Neal O'Grady 🍉

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I have an extremely strange mix of skills/experience:

- Mechanical engineer
- Full-stack developer
- Serial entrepreneur ($25M+ in total revenue)
- Content creator/marketer (100k+ newsletter subs and millions of page views)
- Growth marketer (ran marketing companies for 9 years)
- Crypto nerd (20k+ defi transactions)

Which is why I run marketing at a scrappy and highly technical crypto company—I can do a bit of everything.

Co-Founder

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

New job title just dropped

In 2026, you can:

- Bet on how many tweets Elon posts this month
- Bet on whether Jesus Christ will return in 2026
- Bet on which country the US strikes next

It's honestly a bit absurd 😅 

With memecoins, you can bet on the cultural relevance of ideas and moments.

And now with Zora, you can mint a token on anything you think will trend — a tweet, a news event, a vibe — and turn it into a market.

Yes, even the topic of the day on LinkedIn.

We've been talking for a while about the Attention Economy and how creators like Mr. Beast have learned to capitalize on it, but now we, the social media-addicted consumers, can capitalize on it as well.

So, although this job post is a joke, trading culturally relevant content is already how some people earn their living.

To you, this may be a dystopian future, but sports betting is surging among Gen Z. 

$1.3B was transacted on prediction markets during the Super Bowl alone.

The appetite to put money where your opinion is isn't going away — it's expanding into every corner of culture.

Whether you think that's exciting or terrifying, the infrastructure is being built right now. Which is why Codex Data Inc is excited to power Zora's token data.

"Attention Economist" might be a joke today. But what else are we going to do when AGI comes? 😅

Neal O'Grady

Head of Marketing at Codex.io & Defined.fi

Build a brand that stands out | Personal branding design | ☞ Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine 🇵🇸

Leading brands aren’t just polished-
they’re designed to be a glitch you can't ignore

Because attention in 2025 is currency.
And the ones breaking patterns are the ones cashing in.

So, if you want to be remembered as the leader,
you’ve got to show up differently.

That’s where I come in.
I design psychology‑driven visual identities
that break patterns and stick in people’s minds—
so your brand leads the industry instead of fading into it.

1. Work with me 1:1
I take on a handful of new branding clients each year.
👉 learn more here: https://hartcocreative.com/visual-signature/

2. Brand You: The Visual Sales Funnel System
Course launching soon.
👉 Join the waitlist here: https://hartcocreative.com/vsf/

✤

"Sarah’s a strategic partner who knows how to create gorgeous brands that drive leads and sales.”
–  Katelyn Bourgoin

Sarah Hart ✤

hi, from maternity leave 👋

update: baby is here ( and yes, youre seeing that right... the car was the delivery room lol)

ok, you know how i’m always talking about visual psychology…

well *obviously* i had a full moodboard in my head for this birth... i’ve been visualizing how this would go for months. (shoutout to Katelyn Good ⛸ who literally gave me a pro-athlete visualization session.)

in my vision it was quick & peaceful with snow softly falling outside 😌

and i *pretty* much got it.

what i did not factor in was labour going so fast we never made it past the hospital parking lot. 😅

so yes. baby was born in the car. door wide open. winter coat still on. snow falling peacefully while nurses sprinted toward us.

(also, giving birth in –20C in a winter coat feels aggressively on brand for a canadian lol.)

this is your reminder to be specific with your visuals. *verrry* specific. 😅

Sarah Hart ✤ 

Visual Brand for Industry Leaders | Follow to learn how top brands use visual psychology to outgrow the competition

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