Ever felt like you’re doing everything right in your career, but still on the edge of burnout?

Yeah, me too.

I’m Nia. I'm a creator and speaker helping young professionals build fulfilling, sustainable careers without losing themselves in the process.

Over the past 3 years, I’ve worked across the marketing world, from managing high-profile personal brands agency-side to shaping content strategies in-house. That experience taught me a lot about ambition, burnout, and the messy middle we don’t talk about enough.

So I started sharing it.

In 2022, I began posting on LinkedIn. Not as an expert, but as someone figuring it out in real time.
And somewhere along the way, 20,000+ people decided to come along for the ride.

Since then, I’ve been:

🏆 Awarded Best Breakthrough Marketer (2024) by Passionfruit
✨ Named one of Alt Marketing School’s Top 100 Marketers To Watch (2024)
💬 Featured by Girls In Marketing as a Top Marketer To Follow and as a course contributor (Laying The Foundations for Career & Marketing Success)

Now I help my audience:

→ create habits that actually last
→ rethink success beyond hustle and burnout
→ build careers that align with who they are, not just what they do

If you’re a brand looking to reach ambitious Gen Z professionals, or you're searching for an authentic, relatable voice on career growth and mindset, let’s talk.

📩 Email: niapatel1999@hotmail.com

For speaking opportunities → SPEAKING ENQUIRY
For brand partnerships → PARTNERSHIP ENQUIRY

Because the best career advice comes from someone still figuring it out 💭

Nia Patel

You can build your personal brand alone. Until you can’t.

I’ve been posting on LinkedIn for three years.

I know my voice, I know my story, and I know how to show up online.

But at some point, every creator hits a wall.

Not because they’re “not good enough” or they lack ideas.

But because growing a brand isn’t supposed to be a solo act.

So yes, even with all my experience, I still bought Danielle’s playbook.

Because there’s only so far I can grow by myself.

Fresh eyes help you see your blind spots. New frameworks sharpen your thinking.

Other creators’ expertise helps you level up… without copying a single thing.

There’s no award for figuring everything out alone.

Your brand grows when you grow, and sometimes that means investing, learning, and letting someone else guide you for a change.

So if you’re reaching that point where doing it solo just isn’t cutting it anymore…

You’re not failing. You’re evolving.

And your personal brand should evolve with you.

Strategic Operations & Client Intelligence Lead @ Prolific Voices | Creator & Speaker | Simplifying habits, mindset and personal branding so you can thrive in your career 🧠✨

thesocialpoo

There are 2 ways to get inbound Clients as a solopreneur:

1/ Keep posting and hoping someone reaches out.
2/ Build a system that makes them reach out - Daily.

My clients choose the second.

→ CLIENT 1: The Silent Expert

CHALLENGES:

- Was posting consistently but no leads.
- Great at what she did but no one was DMing her.
- Her audience just saw her as “helpful” - not hireable.

WHAT WE DID:
✅ Clarified her positioning + created her “why you” angle
✅ Built an inbound content system she could repeat weekly
✅ Helped her shift from tips to demand-building storytelling

RESULTS:

- Got 7 inbound leads in 3 weeks.
- Closed 2 high-ticket clients without a single sales call.
- Finally felt like an expert and a business owner.

→ CLIENT 2: The Referrals-Only Coach

CHALLENGES:

- Relied 100% on referrals.
- Had no inbound system or DM activity.
- Didn’t know how to show her value in content.

WHAT WE DID:
✅ Rewrote her LinkedIn profile + Instagram bio to position her as the go-to
✅ Created 3 strategic content pillars focused on demand
✅ Setup weekly storytelling scripts that created client FOMO

RESULTS:

- Got 12 inbound leads from 9 posts
- Booked her first 3 inbound clients ever
- Tripled her content engagement and her confidence

→ CLIENT 3: The Overwhelmed Service Provider

CHALLENGES:

- Doing everything but nothing was converting
- Had 700 followers but zero inbound leads
- Felt burnt out chasing every comment/DM

WHAT WE DID:
✅ Simplified her messaging
✅ Set up a rinse-and-repeat inbound strategy
✅ Helped her soft-sell through Stories + Posts

RESULTS:

- 20+ inbound leads in 6 weeks
- Grew her revenue without growing her following
- Finally had breathing room to focus on delivery

And this is just a sneak peek. 

Many of my clients generate Inbound clients without being on LinkedIn 24/h and jumping on sales calls.

If you want to be next, DM me “INBOUND” and I’ll show you how we can make it happen.

Founder & CEO

When the world shut down in 2020, my life did too. I had just lost my job in patient care, and suddenly the plan I thought I was following wasn’t there anymore. Like everyone else, I was scrolling endlessly, looking for answers, distractions, and maybe a spark.

That’s when I stumbled across Canva.

Something in me clicked - almost like my inner designer, the curious kid who used to get lost in colors and patterns, woke up again. I didn’t just see people designing and selling templates online; I felt a pull to try it myself. And once I did, I couldn’t stop.

What started as “let’s see if this works” became nights of experimenting, creating, and packaging designs that people would actually pay for. My first sale felt like magic - proof that creativity, when paired with courage, could turn into income.

Over time, I built my own shop on Etsy and Payhip, learned how to create designs that were not just pretty but profitable, and figured out the rhythm of being a digital seller. It wasn’t just design - it was marketing, customer understanding, and problem-solving disguised as templates.

Suddenly, I wasn’t just designing - I was:

- Understanding what sells and why.
- Packaging digital products so they feel irresistible.
- Learning the psychology of design, color, and copy.

That mix of creativity + strategy is what I carried forward into my career.

Losing my job opened the door. Canva lit the spark. And designing templates gave me a new identity: not just a designer, but a creator who could build and sell something of her own.

Template designer  [ Etsy & Payhip seller ]

Jiva Ayurveda

Plot twist: This wasn't supposed to be my life.

I'd just finished my Air Hostess training, had my interviews lined up, and was ready to see the world at 30,000 feet. Then 2020 happened. And suddenly, every airline interview got cancelled faster than you could say "social distancing."

So there I was, dreams grounded, bills still coming, when this Patient Care Executive role appeared.

"How hard can it be?" I thought. (I really need to stop asking myself that question.)

The job was simple: Call patients about their medication refills. Schedule online doctor consultations. Answer the same questions 847 times a day.

Sounds straightforward, right? Wrong.

Turns out, being the person between sick patients and their medicine is... intense. Every call mattered. Every follow-up could be the difference between someone getting better or getting worse.

And honestly? It was boring as hell most days.

But here's what it taught me:

→ How to handle difficult conversations with empathy (even when you're having your 50th "prescription delay" call of the day)
→ The importance of clear, patient communication (pun intended)
→ That sometimes the most important job is the one connecting people to what they need
→ How to stay organized when managing hundreds of patient cases
→ That I definitely wasn't meant for routine, repetitive work

Did I love it? Not really. Did it pay the bills during one of the world's most uncertain times? Absolutely.

And did it teach me that sometimes the detour teaches you exactly what you DON'T want to do for the rest of your life? 100%.

Sometimes the boring job is just preparing you for the exciting one that's coming next.

Patient Care Executive 

Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

Pooja Rathi

6 types of storytelling content most founders & CEOs never use, but should.

Because stories don’t just entertain.

They convert.
They create trust.
They make people feel you.

Here are the ones that actually move your audience:

1/ The “Origin Story”
Where you came from.
What shaped you.
Why you do what you do.

(This builds connection.)

2/ The “A-ha Shift”
That moment your mindset snapped into clarity.
The belief you dropped.
The lesson that changed your results.

(This builds authority.)

3/ The “Client Transformation”
Not the polished testimonial,
the real before → after journey.
The struggle, the shift, the win.

(This builds demand.)

4/ The “Behind-the-Scenes Mess”
Your imperfect process.
Your chaos.
Your human flaws.

(This builds relatability.)

5/ The “Teach Through a Story”
Instead of shouting a tip…
wrap it inside a moment, a mistake, a memory.

(This builds retention.)

6/ The “I Used to Think…”
Your old belief vs your new truth.

(This positions you as a guide, not a guru.)

Storytelling is the difference between scrolling past you and stopping for you.

Helping you build a predictable client-getting system on social media without burning out. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

You don't need everything but these:

1/ An offer that solves a real problem.
2/ An optimised profile.
3/ Content that shows your expertise.
4/ A clear message your ideal client instantly understands.
5/ Social proof that backs your claims.
6/ A simple CTA that tells people what to do next.
7/ A DM flow that turns interest into conversations.
8/ A weekly rhythm you can actually keep up with.

That’s it.

Not 27 funnels.
Not 10 platforms.
Not a new strategy every week.

Just the foundations that make people trust you, remember you, and eventually pay you.

If you’re scared of repeating yourself, you’re not ready for authority.

Everyone wants to sound original.

Unique.

Never-been-done-before.

But here’s the part nobody wants to admit:

Authority isn’t built from novelty. It’s built from consistency.

Experts repeat their message. Over and over.
From new angles, new stories, new moments, but the core truth stays the same.

Beginners reinvent every day
because they’re terrified of being “boring.”

Terrified someone will say,
“Didn’t you already post this?”

Yeah.

And I’ll post it again.

Because repetition is recognition.

Recognition builds trust.

And trust drives action.

Your audience needs to hear your core idea
seven, ten, fifteen times
before they even consider doing something about it.

That’s not failure.

That’s psychology.
That’s how humans work.
That’s how influence actually compounds.

Say the same thing.

In different outfits.
Different moods.
Different formats.

Your message isn’t old.
It’s branding.

And the minute you understand that, your content stops being “random,” and starts being remembered.

Your ideal client decides in 3 seconds if you’re worth their time.

And if we’re being honest?

You’re losing those 3 seconds every single day.

Because right now:
 → Your headline is vague.
 → Your profile sounds like everyone else.
 → Your content is helpful… but forgettable.
 → Your positioning is “nice,” not necessary.

And you feel it.

No leads.
No clicks.
No DMs.
Just… silence.

Meanwhile, you’re posting consistently, engaging, trying to “add value,”
hoping today will be the day someone finally reaches out.

But here’s the truth you don’t want to admit:

People aren’t ignoring you.
They just don’t understand you fast enough.

Your ideal client is scrolling at lightning speed.

They don’t have time to decode your bio.
They don’t have time to guess what problem you solve.
They don’t have time to wonder if you’re legit.

They decide in 3 seconds:
Do I stay… or do I scroll?

If your profile isn’t built to stop them instantly, 
you’re not “struggling with reach.”
You’re struggling with clarity.

Fix the first 3 seconds…
and you fix everything that happens after.

If you’re not building authority, you’re building an audience of freeloaders.

Harsh?

Yeah.

But true.

Because when your content only “helps”…
people treat you like Google.

Useful.
Forgettable.
Replaceable.

Authority is different.

Authority makes people lean in.
Authority makes them trust you.
Authority makes them pay you.

And you build it by:
→ sharing opinions, not just tips
→ telling stories, not dumping value
→ showing your process, not hiding behind perfection
→ calling out the real problem, not sugar-coating it
→ repeating your message until it becomes your signature

The more authority you build,

the fewer “pick your brain?” followers you attract

and the more “how do we work together?” buyers show up.

If you want your content to pull clients instead of collectors,

start acting like the expert you actually are.

Your consistency has NOTHING to do with making sales.

Yeah, I said it.

Because someone needed to.

You can post every day.
Show up on Stories.
Engage for an hour.
Join every trend.
Do the whole “be consistent” dance…
…and still hear crickets in your DMs.

Why?

Because consistency is not a sales strategy.

It’s a habit. A good one, but still just a habit.

Sales come from:
→ Clear positioning
→ A strong offer
→ Messaging that hits the right nerve
→ A profile that builds trust
→ Content that leads people somewhere

Not from posting 7 days a week like it’s a cardio workout.

The people who sell consistently?

They aren’t “more consistent.”

They’re more strategic.
Their content has purpose.
Their audience knows exactly what they do.
Their offers make sense.
Their profile converts in 3 seconds.

Consistency helps visibility.
Strategy creates velocity.

Stop forcing yourself to “show up every day.”
Start building a system that makes every post count.

Sales aren’t loyal to the most consistent creator.
They’re loyal to the clearest one.

Your LinkedIn profile has one job:

Turn strangers into warm hands raised.

And it can only do that if it nails these 3 things:

1. Call out who you help, clearly.
- No mystical jargon.
- No “dynamic solutions for scalable growth” nonsense.
- Say it like a human.
- Say it like someone who actually wants to get paid.

2. Show your method.
- Your process is the proof.
- People don’t trust vibes…
they trust frameworks that make sense.
- Give them logic.
- Give them steps.
- Give them, “oh damn, this person actually knows what they’re doing.”

3. Prove you can deliver.
- Receipts > promises.
- Wins, before/afters, screenshots,
that’s the currency of credibility.
Don’t whisper your results.
Display them like art.

Pretty profiles don’t convert.

Clear ones do. 
Credible ones do. 
Confident ones do.

My 1:1 chat mentorship client wrote 30 days of content in 3 days.

Here’s the math behind it:

- 10 posts repurposed from client case studies.
- 6 posts from his newsletter archives.
- 5 from his DMs and audience questions.
- 4 from comments on his older posts.
- 3 from his own notes and voice memos.
- 2 fresh ideas he wrote from scratch.

If he had started from a blank page, it would easily take 3 weeks of overthinking and rewrites.

Recycling proven thoughts is the ultimate cheat code to create fast, create sharp, and create strategically.

Because good content isn’t new - it’s refined.

Stop acting like repetition is a crime.

Justin Welsh reposted the same piece of content 3 times in 5 months.

Same idea.
Same hook.
Same visual.

The only thing he touched?
The CTA text.

And the wild part?

Every single version performed.

New eyes. New engagement. New comments.

Same content, different timing.

He didn’t grind for new ideas.
He didn’t reinvent anything.
He put the same winner in front of people who never saw it the first time.

Because here’s the truth, no business owner wants to admit:
Your audience isn’t seeing everything you post.
Most people catch 10%.
If that.

So while you’re stressing over fresh ideas every day…

the content that could actually convert is sitting in your drafts.

Reuse it.
Revive it.
Refine it.

Stop acting like repetition is a crime.

It’s actually a strategy.

If you tell people that posting content on Linkedin is important, some will listen.

If you tell people that posting content helps them build their dream life, most will listen.

Desire drives more action than practicality.

Perfectionism, fear, self-doubt… they’re not signs you’re not ready. They’re signs you’re human.

But here’s the catch: 
humans who wait? Humans who stall until everything feels perfect… they stay broke.

Let me break it down.

I’ve seen it a thousand times:

→ A coach spends months tweaking their offer, changing their headline, testing colors, trying to craft the perfect post.
→ They read every “expert guide” on marketing, social media, funnels.
→ They wait for the perfect moment, the algorithm to cooperate, the stars to align, the followers to magically appear.

Meanwhile, the people who hit $10k+ months? 
They did none of that.

They started.
Imperfectly.
Clumsy at first.
With mistakes baked in.

They learned faster than anyone who was still “prepping.”

They fixed, iterated, and grew because action teaches better than planning ever could.

Listen:
- Fear is a signal, not a stop sign.
- Self-doubt? That just means you care enough to do it well.

But here’s the thing: if you never act, those feelings will never go away.

The only way to get over them is by doing.

- By showing up.
- By posting that post, sending that email, launching that offer.

And yes, it will feel messy.
Yes, people will see the rough edges.
Yes, you’ll look at your first few attempts and cringe.

Good. That’s growth talking.

The moment you accept that imperfect action beats perfect inaction, doors open:

→ Leads show up.
→ Clients slide into your DMs.
→ Your confidence grows in real time.

Because action teaches faster than introspection ever could.

You’re getting likes… 
but not clients.

That’s your sign that your content is entertaining,

not leading.
Not positioning.
Not converting.

Likes mean: “Cool thought. Thanks”
Authority means: “Yes, I need this. Where do I pay?”

The gap is always the same:
- Clarity. 
- Authority. 
- Direction.

And that’s exactly what I fix for my clients.

Here’s how:
→ We sharpen your positioning so your audience finally understands who you help and why you're the obvious choice.

→ We rebuild your content system so every post has a job: attract, nurture, or convert, not just “get engagement.”

→ We add strategic CTAs so people stop scrolling and start DMing.

→ We rewrite their profile so it does the selling before they ever enter a conversation.

Because once the message is clear → the offers connected → and the content intentional → likes turn into DMs → and DMs turn into clients.

Every time.

I’m not an expert. 
I don’t have 20 years of experience.
I don’t have a PhD in content psychology.
I don’t wake up every day thinking I’ve mastered this game.

I’m not an expert.
I’m someone who actually does the work.

I test.
I tweak.
I fail publicly.
I learn fast.
I repeat what works.
I throw away what doesn’t.

That’s why clients come to me.
Not because I claim to know everything,
but because I know how to figure sh*t out and make it work.

Expert? No.
Operator? Absolutely.

And here’s the part no one tells you:
People don’t hire “experts.”

They hire someone who:
→ understands their problem
→ shows their process
→ has receipts
→ communicates clearly
→ makes them feel seen

That’s it.

Authority isn’t a title.

It’s a pattern.
A rhythm.
A repetition of results.

So no, I’m not an expert.

I’m a practitioner with a system that works.

PS. If “experts” have burned you before, DM me “Hell YES.” Let’s see if we’re actually a fit.

Him: With AI doing everything now…
are your prices gonna go down?

Me: Interesting question. Why do you think they should?

Him: Well… AI can write, research, brainstorm…
so it should be cheaper, right?

Me: If AI could do everything, you wouldn’t need me at all, right?

Him: I mean… yeah, kind of.

Me: Let me ask you something then, if AI can write content…
why isn’t everyone booked out?
Why does 90% of LinkedIn still sound the same?

Him: True… but AI makes it easier.

Me: AI makes it faster.
Not smarter.
AI can write.
AI can refine.
AI can summarize.

But AI can’t:
→ Build a strategy that’s been tested for years
→ Know your market or your buyer psychology
→ Position you so your offer actually sells
→ Create a content system that runs without chaos
→ Decide what works for your business and what won’t
→ Save you time by filtering ideas, angles, and execution

AI gives you words.
I give you direction.

AI gives you paragraphs.
I give you a system.

AI gives you options.
I give you clarity.

Him: So you’re saying the value isn’t the writing…
it’s everything around it?

Me: Exactly.

If writing was the solution, everyone using AI would be booked solid.

But they’re not.

Because content isn’t the problem,
strategy is.
systems are.
positioning is.

I don’t just write for you.

I build the system that brings you clients - consistently, quietly, predictably.

Him: Okay… I get it now.
So how do we start?

Me: Type “START” and I’ll send you the details.

Your content isn’t boring. Your hooks are.

Here are the exact hook styles top creators use to stop the scroll and get clients, not just likes.

Slide in.

Type of Hooks:

The world tells you to “do more.”

But the real game is subtraction.

Less noise.
Less ego.
More signal


P.S. Now taking DFY social media management clients.

You know what your posts are missing? A reason for someone to actually care.

Personal Profile or Company Page?

I think the answer is obvious.

A client fired her VA, and doubled her sales.

Not because the VA was bad.
But because she’d outsourced the wrong thing.

She delegated posting.
But kept the messy positioning.

She delegated scheduling.
But kept the weak messaging.

She delegated tasks.
But skipped the strategy.

So nothing changed.
Because execution without clarity is just noise on autopilot.

So we stripped everything back and rebuilt it from the ground up.

Here’s what we did:

1/ Repositioned her
– dialed in her niche
– sharpened her “why me” angle
– made her offers instantly understandable

2/ Rebuilt her content system
– switched from random tips → demand-driven storytelling
– created weekly themes that attract buyers (not browsers)
– wrote scripts she could follow + her VA could execute

3/ Optimised her profile
– rewrote headline + about
– aligned it with her new offer
– tightened her CTA to pull leads in daily

4/ Set up a DM flow that converts
– no selling
– just guiding
– and the bridge to her offer feels obvious

2 weeks later:

→ inbound leads daily
→ 3 high-ticket clients closed
→ sales doubled without posting more

The VA wasn’t the issue.
The missing strategy was.

Once the strategy was clear,
anyone could execute it,
including her VA.

The quality of your audience depends on the quality of your content.

taplio

The Battle

Nia Patel

Pooja Rathi

Followers

Posts

Engagements

Likes

Performance ScoreNia Patel's LinkedIn Performance

Performance ScorePooja Rathi's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nia Patel

Pooja Rathi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nia Patel's LinkedIn Performance

Performance ScorePooja Rathi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNia Patel's LinkedIn Performance