Podcast listeners -> customers in less time. | Listen to "The Podmaster" for free tips and insights | Podcasting 'OG' (since '01) | One of Rephonic's "6 Must-Follow podcast coaches" (stalk featured section).

You'll already be a guaranteed top 5 percent podcaster just by working with my company, Podknows Podcasting.
Did you know, 92% of new podcasts fail before they’ve even started?
Ours don’t. We don’t leave success to chance. We make it happen.

Podcasts don’t fail because people aren’t trying. They fail because they’re missing strategy.

That’s where Podknows Podcasting is different.

We don’t hand over a checklist of tips and leave you to figure it out for yourself.
We don't just get you to send your audio to us, chop it up, and then return it to you saying "here ya go mate."

We take charge.
We create strategic, results-driven podcasts that grow audiences, attract sponsors, and position you as a trusted authority in your space.

Audio quality is a given.
What matters is the outcome: brand growth, stronger relationships, and measurable return on investment.

Here are just a few examples:

A B2B client in the outdoor industry grew their audience one hundredfold and secured thirty thousand dollars in sponsorship within twelve months (The Rock Fight)

A mental health brand reached the top five percent of podcasts in just a month, landed speaking engagements, and built her entire offering around the podcast (Different, Not Broken)

A travel business used their podcast to secure luxury bookings and national television appearances

Who we work with includes brands and founders who want their podcast to be a strategic asset, podcasters ready to grow their impact, influence, and income, and businesses that want expert help avoiding being one of the 92 percent who fail.

We begin with a detailed audience blueprint, build a custom strategy, and produce weekly content designed for growth and easy repurposing across email, social media and even books!

We are a small team of expert creatives, but I personally lead every project.
I direct your strategy, guide your recordings, polish your production, and run the campaigns that turn listeners into leads.

Why trust me?
I’ve been podcasting since 2001, long before it became a trend.
I also bring more than two decades of radio experience and award-winning audience expertise.
My clients have landed major sponsorships, multiplied their audiences, and been featured on national television.

I don’t just help you launch a podcast.
I make it work for you.
Let’s talk.

Neal Veglio

Data in Social Housing Membership

Join the DiSH network, for DPOs in Social Housing

A Practical Guide to Data Protection in Social Housing, by Clare Paterson

This book shows how #DataProtection can go from being seen as red tape or a blocker, to becoming the foundation on which to achieve the housing sector’s goals. 

It doesn’t just lay out the law; it contains actionable advice and ideas for identifying risks and controls, and embedding data protection into the day-to-day work of #SocialHousing providers.

▶ Click the Buy Now button below to buy the book. Message @Clare Paterson for a 10% discount code.

🗨 Reader feedback:

“'A Practical Guide to Data Protection in Social Housing' is clearly for a specialist market but it makes for enlightening reading for anyone interested/involved in data... Clare should be hugely proud of what she has achieved.” ~ Emma Martins, Former Data Protection Commissioner for the Bailiwick of Guernsey

"You can tell the author really knows what they're talking about." ~ Tim Turner, 2040 Training

Book available now

The Hive Online and The Hive Live

Co-host & founder of The Hive Online & The Hive Live

CP Data Protection

Providing clear & practical advice, support and training on handling people-related data, we aim to find solutions, rather than scare.

We work predominantly in the third sector and specialise in social housing, but work with anyone who wants to build trust and fulfil their ethical purpose

Consultant providing clear & practical advice & training on managing data protection risks

Director & Owner

What's The Difference? Podcast

Telling fascinating stories from true crime (but not murder), science & more, where small details had a BIG impact, and laughing a lot along the way with my co-host, Nathan.

Co-host

Orbit Group

Data Protection Consultant (freelance)

MBL Seminars Ltd

Presenter of data protection topics (freelance)

Anthony Collins Solicitors LLP

Bromford

Governance Advisor

Performance Reporting Manager

Project Manager (Development Team)

Supporting Development Team | Software implementation | Line management

Development Assistant

Morelock Signs Ltd

Quality Assurance Manager / Health and Safety Officer

Co-host of the Hive Live data conference, helping you build trust & fulfil your purpose. #StartWithPurpose

Have you ever played ‘Guess Who’? The game where you have all the people in front of you and you have to ask questions of your opponent to find out what person they've got on their card. Quite a simple game, but have you tried playing it with a young child? 

I’ve found they will quite often give you the wrong answer; you say “do they wear glasses?”, they say “no”, you put down all your people who don't wear glasses... and it turns out that they do wear glasses so you couldn't possibly have guessed the right person! 

Another thing I've noticed they do is – when it’s their turn to ask questions - they might ask about things that are irrelevant and you can't even answer, like “Does this person like cheese?”  

When we think about getting to know our customers or colleagues, it can be similar to that game of Guess Who. We have lots of questions and answers when it comes, and we need to have the correct answers, and it’s also key to make sure we’re asking relevant questions. I don’t believe we are always asking the right questions, or getting the right answers, and I want to help improve the situation. 

I'm Clare Paterson, a specialist in data in social housing. For over 25 years I've worked in quality assurance, risk management, and data management and I combine and draw on all that expertise in my work as a data strategist specialising in social housing, and a champion of data protection professionals. 

My experiences of working in and with landlords led to writing my first book; 'A Practical Guide to Data Protection in Social Housing' published by Law Brief Publishing.

I'm passionate about building a community of purpose-driven people, using data in a way that fulfils social purpose and builds trust with people. To that end, in 2024 I launched the DiSH - Data in Social Housing - Network, a paid community just bursting with value, and the best people (yeah, I'm biased, but I'm also right!) 

Check out my featured posts on my profile for all the ways you can access my clear, practical, and (above all) purpose-driven variety of data management & protection, some paid and some free.

Follow me and ring the bell for useful insights about customer data and HR data – not all based on Guess Who!  

* * * * * 

You'll usually find me balancing my work with family life, listening to rock music (preferably live), listening to & making podcasts, and eating more pasta and drinking more coffee than I probably should (sometimes all at the same time!)

taplio

The Battle

Neal Veglio

Clare Paterson

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