Ridarec Content and Media

Copywriter

Freelance Copywriter

Influencers.Club

Main goal: Generating leads and establishing the company brand through short-term projects and long-term & partnerships:

- Managing the LinkedIn accounts of the CEO and C-level executives, including copywriting, scheduling posts, and measuring metrics.
- Writing and managing 2 weekly newsletters, CENF by Nikola Sokolov, growing from 0 to 4600+ subscribers, and As a Creator from 1o,000+ to 27,000+ subscribers.
- Using company data on 200+ million creators and influencers to create market reports, managing the entire process from conception and ideation to launch, promotion and distribution.  This includes analyzing target audiences and market trends, copywriting, and collaborating with web and graphic designers.
- Launching products on Product Hunt with the goal of generating leads, and managing the entire process from conception and ideation to launch, promotion and distribution. 
- Writing SEO articles on relevant industry keywords, with 5 of them having first-page rank.

Brand Manager

Content Marketing Specialist

Backlinker.io

-Writing long-form blog articles on the topic of SEO services and SEO-related subjects with a target audience of B2B SaaS companies
-Regularly updating and optimizing blog articles
-Creating visuals using Canva
-Conducting keyword research, competitor research and content research with Ahrefs
-Conducting simple website SEO audits and backlink analysis
-Managing the Backlinker.io LinkedIn page
-Conducting prospect research and cold email outreach

Growth Marketing Specialist

Code Academy Macedonia - School of Computer Science

-Writing SEO articles for the company blog
-SEO keyword research
-Planning & executing e-mail marketing campaigns
-Managing the company social media accounts
-Conducting success story interviews with students and mentors of the academy 
-Copywriting
-Video editing with Adobe After Effects and Premiere

Content Writer/Community Manager

Digital Marketing Intern

BRKV

-Managing the company social media accounts
-Writing SEO articles for the company blog
-Market research
-Basic video editing using Adobe After Effects

Junior Marketing Manager

B2B copywriting by day, exploring magical worlds by night ✨ | Copywriter @ Ridarec | Cats, memes & anime 💥

Seems appropriate to share something about myself, right? 😁

Ok, here it goes.

In my (almost) 5 years of marketing experience, I've worked in many roles:
- content writer
- SEO specialist
- growth marketer
- brand manager

And in many industries:
- real estate
- digital marketing
- creator economy
- venture capital

But today, I stand before you as a B2B copywriter who builds authentic brands with attention-grabbing, lead-generating LinkedIn content, newsletters and website copy. 

While I've learned and grown a lot in all these roles, one thing that’s remained unchanged is my love for creative pursuits.  

You see, I believe creativity is not something you do – it’s who you are. 

There’s no logic or reason to it. Your entire being just longs to express itself in creative ways. 

And so, I express myself in any way I can:

- writing
- drawing
- painting
- crafting
- dancing
- knitting

etc. etc. etc. 

I don't constrict myself into a specific lane. As long as I'm learning and growing, I'm up for any creative endeavour!

So if you're a founder or brand who needs killer copy on the following topics: 

- Creativity
- Art of any kind
- Mindfulness
- Personal development 
- Self-awareness
- Psychology
- Astrology

And you're looking to increase your online presence, establish your brand, and generate leads through content, I'm here to help you achieve your goals.

I genuinely love connecting with cool people working on cool sh*t so feel free to reach out 💜

Neda Pop-Andonov ✨

X/Threads Partnership Manager @ Scribe
- Prospect a minimum of 30 influencers on Twitter and Threads each week
- Send outreach and negotiate partnerships w/ influencers 

Influencer Outreach Specialist @ Plant & Plot
- Creating a comprehensive list of potential gardening/homesteading influencers, 
- Crafting engaging DMs to capture their attention and responding as needed

Influencer Gifting Assistant @ Creator Deck 
- Research and identify social media creators and influencers for various gifting campaigns

Influencer Research & Outreach @ Verbatim
- Supported agency with finding influencers on YouTube and sending outreach

Social Media Virtual Assistant
- Cleaning media or contact lists
- Writing monthly emails 
- Assisting team members in organizing databases

Freelancer - Influencer Management & Outreach, Social Media Assistant

Creator Deck

•Sourced influencers for their client in the skincare industry

Influencer Gifting Assistant

• Played a key role in campaign management by creating postcards and detailed creative briefs for influencers, fostering effective communication between influencers and the brand
• Curated 600+ influencers monthly, leveraging data analytics and market trends to strategically align them with brand campaigns for industry leaders such as YSL Beauty and RedKen, enhancing brand visibility and engagement
• Conducted an analysis of 200 social media posts across various campaigns to ensure their alignment with the corresponding campaigns, resulting in an error-free process, enhanced campaign efficiency, and increased client satisfaction
• Evaluated influencer information on Google Sheets to ensure 100% accuracy before each product rollout, contributing to a consistently seamless delivery process and enhancing overall campaign success

Influencer Gifting Associate

•Executed a monthly social media strategy for a realtor, incorporating industry insights and past content data to create an effective content plan for Instagram
•Utilized research expertise to identify over 300+ restaurants and food bloggers for a client in the food industry, increasing collaborations and brand exposure 
•Enhanced community engagement for a travel nonprofit by editing short-form videos for Instagram, resulting in a 10% increase in audience reach and a more connected online community

Freelance Social Media Manager 

Culturally Arts Collective

•Generated an email list of 500 influencers through keyword research on platforms such as Instagram and TikTok, building a stronger network for potential partnerships
•Partnered with cross functional teams on planning and budgeting of marketing campaigns to ensure they were 100% aligned with brand initiatives
•Modified content development by designing Canva templates including graphics, videos and stories, reducing time to post by 15% and achieving over 8,000 impressions per post 
•Managed monthly content calendars including planning and scheduling through Google Sheets, improving asset organization and efficient content planning

Social Media Manager

Old Navy

•Optimized the shopping experience for 150+ customers by monitoring inventory levels and addressing customer inquiries in a timely manner, achieving a 10% increase in customer satisfaction 
•Improved 15% of sales goals by collaborating with teammates to implement new strategies and build customers’ trust 
•Mentored 2 new hires per quarter on customer management and company best practices by using effective communication
•Stayed informed on the latest updates and changes across 5 departments, enabling effective customer assistance

Retail Sales Associate

Hi! I’m Chelsey 👋🏾

𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
-Identified over 600 influencers a month for large scale campaigns in industries such as Beauty, Skincare, and Fashion
-Reviewed 200+ posts on a weekly basis to ensure their alignment with brand campaigns
-Nurtured relationships with creators through consistent communication and campaign updates


After getting my marketing degree, I entered the industry despite the challenges of the Covid-19 pandemic. I seized the opportunity to get hands-on experience by strategically growing my Instagram and Pinterest accounts.

This paved the way for a social media internship with an art nonprofit where I was able to use my hands on experience as their social media manager. From there I continued working in social media through freelancing and eventually found my specialty which is influencer marketing. 

In a pivotal role with Creator Deck, I contributed to the influencer gifting team on campaigns for top brands like YSL Beauty, Redken, Maybelline, IT Cosmetics, etc. I bring to the table perseverance, adaptability to industry shifts, and someone that is commitment to continuous learning and growth.

My goal for 2025 is to continue advancing my skills in influencer marketing and social media 😊

𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:
✅ Influencer Outreach 
✅ Google Suite
✅ Influencer Research 
✅ Social Media Platforms (Instagram, Pinterest, YouTube, X, TikTok)
✅ Canva
✅ Airtable
✅ ChatGPT
✅ Content Management 
✅ Search Engine Optimization (SEO)
✅ Digital Marketing
✅ Influencer Marketing
✅ Social Media Management
✅ Reporting & Analytics 
✅ Artificial Intelligence 
✅ Video Editing 
✅ Social Media Communications 

If you'd like to speak more, feel free to connect with me or send me an email! 😊

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐦𝐲 𝐰𝐨𝐫𝐤:
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: www.instagram.com/thesocialac

taplio

The Battle

Neda Pop-Andonov ✨

Chelsey Allen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?