Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

I'm a pretty normal guy with a very fast-growing business, mainly because of 2 reasons:

1/ I realised the opportunity on LinkedIn
2/ We capitalised on it 

Now we help the fastest-growing companies in Europe capitalise on the same opportunity. 

Here's the story so far 👇🏻

2020: Joined a personal branding start-up in London and see CEOs using LinkedIn to raise £10M+ rounds and drive £1M+ enterprise deals

2021: Help build BOM to a 327,000+ person LinkedIn community. The opportunity to be had on LinkedIn is very clear

2022: Quit my dream job to start a business with my brother

2023: Hit £100,000 in run rate in 11 days

2024: Hire our first team members and make a gazillion mistakes. We're great at LinkedIn, but we suck at business. 

2025: Things click, we hit £1M ARR and work with some of the most well-known brands in the world - Ocean Beach, NHS, + more.

2026: UK's #1 LinkedIn agency working with a roster full of great brands. On track to close £1M in sales through LinkedIn this year. 

It's been quite the journey. 

Last year we did 27M impressions across our clients LinkedIn account and this year (Q1 2026) we've already booked our clients meetings with: Ford, Blue Origin, Fed Ex, Kroger, + more. 

If you're curious about our approach to LinkedIn or you need support with your B2B marketing, apply to work with us here: www.noticed.co/contact

Or email: morgan@noticed.co

Niall Ratcliffe

I just uploaded my first ever YouTube video!!

Which feels like a huge moment for me. 

Over the last 4 years I’ve:

- Built a 60,000+ follower LinkedIn audience
- Generated over £3,000,000 through LinkedIn
- Worked with global brands on their Linkedin strategies

But I’ve never shown you the actual system we use. 

Until now. 

Last week, I recorded a full 15-minute deep dive into every aspect of our LinkedIn system:

- How turn your profile into landing pages
- LinkedIn’s hidden tools we use daily
- How we use outreach to drive sales
- Our highest-converting scripts
- Our top-performing content pillars
- The ad campaigns that work best right now
- The system to write content that drives leads

+ so much more

4 years of hard work. 
3 hours of prep.
1 hour of filming. 

Weeks of editing to get it right. 

My first video is live here: https://lnkd.in/exn6jBt5

It would mean the world if you could support :)

P.S. If you give it a watch, let me know what you think + what I can do better! This is just the start and lots more to come.

🔥 FIRST YOUTUBE VIDEO IS LIVE!! Breaking down our full LinkedIn process - just hit “Visit my website” button 👇🏻

We're #HIRING for some of the most exciting roles in our company's history. 

So, if you're dragging yourself through another Friday at a job you don't like OR you just want a new challenge, let me tell you about 2 of them 👇🏻

ROLE 1: Content Lead (Founder Brands)

We're on a mission to be the most-well known marketing agency in the UK. You'll help us fulfil that mission

- Work 1-on-1 with our founders to create content
- Lead creative direction across founder brands (100,000 followers)
- Freedom to experiment and test new content ideas
- Work with the internal team to expand horizons

So much to do here and a dream role for anyone with a content background. 

ROLE 2: Account Manager

You'll be the bridge between our clients and our team. 

- Manage relationships with some massive brands
- Translate business goals into campaign briefs
- Present work and lead client meetings
- Spot opportunities to grow accounts and deliver more value

(You'll learn more in 3 months in this role than 10 years in most other roles)

Both roles are full-time and hybrid, 3 days/week in office. 

This is your chance to work in a fast-growing team where your work actually matters.

Interested? I'll drop the job posts in the comments or DM me and I'll personally intro you to the hiring manager!

♻️ Repost this so people in your network see it! 

P.S. Know someone who could be a fit for these roles? Please send this post to them! :)

🫡 NEW YOUTUBE VIDEO IS LIVE - 7 THINGS I QUIT DOING ON LINKEDIN TO HIT £1M/YEAR | Just hit “Visit Website”👇🏻

We're #hiring for 2 different roles!

- Content Lead (Wilmslow, Hybrid)
- Account Manager (Wilmslow, Hybrid)

If you're sitting there this Sunday dreading going back to work tomorrow OR you're just ready for a new challenge - this is your sign to apply. 

These are the types of roles I wish I had available to me when I first got into the marketing industry. 

✅ Fast-paced start-up environment 
✅ Massive opportunity to learn and try things
✅ Work 1-2-1 with some amazing CEOs & businesses

One of our team members recently said this in their PDR, "I've learned more in the last 3 months than I have in my entire marketing career". 

We're one of the fastest-growing marketing agencies in the North of England.

Come and join the noticed. team :)

P.S. If you know someone thinking about/looking for a new role - send this post their way :)

In 2021, I was doing everything the LinkedIn gurus told me to do.

- Commenting on 50 posts/day
- Posting at a certain time
- Jumping on trends
- Writing short lines
- Sharing selfies

If there was something I could optimise, I was optimising it. 

And it was kinda working. We were doing about £300k a year in sales through LinkedIn.

Then I chatted to a friend who spend 15 minutes/day on Linkedin and was still driving £2M+/year in sales to his business. 

Something seemed off, so I dug a little deeper. 

Turns out 99% of the things I was doing weren’t moving the needle at all. 

So, I quit. 

I quit doing 7 things that would take me hours every single day. 

Now we made £1M/year in sales through LinkedIn and I spend less than 30 minutes per day here. 

I wrote a full article breaking down exactly what I quit + what we do now 👇🏻

♻️ Repost if you find this useful!

Follow for more Niall Ratcliffe

In 2022, I was doing everything the LinkedIn gurus told me to do. I was commenting on 50 posts before I shared my own content. I was tracking the opti

Open article: I Quit These 7 Things on LinkedIn (Then Made £1M) by Niall Ratcliffe • 8 min read

I Quit These 7 Things on LinkedIn (Then Made £1M)

I help B2B founders & experts generate qualified, high-intent leads through LinkedIn without “posting daily and hoping.”

At Beyondbrnd, we build a repeatable system that brings you:
✅ High-quality inbound leads from content
✅ Warm, targeted leads through DM outreach
✅ More booked calls with your ideal clients

We’ve worked with teams like Yess.ai, Insightology.ai, Topmate.io (and global B2B clients).

Services:

LinkedIn profile + content management
Targeted prospect list building
Data enrichment + outreach execution
Lead generation systems using AI tools

If you want a simple growth plan for your business:
DM me “Business Growth”

Bharti Chilkoti

Happy Holi Everyone!!!!

It’s that time of the year again when I take a bath and wear something colourful.

Just to sit facing the centre table with a plate with compartments and each with diff colour, a beautiful box of dry fruits, a bowl full of gujiyas, namakpaare, dahi bade, and shreekhand.

One red tika on my head and mom’s fingers brushed on, let’s say, yellow colour and then on my cheeks.

Imagine sitting idle, looking at people’s stories celebrating Holi in the so-called ‘Holi party’ that’s paid.

This once again reminds me of my childhood moment where ‘holi party’ meant 5 hours of colour and water celebration, and coming back home to a very delicious lunch followed by 2 hours of nap.

And, of course, I missed the struggle cleansing/bath after the celebration.

That used to be holi that only demanded holiday and time, not money.

I don’t know if we will ever be back to celebrating the festival of colour like that - it was to die for.

Who has celebrated that kind of Holi??

Helping you close deals via LinkedIn DMs.

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"Your LinkedIn headline needs to have the right keywords"

Bullshit.

For the last 3 years, I used to think the same until I experimented.

→ I write LinkedIn content pieces.
→ Design LinkedIn graphics.
→ Run LinkedIn (and email) targeted outbound campaign.

Previous:

Helping B2B Founders build a LinkedIn personal brand and get sales calls booked using LinkedIn & Email Targeted Outbound

❌ Too boring and sounds similar to others in my niche

Now:

Helping you close deals via LinkedIn DMs.

✅ It's super interesting and widens people's eyes lol

Now my DMs are like:

- Do you help b2b SaaS companies?
- What's your pricing?
- Do you use AI tools for LinkedIn DMs?
- Do you also come to meetings with the BDRs?
- How will you understand our SaaS? We do xyz...

And, I have been loving this attention.

Hence, you don't need to stuff your headline with keywords - you just need to be a problem solver and state it.


#LinkedIn #Outbound #Headline #DM #SaaS #B2BOutbound #GTM

Here’s what happened when we fixed ONE stage of a SaaS client’s funnel.

Solid product. Clear ICP. Capable team.

They were doing everything “right”:

✅ Posting on LinkedIn
✅ Running LinkedIn outreach
✅ Sending cold emails
✅ Booking some calls

But the results were inconsistent.
Some weeks: 3 calls.
Some weeks: 0.

The pipeline wasn’t predictable.

We audited their GTM funnel and found the leak wasn’t traffic…

It was the “first reply → booked call” stage.

Prospects were replying:
“Sounds interesting”
“Can you share more details?”
“Maybe later”

Looks like progress — but 80% of those conversations died there. No call booked.

The fix?
We replaced their generic follow-up with a simple 2-step conversion sequence.

Instead of re-pitching, we qualified:

“Quick one — are you looking to solve this in the next 30 days or just researching?”

If it were a priority:

“Got it. This is usually a 15-minute fit check. Want me to share 2 slots?”

No over-explaining. Just a clean next step.

In 14 days:

📌 More replies turned into booked calls
📌 Fewer time-wasters
📌 More predictable outreach
📌 Founders out of their DMs

The lesson:

Most SaaS/IT companies don’t have a lead problem.
They have a conversion leak inside outbound.

Fix ONE stage, and everything changes.

If you’re doing LinkedIn + cold email, but it feels random, your system is incomplete.

Comment “GTM,” and I’ll share the exact outbound structure we built for IT & SaaS companies.


#GTM #LinkedInBranding #ICP #ColdEmail #Outbound

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The Battle

Niall Ratcliffe

Bharti Chilkoti

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niall Ratcliffe's LinkedIn Performance

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Performance ScoreNiall Ratcliffe's LinkedIn Performance