Founder | Leader | Software Engineer | Problem Solver

I have spent my career doing more with less while building and leading high-performance, winning teams. I discovered that operating tactically is necessary, strategically is superior, and philosophically is life-changing. I turn learning into action and I am always learning. I believe in extreme respect and gratitude. I am passionate about family, friends, sharing knowledge, and getting things done.

Nick Wagner

Drivers Wanted
“This discovery of yours will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves.”
― Socrates in Plato’s Phaedrus on the dangers of writing

AI is changing the world, like it or not. We’ve seen this play out before. New technologies suddenly break routines and comfort zones.

Are some of the headlines hype? Absolutely.

Is it all just a mirage that’s inflating markets, but ultimately won’t change anything at a fundamental level? Don’t bet on it.

Some people will say “it was better in the old days” and “nobody wants this”, just like they did with smartphones, the Internet, personal computers, cars, etc. Other people will insist “the change is happening too fast” and “people can’t keep up”, just like they did with electricity, the assembly line, radio, and TV. Still others will insist we’re all doomed like people did during the cold war. And don’t forget the people who insist that some version of 1776, the Enlightenment, the Renaissance, the Middle Ages, or ancient Mesopotamia was better so we should go back to a time before all this slop.

I get it. People hate change. Change is risky. Change brings new challenges. Change requires learning and adaptation.

But change happens anyway. It’s inevitable and unavoidable.

Like every technological development of the past, AI has the potential for great good and great harm. It’s already an incredibly powerful tool for many pattern based tasks, like coding, early cancer detection, and voice recognition. But it’s also pretty good at deception and forgery.

So, what should we do?

Living in denial is just avoiding reality. We can’t put the genie back into the bottle, so let’s move past that idea. Instead, we can embrace change and help steer the ship toward its potential for good. We can go out to meet the change head-on and adapt along the way. We can stop competing with technology and start leveraging it.

Don’t just sit on the sidelines watching and complaining about how good things used to be.

Original blog post:

Leader | Catholic Speaker | Software Engineer | Problem Solver

Open article: Drivers Wanted by nickwagner.blog

Founder @ MHI Media. Scaling eCommerce brands to 7 figures & beyond.

I'm Kamal. I'm the founder of MHI Media. 

I’ve scaled 85+ brands to 6-7 figure months by creating, running, and managing their ad campaigns. 

And it all stems from helping brand owners answer one question:

"How can I scale my brand into an 8-figure moneymaking machine...without wasting time on useless ad agencies or burning my money on tactics that don't work long-term?"

We know data. We understand analytics. We understand organic content. And we also understand what most agency owners don't:

We understand how to create winning ads.

If you'd like to explore working together, click the link in my bio or send me a DM here.

Kamal Razzak

Unpopular opinion: most DTC brands should spend LESS on ads.

I run an agency that makes money when clients spend more. So why would I say this?

Because I've watched too many brands scale themselves into bankruptcy.

Here's the pattern:
- Brand finds product-market fit at £50k/month spend
- ROAS looks great, so they scale to £150k/month
- ROAS drops but revenue is up, so they keep pushing
- At £300k/month, they're barely breaking even
- Cash flow gets tight. They can't slow down because they've hired, committed to inventory, signed a lease
- Six months later they're dead

The problem isn't the ads. It's the business model.

Before you scale spend, you need:

→ Unit economics that work at LOWER efficiency (not just at your best-ever ROAS)
→ Cash flow to sustain 60-90 day payback periods
→ Operations that can handle 3x order volume without breaking
→ A creative pipeline that won't fatigue at higher spend
→ Honest attribution so you know what's actually driving revenue

We turn away 2-3 brands per month because they want to scale spend but their fundamentals won't support it. The conversation is always the same:

"But our competitors are spending £500k/month."

Yeah. And half of them are losing money.

Growth for the sake of growth is a vanity metric. Profitable growth is a business.

Fix the foundation first. Then scale. You'll go further and you won't go broke getting there.

What's the biggest mistake you've seen brands make when scaling ad spend?

Founder @ MHI Media ⚡ Spent $50mm+ on ads in 2024 & scaled multiple fashion brands to 7-8 figs. Sharing what I’ve learned along the way. Click the link to scale your brand 👇

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