Podcast listeners -> customers in less time. | Listen to "The Podmaster" for free tips and insights | Podcasting 'OG' (since '01) | One of Rephonic's "6 Must-Follow podcast coaches" (stalk featured section).

You'll already be a guaranteed top 5 percent podcaster just by working with my company, Podknows Podcasting.
Did you know, 92% of new podcasts fail before they’ve even started?
Ours don’t. We don’t leave success to chance. We make it happen.

Podcasts don’t fail because people aren’t trying. They fail because they’re missing strategy.

That’s where Podknows Podcasting is different.

We don’t hand over a checklist of tips and leave you to figure it out for yourself.
We don't just get you to send your audio to us, chop it up, and then return it to you saying "here ya go mate."

We take charge.
We create strategic, results-driven podcasts that grow audiences, attract sponsors, and position you as a trusted authority in your space.

Audio quality is a given.
What matters is the outcome: brand growth, stronger relationships, and measurable return on investment.

Here are just a few examples:

A B2B client in the outdoor industry grew their audience one hundredfold and secured thirty thousand dollars in sponsorship within twelve months (The Rock Fight)

A mental health brand reached the top five percent of podcasts in just a month, landed speaking engagements, and built her entire offering around the podcast (Different, Not Broken)

A travel business used their podcast to secure luxury bookings and national television appearances

Who we work with includes brands and founders who want their podcast to be a strategic asset, podcasters ready to grow their impact, influence, and income, and businesses that want expert help avoiding being one of the 92 percent who fail.

We begin with a detailed audience blueprint, build a custom strategy, and produce weekly content designed for growth and easy repurposing across email, social media and even books!

We are a small team of expert creatives, but I personally lead every project.
I direct your strategy, guide your recordings, polish your production, and run the campaigns that turn listeners into leads.

Why trust me?
I’ve been podcasting since 2001, long before it became a trend.
I also bring more than two decades of radio experience and award-winning audience expertise.
My clients have landed major sponsorships, multiplied their audiences, and been featured on national television.

I don’t just help you launch a podcast.
I make it work for you.
Let’s talk.

Neal Veglio

Story Studio Network

I lead a dynamic team of former broadcast journalists in revolutionizing branded content through the power of on-demand podcasting. At SSN, we blend decades of storytelling expertise with innovative audio strategies to help organizations connect with audiences in a meaningful and impactful way.

Innovating Branded Content: I guide the team in transforming complex, policy-based narratives into compelling stories that resonate. Using our proprietary editorial process, we craft podcasts that simplify intricate topics and inspire audiences to engage deeply with our clients' missions.

Building Strategic Partnerships: I work closely with agencies specializing in communications, public affairs, and media buying to integrate branded podcasts into their service offerings. Together, we create multi-dimensional campaigns that elevate their clients' voices and values.

Delivering Audience-Centric Results: I focus on achieving superior cost-of-attention metrics for our clients, ensuring their branded podcasts drive awareness and engagement beyond vanity metrics. Every story we tell is designed to foster genuine connections with target audiences.

Producing Best-in-Class Content: I oversee the creation of branded podcasts for leading organizations such as Agnico Eagle, Global Public Affairs, Sussex Strategies, The Daily Bread Food Bank, Forest Nova Scotia, IWK Foundation, and Parachute Canada. 

Championing Media Leadership: At SSN, I get to flex my leadership muscles and embrace the cutting edge of new media production. By combining journalistic rigor with digital storytelling expertise, I ensure we remain at the forefront of the industry.

Story Studio Network is more than a production house—it’s a hub for storytelling excellence and audience connection.

Key Skills:
Podcast Production | Audio Storytelling | Branded Content | Public Affairs Strategy | Editorial Leadership | Agency Collaboration | Media Innovation | Audience Engagement | Strategic Storytelling

Chief Executive Officer

ErinTrafford.com

Specializing in storytelling and digital strategies for businesses and organizations.

Trusted to produce media integrations for major brands like Home Hardware, Giant Tiger, Craftsman Tools, and Manulife Bank.
Launching and selling out multiple cohorts of storytelling programs for entrepreneurs.
Consulting with non-profits and businesses to drive audience growth and conversions through impactful storytelling strategies.
Delivering keynotes and workshops at events like Social Media Day Halifax and industry gatherings.
Building content strategies focusing on key messaging, branding, and distribution.

Key Skills:
Storytelling | Media Campaigns | Program Development | Public Speaking | Branding

Executive Content Strategist & Consultant

DIYP Media

Built and managed a multi-platform lifestyle brand specializing in house and home, hardware, retail, and organization content. Note: *EXITED in 2021 (company has since been renamed).

Grew the brand to 100K+ monthly website views, 8M active Pinterest viewers, a 10,000+ subscriber newsletter, and strong social media engagement.
Created 700+ SEO-optimized articles and blogs, driving significant organic traffic.
Delivered branded content for top-tier brands including Amazon, Walmart, President's Choice, and Ryobi Tools.
Led revenue strategies, including programmatic ad management and affiliate marketing.

Key Skills:
Ad Management | Affiliate Marketing | Email Funnels | Blogging | SEO

Founder

The Rounds

Manager Strategic Partnerships

Shaw Communications

News Anchor

Video Journalist

Rogers Communications

Weekend Talk Show Host

Afternoon Anchor Halifax

Moose FM - Haliburton Broadcasting Group

Morning News/Co-host

The old media playbook is obsolete. I'm revolutionizing how organizations communicate to create real, measurable change.

As an award-winning broadcaster with three National RTDNA awards and over two decades in media, I've interviewed Prime Ministers, covered dozens of elections, and transformed how organizations and brands tell their stories. 

Now, as CEO of Story Studio Network and Strategic Advisor to The Echo Podcast Network, I help forward-thinking associations, corporations, and media companies embrace the new rules of engagement.

🎯 PROVEN IMPACT:

•Transformed communications for major brands including Giant Tiger, Home Hardware, Staples Canada

•Built award-winning new media and podcast advocacy campaigns

•Pioneered new approaches to digital storytelling and audience engagement for organizations in sectors such as natural resources, education, military/veterans and business

My experience spans every facet of media – from anchoring, reporting and producing for Rogers, Bell, and Shaw, to revolutionizing how brands like Wayfair (US) and Hoover Canada connect with their audiences through integrated media and storytelling. 

I understand what works in today's landscape because I've mastered both traditional and modern media.

🎤 STRATEGIC EXPERTISE:

•Modern Media Innovation
•Digital-First Communications
•Strategic Advocacy Development
•Trust-Based Audience Building
•Sustainable Content Systems

The future of media isn't about broadcasting – it's about building communities that drive change. 

When your audience truly believes in your mission, they become your most powerful advocates.

Ready to revolutionize your media approach? 

Let's transform how your organization communicates and creates impact in this new media landscape.

Email me at erin@erintrafford.com

Let’s hope on a call: https://app.acuityscheduling.com/schedule.php?owner=26073666&appointmentType=70351171 


Find out more about Story Studio Network:
www.storystudionetwork.com

taplio

The Battle

Neal Veglio

Erin Trafford

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