Podcast listeners -> customers in less time. | Listen to "The Podmaster" for free tips and insights | Podcasting 'OG' (since '01) | One of Rephonic's "6 Must-Follow podcast coaches" (stalk featured section).

You'll already be a guaranteed top 5 percent podcaster just by working with my company, Podknows Podcasting.
Did you know, 92% of new podcasts fail before they’ve even started?
Ours don’t. We don’t leave success to chance. We make it happen.

Podcasts don’t fail because people aren’t trying. They fail because they’re missing strategy.

That’s where Podknows Podcasting is different.

We don’t hand over a checklist of tips and leave you to figure it out for yourself.
We don't just get you to send your audio to us, chop it up, and then return it to you saying "here ya go mate."

We take charge.
We create strategic, results-driven podcasts that grow audiences, attract sponsors, and position you as a trusted authority in your space.

Audio quality is a given.
What matters is the outcome: brand growth, stronger relationships, and measurable return on investment.

Here are just a few examples:

A B2B client in the outdoor industry grew their audience one hundredfold and secured thirty thousand dollars in sponsorship within twelve months (The Rock Fight)

A mental health brand reached the top five percent of podcasts in just a month, landed speaking engagements, and built her entire offering around the podcast (Different, Not Broken)

A travel business used their podcast to secure luxury bookings and national television appearances

Who we work with includes brands and founders who want their podcast to be a strategic asset, podcasters ready to grow their impact, influence, and income, and businesses that want expert help avoiding being one of the 92 percent who fail.

We begin with a detailed audience blueprint, build a custom strategy, and produce weekly content designed for growth and easy repurposing across email, social media and even books!

We are a small team of expert creatives, but I personally lead every project.
I direct your strategy, guide your recordings, polish your production, and run the campaigns that turn listeners into leads.

Why trust me?
I’ve been podcasting since 2001, long before it became a trend.
I also bring more than two decades of radio experience and award-winning audience expertise.
My clients have landed major sponsorships, multiplied their audiences, and been featured on national television.

I don’t just help you launch a podcast.
I make it work for you.
Let’s talk.

Neal Veglio

You know what? 2026 might be the year you actually decide to work with me on your new or existing podcast. The next 12 months are gonna 'hit different'. Here's just a quick rundown of what we're cooking up.

We're introducing an in-studio option for larger businesses, just off the M4, smack bang between Wales and London. 
Yes, this means you too will be able to magpie the look and feel of Steven Bartlett's dreadful show with all the almost comical cutaways and trite transitions your little heart could desire. 
🎤You'll forgive us for trying to steer you away from that, and actually make something worth engaging with though, yeah? Particularly since you're paying us 5Gs for it.

Our hugely successful international remote podcast service will continue, albeit with a slight price increase in the new financial year to reflect the phenomenal real-world results we've been getting for clients over the past 18 months. 
🎤Did we mention that 90% of our podcasters covered the costs of producing their shows last year, thanks to the massive highly engaged communities we've helped them build around them?

I'm still offering my super popular podcast audits — see LinkedIn recommendations — but they're about to be soooo 2000 and late.
Why just optimise what you've already been doing, when you could have me guide you to what you should be considering doing, to maximise your returns. That's exactly what my Podcast Growth Diagnostic is designed to do.
🎤When you've finished salivating over the idea of being able to take full credit with your CMO for having the savvy to get an actual expert on the case with your underperforming podcast so you can properly strategise it, HMU, boo.

Brand new for this year – so new, in fact, our first episode went out this week – the ad supported ICN. The "Podknows Powered Indie Creator Network" offers creators and influencers of all shapes and sizes the opportunity to get us putting our stamp of quality on their content, without the agency pricing.
Yes, it means you have to tolerate a couple of our ads here and there.
But hey, it's this or keep paying that Fiverr editor to continue churning out mediocre cack that nobody'll ever wanna listen to, and then you STILL have to do all the work getting it published, anyway.
🎤Wanna remove ads, and just benefit from how sexy we make you sound? Sure, we'll do that. If you're willing to pay us a little more.
Hey, I've got two French Bulldogs to feed you know.

I'll be starting up the Podmastery Mentorship Programme. Yeah, this one's gonna be sexy. It won't be one of those icky glorified Slack groups where it's all about the community lead's ego. Nah mate, this is going to be a vibrant learning and networking space for anyone in podcasting, from freelance editors all the way up to agency founders.
🎤The best news is, now all my peers who keep sliding into my DMs wanting me to give them free advice on how they can compete with me will have a place to hang out, cheeky bastards.

Podcast strategy for B2B podcasts aiming for clarity, not more content. I help businesses decide what their podcast should actually do. 20+ years in the industry. 🎧= “B2B Podcasting Insights.”

That awkward moment when you realised you wasted a day, back in May 2025, writing your acceptance speech for being inducted to the Podcasting Hall of Fame.

Ah well I'll keep it open in a chat in my marketing projects in Chat GPT for next January...

It's one thing to secretly like Steven Bartlett and his awful podcast.

It's next level to defiantly and publicly plant your sword in the fact and insinuate that people who don't also like him, and it, are inferior to yourself and himself.

Check your face in the mirror, loves. You might want to touch up the desperation that's showing.

If you're gonna position yourself as a 'podcast expert' on LinkedIn, please, for the love of all things Rodecaster, remember to plug your Blue Yeti in when talking 'into the end of it', telling people why they need to follow your advice...

When I first started posting about podcasting on LinkedIn, there were only a handful of us doing it openly. And that includes the already 'famous' ones.

Most of these were:

People who’d actually made shows. (Whom I've since met and verified legit.)
People who'd broken things and learned from it.
People who'd then fixed things and put in place systems to repeat that.
People who'd watched audiences grow slowly, but measurably.

It was a small corner of the platform, and it felt more like we were sharing notes than selling expertise.

Fast forward a few years and… it’s very different.

I’m seeing a lot of opportunists offering advice on how to 'win at podcasting' who I’d never come across before. 

No shows I recognise. 
No track record I can trace. 

Often, no podcast of their own at all. Which isn't a dealbreaker, but it's definitely a credibility factor.

No word of a lie, for a few of these people I've actually Googled "(insert name) podcast consultant" and yielded no results, even though that's their LinkedIn headline. And more than once just this week alone.

I don’t say all this to be a gatekeeper. 
New people should absolutely enter any industry. That’s healthy.
But podcasting isn’t theory.

It’s not something you master by reading a Reddit thread or running a few clips through the algorithm.

The best podcast experts sit with:
Consistency earned over time
Trust you can’t fake
Mistakes you only make once you’ve actually published
And an audience that ditches-tha-eff-out if you get it wrong

So if you’re a brand boss or small business owner thinking about starting a podcast, or hiring someone to help you with one, here’s the bit that matters when it comes to making your decision on who to trust.

Don’t ask how confident someone sounds.
Ask what they’ve made.

Investigate what shows from others they've worked on?
Try to figure out if those shows have been working or if they're just slop.

What decisions they got wrong (and learned from) early on?
What they'd do differently now?

Also, most importantly, how do they define success beyond downloads and clips being posted to social media?

Podcasting rewards people who’ve spent time in the medium, not just around it.

That doesn’t mean you need the longest serving expert.
It just means you want someone whose advice is shaped by reality, not trend cycles.

Because starting a podcast isn’t hard.
But making one that’s actually worth your time and financial investment is a serious challenge.

And it's not helped if you hire a try-hard who decided to try and sell podcasting expertise because TikTok fame didn't work out for them.

Marketing: “We need more authenticity in our content.”
Also marketing: "Let’s get ChatGPT to write all our CEO’s podcast scripts.”

And this is why I throw shade at most internal marketing teams handling their own podcasts. If they can't even figure out their wider marketing strategy, how the hell you reckon they can get their heads around sorting out a podcast that isn't a complete waste of time.

Look, podcasts are the one place your audience still expects (and respects) real voices, not marketing robots.

But too many B2B brands are out here publishing 20-minute monologues that sound like someone hit 'record' on a whitepaper. 
Just because they're trying to protect the time of their seniors.

Worse still, they're getting seduced by some awful icky companies that are quickly getting set up to allow brands to do that without even being present, by automating the whole process using AI presenters who pretend to not only exist, but actually work for you.

Yeah, you know who you are.

Here’s the truth:

Your podcast shouldn’t sound like someone published your Monday group huddle.

It should sound like your smartest people having the conversations your buyers wish they could be in the room for.

So if you want to get a B2B podcast actually working for you in 2026...

✅ Ditch the CMO approved scripts.
✅ Invite real conversations to take place.
✅ And for Christ's sake say something worth listening to!

If you’re going to start a podcast, make sure it’s not just content. 
Make sure it truly does offer you a competitive advantage.

Otherwise, ChatGPT, Eleven Labs and AI agent connected to a hosting account could’ve easily done it for you. 

And none of us want to listen to content that's THAT bottom of the barrel.

I've got room for just two corporate sized brands that want to do a podcast properly, for the coming quarter.

If that sounds like you, we should probably talk.

But if you're the kind of berk who'd rather pay some opportunists who've figured out how to use subpar AI voices to publish 3000 episodes a week and call it content, then I wish you luck. 

Let's face it you're gonna need it when you jump through hoops to recoup your content after they go bust, only to realise it wasn't worth your efforts to begin with.

Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

One thing we need more of this year...LIVE experiences...online and in person...

From guesting to hosting your own, being IN THE MOMENT and connecting with LinkedIn members globally helps you own  your stage and narrative.

Shout out to Lydia Rosencrants Robin Wilson Tucker, MBA, NCOPE as well as well as Beth Anne Campbell, phenomenal LinkedIn Live Show Hosts, who I'll be guesting this month. 

I'll admit....

 I almost dropped off hosting LinkedIn Lives, which I started here in June 2021, as they seem to have dropped, but that's the point: when others zig, you should zag.

After going silent for months, I renewed my Restream account. 

It's showtime...

Coming soon, my monthly Own Your Lane Live show
Topics I'm thinking will land well:

• Being Found In AI Search
• The Knack for Substak
• PR for Experts/Personal Brands
• How We Landed Our TEDx Talk
• How We Branded This. 
• How To Be a Great Podcast Guest
• And Your Ideas, too?

🎤 OVER TO YOU:
👉 Please share the hosts who are livestreaming. 
I'd love to watch and learn. 
Or suggest topics you'd love to see LIVE


Happy 2026!
💛 Michelle

 #PutYourselfOutThere  #OwnYourLane #ShesVisible  




I

Women’s Leadership Speaker & Brand Strategist | Positioning Your Brilliance For Recognition In Your Career, Business & Industry | Founder, She’s Visible™ | TEDx Speaker & 2x Author

I Help Professionals & Organizations Streamline Systems, Elevate Visibility on LinkedIn, and Increase Profit Through Process Excellence

View Robin Wilson Tucker, MBA, NCOPE’s profile

Join Lydia Rosencrants and me as we kick off the New Year with the January edition of #LinkedInLeaders. Our special guest will be MICHELLE B GRIFFIN, Women’s Leadership Visibility Speaker & Branding Strategist & Creator of The Recognition Roadmap™.

LinkedIn Leaders Achieving Remarkable Success with Michelle B. Griffin

taplio

The Battle

Neal Veglio

MICHELLE B GRIFFIN

Followers

Posts

Engagements

Likes

Performance ScoreNeal Veglio's LinkedIn Performance

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Neal Veglio

MICHELLE B GRIFFIN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neal Veglio's LinkedIn Performance

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeal Veglio's LinkedIn Performance