Neal O'Grady 🍉

Demand Curve

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 97,000 founders and marketers.

Co-Founder

GrowthPair

We've partnered up to help startups hire top-tier growth talent that fits into their budget.

Advisor

Bell Curve

Bell Curve is a paid marketing agency explicitly built for startups. 

We've worked with companies like Invoice2Go, Pilot, Segment, Microsoft, Framer, Perfect Keto, Feedly, Stacker, Techcrunch, 1build, and Ancestry.

UNIGNORABLE

People wanna buy from people—not faceless brands. Un-ignorable is a 4-week group challenge designed to help you build an audience of future buyers.

Founder + Instructor

Segment

Demand Curve and Segment had a deep partnership. We collaborated on projects where our intersection of growth and tracking expertise can help companies grow revenue.

Growth Advisor

Webflow, Inc.

- Ideated blog post topics on topics most relevant and interesting to web designers 
- Produced high-quality blog posts each week that were engaging, educational, and got people excited about web design and Webflow 
- Sourced images and supplementary material and references - Work with the founders, CMO, designer, and editor

Copywriter/Content Marketer

Lighthouse Labs

The job of a TA at a early-stage web development bootcamp was 3 main things:

1. Developing curriculum.
2. Helping students with their coding challenges.
3. Providing emotional support to extremely stressed students wondering if they've made a horrible decision dropping $10k on a career change.

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I'm 34 years old. I've never had a full-time job.

Not once.

No, I did not grow up rich without needing to.

My dad passed when I was 13, my mom made $26,000 CAD, and he left her with an invalid life insurance policy. He had changed it to void unless he was 65 years old or older

He did that 2 days before local laws changed where your spouse needed to approve life insurance policy changes. 

He also left her with tons of debt on credit cards she didn't know about.

So she was forced to file for bankruptcy.

We were real poor.

I managed to go to university only because she moved to Vancouver with me.

And I paid for it by aggressively applying for scholarships. 75% of it was covered.

Yet, I've never used that degree.

Since then I've:

- Taught myself programming
- Worked as a freelance developer
- Worked as a freelance copywriter
- Lived out of a backpack for 3.5 years as a digital nomad
- Started two 7-figure revenue businesses in the marketing industry

At no point was I hungry, broke, or homeless.

People think that forging your own path is risky.

What I think is risky is taking out a mortgage based on a full-time job that can be taken away from you at any moment

As a freelancer, you have numerous income streams—losing one isn't existential.

As a business owner, your job can't be taken from you. You make more if you find a way to provide more value to people at scale.

This is why I've dedicated my life to helping people start, build, and grow companies. 

My ads agency, Bell Curve (www.bellcurve.com), helps startups grow through ads—the most scalable channel there is.

Demand Curve (www.demandcurve.com) teaches founders and marketers to grow their companies and passion projects. We were accepted into Y Combinator's summer of 2019 batch.

My goal is to make entrepreneurship easier and more approachable. Because we all benefit when we each build the future we want.

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

We've generated over 40M+ Linkedin views, scaled 35+ b2b founders using this playbook...

Our Content-Led Linkedin system.

Get our updated 29 page content playbook for free:

You’ll learn how we:

- Generated over 40,000,000+ impressions
- Built over 20+ 6-figure accounts from scratch
- Made over $2.5M+ in new revenue organically

And, I'll show you how we're using AI...
To create the content faster than ever before.

I could charge $97 for this, but you can have it, free.

Want it?

--> Like this post & comment "CONTENT" below

P.S. Please make sure we're connected, so I can DM you.

If scrolling on Linkedin gives you a sense of anxiety.

If you start feeling behind.

Like you're not moving fast enough.

Stop scrolling the feed.

Sitting crouched over a device seeing other peoples wins & highlight reels isn't healthy.

Get a chrome extension and block it completely.

Most of the feed is trash anyways.

Instead, focus on creating.

Post what you need to post.

Network with people that matter.

Maybe once a week scroll a lil bit to see what's new.

But, for the most part.

Play your own game. In your own lane.

That's 90% of what it takes to win here.

Anxiety free.

"Son, you’re making the BIGGEST mistake of your life." That’s what my parents told me when I told them I wasn't going to University...

I don’t blame them, they grew up in a different time.

A time when a degree was your ticket to the good life.

So, when I told them I wasn't going.

They were shocked, angry and confused.

Honestly, they were just scared i'd become a loser.

And, honestly, they had a point.

But, I KNEW I already had everything I needed:

- Books
- YouTube
- Online mentors
- Relentless work ethic

So, I got to work.

Whilst my friends were partying, chilling, playing fifa.

I was hustling my a$$ off.

Long-story short. A few years later. It all paid off.

My parents are proud of me now.

Lesson?

Bet on yourself.

I tell all my clients to stop posting valuable content.

It gets pushback sometimes, here's why:

Founders love to share "value".

But, value alone isn't enough to build a personal brand.

You don't want to be known as a robot that "runs ads" or "sends emails".

You want to be the expert that's relatable, has cool stories, goes through ups and downs. Has a life outside work. Inspires people. 

Sharing valuable content is 1 pillar of your strategy...

You also need to write about mistakes, lessons learned, regrets, your first job, your biggest personal win this year, your hobbies... All of a sudden you're connecting with people at an emotional level.

These topics reach more people and allow you to have more impact.

They reach prospects, potential partners, future employees and friends.

Yes, tactical content is great.

But, think about the bigger picture and long-term payoffs.

Share your story.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to your prospects.

First you post and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build BEFORE selling anything.

This is the power of social selling.

POWERFUL.

5 things I do to stay human and not write content that makes me sound like a lifeless AI robot:

- lowercase
- purposely misspell thingz
- use CAPITALS to make some words STAND OUT
- don't be a weirdo that forces everything to fit on one line and be perfectly formatted. just write & post valuable stuff.

*leave out bs power statement at end of post.*

One of my clients told me he was casually losing $100,000+ a year on Linkedin...

He had a 6-figure agency…
He had 12,000+ followers…
50-100 likes on every post…

But, he wasn’t closing any meaningful deals from it.

I audited his account and he had 2 BIG ISSUES:

1. Content messaging

He was talking to other marketers just like him. His content was all tips and tricks. But, decision makers don’t just want tips and tricks. They want clear proof that you are the right guy that can come in and make them money.

After a 1hr call with him we fixed his messaging, started crafting content that showed his authority and resonated with founders not just other marketers.

2. He wasn’t sending DMs

He had thousands of connections sitting there and he hadn’t spoken to any of them. I helped him script world-class DMs to open conversations every day which led to multiple audits, discovery calls and deals.

Now, he closes 2-3 deals a month from Linkedin.

Can’t complain.

My client Umair had 250 followers, was getting 5 likes on his posts and 0 leads. In 2 weeks, we've closed 5-figures worth of deals for his agency.

Here's what we did:

1. Rebuilt his content strategy

- Analysed what's working in his niche
- Reverse-engineered top performers
- Networked with creators to build engagement

Once we had the data around what works in his niche all we had to do is put our spin on what we already know works. Our own insights, case studies and stories.

2. Relevant outreach

- Looked at our current best case studies
- Built lookalike lists on Sales Nav of similar companies
- Sent DMs daily with value-first messaging

The goal of message 1 isn't:

- Sell hard
- Book a call
- Just "Network"

The goal of your 1st message is simple:

Get ideal prospects to RESPOND.

We do this by being:

- Direct
- Relevant
- Value driven

He's booking calls weekly and he's already had a few inbounds roll in...

We still haven't even scratched the surface.

5 ways to prove you're not sending DMs with AI.

1/ Purposely leave typos in someyimes

2/ No big paragraphs, talk like you’re on whatsapp.

Instead of this:

"fdfbhjzkgdkzbmldkbghjsjfljsfzdjngszhbmvhdfsjfvbfzsfbshfzvfsvbdfbhvbdfhhvdfhgdffsfdnfbdhsfjdfhdrfbsdhfbhjsfhsdbf."

Do this:

"split your messages up

Kinda like this

got it?"

3/ Voicenotes & video DMs

Personally I don't open up convos with these but maybe after 1-2 back and forths, I'll send a VN or video DM follow up.

If you come across confident and warm in these, you can build a lot of trust very quickly.

4/ Comment on their posts

If the person you're DM'ing posts content, leave genuine comments on posts before reaching out.

This'll build familiarity before messaging.

P.S. Don’t end your message, with “best regards”. This is not an email brother.

Final Boss of Linkedin Lead-Gen | Click “visit my website” to learn our process

Social selling isn't just uploading a list and spamming DMs.

There's nuance.

Over time, I've figured out these small things that give you an extra 5-10% 

- Like a 5-10% increase in follow-up response rate.
- Or, a 20% increase in booking rate.
- Or, a 15% increase in connection acceptance

These small shifts make a huge difference.

One example of this is strategic comments.

Here's 2 formulas I recommend:

1/ Pre-conversation/connection stage:

Comment - Comment - Connect - WAIT - DM

Shout out Oleg.

2/ During conversation:

DM - Comment - Comment - WAIT - Follow up

Make comments part of your outbound strategy to help stay top of mind, add more value and ultimately persuade prospects that YOU are guy to solve their problems.

It just works.

Underrated Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Commenting on LinkedIn is the most underrated sales tactic of 2025 and has helped me close MULTIPLE b2b deals this year...

Think about this…

Your prospects are posting content right now or people from their team are… 

And, guess what?

Their content probably doesn't get much engagement.

So, when you are the ONE person that shows up in their world.

Leaves a genuinely good comment under their post, they WILL see you.

It's such an easy way to follow-up or warm-up prospects without coming across salesy at all.

These comments lead to conversations.

Conversations lead to sales.

It all starts with a comment.

A lot of founders want to add Linkedin content into their lead-gen strategy. But, they fail 99% of the time because they forget one thing...

Content is just one piece of the puzzle.

You also need to:

- Comment & engage with ur community
- Comment & engage with your ICP
- Connect with your ICP daily
- Talk to your ICP consitently
- Monitor your profile views
- Have a process which turns all of the engagement you're getting from content into things you can measure. Booked calls. Closed deals.

Content is authority building. It's brand awareness.

But, without committing to building your social selling strategy alongside the content.

You're just another "post and hope" merchant.

taplio

The Battle

Neal O'Grady 🍉

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Neal O'Grady 🍉

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance