Moonscale Creative

A Done-For-You content agency focused on content strategy/ghostwriting/thought leadership for tech/Saas founders, executives, and organizations.

Founder/CEO

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com.

Member

5WPR

I provide ghostwriting support for one of the most prestigious PR firms in the United States: the award-winning 5WPR.

Copywriter/Ghostwriter

Freelance (Self-Employed)

As a highly experienced freelance content writer/copywriter with 8+ years of expertise, I’m proud to say I’ve successfully helped more than 700 clients with my skills. With a strong background in SEO content writing, I honed my skills to create a wide range of content such as blog articles, E-books, website copy, landing pages, emails, sales letters, VSLs, newsletters, case studies, whitepapers, and even actual books for CEOs, founders, and organizations of all types. During my time as a freelancer, I've generated tens of millions of dollars across industries.

I’ve collaborated with several high-profile marketing agencies, and my ghostwriting work has been featured in prestigious publications such as Forbes and Entrepreneur. My writing expertise extends to a diverse range of industries, including SaaS, B2B, Web3 startups, NFT projects, real estate agencies, wellness coaches, business consultants, E-commerce/DTC startups, staffing/recruiting firms, Edtech organizations, IT companies, marketing agencies, and more.

Throughout my journey, I’ve created and contributed content/copy to four Fortune 100 organizations and seven companies worth over $1 billion. As a creative and strategic content writer/strategist, I am passionate about developing compelling brand messaging and devising effective content strategies that drive business growth. Top-Rated Plus (Top 3%) of all Upwork freelancers. 

Whether you are looking for a long-term partner or a one-off project, I am always interested in exploring exciting opportunities to create engaging content, craft impactful campaigns, and tell captivating stories. Feel free to contact me through my website at www.neilmathewcopywriter.com or DM me.

Freelance Content Writer/Copywriter

Softway

During this time, I helped craft a messaging/positioning strategy for a major Fortune 100 company and its recruitment efforts. This contract also required conducting market research and interviewing 40+ SMEs worldwide within their organization.

Copywriter/Brand Strategist

SKALE Labs

I helped create both blog and promotional content for SKALE Labs, an EVM-compatible blockchain scalability platform. My content was instrumental in shifting the messaging/positioning strategy of the company, and eventually helping to significantly increase its market capitalization (during a downturn in crypto/Web3 markets).

My content remains some of the most read on its website/socials to this day.

Content Writer/Copywriter

For this contract, I worked on a website refresh for a Fortune 100 company. This process involved interviewing executives and SMEs to determine the right copy/content for the refresh.

Because I paid attention and asked the right questions, my copy only required one revision instead of the standard three rounds.

Search Engine Optimization Copywriter

Graphite

I had the pleasure of working with Graphite, one of the biggest names in SEO with clients like Mastercard, Medium, and Robinhood.

SEO Content Writer/Copywriter

Oxygen Exp

For several months, I worked with Oxygen on creating video scripts/presentations for internal use at one of the largest technology companies in the world.

Video Script Copywriter

OO & CO

I helped devise social media marketing content for several technology/Web3 companies during my time in this role.

Social Media Strategist/Marketer

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I'm Neil Mathew, an expert copywriter/ghostwriter with almost a decade of content writing/marketing experience and copywriting experience. I’ve worked with over 700 clients. Some major past clients include Microsoft, Intel, Dell, Flatiron School, ZenLedger, OpenSea, Intel, Sprout Social, Johnson Controls, Epidemic Sounds, 5WPR, ExxonMobil, and more. I'm now the founder and CEO of a ghostwriting/content marketing agency named Moonscale Creative. 

I've worked with some of the country's most well-known SEO/marketing agencies like Graphite, Softway, Overdrive Interactive, and CMD Agency. I've also worked with 5 Fortune 100 companies regarding content/copy/branding and with 8 unicorns (companies valued at over $1 billion). 

I've created innovative and engaging landing pages, emails, and website/ad copy for IT companies, fintech companies, real estate organizations, SaaS startups, B2B firms, recruiting/staffing agencies, healthcare companies, law firms, music technology companies, executive coaches, Ecommerce products, home service startups, business consultants, medical organizations, nonprofits, oil/energy companies, financial service companies, DTC startups, Ecommerce organizations, marketing agencies, Web3 startups, NFT projects, and more.  

My clients range from bootstrapped startups to major corporations. I've also created social media content for various clients, as well (Linkedin/Twitter ghostwriting). 1 million+ Medium views. Top 1% freelancer on Upwork (Expert-Vetted status). 

I've helped CEOs and other entrepreneurs land in Forbes, Entrepreneur, and other similar publications. I've also ghostwritten Ebooks, lead magnets, newsletters, case studies, whitepapers, video sales letters, explainer videos, and more. Currently, I also offer Linkedin ghostwriting services for CEOs, founders, and executives in various industries. 

I'm usually interested if there's an opportunity to tell an interesting story, refine brand messaging, devise/implement a content strategy, improve SEO, get leeway to be as creative as possible, or create compelling content in general. Available for either long-term partnerships or one-off projects. 

Always open to connecting and having a conversation! You can find some of my past work here: www.neilmathewcopywriter.com

Neil Mathew

I can’t imagine being the parents…

Also highly recommend Karen Hao’s book “The Empire of AI,” a book a lot of the AI “influencers” on here would never recommend or reference.

Senior Copywriter / Ghostwriter / Content & Brand Strategist | Trusted by Fortune 100s, Startups & Founders

No alternative text description for this image

Pretty unhinged post from an a16z General Partner going viral…

I really don’t understand how people can’t see the importance of social/emotional intelligence in 2025. 

She has “Catholic” in her bio and literally states: “I don’t care about the ‘social emotional growth’ of my sons because I know what values were instilling in them.”

LinkedIn feed cleanse.

Father and daughter create something that’s pretty f*cking cool:

I wish this were a Black Mirror episode.
It’s not. It’s real life.

Shay Mitchell has just launched Rini, a skincare and play brand aimed at children as young as three.

Hydrogel masks. After-sun repair. Vitamin serums for preschoolers.
All marketed as “confidence,” “creativity,” and “self-care.”

But children don’t need skincare routines.
They need messy play, and adults who protect them from beauty marketing that tells them their skin needs “fixing” - and those that do have problems with their skin barrier need seen by a doctor.

The beauty industry has already captured teens and tweens.
Now it’s creeping into childhood, normalising beauty consumerism before kids even start school.

This isn’t skincare.
It’s social conditioning.
Let kids be kids.

Sorry but this is too cool and everyone on LinkedIn needs to see and appreciate it 🔥

More people should understand that “rebranding” doesn’t have to be about a company or organization…

I’ve seen drug addicts “rebrand” themselves into successful entrepreneurs. 

“You can just do things.” h/t Jay Yang 

Shout out to this guy’s dad’s uncle:

The San Francisco / Silicon Valley side of X is so fascinating to me because they often generate these ideas for socialization that, to me, sound like the worst possible thing in the f*cking world. 

Here’s a recent example:

graphical user interface, text, application

If you run a DTC/Ecommerce brand, it’s worth noting this tweet has 177k+ likes: 

#dtc #ecommerce #marketingstrategy

I’m reading more than I have in maybe a decade, and plan on reading 10 more books by EOY. 

This account being in my algorithm has helped me be more “urgent” about my reading 🔥

graphical user interface, text, application, chat or text message

Tried to explain to her that being a "fractional boyfriend" actually helps us hit our emotional/romance KPIs after our weekly standup (coffee date), and now I'm single.

Linkedin has failed me once again.

I just want to give a special shout out to this woman 💯💯💯

Yikes 😬😬😬

Pretty insane for Campbell’s to have this leak

Incredibly embarrassing. 

#ai #socialmedia

Message! 🗣️🗣️🗣️

“By outsourcing your writing you are outsourcing your thinking.” 

#copywriting #ghostwriting

I saw the trailer for the Michael Jackson biopic and thought, “Huh, I don’t know this actor. They’re taking a risk here.” 

Just found out it’s his nephew 🤯🤯🤯

I feel for the Asian teenagers in their neighborhood/community 😂😂😂

UC Marketing Ltd

Current clients:  Callroute, Nextiva, Workvivo, Akixi, Audiocodes, Pure IP.

I opened up my services as a Freelance Marketer specialising in the Unified Comms and Contact Centre industry. I work with several vendors to shape their product marketing and content marketing strategies.

Customers include Cisco, RingCentral, TELUS, Modality Systems, Cavell Group, Nasstar, Freshworks,  UC Today, Remotive.io, Kliqit, PR Fire, Nice Network, SAS Global Communications, Plutio, Automate.io, Spectralink, Empowering.Cloud, Pure IP, Tella, UCX USA, Opus, UC Expo.

Freelance Content Marketing Consultant - Unified Comms and Collaboration

Callroute

Freelance Marketing Consultant

Nextiva

Freelance Copywriter

Workvivo - by Zoom

Freelance Writer

Mio powers cross-platform messaging across Slack, Microsoft Teams, Webex, and Zoom.

Responsible for the management and production of all external marketing content and communications, helping generate consistent inbound traffic and brand awareness of the fantastic tool our team has built and continues to innovate.

Success:
* Delivered $2m enterprise yearly revenue
* Generated 400+ monthly waitlist signups for self-service product
* Created, executed, and measured content marketing strategy & PR strategy
* Grew monthly visitors from 600 to 200,000+ 
* Increased monthly organic traffic from 100 to 150,000+
* Significantly grew brand reputation via social media, in-house blog, guest blogs, and industry relations
* Project managed independent research and preparation of Workplace Messaging Report (m.io/report)

Responsibilities:
- Manage graphic designers and writers
- Plan and execute editorial calendar; both strategic and reactive
- Plan and execute social media strategy
- Source and propose distribution opportunities for high-value content
- SEO optimisation
- Create outbound email campaigns
- Develop product-related content: webinars, knowledge-base articles, whitepapers, and other sales - enablement content
- Report KPIs and optimise efforts to continuously grow both the business and marketplace
- Build strategic media relationships
- Increase online community engagement

Mio continues to be a freelance customer today.

Director of Content Marketing & Communications

StableLogic

Business Consultant

IP Solutions UK Ltd

Product Marketing Manager

Maersk Line

Project Manager 

Exponential-e

Provisioning Manager

5G Communications

Provisioning Team Leader

I'm a Freelance Content Marketing Consultant for hire.

I specialise in creating and optimising B2B SaaS content with a niche focus on:
👉 Unified Comms
👉 Team Collaboration
👉 Video Conferencing
👉 Contact Centre

I've taken the Mio blog from 600 monthly blog readers to consistently hitting 200,000+ blog readers, all while delivering enterprise and SMB leads at scale.

I've developed buyer personas for the entire Webex device portfolio.

I've written blog posts and provided editorial services for companies like RingCentral, Nextiva, TELUS, Modality Systems, Cavell Group, Nasstar, Freshworks, UC Today, Remotive.io, Just Attend, PR Fire, Nice Network, SAS Global Communications, Plutio, Automate.io, Spectralink, Empowering.Cloud, Callroute, Ideagen, Pure IP, Tella, CallSights, NoJitter.

⭐ What's my unfair advantage? ⭐

👉 I became a content marketer following 10 years of "doing" Unified Comms and SaaS
👉 You're not just hiring a marketer
👉 You're hiring an SME who found a huge gap in the market for content marketing to grow Unified Comms businesses

Consider hiring me for any part of your content marketing process (or all of it if you are serious about content marketing).

Specialties:
Unified Comms, Team Collaboration, Contact Centre, Slack, Microsoft Teams, Content Marketing, Content Strategy, Copywriting, Editing, Search Engine Optimisation (SEO), Influencer Marketing, Social Media, Market Analysis, Inbound Marketing, Blogging.

Follow me on Twitter: twitter.com/domkent

Outside of my very specialised niche, I'm a passionate freelancer. In 2023, I wrote the book theautonomousfreelancer.com to help fellow freelancers find work on their own terms, in their own time, and at their own rate.

Dominic Kent

I've just got my ticket to my final event of the year: Cavell Enable is always worth attending to hear the latest research and trends across a selection of telephony, UCaaS, and CCaaS markets.

📫 Convene 155 Bishopsgate, London
⏰ 9am
📅 2nd December

This year's agenda is jam packed:

Dom Black
Matthew Townend
Patrick Watson
Finbarr Begley
Tom Wright
William Rubio
Alan Tigg
Paul Wakefield
Rui Ferraz
Michael Hennigan
Chris Styczynski MBA
Tom Arbuthnot
Jon Zoltie
Andrew Wigmore
Adam Parker
Ollie Clapinson
Taimoor Husain
Sonu Arora
Oli Lifely
Matt Siemens
Rufus Grig
Matt Cowell
Tim Russell

Freelance Content Marketing Consultant for Unified Comms and Contact Center Brands | B2B Tech Marketing

Who's attending Contact Center Expo next week?

As I build my agenda for the day, I'm looking forward to:

- Real CX Innovation or Industry Illusion? Cutting Through the Hype
Martin Teasdale Aswin Peter David Labrow Lucie Child

- Omnichannel 3.0: Mastering the Intersection of AI + Humans
Edwin Margulies

- AI Winners and Losers – Building a Winning CX Strategy With AI
Sean Taylor DL

- Rise of the Machines: The Dawn of Agentic CX
Steve Blood

- The Death of QA as you Know It: How to Win at CX in 2026
Matt Jones

- GenAI-Powered QA for the Human-AI Contact Center Era
Emmanuel Doubinsky

- Weathering the Surge: Dealing with Customer Service under Pressure
Marcus Gilmore


Attending CC Expo and want to meet up? Drop me a message!

I'm presenting "What Comms Providers are Getting Wrong with Content Marketing" at 4pm GMT / 11am EST as part of The UCaaS Event hosted by The Cloud Voice Alliance.

Sign up at: theucaasevent.com

taplio

The Battle

Neil Mathew

Dominic Kent

Followers

Posts

Engagements

Likes

Performance ScoreNeil Mathew's LinkedIn Performance

Performance ScoreDominic Kent's LinkedIn Performance

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taplio

The Battle

Neil Mathew

Dominic Kent

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Mathew's LinkedIn Performance

Performance ScoreDominic Kent's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeil Mathew's LinkedIn Performance