Neal O'Grady 🍉

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I have an extremely strange mix of skills/experience:

- Mechanical engineer
- Full-stack developer
- Serial entrepreneur ($25M+ in total revenue)
- Content creator/marketer (100k+ newsletter subs and millions of page views)
- Growth marketer (ran marketing companies for 9 years)
- Crypto nerd (20k+ defi transactions)

Which is why I run marketing at a scrappy and highly technical crypto company—I can do a bit of everything.

Co-Founder

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

New job title just dropped

In 2026, you can:

- Bet on how many tweets Elon posts this month
- Bet on whether Jesus Christ will return in 2026
- Bet on which country the US strikes next

It's honestly a bit absurd 😅 

With memecoins, you can bet on the cultural relevance of ideas and moments.

And now with Zora, you can mint a token on anything you think will trend — a tweet, a news event, a vibe — and turn it into a market.

Yes, even the topic of the day on LinkedIn.

We've been talking for a while about the Attention Economy and how creators like Mr. Beast have learned to capitalize on it, but now we, the social media-addicted consumers, can capitalize on it as well.

So, although this job post is a joke, trading culturally relevant content is already how some people earn their living.

To you, this may be a dystopian future, but sports betting is surging among Gen Z. 

$1.3B was transacted on prediction markets during the Super Bowl alone.

The appetite to put money where your opinion is isn't going away — it's expanding into every corner of culture.

Whether you think that's exciting or terrifying, the infrastructure is being built right now. Which is why Codex Data Inc is excited to power Zora's token data.

"Attention Economist" might be a joke today. But what else are we going to do when AGI comes? 😅

Neal O'Grady

Head of Marketing at Codex.io & Defined.fi

LinkedIn’s Podcast Guy | Host of ‘Produced By’ | Helping you show up and grow on LinkedIn with FenPost

I interview top creators on LinkedIn. Now I help you become one.

Top creator interviews top creators. Haha, good one, right?
But you’re here now so stick around. You won't regret it.

Wait, but what makes me different? Glad you asked. 
LinkedIn is packed with self-proclaimed gurus.
Most of them haven’t done half the work.

So here’s what makes me different:
↳ Spoken with 80+ top LinkedIn creators
↳ Distilled their lessons into my weekly newsletter
↳ Tested and applied everything I teach, on my profile
↳ Built tools, systems and templates for consistent creators

Still not convinced? Then try this:
↳ See the behind-the-scenes on Instagram
↳ Tune in to Produced By podcast, my weekly show
↳ Get insights from Produced Newsletter every Thursday
↳ Find tools, templates and systems in my Stan store (linked below)

Sounds good, what’s next?
↳ Let’s grow your brand on LinkedIn
↳ Launch your podcast (or make it better)
↳ Combine both for the best possible results
↳ Or book a Power Hour to have a chat about it

“But everyone says that…”
Indeed, that's a valid point.
But not everyone can say that...

They’ve spent 140+ episodes exploring:
→ How do you acquire your first clients?
→ How do you grow without burning out?
→ How do you start before you're “ready”?
→ How do you stop overthinking every post?
→ How do you deal with imposter syndrome?
→ How do you stay consistent without hating it?
→ How do you stop comparing and stay focused?

Real questions. Honest answers. No fluff. Welcome.

Oh... and I promise it’ll be fun.
So sit back, relax and enjoy.
After subscribing. 
Of course.

Psst… don’t forget:

↳ Tune in to Produced By, my weekly show
↳ Find tools, templates & kits in my Stan Store
↳ See episodes, clips & fun on my LinkedIn profile
↳ Get insights from Produced Newsletter every week

Let’s have a chat.
I’m just one DM away.
PS: It’s Tomas, not Thomas.

(Cat memes welcomed. Sales pitches banned.)

Tomas Loucky

LinkedIn wasn’t her starting point.

Sarah Rav built experience long before LinkedIn.

Across platforms.
Across multiple formats.
Across different chapters of her life.

From working in medicine...
To becoming a content creator.
And personal brand strategist on LinkedIn.

More than 3 million followers across platforms.
Built over time.
Not overnight.

In this episode we talk about what that journey actually looks like behind the scenes.

Here’s what you’ll hear:
↳ What writing for reader really means
↳ Why personality matters more than ever
↳ Why LinkedIn growth rarely starts on LinkedIn
↳ The difference between visibility and credibility
↳ How rebranding can slow you before it speeds you

This episode isn’t about hacks.
Or shortcuts.

It’s about the long game.
And building something that still feels true years later.

Full episode now live:
YouTube: https://lnkd.in/ekKqWNKg
Spotify: https://lnkd.in/erThvpYm

Edited by Muhammad Zeeshan:
↳ Clean pacing and sharp storytelling
↳ Makes conversations easy to stay with
↳ Follow him if you care about watch time

♻️ If this calms your nervous system, repost.
PS: What would you stop doing if you weren’t chasing algo?

LinkedIn’s Podcast Guy | Host of ‘Produced By’ | Helping you show up, stay consistent and actually enjoy LinkedIn

I thought Vlog 2 would be easier.
I was wrong.

Confidence doesn’t remove chaos.
It just films it better.

This one’s less polished.

More real.

🎥 Building the brand
🎙️ Growing the podcast
🏋🏻 Pretending gym = balance
🧠 Questioning my life choices
🥋 Getting humbled at jiu-jitsu

Massive credit to Arifur Rahman Ovi for editing this into something watchable.

Vlog 1 was optimistic.
Vlog 2 is honest.
Vlog 3 is happening anyway.

If you’re building in public...
And quietly panicking.

You’ll relate.

Vlog 2: https://lnkd.in/e7CGjAc8
More vlogs, podcasts, clips and talking videos.

🔁 Repost for accountability you didn’t ask for.
PS: Discipline… or fear of stopping?

This is what happens when experience beats tactics.

Sarah Rav didn’t grow by chasing LinkedIn hacks.
She grew by bringing years of experience with her.

Former medical doctor.
Now a content creator and personal brand strategist.
More than 3 million followers across different platforms.
And still deeply intentional about credibility over performance.

Here’s what I learned from our conversation.

1. Experience beats platforms every time
↳ LinkedIn wasn’t her first rodeo
↳ Skills transferred faster than trends
↳ Fundamentals compound when tactics expire

2. Rebranding is not failure
↳ Engagement dropped more than once
↳ Alignment mattered more than familiarity
↳ Growth required letting go of old identities

3. Write for the reader, not yourself
↳ Less “my story”, more “your problem”
↳ Clarity over cleverness
↳ Service creates traction

4. Personality is the real advantage
↳ Polished content blends in
↳ Human voice stands out
↳ AI can support, but it can’t replace you

The final lesson isn’t about growth, reach or followers.

It’s about credibility.
And what actually sustains you long term.
Waiting for you here: https://lnkd.in/ewjXuXZg

Full episode now live:
YouTube: https://lnkd.in/ekKqWNKg
Spotify: https://lnkd.in/erThvpYm

Visuals by Prajjwal Sharma:
↳ Strategic, clean, and trust-first
↳ DM him before your competitors do
↳ The kind of design that actually converts

♻️ Repost this because credibility is more attractive than virality.
PS: What does credibility actually mean in your industry?

Building a personal brand isn't about hype anymore...

I get choked weekly. And I keep coming back.

Relax. It’s jiu-jitsu.
You walk in confident.
You leave humbled for life.

Some 65kg brown belt folds you...
Like when you do your laundry.
And you even pay for it.

Why should you care?
Now here’s the funny part.
LinkedIn feels exactly the same.

You post something you’re proud of.
12 likes. Maybe more, if lucky.
One from your mum. 

You overthink it.
You start comparing.
You question everything.

Why do people quit BJJ?
It’s uncomfortable.
It hurts the ego.
It’s slow.

And LinkedIn?
Exactly, you got it.
It's the same reason.

Not that it wouldn't work.
Because it takes time.
Same as with BJJ.

BJJ progress:
Panicking less.
Surviving longer.
Escaping bad spot.

And LinkedIn:
Writing clearer.
Posting anyway.
Playing long game.

BJJ vs LinkedIn similarity.
Don’t get good in 3 seconds.
Don’t build a brand in 3 posts.

It's that one post.
One single  roll.
One little rep.

Still rolling.
Also, still posting.
Primarily, still enjoying.

Repost if LinkedIn has ever tapped you out.
PS: What’s something you almost quit… but didn’t?

No alternative text description for this image

Her advantage isn’t content. It’s psychology.

This episode breaks down why that actually matters.
Ciara O'Neil helps founders, executives and teams...
Turn expertise into authority.

Without burnout.
Without chasing the algorithm.

Founder of Brandfulness.
Creator of The Authority Architecture™.

You’ll learn:
↳ Why clarity > reach
↳ Why trust beats visibility
↳ How psychology builds authority
↳ The mistake most people make early
↳ What your brand says when you’re not there

Calm.
Very clear.
Worth your time.

Full episode:
YouTube: https://lnkd.in/e6BqjDPD
Spotify: https://lnkd.in/edYGb-qG

Edited by Md. Sabbir Ahamed:
 ↳ Clean, precise cuts
 ↳ Thoughtful, natural pacing
 ↳ Built to hold attention while scrolling

♻️ Repost for your future, more trusted self.
PS: Does your content build trust… or just impressions?

No referrals. No virality. Still winning.

Mariam Gogidze didn’t build a network.
She built authority.

She moved countries young.
Built clarity instead of noise.
Let trust compound quietly.

From Georgia to London.
From invisible to inbound.
From posting to positioning.

In this episode, we talk about what building real authority actually looks like.

No hacks.
No pressure.
No pretending.

Here’s what you’ll take away:

↳ How your profile becomes positioning
↳ How calm growth attracts the right clients
↳ Why consistency beats intensity every time
↳ Why authority forms before anyone engages
↳ When niching down helps and when it holds back

Full episode live:
YouTube: https://lnkd.in/e249DZwi 
Spotify: https://lnkd.in/eY6qMBtv
Apple: https://lnkd.in/eTN_Nske

Edited with Riverside:
↳ Clean pacing, sharp cuts
↳ No disappearing mid-project
↳ Makes conversations easy to watch

♻️ Hit repost if calm growth sounds nice.
PS: What part of LinkedIn stresses you most?

Don’t start a podcast in 2026.

Unless you understand this first.
Most podcasts don’t fail...
Because they’re bad.

They fail because the host quits.
After more than 150 episodes
Here’s what I’ve learned:

🎙 Recording is the easy part
⏳ Consistency is the hard part
📣 Your distribution is half the job
🤷 Nobody cares at first (that’s normal)
💪 Confidence comes from reps, not gear

Are thinking about launching a podcast?
Don’t obsess over microphones.
Build systems.

Enjoy → https://lnkd.in/eqM9J9T6
New YouTube video is live now.
Breaking this down properly.

🔁 Repost and tag your accountability partner.
PS: Are you starting one in 2026 or still “planning”? 👀

The job made sense. The passion didn’t.

For years, content didn’t feel like a real career.

So Sarah Rav chose what made sense.
Medicine. Then consulting

And even while doing well on paper...
Her energy lived somewhere else.

What am I going to post today?
Can I film this weekend?

The moment when your work looks right...
But your passion keeps interrupting.

Here’s what this episode explores:

↳ Passion doesn’t disappear
↳ When your heart pulls elsewhere
↳ Why content isn’t taken seriously
↳ Perception shapes career choices
↳ Listening sooner changes everything

Watch the episode now:
YouTube: https://lnkd.in/ekKqWNKg
Spotify: https://lnkd.in/erThvpYm

Edited by Muhammad Zeeshan:
↳ Clean cuts without filler
↳ Lets your stories breathe
↳ Makes short clips feel complete

♻️ If this hit a nerve, that’s on purpose. Repost.
PS: What passion did you convince yourself wasn’t practical?

If LinkedIn vanished tomorrow, would you survive?

Most creators are building on rented land.

Posting daily.
Feeling productive.
Chasing engagement.

But there is no infrastructure behind it.

No owned assets.
No capture system.
No connected architecture.

I teamed up with Maryam Ayub 🦋.
Software engineer and automation architect...
To break down the creator tech stack that matters.

Not trendy tools.
Real structure.

Here is the shift:
↳ Systems beat scattered apps
↳ Automation protects consistency
↳ Followers scroll. Email compounds
↳ Posts attract. Podcasts build authority
↳ LinkedIn is rented. Your website is owned

Visibility without infrastructure is fragile.
Serious creators think like architects.

♻️ Repost if your automation is copy and paste.
PS: How many unused tools are you paying for?

You do not have a content problem. But a systems problem.

This is why some profiles convert quietly.

Mariam didn’t grow by chasing reach.
She built authority first.
And let the right people find her.

From Georgia to London.
From starting wide to positioning clearly.
From hoping for referrals to creating inbound trust.

Here’s what actually moved the needle:

1. Build authority before you need it
↳ Clarity before selling
↳ Consistency over noise
↳ Trust compounds quietly

2. Start wide to find your real niche
↳ Exploration before commitment
↳ Confidence before constraint
↳ Direction comes from doing

3. Hooks matter more than hashtags 
↳ Hashtags don’t stop the scroll
↳ First lines do, win or lose
↳ If the hook doesn’t land...

That shift changes everything.
Full episode drops Monday.

♻️ Repost if quiet growth still counts.
PS: What made you stop scrolling last time?

Hey Producers, This week I released vlog two. I thought it would be easier than the first one. It was not. But it is more honest, more intentional and

Open article: Produced #135: Building Real Authority, Growin Brands on LinkedIn and The Power of Hooks by Tomas Loucky • 4 min read

Produced #135: Building Real Authority, Growin Brands on LinkedIn and The Power of Hooks

From psychology to real authority on LinkedIn.

No hacks.
No visibility chasing.

Ciara O'Neil grew by building trust first.
Then letting growth follow.

Founder of Brandfulness.
Psychology-led personal branding.

What actually moved the needle:

→ Trust over tactics
→ Clarity over noise
→ Consistency over virality

Now she helps founders, executives and teams...
Become known, not just seen.

Here’s what you’ll learn ↓

1. Authority Is Built Before You Post
↳ In conversations
↳ In how you show up
↳ In what people remember

2. Psychology Beats Guesswork
↳ Trust isn’t accidental
↳ Authority is learned
↳ Depth > buzzwords

3. Why Comments Can Outperform Posts
↳ Comments create discovery
↳ They build reputation fast
↳ One reply can open doors

Full episode drops Monday.
Psychology. LinkedIn. Career.
And building something that lasts.

♻️ Repost if you’re building slowly on purpose.
PS: Be honest: are you known for anything yet?

Hey Producers, I thought launching a podcast would be simple. Buy a mic, press record, publish. 150 plus episodes later, I can tell you recording is t

Open article: Produced #134: Psychology in Branding, Building Authority and Benefiting from Commenting by Tomas Loucky • 4 min read

Produced #134: Psychology in Branding, Building Authority and Benefiting from Commenting

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The Battle

Neal O'Grady 🍉

Tomas Loucky

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neal O'Grady 🍉's LinkedIn Performance

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