Ridarec Content and Media

Copywriter

Freelance Copywriter

Influencers.Club

Main goal: Generating leads and establishing the company brand through short-term projects and long-term & partnerships:

- Managing the LinkedIn accounts of the CEO and C-level executives, including copywriting, scheduling posts, and measuring metrics.
- Writing and managing 2 weekly newsletters, CENF by Nikola Sokolov, growing from 0 to 4600+ subscribers, and As a Creator from 1o,000+ to 27,000+ subscribers.
- Using company data on 200+ million creators and influencers to create market reports, managing the entire process from conception and ideation to launch, promotion and distribution.  This includes analyzing target audiences and market trends, copywriting, and collaborating with web and graphic designers.
- Launching products on Product Hunt with the goal of generating leads, and managing the entire process from conception and ideation to launch, promotion and distribution. 
- Writing SEO articles on relevant industry keywords, with 5 of them having first-page rank.

Brand Manager

Content Marketing Specialist

Backlinker.io

-Writing long-form blog articles on the topic of SEO services and SEO-related subjects with a target audience of B2B SaaS companies
-Regularly updating and optimizing blog articles
-Creating visuals using Canva
-Conducting keyword research, competitor research and content research with Ahrefs
-Conducting simple website SEO audits and backlink analysis
-Managing the Backlinker.io LinkedIn page
-Conducting prospect research and cold email outreach

Growth Marketing Specialist

Code Academy Macedonia - School of Computer Science

-Writing SEO articles for the company blog
-SEO keyword research
-Planning & executing e-mail marketing campaigns
-Managing the company social media accounts
-Conducting success story interviews with students and mentors of the academy 
-Copywriting
-Video editing with Adobe After Effects and Premiere

Content Writer/Community Manager

Digital Marketing Intern

BRKV

-Managing the company social media accounts
-Writing SEO articles for the company blog
-Market research
-Basic video editing using Adobe After Effects

Junior Marketing Manager

B2B copywriting by day, exploring magical worlds by night ✨ | Copywriter @ Ridarec | Cats, memes & anime 💥

Seems appropriate to share something about myself, right? 😁

Ok, here it goes.

In my (almost) 5 years of marketing experience, I've worked in many roles:
- content writer
- SEO specialist
- growth marketer
- brand manager

And in many industries:
- real estate
- digital marketing
- creator economy
- venture capital

But today, I stand before you as a B2B copywriter who builds authentic brands with attention-grabbing, lead-generating LinkedIn content, newsletters and website copy. 

While I've learned and grown a lot in all these roles, one thing that’s remained unchanged is my love for creative pursuits.  

You see, I believe creativity is not something you do – it’s who you are. 

There’s no logic or reason to it. Your entire being just longs to express itself in creative ways. 

And so, I express myself in any way I can:

- writing
- drawing
- painting
- crafting
- dancing
- knitting

etc. etc. etc. 

I don't constrict myself into a specific lane. As long as I'm learning and growing, I'm up for any creative endeavour!

So if you're a founder or brand who needs killer copy on the following topics: 

- Creativity
- Art of any kind
- Mindfulness
- Personal development 
- Self-awareness
- Psychology
- Astrology

And you're looking to increase your online presence, establish your brand, and generate leads through content, I'm here to help you achieve your goals.

I genuinely love connecting with cool people working on cool sh*t so feel free to reach out 💜

Neda Pop-Andonov ✨

B2B Product Marketing Consultant | Positioning​ =​> Demand

I help B2B Software leaders turn product positioning into a direct revenue growth lever.

Most companies treat product marketing as a support function — launches, slides, feature messaging.
And most revenue intelligence stops at dashboards and reports.

That’s why growth stalls.

Sustainable B2B growth happens when Positioning is informed by what Revenue is already telling you.
Not opinions. Not workshops in isolation. Not more tactics.

I work with founders, CEOs, CROs, and CMOs to:

→ Use revenue signals to understand what the market actually values
→ Translate those insights into clear positioning and messaging decisions
→ Align product, sales, and marketing around a single revenue-driving narrative

My belief is simple:

Product marketing isn’t branding.
When done right, it’s strategy — and it compounds growth.

B2B Software/SaaS founders and leaders I worked with:

☑️ Grew +60% MRR in 2 months
☑️ Cut their sales cycle in half
☑️ Got +15% cold email reply rate in 48h
☑️ Increase their inbound leads from 5 to 30+ /month
☑️ Got from 0 to 60+ leads /month from content
☑️ Clarified their GTM and got quoted by all competitors
☑️ Closed 3 enterprise deals in 6 weeks with a brand new product
☑️ Succeeded their GTM expansion to the US market
☑️ Nailed their SLG to PLG switch, without killing momentum


So if you’re a B2B Software leader trying to:

→ Increase revenue without endlessly increasing spend
→ Fix misalignment between product, sales, and marketing
→ Make fewer growth bets — but better ones

You’re thinking about the right problems,

And I'm open to have a conversation about it.

taplio

The Battle

Neda Pop-Andonov ✨

Gaspard Pastural

Followers

Posts

Engagements

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Ready to grow your LinkedIn presence?