ Same leaky pipeline

If the operating system doesn’t change, neither do the numbers.

Here’s the 5-part outbound system we see in teams that actually grow:

1/ Aim the system

Pick a narrow ICP, a problem they already lose sleep over, and make sure they have real budget and authority.

If this is fuzzy, every lead source gets expensive.

2/ Design the offer

Buyers don’t care about your service.
They care: “Is this worth the risk?”

Give them: a clear ROI case, terms that feel safe, and proof that answers their biggest objection before they say it.

3/ Build reliable pipeline

You need outbound channels you control: email, calling, LinkedIn.

→ Daily volume targets. 
→ Deliverability handled. 
→ Messaging that actually reaches decision-makers. 

Pipeline isn’t momentum. It’s mechanics.

4/ Turn pipeline into revenue

Calendars full of the wrong meetings kill teams.

Tight qualification rules, clear next steps, and a sales process that matches how your buyers actually buy.

This is where most teams quietly leak deals.

5/ Scale & defend

Systematize what already works.

Then increase volume and headcount on purpose instead of 'hiring and hoping.'

Feed proof back into the system so bigger accounts feel safe saying yes.

Strong companies don’t bet on 'a big 2026'.
They run a system they can execute every single week.

If you want that system installed instead of another New Year wish list:

At C17 Lab, we start with a no-cost outbound pilot:

→ We design the system
→ We run the campaigns
→ You get the leads and meetings

Apply here: https://bit.ly/C17Pilot

Repost this for someone who needs to rethink their 2026 plan.

Follow Enzo Carasso 🧲 for more on outbound execution and GTM systems.

Marketing isn’t magic.

It’s a multiplier.

Multiply by zero, you still get zero.

I see this mistake constantly when reviewing growth plans.

→ Strong product × strong marketing = compounding growth
→ Strong product × weak marketing = slow progress
→ Weak product × strong marketing = expensive disappointment
→ Weak product × no marketing = quiet failure

Marketing doesn't create value.
It scales whatever already exists.

→ Low activation rates just mean more churn at scale
→ Broken unit economics mean larger losses at scale
→ Healthy retention and margins turn marketing into leverage

The sequence matters.

1/ Build something people actually stick with
2/ Make sure the economics work
3/ Add marketing
4/ Let it compound

Most teams reverse this and wonder why nothing holds.

One thing I’ve learned building outbound systems is this:

Marketing feels productive even when it’s masking a weak offer.

That is why it is dangerous when fundamentals are off.

Marketing isn’t the fix.
It’s the accelerant.

Build something worth multiplying.
Then multiply it.

That’s when marketing starts to work.

Where do you see teams rushing the sequence most often?

Comment below.

Thanks to David Manela for the image.

If you want to pressure-test your offer and see how expert marketing performs:

Start with a no-cost, no-risk pilot campaign.

We run a live outbound campaign so you can see results before committing.

Apply here: https://bit.ly/C17Pilot

Repost to help your audience crack the marketing code. 

Follow Enzo Carasso 🧲 for more on offers, outbound, and revenue systems.

Most agencies will rewrite your emails endlessly.

We rebuild the infrastructure those emails/calls run on.

Infrastructure → offers → execution. 

The wrong order will kills your whole system. 

Here's the approach you should take: 


1: Offer-First Outbound

Design an offer that makes sense to a cold buyer. 

Ask yourself: 

How do they actually buy? 
What gets them to take a meeting with zero relationship? 
What can you deliver before the call?

Then align the offer with what actually makes people move. 


2/ Logistics Call Framing

Don't book discovery calls. Book walkthroughs.

Reframe your approach: 

Stop saying "Can we discuss your challenges?"
Start saying:"I built X for your situation. Give me 15 minutes to walk you through it."

The call should be a review, not discovery.


3/ Custom Lead Magnet Engine

Each prospect gets something that's valuable for them.

Start manual. 
One custom analysis per account. 

It's time-intensive, but forces conversations. 

If you solve part of their problem before they agree to talk you're more likely to close.


4/ Manual → Automated

Validate manually. Automate when volume breaks your process.

Manual = low volume, high insight, precise. 
Automated = higher volume, same system.

If you automate before validating, you just scale broken systems.


5/ ICP Learning Loop

Outbound is market research. Conversations refine your ICP and offers.

Target tight. 
Force conversations. 
Extract insight from what they say and where they push back.
Then rebuild your offer and repeat. 

Your third campaign should be 10x sharper than your first.


6/ Speed-to-Experiment

Can't ship in 72 hours? Too complex.

Launch campaigns in 2-3 days. 
Test fast. 
Move faster than competitors spend perfecting copy.


7/ Scale After Proof

Only scale after response validates the system.

Start low volume. 
Tight targeting. Manual. 
Prove it generates qualified pipeline - then ramp.

Scale before validation burns your TAM and credibility.


8/ Measure Pipeline + Learning

Pipeline and insight first. Revenue follows.

Track what you learned: 

Which offers worked? 
Which ICPs responded? 
Which objections repeated?

The conversations are the data.


We ran this system for a manufacturer selling $40K products. 400 qualified leads in 90 days. 47% show rate.

You can watch the breakdown here: https://lnkd.in/g_sHs_Hi

Repost if you want pipeline, not promises.

Follow Enzo Carasso 🧲 for outbound engineering and real execution.

Your leads rarely cost too much, you make too little from them. 

But most founders calculate both numbers wrong anyway.

LTV & CAC: What Actually Matters
Most founders track LTV and CAC.
Few know what "good" actually looks like.

LTV (Customer Lifetime Value)

Formula: Revenue per customer × Gross margin × Retention period
What to watch for: Overestimating retention or using best-customer averages.
Real LTV is lower than you think.

Benchmark: 

80% annual retention = 5x LTV multiplier. 
50% retention = 2x multiplier. 
That's 2.5x more value from the same customer at the same CAC.

CAC (Customer Acquisition Cost)

Formula: Total sales & marketing cost ÷ New customers acquired
What to watch for: Blended CAC hiding rising marginal costs.
Real CAC is higher than you think.

Payback Period

Formula: CAC ÷ Monthly gross profit per customer
What to watch for: Long payback masked by future upside assumptions.

Benchmark: 

30 days or less. 
Why? Credit cards give you 30 days interest-free. 
Recover CAC in 30 days = scale without outside capital.

LTV:CAC Ratio

What to watch for: Ratios improving only because spend is constrained.

Benchmarks by business type: 

Fully automated (SaaS + checkout): 3:1 
One human in loop (salesperson OR service): 6:1 
Two humans (sales + service): 9:1 
All humans (outbound + sales + fulfillment): 12:1

Below these? 

Don't scale. You'll bleed cash.

What Actually Moves The Math:

Retention → LTV → CAC tolerance → Scale capacity
Retention expands how much you can afford to spend on acquisition.

Founder Rules:

They require a clear GTM strategy 
Don't scale what only works at low volume 
Track direction, not single snapshots.

We build outbound systems with predictable unit economics.

Book a pilot: https://bit.ly/C17Pilot

Know your numbers,

Enzo

♻️ Repost if you're recalculating right now.

Most teams suck at outbound.

And there's one mistake that trips them up:

Teams push messages out quickly, across broad lists, without a real offer behind them. 

It feels efficient because activity ramps up fast.

That decision leads to the first failure mode.

1/ Low relevance, low personalization

Generic messaging goes to loosely defined audiences
(backed by weak ICP logic and unclear value).

The result is predictable.

- Reply rates stay low
- Spam complaints increase
- Domains decay before pipeline appears

At this point, teams conclude outbound itself is broken.

So they try to fix it.

2/ High personalization, low relevance

Instead of changing the offer or the ICP, they add effort.

They personalize everything.

- Data points
- Custom openers
- Personal trivia

Replies improve, which feels like progress.

But meetings don’t qualify.
Pipeline doesn’t move.

Personalization increases activity, not relevance. 

The conversation starts, but there’s still no business reason to continue it.

Eventually, the real issue becomes obvious.

3/ Low personalization, high relevance

When outbound works, it starts with clarity, not cleverness.

- A strong ICP definition
- Clear economic pain
- Role-specific framing
- A repeatable offer

Because relevance is doing the work, messages can stay simple.

Signal improves.

Volume starts compounding instead of hurting.

This is where outbound becomes predictable and scalable.

Some teams then push it further.

4/ High personalization, high relevance

For priority accounts, they add depth.

- Deep account research
- Custom pain framing
- Tailored offers

Conversion rates climb.

So does cost.

This approach also means:

- Manual workflows
- High effort per touch
- Limited scalability

This works when used intentionally. 
It breaks when treated as a default motion.

After seeing this cycle enough times, the pattern is clear.

Outbound doesn’t fail because teams don’t personalize enough.

It fails because they personalize before relevance is established.

Relevance has to be engineered first.

Personalization should come after, and only where it pays.

Most teams reverse that order and absorb the cost.

Where does your outbound sit today?

Share below.

Want to see how C17 Lab runs outbound built to actually convert?

Start with a no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still confusing personalization with relevance.

Follow Enzo Carasso 🧲 for more on outbound, offer creation, and GTM execution.

Outbound in 2026 is way more than just cold email. 

It’s strategic...
It’s automated...
It’s multichannel... 

And most teams are still guessing how to run it properly.

That’s why I’m joining ‘The Biggest Roundtable in the History of Outbound’ at 10:00 EST, today.

This isn’t a webinar full of cheap hacks.

It’s a live roundtable with some of the best operators on the planet, comparing notes on what outbound actually looks like heading into 2026.

We’re talking about:

✅ Why old-school outbound stacks are falling apart

✅ What “native” multichannel actually means in 2026

✅ Automation tactics that don’t wreck your pipeline

✅ How to stop burning SDRs and build systems that scale

✅ The 2026 checklist: what to keep, cut, or create

All from a group of people running outbound at a high level. 

If outbound is part of your growth strategy, you need to attend. 

Register here: https://luma.com/15b32258

I’ll see you at 10:00 EST. 

Repost for others looking to scale through outbound. 

Follow Enzo Carasso 🧲 for more.

Most founders don’t fail because they’re lazy.

They fail because of poor systems and habits.  

They stay busy.
They feel productive.
They tell stories about progress.

Then they check pipeline and nothing moved.

I’ve worked with founders running outbound, sales, and delivery at scale.

The ones who grow don’t rely on motivation.

They run the same weekly drills, whether they feel like it or not.

Here’s the structure that actually moves revenue.


TOP OF THE WEEK: Measure Reality


1. Scoreboard, Not Stories

Start every week with proof, not explanations.

→ New opportunities.
→ Qualified meetings.
→ Proposals sent.
→ Cash collected.

If those didn’t move, nothing else you did matters.

2. Upgrade One Variable In Your Offer

Each week, improve one lever.

→ Guarantee.
→ Proof.
→ Bonus.
→ Terms.
→ Price framing.

Ship the change, then compare results next week.

3. Tighten Who You Sell To

Look at real behavior from the last 30 days.

→ Who replied?
→ Who booked?
→ Who showed?
→ Who bought?

Update your ICP based on that.


MID-WEEK: Force Clarity and Fix Systems


4. Rewrite Your 1-Sentence Pitch

If you can’t explain your business in one sentence, it’s not clear.

“We help [WHO] get [RESULT] in [TIME] without [THING THEY HATE].”

If it confuses a stranger, fix the sentence.

5. Find What Breaks at Today’s Volume

List what failed this week.

→ Follow-ups.
→ Handoffs.
→ Deliverability.
→ Client confusion.

Scale doesn’t create problems - it exposes them.

6. Fix One Constraint in Your System

Pick one bottleneck.

→ Response time.
→ Show rate.
→ Proposal speed.
→ Onboarding clarity.

Fix it.


END OF WEEK: Cut Noise and Increase Signal


7. Talk to One Actual Buyer

Have one real conversation with someone who fits your target.

→ Ask why they bought.
→ Ask what almost stopped them.
→ Ask what actually mattered.

Ignore feedback from people who won’t pay.

8. Run a Weekly GTM Autopsy

Ask two questions.

Where did pipeline actually come from?
What looked productive but did nothing?

Double down on what worked.

9. Sharpen Your Cold Open

Improve how conversations start.

→ Emails.
→ Calls.
→ DMs.

If the value only shows up after the call, it’s too late.

10. Decide What You Will Not Do Next Week

Make a not-doing list.

Tasks that don’t move the pipeline.
Meetings that exist out of habit.

Every founder who complains about growth but skips this cadence is choosing chaos.

Turn this into a weekly operating system.
Run it every week.
No exceptions.

Got it? 

Repost this to remind others in your network. 

Follow Enzo Carasso 🧲 for more on outbound execution, offer design, and disciplined growth.

I've seen countless founders make this mistake. 

They assume that good marketing is just: 

→ A few viral posts
→ Ads everywhere
→ A clever tagline
→ A nice logo
→ A shiny website

That’s the part you can see.

What actually moves revenue tends to go unnoticed.

Behind the scenes, good marketing usually means:

→ Knowing exactly who you’re for
→ Understanding what buyers already believe
→ Designing an offer that makes sense economically
→ Repeating the same message across channels
→ Earning trust before asking for action
→ Measuring what converts, not what looks busy

None of this is flashy.
Most of it doesn't sound cool on social media. 

But it’s the difference between attention and results.

The brands that scale aren’t louder.

They’re clearer.

They make it easy for the right buyer to understand:

- Why this?
- Why now?

What part of your marketing efforts is making the most impact for you right now? 

If you want to see what good, strategic outbound looks like, C17 Lab runs a no-cost pilot campaign.

We launch a real outbound campaign and generate leads before you commit.

Apply here: https://bit.ly/C17Pilot

Repost to remind other founders. 

Follow Enzo Carasso 🧲 for more on outbound, offers, and GTM systems.

Most companies track the wrong metrics.

Not because they’re careless...

Because they assume growth is linear.

It isn’t.

What you should measure changes as the system changes.

Early on, growth is about signal, not scale.
If real buyers aren’t responding, no dashboard will save you.

At that stage:

→ Conversations matter more than volume.
→ Repeated objections matter more than conversion rates.
→ Willingness to take a call matters more than impressions.

Then comes scale.

Now growth is about repeatability.

→ Pipeline per dollar.
→ Effort to outcome.
→ Forecasting accuracy.

More activity without better conversion just creates noise.

At maturity, growth becomes a systems and finance problem.

→ Predictability matters more than speed.
→ Efficiency matters more than novelty.
→ Margins matter more than experimentation.

This is where most teams break things by scaling channels instead of control.

The mistake is always the same:

Using late-stage metrics too early.
Or early-stage metrics for too long.

Metrics change because the system changes.

What works early doesn’t work later.
What scales later isn’t required early.

If growth feels chaotic, you’re probably measuring the wrong signals for your stage.

If you want to see what disciplined outbound execution looks like in practice, apply for our no-cost, no-risk pilot.

We’ll run a live outbound campaign so you can see real results before committing.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for more on outbound systems, GTM, and revenue execution.

Growth Stages

Most companies get to $2-3M ARR then stall. 

Reasons: What got you to $2-3M doesn’t scale past it. 

Not because effort drops.
Because the system gets exposed: 

The offer still sounds good, but the economics aren’t tight.

The ICP is defined, but not prioritized.

Messaging gets responses, but not the right conversations.

Outbound works, but only in bursts.

Pipeline exists, but forecasting doesn’t.

Each part works in isolation.
The system doesn’t.

Scaling past $10M requires alignment.

1/ Offer architecture
If ROI isn’t obvious, velocity disappears.
No amount of activity fixes weak economics.

2/ Market mapping
Broad ICPs hide where revenue actually comes from.
Growth accelerates when you concentrate on the segments that convert cleanly.

3/ Message precision
Good messaging doesn’t persuade.
It filters for buyers who already care.

4/ Outbound engine
At scale, the pipeline can’t be accidental.
It has to be created on purpose.

If output depends on timing, referrals, or hero effort, it’s fragile.

5/ Revenue operations
This is where scale either stabilizes or collapses.
If data and handoffs aren’t tight, leadership is always reacting.

6/ Predictable scale
Forecasting only works when inputs are controlled.
When the system is stable, growth becomes boring.

Miss one piece and everything downstream degrades.

If outbound is part of how you plan to scale, it needs to be engineered with precision. 

Need help building a system that scales? 

Apply for our no-cost, no-risk pilot campaign. 

We’ll run a live campaign to show you how it should work before you make any commitments. 

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for outbound systems and growth.

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