Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

I'm a pretty normal guy with a very fast-growing business, mainly because of 2 reasons:

1/ I realised the opportunity on LinkedIn
2/ We capitalised on it 

Now we help the fastest-growing companies in Europe capitalise on the same opportunity. 

Here's the story so far 👇🏻

2020: Joined a personal branding start-up in London and see CEOs using LinkedIn to raise £10M+ rounds and drive £1M+ enterprise deals

2021: Help build BOM to a 327,000+ person LinkedIn community. The opportunity to be had on LinkedIn is very clear

2022: Quit my dream job to start a business with my brother

2023: Hit £100,000 in run rate in 11 days

2024: Hire our first team members and make a gazillion mistakes. We're great at LinkedIn, but we suck at business. 

2025: Things click, we hit £1M ARR and work with some of the most well-known brands in the world - Ocean Beach, NHS, + more.

2026: UK's #1 LinkedIn agency working with a roster full of great brands. On track to close £1M in sales through LinkedIn this year. 

It's been quite the journey. 

Last year we did 27M impressions across our clients LinkedIn account and this year (Q1 2026) we've already booked our clients meetings with: Ford, Blue Origin, Fed Ex, Kroger, + more. 

If you're curious about our approach to LinkedIn or you need support with your B2B marketing, apply to work with us here: www.noticed.co/contact

Or email: morgan@noticed.co

Niall Ratcliffe

I just uploaded my first ever YouTube video!!

Which feels like a huge moment for me. 

Over the last 4 years I’ve:

- Built a 60,000+ follower LinkedIn audience
- Generated over £3,000,000 through LinkedIn
- Worked with global brands on their Linkedin strategies

But I’ve never shown you the actual system we use. 

Until now. 

Last week, I recorded a full 15-minute deep dive into every aspect of our LinkedIn system:

- How turn your profile into landing pages
- LinkedIn’s hidden tools we use daily
- How we use outreach to drive sales
- Our highest-converting scripts
- Our top-performing content pillars
- The ad campaigns that work best right now
- The system to write content that drives leads

+ so much more

4 years of hard work. 
3 hours of prep.
1 hour of filming. 

Weeks of editing to get it right. 

My first video is live here: https://lnkd.in/exn6jBt5

It would mean the world if you could support :)

P.S. If you give it a watch, let me know what you think + what I can do better! This is just the start and lots more to come.

🔥 FIRST YOUTUBE VIDEO IS LIVE!! Breaking down our full LinkedIn process - just hit “Visit my website” button 👇🏻

We're #HIRING for some of the most exciting roles in our company's history. 

So, if you're dragging yourself through another Friday at a job you don't like OR you just want a new challenge, let me tell you about 2 of them 👇🏻

ROLE 1: Content Lead (Founder Brands)

We're on a mission to be the most-well known marketing agency in the UK. You'll help us fulfil that mission

- Work 1-on-1 with our founders to create content
- Lead creative direction across founder brands (100,000 followers)
- Freedom to experiment and test new content ideas
- Work with the internal team to expand horizons

So much to do here and a dream role for anyone with a content background. 

ROLE 2: Account Manager

You'll be the bridge between our clients and our team. 

- Manage relationships with some massive brands
- Translate business goals into campaign briefs
- Present work and lead client meetings
- Spot opportunities to grow accounts and deliver more value

(You'll learn more in 3 months in this role than 10 years in most other roles)

Both roles are full-time and hybrid, 3 days/week in office. 

This is your chance to work in a fast-growing team where your work actually matters.

Interested? I'll drop the job posts in the comments or DM me and I'll personally intro you to the hiring manager!

♻️ Repost this so people in your network see it! 

P.S. Know someone who could be a fit for these roles? Please send this post to them! :)

🫡 NEW YOUTUBE VIDEO IS LIVE - 7 THINGS I QUIT DOING ON LINKEDIN TO HIT £1M/YEAR | Just hit “Visit Website”👇🏻

We're #hiring for 2 different roles!

- Content Lead (Wilmslow, Hybrid)
- Account Manager (Wilmslow, Hybrid)

If you're sitting there this Sunday dreading going back to work tomorrow OR you're just ready for a new challenge - this is your sign to apply. 

These are the types of roles I wish I had available to me when I first got into the marketing industry. 

✅ Fast-paced start-up environment 
✅ Massive opportunity to learn and try things
✅ Work 1-2-1 with some amazing CEOs & businesses

One of our team members recently said this in their PDR, "I've learned more in the last 3 months than I have in my entire marketing career". 

We're one of the fastest-growing marketing agencies in the North of England.

Come and join the noticed. team :)

P.S. If you know someone thinking about/looking for a new role - send this post their way :)

In 2021, I was doing everything the LinkedIn gurus told me to do.

- Commenting on 50 posts/day
- Posting at a certain time
- Jumping on trends
- Writing short lines
- Sharing selfies

If there was something I could optimise, I was optimising it. 

And it was kinda working. We were doing about £300k a year in sales through LinkedIn.

Then I chatted to a friend who spend 15 minutes/day on Linkedin and was still driving £2M+/year in sales to his business. 

Something seemed off, so I dug a little deeper. 

Turns out 99% of the things I was doing weren’t moving the needle at all. 

So, I quit. 

I quit doing 7 things that would take me hours every single day. 

Now we made £1M/year in sales through LinkedIn and I spend less than 30 minutes per day here. 

I wrote a full article breaking down exactly what I quit + what we do now 👇🏻

♻️ Repost if you find this useful!

Follow for more Niall Ratcliffe

In 2022, I was doing everything the LinkedIn gurus told me to do. I was commenting on 50 posts before I shared my own content. I was tracking the opti

Open article: I Quit These 7 Things on LinkedIn (Then Made £1M) by Niall Ratcliffe • 8 min read

I Quit These 7 Things on LinkedIn (Then Made £1M)

Helping non-tech businesses build software products in 8-12 weeks | DM me your app ideas | Owner - Ionio |

Hi, I'm Rohan! I run Ionio — a strategic AI consultancy for Retail & Ecom SaaS. We help mid-market platforms ($5M-100M ARR) build AI features that reduce churn, justify premium pricing, and turn their product into something merchants can't live without.

Over the past 5 years, we built 40+ products and helped founders go from zero to seven figures multiple times. Same playbook, over and over: take an idea, ship it fast, make it work, scale it.

After doing that tens of times, we wanted to take everything we learned and bring that energy to companies at the next stage. That's how we ended up focused on mid-market Retail & Ecom SaaS.

I'm genuinely passionate about this space. Generative AI lets us do something that was never possible before: personalize every single customer interaction. Not segments. Not cohorts. Actual one-on-one conversations at scale. Retail and ecom is where that has the biggest impact.

I've been working in AI since 2016 — back when that meant computer vision, not ChatGPT. Smart cameras, facial recognition, number plate recognition. That foundation matters when you're building production systems that actually need to work.

Previously: From 18 to 20, Sr. Software Engineer at SmartCow (Deep Tech AI company in Malta). At 17, Python work for a Mumbai startup, who are YET to pay me. At 15, building websites and apps for family friends in Java. It's been over a decade.

I started Ionio as a college junior, from my parent's bedroom, while hiring someone to do my assignments & a chauffeur to take me to college. Now it's a little less grunge than that.

In another life: rapper, musician, and cinematographer. Now I just build AI for retail... :(

What our clients say:

"Working with Ionio felt like having an extension of my own team — professionals who genuinely cared about delivering results, not just collecting a check."
— Stefan Georgi, Founder, 9-figure ecom founder

"Fastest I've ever launched a polished product. From wireframes to +1000 paying users in <8 weeks."
— Brad Milne, CTO, SupplierHQ

"Ionio has the character to navigate challenges and the technical depth to turn our 'AI-first' vision into reality."
— Sallyann Della Casa, CEO, Gleac

Read 35+ case studies on our site.

I post about: AI strategy for retail, technical deep dives, and behind-the-scenes of building Ionio.

If you're leading product, engineering, or strategy at a Retail & Ecom SaaS company, or a founder in any space — DM me, I always reply. If you're in Mumbai, I'll buy you a coffee.

Rohan Sawant

Every week I get on a call with a CEO who spent a weekend on Lovable and now thinks his engineering team is lying about timelines

It always goes the same way. They find Lovable, Emergent, bolt.new or Replit Agent, mess around for 2 days and suddenly they have something that looks like a real product.

They screenshot it, show the engineering team on Monday and go “I did this in two days why the fuck are you telling me 5 months”

And honestly? The CEO is right to be pissed

Not about the Lovable prototype being production ready, it’s not. But about the speed. 

Any engineering team in 2026 still operating at pre-AI timelines is just doing something wrong. 

If they’re not shipping at least 3x faster than they were 2 years ago you need to have a hard conversation with your developers

The leading players in every category are already building at this speed. 

The problem is both sides are delusional. The CEO thinks the Lovable thing is the product. The engineering team thinks 5 months is still a reasonable timeline. Both are wrong

We show up to the second call with a working prototype before the contract is even signed. Then we throw it away. 

Its only job was getting everyone aligned in 3 days instead of 6 weeks of arguing about button placement

Then we rebuild it properly. Production grade. In 6-8 weeks and not 5 months

If that sounds fast it’s because it is. And if your team can’t do it that’s the conversation you actually need to be having

No alternative text description for this image

Nobody in B2B is competing on this one thing - “taste”

I’ve been looking at companies that have raised 50, 70, 100 million dollars and their landing pages feel like templates, their content is educational but forgettable and their product demos could belong to any of the hundred other tools in their category.

Then you look at the brands they’re trying to sell to, luxury D2C, premium ecommerce, companies that obsess over every pixel on their product page and the SaaS vendor pitching them can’t even get their own site to feel intentional.

What most founders miss is that when anyone can ship features in a weekend and the tech gap is shrinking by the month. 

A great product gets you in the room, but taste is what closes the deal.

When everyone is using the same models to write code, the same tools to ship faster and the same frameworks to build products, every app starts to look and feel like every other app. 

The UI feels generated, the experience feels generic and nothing has a point of view.

Taste is what defines your pricing, gets you into the premium segment of customers and increases your margins when everyone else is competing on features and discounts.

Nobody in B2B SaaS is competing on this. Everyone is racing to ship more AI features faster and the company that slows down enough to get the look and feel right will win deals they have no business winning.

PS: Pinak F. is on the 6th iteration of the UI just to get this right. That's the work nobody sees but everyone notices.

I can’t charge prices we charge I’m not confident the client will make money working with us. 

That’s our whole pricing philosophy. Projecting attributeable ROI. Working backwards.

I’ve had calls where I quote $$$ amount and someone says another agency quoted half, or a third.

I tell them... go with the other agency and i don’t argue. 

I don’t compare deliverables or explain why we’re different.

Because the only question that matters is whether I believe this project will actually generate big enough ROI at a low enough risk factor.

If we quote $$$ it’s ONLY because I see a path to making that client significantly more than what they’re paying us. 

Not in highlevel consultant theory but in specific mechanisms I can point to.

When there's conviction we have 0 hesitation asking for it. 

When I don’t have it I just procrastinate the proposal. Sometimes outright reject it.

Would rather walk away than take money from someone I’m not sure I can help.

This has cost us deals. It’s also the reason, we've won deals :)

Every week I get on a call with an ecom SaaS founder who just saw a competitor’s demo and is panicking.

“Have you seen this? They’ve built so much.” and I tell them the same thing every time.

That demo means LITERALLY nothing.

It now costs almost nothing to build a clean dashboard, record a walkthrough and make it look like a real product.

What used to take months and money can now be done in days. Which means most of the signals founders rely on are broken like - screenshots, product videos and polished websites.

Even when they’re real, they’re still far easier to ship than they were a year ago.

Non-technical founders are now shipping products that look indistinguishable from developer-built software.

And very soon, you won’t be able to tell the difference at all. So let’s be honest about what’s happening.

1️⃣ Software is no longer the advantage
If it can be built, it can be rebuilt. Faster, cheaper, by more people. AI hasn’t made you special. It has removed the barrier for everyone else.

2️⃣ Speed and building are now baseline
Entire products can be shipped in weeks. If you’re still “building from scratch”, you’re just burning time to feel productive.

3️⃣ Moats have shifted away from code
Your real moat is what customers can’t easily take with them:
Data, workflows, integrations, habits built over years

Because if your product can be rebuilt in 5 weeks… It’s not an advantage but a head start with an expiry date.

Curious to know how you’re thinking about moats in a world where software is becoming free?

"bae pls go to sleep you are not on linkedin anymore, it's 3am on saturday"
.
"Last week I got on a call with a SaaS CEO. Retail space. <$5M ARR. Sideways growth.

He told me they'd been planning an AI feature since December. Two months in, they JUST had wireframes and a Figma prototype. Bunch of screens that looked pretty in a presentation. Fake demos on the landing page.

His exact words: "We're probably ~5 months out from shipping something."

5 MONTHS. GPT-4.5 was 5-6 months ago. The entire landscape shifts in that window.

"This is not even 2 months of work," I told him.

2 days later, we took the call transcript and showed up to the next meeting with a clickable Lovable prototype of the same feature. The call after that, we'd started fleshing out actual React components — 20% of functionality done.

Here's how: Pinak F. sketched rough screens in Excalidraw — maybe 15 minutes — then recorded an audio walkthrough of what each screen should do. 

That audio got fed into Claude to generate component-level prompts. Those prompts went into Antigravity IDE, which generated the full UI. Then Cursor Claude polished everything into clean, production-ready React.

Total time from "here's what I want" to clickable prototype: half a day.

His designers spent weeks on wireframes that could've been a 5-minute sketch. His product team spent weeks in Figma building pixel-perfect mockups nobody outside the company ever saw. His engineers hadn't written a single line of code in 2 months of "planning."

Meanwhile his competitors — GenZ YC brollihaired founders — are turboramming and rebuilding his product brick by brick.

The month most teams spend going from idea to mockup? Now less than a week. The 4-6 months of dev after that? Closer to two. Timelines have 1/3rd-ed themselves.

You don't have to work with us. Work with anyone who understands this. 

But if your team is still running the wireframe, Figma, sprint planning, dev, QA pipeline for EVERY feature...

Do they not know these tools exist? Or do they know, and they're just not telling you? 

Godspeed.

The skills that made someone a “senior developer” five years ago are becoming a liability in client conversations.

I watched it happen on a call last month. Senior dev from another org, sharp guy, asking the right questions - asking about AWS infrastructure, backend stack, what programming language to use, QA processes, the PRD.

All the things you’re supposed to ask before you scope a project.

The prospect got annoyed by question 3.

And I chuckled - it’s not that the questions were bad. It’s that the questions don’t matter anymore. 

Now we can build the thing he was trying to scope faster than he can finish writing the PRD spec for it.

That’s the part nobody is talking about. We talk about AI replacing junior developers. We don’t talk about how it’s making senior developers’ instincts outdated.

The instinct to ask, plan, scope, architect, question - that was the whole job. That’s what made you senior. 

Your judgment about what to build and how.

Now the build takes a day. The judgment that matters isn’t technical anymore. 

It’s “what does this data turn the business into.”
And that’s a completely different skill. 

One that most technical people were never trained for and don’t know they’re missing.

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