One Up Club

It's 2023, it's no longer acceptable to suffer in silence.

If you're not getting the support you need from your company, manager, team, friends or family, we're here for you. It's not easy winning in the sales profession today, but let's make it easier by answering those tough questions / scenarios that will make your quarter.

This is the resource I WISH I had

Get a sales expert to answer your question by calling Sales Support at +1 (303) 578-8581

Team of Ten

Alignd

“Pipeline is down 40-80% YoY”

So what do you do about it?

If you don’t fix it… you’ll have to cut headcount, reduce techstack, push off growth initiatives or give up your bonus.

OR 

you could re-align your sales & marketing teams to earn buyers

Experimenting to find your competitive advantage in the way you build lists + prioritize accounts, deliver prospect experiences & enable champions to get back that pipeline you lost

We start with an assessment to find the quick wins to fuel the change & workshop solutions together to find the best way to make that 2 year strategy a reality.

Ready to win back pipeline?

Shoot me a DM or visit our website to learn more

We offer:
1 Assessments - Align your team, buyers and shareholders to create consistent growth
2 Workshop series - ABSD & Social selling
3 Multi-year GTM services

We start with a strategy call to see if it's a smart investment (ROI + Risk)

Managing Partner

B2B Power Hour

We help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.

Learn new skills & strategies

Each Friday, we go live at 9AM PST / 12pm EST

Co Host

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Brand Ambassador

KO Advantage Group

Marketing & Partnerships Manager

Community Engagement Manager

Sales Unicorn

I want children to tell their parents they want to be salespeople and for them to be proud!

I see a day when Sales Unicorn makes sales a highly sought after profession by:

1) Educating salespeople to a higher industry standard
2) Providing consistent & above average income to support their growth
3) Partner with great companies for them to work with
4) Nurture their ongoing develop to create highly sought after sales unicorns

That's something I feel is worth fighting for!

Co-Founder + COO

GROE Business Development

At GROE, I lead the business development and growth of service companies with $1M+ revenue.

-Structuring innovative and creative solutions to complex business issues
-Originating, developing, validating, qualifying, and closing sales opportunities
-Conduct analysis to address critical business issues and generate insights about client and industry business performance improvement
-Build a team and provide leadership and support including performance management and coaching.
-Engaging and influencing key stakeholders to ensuring initiatives are implemented
-Responsible for overall account management, account growth, and leadership of cross-functional teams

Chief of Growth | Innovation + Strategy

JCI (Junior Chamber International)

I built relationships with engineers, accountants, lawyers, bankers, IT, financial advisers, architects, and other young professionals (18-40) in Calgary looking to advance their career and have a positive impact on the community.

My specialty was working with each individual to align them with the right resources and help them get the most of what JCI has to offer.

Director of Membership | Community Builder

Prairie Advisory Corp.

At Prairie, I Built long-standing relationships with oil and gas, environmental, industrial, and construction companies across Canada (Mid-market $10M - 100M revenue) which cultivated a strong sales pipeline of Qualified Mergers & Acquisition leads of $10,000,000+ revenue and $1,000,000+ EBITDA

I was leading the business development activities of the team including prospecting activities, preparation of teasers and proposals, building relationships with existing and target clients, and establishing a network of professional colleagues.

Coordinating and executing buy-side and sell-side due diligence process in order to ensure timely completion of financial models, valuations, and integration planning.

Preparing and reviewing detailed financial analysis to illustrate key business drivers and performance indicators;

Assisting in executing all aspects of mergers, acquisitions, joint ventures, turnarounds, and financing from inception through due diligence, valuation, negation, closing, and integration. Leading and facilitating post-integration analysis.

📍 It was at Prairie that I first started developing my sales + customer service methodology. 

I was required to make 100+ cold calls a day to earn my salary but it was highly ineffective and mentally draining... I started a combination approach of researching on LinkedIn and approaching with specific proposals (email, warm call, and LinkedIn personalized connection requests) which opened the door to long-lasting relationships.

Companies struggled to build a diverse and loyal customer base which created the opportunity to work with GROE Business Development

Associate | Mid-Market M&A Advisory

HD Energy and Investments

At HD, I worked with and supported portfolio companies, including attending board meetings and monitoring performance to ensure returns and strategic objectives were achieved

📍 We built profitable startups by thorough go-to-market strategy, leveraging a collaborative work style, creative problem-solving ability, and the lean startup methodology.

We could validate the business opportunity (in Oil and Gas, and Construction sectors), establish an investment case, and structure and negotiate terms for potential investments with limited resources.

My challenge was developing a complete understanding of an emerging company by evaluating its market opportunity, competition, product/service, sales and growth, operations, financial statements and projections, human capital, equity needs, and capital structure.

📍 Maintaining great relationships with my entrepreneurs, our technical team and the different financial institutions was key!

I had a unique experience of managing a separate portfolio that invested in public shares while building our portfolio companies. Annual reports offer a different perspective on market trends, strategic planning and operations than the Startups in our portfolio.

📍 Strategic Planning is a POWERFUL process

The different approaches to strategic planning such as SWOT Analysis, Six Sigma, Balanced Scorecard, Scaling Up (One Page Strategic Plan), PEST, and Blue Ocean created a dynamic hands on experience. Managing the execution is where most companies failed… you can’t take a static approach. You have to constantly pivot, re-evaluate and drive forward!

We created 3 profitable businesses that generated over $1M in revenue and the new relationships opened doors in Mergers & Acquisitions Advisory at Prairie Advisory ☝️

General Manager | Portfolio Management | Go-To-Market Strategy

Exploring (& challenging) the future of sales 🤖 | Social Selling & GTM Strategy | 🎙 Host @ B2B Power Hour

How do you succeed in sales & not kill yourself in the process?

This is the question that consumed me as I was fighting for my life in the hospital...

I had wore my burnout as a badge of honor until it literally almost killed me. But yet, all I could think about is how sales was the only profession that I felt appreciated (& I loved the thrill of the hunt!)

That little question turned into over 5 years of research and evolved into:

What are the most effective ways to build pipeline based on testing in the trenches?

No more theory...
I wanted to know what actually works

I started looking into which sellers at the top had a thriving life outside of work. Family, friends, hobbies & so much more than just the endless hustle…

It didn’t take long to realize top sellers were taking marketing into their own hands to:
1) create content
2) engage on social media
3) host virtual events / podcasts
4) All while earning credibility at scale!

So… it was time to learn copywriting

I joined a copywriting course through Seth Godin's Akimbo & met this dynamic marketer that wanted to learn more about sales (Morgan Smith)

I was teasing him about the misalignment between sales & marketing

Which turned into more than talk... we started running weekly experiments together to validate every process, framework & tool we could find

But now we needed a place to share!

That's where the B2B Power Hour was born

We shared our experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events, gifting & SO MUCH MORE in our shows to help sellers win in this digital environment.

It didn’t take long until we found clear winners

AND those new skills/frameworks/technology were in high demand due to COVID. We were getting 100's DM's a week to train sales teams what we learned

One workshop turned into a series…

Which evolved into multi-year contracts building legacy Co’s modern GTM strategies

That's when Alignd GTM was born!

AND we were working with the companies I dreamed about as a kid!
 
DM me to:
🎙️Get on the podcast (B2B Power Hour)
📅Schedule a strategy session
📢Book me to speak at your SKO
 
Outside of work:
🍻 I’m a competitive home brewer, ask me about it!
🎧 Audiophile that’s exploring the world of broadcasting & content creation
🪵 Hobby woodworker
🤖 Tech Nerd that’s beta testing the world’s cutting edge software & hardware (AI?)

nicholas thickett

Jacob Statler

I turn dead B2B SaaS blogs into revenue in 90 days, done for you ➡️ Get a free content marketing playbook to rank for high-intent BOFU terms and show up in LLMs to attract ready-to-buy customers

Most B2B SaaS founders and marketing leaders tell me the same thing:

 ❌ They don’t have time to create high-quality content or build a real SEO strategy.
 ❌ Their blog MIGHT get traffic, but it’s not bringing in customers.
 ❌ They’ve been burned by freelancers who need micromanaging or agencies that deliver fluff.

So I created Stat Digital, my content marketing agency, to help B2B SaaS founders + marketing leaders turn their blogs and newsletters into predictable customer-generating machines.

Instead of publishing random content that doesn’t move the needle, we create blog posts and newsletters that:

➡️ Rank on Google + LLMs
➡️ Drive trial signups and demo requests
➡️ Build authority with your ICP
➡️ Support your sales team with conversion-focused content assets

Here’s how we do it:

Revamp-first → We start by revamping your stale content for fast wins.
BOFU-first → We create product-focused content that converts 1-9% of traffic into trials/demos.
Hands-off execution → You invest 1–8 hrs/month total (for reviews, SME interviews, or strategy alignment). We handle the rest.
Month-to-month pricing → No long-term contract necessary, just results-driven content.
 This means you can expect:

 ✅ A steady inbound pipeline of trial signups and demo requests
 ✅ ROI you can point to in 1–6 months (depending on if you have existing content)
 ✅ Confidence your marketing budget isn’t being wasted
 ✅ Growth that compounds — so you can reinvest and scale with less stress

 If you’re a B2B SaaS founder or marketing leader tired of content that doesn’t convert, let’s talk.

👉 I’ll build you a free content marketing playbook that gives you a roadmap to rank for the BOFU search terms you need (and show up in LLMs) to attract ready-to-buy customers. 

Book a call @ statdigital.io/work-with-us to claim your playbook.

CEO & Lead Strategist

Owner of Stat Digital, an SEO-focused content marketing agency for B2B businesses.

2 recent studies revealed what your content needs to dominate AI Search.

Hint: AI is more likely to cite freshly updated content that provides specific, detailed answers.

In this week's Content Detox:

🕒 Why fresh content keeps getting cited (and why stale pages slowly disappear, even if they used to rank)
🤖 How Ahrefs accidentally mapped how GEO really works by testing AI “misinformation”
🗞️ A few search + AI stories worth paying attention to

There are 2 things AI prefers for the content it sources: 1) It's fresh and relevant and... 2) It gives specific answers In this edition: 🕒 Fresh con

Open article: What AI + Search REALLY want by Jacob Statler • 1 min read

Ranking #1 is no longer enough.

In SERPs with AI summaries, users click traditional results roughly 8% of the time.

So… what’s your plan to show up in AI Search?

In this week's Content Detox, I share a simple 90-day SEO playbook for AI-driven search visibility.

Plus:

💸 The ideal SEO + PPC budget mix 
1️⃣ Brand mentions are becoming the # 1 SEO metric

And lots more!

What's your plan to show up in AI Search? There's now a clear path to dominating AI results in the zero-click search world. In this edition: 🧠 A 90-d

Open article: 90-day SEO playbook for AI Search domination by Jacob Statler • 1 min read

90-day SEO playbook for AI Search domination

Ever look at a competitor’s content and think, “How are they okay publishing this???”

That feeling is the AI ick.

As AI floods B2B feeds, anything that smells like generic, cost-cut, LLM-generated copy is starting to backfire. 

B2B buyers can tell. And when content feels cheap, it reflects on your brand.

In this week’s Content Detox, I break down:

🤢 Why “AI slop” is becoming a credibility problem in B2B
⚠️ Google’s warning against chunking content just to please LLMs
🗞️ What’s changing in AI search, YouTube, and buyer behavior

According to Google's long-term goal, GEO shouldn't have to exist. But that's not stopping marketers from trying to spam every GEO hack that pops up o

Open article: B2B has the AI ick by Jacob Statler • 1 min read

taplio

The Battle

nicholas thickett

Jacob Statler

Followers

Posts

Engagements

Likes

Performance ScoreJacob Statler's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

nicholas thickett

Jacob Statler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Statler's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Statler's LinkedIn Performance