Nerd who fell in love with marketing & growth.

Available for keynotes and short advice calls

Nicholas D'hondt

Big news: I'm officially a (late) co-founder of JobRunr 🚀

A year ago, I joined as Head of Growth. 

The deal with Ronald? 

Date for one year. If the spark is there, we make it official. 💍

We negotiated everything upfront so we could spend the rest of the year focused on one thing only: healthy growth.

End of last year, the verdict was in.

Both of us felt it. 

This is it.

Looking back, it almost feels like a roads led here.

👉 My first startup Plann3r with Ruben Meul? We coded the entire back-end in Java. (JobRunr is a tool built for the Java world.)

Now my Java background helps me understand the product and follow dev conversations.

👉 Then I co-founded GrowForce with David & Amaury, where I led all B2B marketing and learned how to do B2B sales.

My marketing skills let me translate technical stuff into language their managers also get.

My sales experience helps me navigate corporate procurement.

And my entrepreneurial drive lets me co-create JobRunr's strategy and vision.

And if that was not enough, JobRunr's values completely align with my own. 

Everything we do is with the intention to leave the planet better than we found it. 🌍

Thanks Dirk for setting up that first date. 💚

Head Of Growth at JobRunr | Turning creative ideas into measurable results | Public Speaker - Available for keynotes

I thought my content was driving revenue. But I couldn't prove it. 🤦‍♂️

If you market to developers, you know the pain: 
Ad blockers, Privacy extensions, "Do Not Track" headers.

And I totally get why people are using this.

I knew our blog posts were working because sales prospects kept mentioning them. 

But my HubSpot dashboard? It was a ghost town of unassigned attribution. 

Thanks to my background in Growth Marketing, I wanted hard data, not just "gut feeling."

So, I tried to build a manual map.

The Setup:
- Google Sheets: To list every closed deal.
- HubSpot Breeze: To see company-level page visits.
- Scarf: To track open-source package usage.

The Failure: 
It was a mess. HubSpot Breeze didn't talk to the Deal view. Scarf data lived on an island. I spent more time copy-pasting rows than analyzing them.

So I wanted something more efficient. 

I wanted to be able to ask: "Hey, for all deals closed in January, which blog post was visited the most?"

So I just Vibe Coded it this afternoon.

I built a custom MVP that aggregates: 
✅ HubSpot Deal data 
✅ Website traffic (even the anonymous stuff) 
✅ Scarf package downloads

Now, I'm able to ask questions like: "Show me the user journey for Deal X." "What common technical docs do closed-won deals read?"

It’s super basic (for now), but it works. 

I believe this is where marketing ops is going. 

We aren't just using software anymore; we're glueing it together with AI to get to the exact insights we need.

👇 Question for the builders: Has anyone else used Vibe Coding (or cursor/replit) to build their own internal marketing tools?

And if you target devs... how are you solving the attribution black hole? 

Drop a tip below! 💡

Your app is not the future of customer experience.

I was interviewed last week by Claire Charlier who's building ENGIE's future CX vision.

One question stuck with me:

"What's the biggest misconception companies have about customer experience?"

My answer: They're still too obsessed with their own channels.

The best customer interactions happen where your customers already are.

WhatsApp. Messaging apps. Maybe even an AI that calls them 10 seconds after signup.

Not another app they'll forget to open.

Here's the shift I see coming:

Soon, customers won't interact with companies directly.

Their personal AI will.

"Siri, switch me to an energy provider that matches my values." Done.

Sure, some people will just ask for the cheapest option.

But many will want their spending to reflect who they are and what they believe in.

Their AI agent will need to understand which brands align with those values.

That's why your brand story matters more than ever.

Not just for humans, but for the algorithms that will decide on their behalf.

Thanks Claire Charlier, Steven Geerinck and Birger De Rese for the conversation,  it triggered some thinking I hadn't done before.

Excited to see what comes out of this project at ENGIE.

Marketing to Java developers is like playing the game on hard mode 🎮

And yes, I signed up for it willingly. And I would do so again in a heartbeat.

At JobRunr, our main audience is Java developers.

People with world-class BS detectors.
People who skip anything that smells like fluff.
People who want proof, depth, and usefulness. Or they are gone.

Early on, I thought classic B2B marketing would work.

Nice lead magnets.
Clean value props.
Some paid traffic.

Spoiler. It didn’t. 💡

What did work was changing how we think about marketing entirely.

👉 Treating content as documentation, not promotion
👉 Explaining the "why" behind every decision
👉 Showing the how and sharing it all transparently
👉 Brushing off my Java skills to speak the same language as our users

That mindset helped us grow an open-source project into something companies in finance and healthcare trust in production.

And now, I want help scaling that.

We are hiring an All-round Growth Marketer.

Not to "run campaign".

But to own the full journey together with me:

✅ From open-source users to paid customers
✅ From experiments on LinkedIn and Reddit to creative ABM plays
✅ From technical blog posts to simple video edits and clean visuals

This role is not for everyone.

But if you believe marketing only works when it genuinely helps people, it might be for you.

More info:

Open article: Hiring All-round Growth Marketer at JobRunr by jobrunr.io

Hiring All-round Growth Marketer at JobRunr

Michael Humblet

After building and scaling sales teams for +20 years (veteran some people say, Oh boy), I realised we first need to fix the most basic problem. Nobody Knows You. 

If we can scale your expertise into market leadership you reverse the entire sales cycle. I wrote a book packed with strategies and pragmatic examples with the title...Well, you could have guessed: Nobody Knows you (www.nobodyknowsyou.com). 

And then I realised the following:' it is not because I trust you, I will buy from you'.  So I wrote a second book that fixes this problem: WHY NOW

In the meantime, I founded Chaomatic (we build your B2B content at scale) and School of sales (shaping the sales leaders of tomorrow). I believe in walking my talk so check my content and judge for yourself.

if you're not convinced yet, here is the serious shizzle:

I believe building B2B sales machines, is one of the best ways to create greater equity value in your business.  
 
Things I (love to) do:
- Helping build businesses to a point that they are ready to achieve peak sales value
- Obsessed with designing, building, training and scaling sales & marketing teams
- Building Saas B2B sales machines, defining the acquisition strategy & building the blueprint for scale.
- Building B2B content machines so that with 1 recording day you have enough content for 8 months and become the thought leader in your industry
- Sharing sales expertise & giving deep dive workshops based on real sales cases from people excelling in the new way of selling

Here is a list of enterprises that I helped accelerate their revenues, feel free to contact them: Cumul.io, Citizenlab, Kantify, APICbase.com, Skryv, CumulusPro, Zapfloor, Prezly, Zensor, Twipe Mobile, Playitsafe, Tinkerlist.tv, Qualifio, StoryMe, Audience Advantage, Sweepbright, Sentiance, Intuo, Idalko, Anubex, Volta Ventures, THEOplayer, EMAsphare, Pickit 3d, Sitemark, Yuki, Settlemint, With-Services, Tilroy, Wegroup, Idalko, KBC, Upthrust, Securex, We Are Impact Collective, Investsuite, Pandion, Xylos, Amelior, ClearXperts, Balance HR, Huapii...and the list goes on for another +350 companies.

find me at https://michaelhumblet.com/

Founder

We are your B2B content producer.

Chaomatic designs, builds and produces B2B thought leadership by turning your expertise into market leadership. Create a B2B content strategy that fits perfectly with your overall digital strategy so you can increase traffic & leads. Chaomatic has a unique approach by leveraging your in house experts and record in 1 day a ton of cinematic quality B2B video content. This batch production process will solve one of your biggest problems: Time. So you can focus on what really matters: scaling your business

We don’t believe in the one ultimate campaign or that one piece of content. We believe in testing many ideas in the market, learn what works and then scale that.

Here are tons of examples: www.chaomatic.com

Cold emails, cold calls...mag dat wel? En waar haal je die gegevens dan?
Elk bedrijf waar ik mee praat komen dezelfde vragen boven als het gaat over koude prospectie. Het zal tijd worden dat we deze oplossen en met de nodige juridische zekerheid.

Ik ben zo blij dat Anneleen Vander Elstraeten en Maxime Verstrepen  volmondig ja zeiden om een combo met School of Sales - SOS te maken om dit eens en voor altijd op te lossen. Dit is een exceptioneel event waarbij we de mix maken tussen wat is het framework voor prospectie en hoe kan jij dit GDPR compliant doen. 

Naast het koude sales prospectie framework gaan we heel veel praktische use case delen zodat het niet enkel bij theorie blijft.

We houden het aantal plaatsen bewust beperkt zodat er ruimte is voor interactie. Maximum 50 plaatsen. Vol = vol.

Inschrijven en informatie kan je hier vinden => https://lnkd.in/efuYFhrh

Author of Nobody Knows You and WHY NOW? Founder Chaomatic and School of Sales, Maximizing your revenues and building winning sales strategies. Helping you win in B2B sales

Koude sales prospectie in 2026 - slim, schaalbaar & GDPR compliant prospecteren met school of sales

Here are 5 plays from my sales offensive playbook for 2026:

1. Embrace the Buyer-Led GTM Model: Stop pushing, start enabling. Your job is to provide clarity and build confidence. The sales technique behind this is called Beguilting

2. Invest in an AI-Enabled Sales Platform: Basic AI is old news. Get a specialized platform that delivers real intelligence and that takes away the endless copy paste.

3. Train Your Team to Manage AI Agents: It's not about replacing humans, it's about creating a human-AI symbiosis. It's about optimisation, speed and quality checks.

4. Master the Daily Drip Cold Email Strategy: Forget big campaigns. Send small, targeted batches of emails daily. Consistency over campaigns.

5. Build and Monetize Your Personal Brand: In an AI world, your personal brand is your ultimate differentiator to gain trust and to scale your lead generation. Share your expertise at scale.

Are you running already?

2025 was defense. 2026 is all offense.

I’ve been repeating this to everyone I talk to, and the reaction is always the same: a knowing nod that almost gives me whiplash. It seems I’m not the only one who felt like last year was one long, boring and unpredictable defensive game.

It was all about playing it safe, staying serious, and asking these type of questions: “This used to work, what’s wrong?” or “Can I even do this anymore?”

I realised something crucial: my natural habitat is offense. It’s the “I have a crazy idea” moments, the “why don’t we just try this?” gambles. That’s where the magic happens. Defense is boring. It’s where creativity goes to die.

So, consider this your official warning: 2026 is the year I’m going back on the attack. The ‘crazy ideas’ are already there, and this time, they’re bringing their execution-focused friends with them.

Expect a ton of new videos, some properly funny and deep-dive online webinars (and yes, the infamous publicity videos are making a comeback).  Events that will rock your revenue knowledge. This year is about growth, doubling down on what I love—sales and content—and connecting with the real talent out there.

So, what about you? Are you playing offense or defense this year?

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The Battle

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