noticed.

Growing Viral

Billion-dollar marketing strategies. Made Simple. Every Sunday.

Teaching you what your marketing degree should have.

Author

Kurogo

Building POWERFUL personal brands for CEO’s and Founders! 

I oversee the planning and delivery of clients' personal brand strategies. From initial ideation through to full development in line with their goals.

Personal Brand Manager

Because of Marketing

Head of Community

Grip:Seven

International Sales Executive

Pronoia Media

Helping small businesses do big things, through organic growth!

23 small businesses helped, 2.23X average follower increase within the first 3 months, 100% organic growth, 100% of our clients have been happy with the service.

Founder

Perky Tails Ltd

Digital Marketing Manager

Famous Wolf | Social Media Ad Agency

Advertising Sales Consultant

Touchtight Soccer Coaching Ltd

Content Creator

ClingzOfficial

Social media -  Content Creation

Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

It's becoming notoriously hard to stand out in business. 

- Industries are flooded
- Competition is ripe
- Money is tight

If only you could just get the attention you deserve, you could:

- Stop worrying about lead flow
- Sign household name brands
- Generate leads consistently 
- Retain clients for longer
- Attract the best talent
- Up your prices

But most of all, stop constantly worrying about marketing.

Well, it turns out we help our clients do just that by:

- Crafting stories around you, your company, and your prospects
- Positioning you as the guide to help them achieve their goals
- Amplify those stories through the RB Nurturing System™

And we've had some pretty great success doing so over the last 2 years:

✅ Helped Sancti amass 6.2M+ views in 6 months
✅ Helped Dr. Will's gain 30,000+ followers in 8 months
✅ Helped Team Hustle add £7.5k to their MRR in 6 weeks
✅ Helped Alphagenix get 1M+ eyes on their founder and business
✅ Helped Brad became the UK's No.1 Motivational Business Speaker

Your story should be at the core of your marketing.

It's a clear path to differentiating your business, building authority, and gaining trust.

If you want to see how we could help you stand out through story, send me a message saying "Tell my story".

Niall Ratcliffe

Hop & Co.

💡 Innovative Campaign Ideation & Mangement: Pioneering fresh campaign concepts that captivate audiences and generate buzz, ensuring every launch is a remarkable spectacle.

🤝 Daily Community Management: Nurturing thriving online communities, forging genuine connections that cement brand loyalty and cultivate passionate advocates.

🤳 Strategic Social Media Management: Meticulously managing multiple clients' daily social media presence, infusing each platform with authenticity and strategic alignment.

💰 Paid Campaign Strategy: Orchestrating and fine-tuning intricate paid social campaigns, achieving optimal ROI by pinpointing precise demographics, audiences and brand specifics.

📸 Creator/Influencer Collaboration: Masterminding cross-channel creator collaborations and partnerships that amplify reach and seamlessly integrate brand narratives.

🎉 Event Management: Organising and managing events for sports nutrition client, SCI-MX, ensuring seamless execution and exceptional attendee experiences, thereby enhancing brand engagement and visibility.

👩🏼‍💻 Data-Driven Insights: Harnessing the power of social media analytics to extract actionable insights, steering campaigns toward unprecedented success.

🚀 Client Relationship Management: Nurturing deep client relationships, translating visions into tailored campaigns that consistently exceed expectations.

💥 New Business Activity: Proactively identifying and securing new business opportunities, expanding the company's clientele and driving growth.

Marketing Manager

Genflow

• Daily management of all of Genflow and channels, including but not limited to Instagram, TikTok, LinkedIn, Twitter, and Youtube.
• Create social media content that supports the brand development plans and drives audience growth.
• Contribute to the organic social media strategy for key brands in the Genflow portfolio.
• Provide platform-specific expertise that will influence the organic social media strategy.
• Lead on optimisation and reporting of social media analytics and contribute to wider brand performance analysis.
• Manage the planning, coordination, and execution of all Genflow & CEO of the company Shan Hanif's Paid Social campaigns on Instagram, Facebook, TikTok & YouTube.
• Plan and implement tests, collect and analyse data, and identify trends and insights to achieve business and marketing KPIs across the funnel.
• Ownership of internal newsletter.
• Active participation and input in Genflow’s podcast.
• Lead weekly retrospectives with the team.
• Community management on Genflow and sub-brand Instagram pages, including community management and innovation of content.
• Build strong relationships with the internal creative team to ensure all media content follows best practices and all creative requirements are consistently met.
• Provide support and training to junior team members.

Senior Social Media Exec

• Responsible for the day-to-day content creation for our social media platforms including the company social channels, Genflow Talent, and executing the social strategy for Founder and CEO, Shan Hanif.
• Deliver and execute all Genflow Social Media strategies, including designing & posting content across handles.
• Schedule and post content on Genflow and Genflow Talent's Instagram, Linkedin & TikTok, as well as Shan's channels.
• Proactive in encouraging engagement and relationship management across social media channels.
• Understanding of brand building and what works on social media in the influencer and creator economy space.
• Constantly bringing new and fresh ideas to creative meetings.
• Writing copy for social media, blog, and newsletters with unique tone and voice for numerous brands.
• Creation and coordination of internal and external newsletters.

Social Media Exec

Karla Otto

• Supported the Mercedes-Benz Account at Karla Otto London as a Content Assistant.
• Assumed diverse responsibilities encompassing logistics, copywriting, content sourcing, and creation.
• Managed collaborative relationships with photographers, influencers, luxury brands, and independent content creators.
• Assisted in planning and organizing photoshoots and events in various national and international locations.
• Contributed to company-wide duties, including content creation for the Karla Otto social channel during events like London Fashion Week.

Content Assistant

Fashion Revolution

• Developed and executed original content strategies for Fashion Revolution's social media channels, utilising Adobe Creative Cloud software to create visually compelling posts.
• Monitored social media platforms to track press coverage and ensure consistent brand representation.
• Built and maintained strong relationships with audiences, industry partners, influencers, and promoters.
• Played a key role in planning and organising impactful campaigns and successful events to raise awareness and drive engagement.
• Was originally offered the role at Fashion Revolution through my university final major project, proposing innovative business extensions and campaigns for a sustainable fashion industry.
• Expanded knowledge of sustainability, specifically within the fashion industry, through collaboration with influential thinkers and speakers in the field.

Social Media Manager

Victoria's Secret

• Worked as a Seasonal Sales Assistant at Victoria's Secret, successfully coordinating tasks for both the Victoria's Secret and PINK brands.
• Demonstrated exceptional customer relationship skills and effectively handled stock management responsibilities during day, evening, and overnight shifts.
• Coordinated stock deliveries and store replenishment as part of a large team, ensuring the store was well-presented and organised for peak customer opening hours.
• Acquired extensive knowledge of the brand, consumer liaising, and health and safety laws and regulations through in-person and digital training.
• Developed strong communication, problem-solving, and organisational skills, consistently showcasing the ability to think quickly and provide accurate product information to customers.
• Maintained a keen awareness of ever-changing sales information and campaigns, ensuring accurate and up-to-date information was provided to customers.

Seasonal Sales Assistant

JD Sports Fashion plc

• Assisted the influencer outreach and digital content marketing teams at JD Sports PLC, establishing valuable relationships with influencers for product gifting and generating original promotional content for renowned brands such as New Balance and Nike.
• Gained comprehensive knowledge of the content creation industry, understanding the significance of engagement and identifying influencers who align with a brand's image and values.
• Utilized strong copywriting skills to create engaging and informative blog posts for the JD Women blog.
• Played a key role in sourcing influencers for an exciting Pink Soda promotional campaign video, contributing to the brand's marketing initiatives.

Influencer Outreach Marketing Intern

Surgery Group

• Gained valuable experience in luxury fashion public relations, influencer marketing, and event management during my internship at Surgery PR London.
• Proactively engaged with creators and agencies to establish and nurture relationships for content creation, promotional campaigns, seeding opportunities, and event proposals.
• Played a key role in the preparation of the Oliver Spencer London Fashion Week show, taking specific responsibility for celebrity seating and relationship management.
• Assisted in celebrity gifting for the Glastonbury Festival, successfully managing stylist reviews and coordinating with the management teams of high-profile celebrities such as Charlie XCX, Sofia Richie, and Lily Rose Depp.

Public Relations Intern

Living Ventures Group of Companies

• Excelled as a valuable member of a large team of hospitality professionals at The Alchemist, Newcastly, gaining comprehensive knowledge of the industry and honing my skills in customer service, communication, and problem-solving.
• Utilised multiple digital software systems to efficiently manage and coordinate various aspects of operations, showcasing my proficiency in technology and adaptability to new tools.
• Established and maintained strong face-to-face relationships with customers, demonstrating exceptional interpersonal skills and the ability to deliver outstanding service.
• Effectively communicated with diverse stakeholders, including team members, management, and the general public, ensuring clear and effective information exchange.
• Developed strong organisational abilities through managing multiple responsibilities and tasks during different shifts, showcasing adaptability and efficiency.
• Proactively addressed and resolved customer concerns and inquiries, displaying problem-solving capabilities and a customer-centric approach.
• Consistently met and exceeded customer expectations, fostering positive experiences and maintaining a high level of customer satisfaction.
• Demonstrated professionalism and a strong work ethic in a fast-paced and demanding hospitality environment, consistently upholding company standards and values.
• Contributed to a positive team culture by actively collaborating with colleagues, supporting their success, and promoting a harmonious work environment.

Host

Warehouse Fashions

Sales Assistant

Kurt Geiger

Hey! I’m Emma. Here’s my story... ✨

As someone with a real passion for marketing with extensive experience in social media management and influencer marketing, I've worked through a diverse yet super exciting career history that blends creativity, strategy, and innovation. Here's a glimpse of the world I've been navigating:

💡 Innovative Campaign Ideation & Management: I've specialised in pioneering fresh campaign concepts that captivated audiences and generated buzz. Every product launch or campaign I've overseen aims to become scroll-stopping and eye-catching, setting trends and capturing hearts.

🤳 Strategic Social Media Management: Strategy is where my passion lies. I love the start to finish planning and concept forming. I've managed multiple clients' daily social media presence with precision, infusing authenticity and strategic alignment into each platform. To me, it's all in making the post look good AND be engaging (you don't have to pick one or the other!!).

📸 Creator/Influencer Collaboration: I've worked behind cross-channel creator collaborations and partnerships that amplified reach and seamlessly integrated brand narratives. "An influencer partnership should feel authentic. Not like a one-off business transaction." That's my ethos and I'm sticking to it.

👩🏼‍💻 Data-Driven Insights: I've harnessed the power of social media analytics to extract actionable insights. It was about steering campaigns with data-backed strategies, consistently pushing the envelope for unprecedented success.

🚀 Client Relationship Management: Nurturing deep client relationships is really important to me. I haven't just managed campaigns; I've translated visions into tailored experiences that consistently exceeded expectations. Client/brand satisfaction is always my ultimate goal.

Before my most recent role, I've also worked for…

⚡️ Genflow
⚡️ Karla Otto on the Mercedes-Benz client
⚡️ The Hut Group
⚡️ JD Sports. PLC
⚡️ Surgery Group (now Gautier Communications Limited)
⚡️ Fashion Revolution

 👇Check out my career journey below, or send me a message and let’s chat! 👋

taplio

The Battle

Niall Ratcliffe

Emma Smallwood

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