Changing Work

Changing Work is a movement deeply committed to revolutionizing the dynamics of the workplace from within.

Our Vision is to Change Work from the Inside Out.

Essentially, to make work a more humane, conscious, and nurturing environment that promotes personal growth, self-awareness, and compassion, while delivering value to all stakeholders. 

We recognize that profitability is important, and that it comes with a need for balance not only for shareholders, but for employees, customers, and the broader global community. A world that works for everyone.
Our Mission is to Elevate conscious business practices through community and best practice sharing.

Changing Work is a collective of business leaders, employees, and consultants. 

Fundamentally, we do two things. 

First, we build community. There’s something incredibly powerful about being on a journey together with people who are bonded by a desire for a common good. 

Second, we share best practices. This comes in many forms - jointly written books, a podcast, a newsletter, courses, cohort-based learning, and more.

If you're interested in getting involved to support the movement to change work from the inside out, or get support along your own conscious leadership journey, check us out at changingwork.org

Co-Founder, Changing Work Collective

Nicholas Whitaker Coaching

Coaching Mid-Career Tech Workers To Break Free Of Their Golden Handcuffs & Design Their Roadmap To A Life & Work They Can Love

I offer transformative coaching and consulting to limited number of clients.

Speaking Engagements:
I speak about wellbeing, mental health, and mindfulness.

Check my featured section for more on my offerings👆

Follow me on LinkedIn and subscribe to my newsletter to learn more about me and my work with clients.

Master Certified Professional Coach / Certified Mindfulness Facilitator

Google

As a Lead volunteer and coordinator of Meditation and Mindfulness Programs at Google, I have a track record of successfully creating and implementing outreach and marketing initiatives at a company-wide level, building and scaling community, and deepening the practice of others.

My programs have included live streams, workshops, newsletters, podcasts, partnerships with employee resource groups, and team consultations, as well as daily guided and unguided meditations and facilitator training programs reaching over 5000 colleagues globally with mindfulness and wellbeing content.

In addition to my outreach and marketing efforts, I designed and launched custom wellbeing programming at the organizational and team levels reaching hundreds of employees with impactful, highly regarded and requested webinars, live events, and group workshops. 

I also developed and maintained relationships with external mindfulness and wellbeing vendors, agencies, keynote speakers, researchers, and luminaries in order to bring the best resources and expertise to our programs.

(gPause) Mindfulness Steering Committee Volunteer  / Wellbeing Champion / Community Organizer

As a People Operations Program Manager and People Programs Specialist I curated change management initiatives for a team of over 140 people.

People Operations Program Manager / People Programs Specialist

As a member of the Large Partner Solutions Team in the Global Business Operations Organization, I built and maintained strong partnerships with executives and account representatives at major national news conglomerates, leveraging my expertise in journalism and stakeholder management to generate over $100M in revenue.

I fostered strong relationships with strategic partnerships like Scripps, Media News Group, Dallas Morning News, and McClatchy.

I have a track record of innovating to find new uses for Google products to generate revenue, increase subscriptions, and leverage data for business decisions.

Strategic Partnerships Lead

On the Google News Lab team, I served as a Google Product Evangelist for thousands of journalists and newsrooms worldwide, and representing Google at global industry events. 

I managed an educational marketing outreach program and designed a custom LMS  supporting customer education marketing programs, and certifications for Google products, educating over 500,000 journalists in 25 languages.

I also developed, launched, and scaled a community network of 400+ universities in 40 countries offering grants, digital skills, and training on Google products for education and journalism. 

In addition, I managed agency relationships, scaling training and marketing outreach programs across APAC, EMEA, NA, MENA, and LATAM

Product Marketing Manager / Training & Development Manager

I evangelized Google's tools for research and journalism to over 30,000 journalists across 36 countries, working to establish the Google Earth brand as a trusted partner for news gathering and storytelling.

I also designed and launched new marketing, outreach, and data-driven approaches to building and maintaining relationships with key media outlets, bringing regional Google tools workshops to newsrooms worldwide, training 1700 journalists in EMEA, LATAM, and MENA.

Marketing Manager / Media Outreach Lead

Whitaker Films / Nicholas Whitaker Photography

I have over a decade of specialized experience producing public service announcements, documentaries, corporate trainings, marketing content, live webinars and event coverage for a wide range of clients including Google, the NYC Department of Transportation, NGOs like the Regional Planning Association and Citizen's Union, as well as traditional media outlets like Hearst Media, BET, NBC, and CBS.

Founder / Producer

Eugene Lang College

Intro To Cultural Studies
Media Toolkit
Digital Moviemaking

Adjunct Professor

Marymount Manhattan College

Beginning Video Workshop
History of Communication Theory
Intermediate Video Production

Master time, energy & focus in 90 days. Coaching stressed out tech professionals to prepare for volatility, tame uncertainty & thrive in ambiguity | Co-Founder of Changing Work Collective | Conscious Leadership Activist

Even the most capable professionals struggle to balance immediate demands with their deeper aspirations. 

Sound familiar?

After 13+ years at Google guiding transformative initiatives, and more than a decade as an entrepreneur, 

I've dedicated my life to helping ambitious individuals get crystal clear on their current reality, their desired future, and the precise steps needed to bridge that gap. 

My approach, refined through years of working with hundreds of professionals, combines strategic clarity with conscious living principles. 

Each partnership is uniquely crafted to your specific situation, challenges, and aspirations. 
Through our work together, we'll establish new habits, challenge limiting beliefs, and create sustainable change aligned with your values.

Drawing on neuroscience, spirituality and proven methodologies, I've developed a 100-day process that helps people establish new habits, challenge limiting beliefs, and create sustainable change.

Imagine having complete clarity on your path forward, with the tools, confidence and support to empower you to make conscious decisions aligned with your values, and a renewed focus on what's truly important to you. 

My clients learn to navigate the tension between short-term demands and long-term vision, ultimately creating a life that allows them to bring something beautiful and meaningful into the world.

DM me to discuss your vision and how we can make it reality.

Nicholas Whitaker

Leslie Taylor

Confidential Company

People leadership role in a well-funded start-up to accelerate growth using my vast and varied experience.

People Leader 

Rendered Futures 

Founder

Intuit

**Completed 18 month contract assignment via Pyramid Consulting**
• Managed and provided senior leader updates for Payments SaaS performance by deeply understanding KPI’s, macro trends and funnel outcome drivers. 
• Worked with product, sales, analytics, finance, business operations and GTM team members to forecast channel and initiative goals, monitor performance and understand project plans to accelerate or address performance variances. 
• Provided support to strategy, operations and business intelligence team with monthly marketplace and GTM updates as well as monthly, quarterly and annual business outlooks.
• Worked cross-functionally to generate recommendations for in product display ads, sales enablement and sales training including needed data attribution and reporting enhancements. 
• Upleveled customer feedback that revealed opportunities to improve risk policies that increased total payments volume and improved the customer experience after onboarding. 
• Leveraged Slack, Figma, G-Suite, Smartsheet, Jira, Confluence, Tableau, Amplitude, Workday and Splunk.

Quickbooks Payments Business Performance and Marketing Consultant

Early Warning®

• Led B2B product positioning, go-to-market strategy, execution and pipeline sales support for identity, payment and risk platform solutions. 
• Partnered internally and externally to develop, execute and track marketing plans for demand generation, content creation, sales presentations and conference events. 
• Created marketing and sales messaging of product capabilities by industry vertical and relevant use cases for the website, blog articles, infographics, white papers, sales collateral and sales outreach templates. 
• Represented the voice of the customer to develop product positioning, messaging and claims as well as prioritize product roadmap planning and operational improvements.
• Leveraged software including Click Up, Pardot, Salesforce, MS Office, Wistia, Google Analytics and Workday.

Senior Product Marketing Manager, B2B Vertical Markets

Cox Communications

• Successfully scaled a b2b2c partner program from pilot to national launch that exceeded business case objectives by 30% and drove an IRR of 25% with $150M in projected incremental revenue over 5 years. 
• Co-presented the first 30 pilot program deals and enabled local field sales and account teams to grow contracts by 50,000% with a 2.5X higher nps score than the nearest competitor. 
• Enabled contactless internet service delivery to new community residents before and during the pandemic and enabled a 20 percentage point increase in online orders as well as $18M in sales channel savings. 
• Led research including observational call listening and employee surveys to identify pain points and recommend program improvement opportunities. Created 30+ reports to track KPI’s with program analysts. 
• Developed sales strategy and sales operations roadmaps to meet annual growth and operations goals.
• Identified and automated workflows using Salesforce, Quickbase, Tableau and Excel.
• Partnered with field sales and corporate stakeholders to create contract terms, negotiate, and develop b2b customer onboarding processes, b2b2c Salesforce workflows, sales presentations, trainings, best practice guides, forecasts, KPIs, dashboards, M&Ps and performance readouts.

Senior Manager Sales Strategy and Operations 

• Led pilots for a key partner program in the SW and national launch. Enabled sales executives, account managers and operations team to grow from 4 to over 50 properties.
• Created account management strategy for top 6 clients in our national portfolio as well as create the foundation for the future national accounts team.
• Helped create regional and national processes as well as development of Salesforce SaaS workflow tools.
• Conducted informal customer research that led to the discovery and resolution of key customer
experience issues.
• Assisted with national launch including training and creation of playbook and marketing tools.
• Managed home automation pre-enablement program in the West territory and identified program sales, marketing and process gaps.

Regional Account Manager, MDU

Ascend Learning

• Developed monthly marketing campaigns including strategy, planning and tactical execution that exceeded online and inbound sales revenue targets by 15-30%.
• Managed digital marketing campaign development, segmentation strategy and performance for emails, CRM templates, landing pages, website content, social media and banner ads. Increased email click rate by 10%.
• Created customer and prospect research communities using Qualtrics and developed surveys to identify and prioritize features for new and existing products.
• Formulated the go-to-market strategy for new products including defining goals and key metrics. 
• Partnered with sales and creative services to develop and execute the tactical plan in coordination with key product releases.
• Developed product messaging that favorably positioned our certifications and specializations based on consumer insights and the competition.
• Evaluated and developed new sales and marketing tools for academic sales team and academic partners including research, product positioning, segment messaging and tactical development.

Product Marketing and Brand Manager (NASM, AFAA) 

• Reduced the average Home Security cost per lead by over 366% within 120 days.
• Developed new product solution for seasonal population in SW that grew sales 40% in SW in 60 days and was expanded nationally.
• Exceeded forecasted goals for home security, wireless, broadband, telephony and premium support services by an average of 10%.
• Managed the product specialist who created billing tactics, self installation instructions and collateral.
• Identified product and process improvements to improve customer experience and reduce expense. 
• Provided feedback to product management at corporate on internal and external customer impacting issues and proposed solutions to improve the overall experience. 
• Provided sales scripting, positioning and marketing recommendations including offer strategy, tactics and messaging. 
• Initiated and managed local and corporate-driven base management campaigns to help achieve revenue per subscriber goals.
• Developed launch and overlay campaign tactics including sales incentives and collateral, direct mail, tv advertising, radio, bill inserts, telemarketing, doorhangers, print, sales collateral, email and web advertising.
• Ensured campaign codes, marketing and product information was updated and communicated to associates in a timely manner.

Product Marketing Manager

SWIRE

• Lead account manager for Insight Communications Business Services, 9th largest cable operator in the US. Managed over 20 simultaneous projects with multiple versions within each.
• Led development of creative, direct response and media strategy. Exceeded cost per lead goal by over 30%.
• Assisted in developing a proposal for a client's annual marketing plan based upon three budget scenarios.

Senior Account Manager - Consulting

• Managed residential marketing activities to achieve both revenue and volume targets for telephone, broadband and bundled services. 
• Led webmaster and acquisition specialist II to meet department objectives. Motivated team to explore best practices and implement changes that led to a 100% increase in online orders year over year.
• Monitored sales and retention calls regularly and held focus groups to gather feedback.
• Created multi-product and co-op funded marketing campaigns and offers to drive awareness, new subscriber acquisition and upgrades, as well as customer win back and retention.
• Provided strategic marketing recommendations and campaign execution via agencies and internal resources based on goals, budget, subscriber data, competitive trends and campaign ROI analysis.
• Managed agency and internal graphic artists to create campaign tactics including direct mail, broadcast TV, cross channel, outdoor, doorhangers, retail, bill inserts, telemarketing, print, email and online.
• Produced training materials regarding product updates, campaigns and the competition.

BendBroadband

• Managed the residential and business telephone and Internet services. 
• Provided strategic product, pricing, media planning/buying and marketing direction based on campaign analysis, competition, ROI
and subscriber goals.
• Developed marketing campaigns including direct mail, radio, TV, outdoor, TV guide messages, brochures, lobby displays, bill inserts, letters, newspaper and e-commerce.
• Trained front line associates on products, promotions and the competition.
• Conducted market research and competitor studies to develop campaign, pricing and product recommendations for both residential and business services.
• Planned and attended events and sponsorship opportunities in the community.
• Helped supervise and direct the marketing coordinator to meet department objectives.

I have a deep passion for working with internal and external clients to develop, market, sell and support innovative solutions that drive revenue and make the world a better place. Through deep empathy, curiosity, creativity and infectious enthusiasm, I have a track-record of driving trajectory changing outcomes in complex industries such as SaaS, fintech, education and telecommunications.

I specialize in all aspects of go to market strategy including product development, demand generation, sales enablement, retention, customer support, process design and resource management. I have led a variety of product launches, sales enablement, operations and marketing initiatives in consumer and business segments. I'm fascinated by the intersection of humans and software, and how to remove friction. 

I’m driven by my ability to positively impact and serve others through my vast experience, while spending my free time traveling, working on hobbies and with family. I am comfortable with working remote or hybrid for contract, full-time or co-founder opportunities. I currently live in Phoenix, Arizona, but I am open to relocation for the right situation.  

Qualifications:
• 15+ years of experience in product marketing, sales, operations and product management.
• Able to translate complex technology into understandable messaging that engages prospects.
• Familiar with marketing automation platforms (ex. Pardot) and CRM platforms (ex. Salesforce, MS Dynamics).
• Community builder of advisory networks and researcher experienced in A/B testing and gathering qualitative, quantitative and observational data (ex. Qualtrics, SurveyMonkey, Microsoft/Google forms).
• Proficient in data analysis and customer insights using Excel, BI, Tableau, Splunk, Amplitude, Salesforce, Qliksense, Quickbase and Smartsheet.
• Authentic and persuasive communicator who can design and deliver presentations to executives and large groups of 100+. 
• Proactively finds insights and ideas through analytics, research, creativity and strategic thinking.
• Able to optimize marketing ROI by balancing cost per lead, close rate and overall campaign expense. 
• Knowledge of how to streamline processes to drive product-led growth, sales and retention.
• Proven track record of influencing for results and building relationships with internal and external stakeholders.
• Experience leading and developing teams and partnerships with and without formal authority.

taplio

The Battle

Nicholas Whitaker

Leslie T.

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